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State of American Podcasting

| November 19, 2015

By Holland Cooke
Radio Consultant

 

cookewriterBLOCK ISLAND, RI — AM/FM broadcasters enjoy inherent advantages, are confronting formidable challenges, and should be further along exploiting obvious opportunities.

  • This year, radio hit an all-time high: Nielsen says 245 million in the USA (P12+) listen each week.
  • And word got around, as that news reverberated throughout the business press nicely. We winced when Forbes’ otherwise flattering write-up was titled, “Radio: The All-But-Forgotten Medium With The Biggest Reach.”  Often we sound too defensive, with well-intentioned messages like “Radio still matters.”
  • Meanwhile, AM/FM’s most habitual users are becoming less-prominent economically. By 2017 Generation Y will out-spend Baby Boomers.  USA 20-somethings already spend $1.2 trillion.
  • Broadcasters aren’t up-to-speed on digital, the new media where this new audience talks to each other (and recommends things to each other). I hear too many promos announcing THAT-the-station-has-an-app, and too few about WHY-to-use-it.

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Thursday, November 19, 2015

| November 19, 2015

canzano logoCanzano’s ‘Bald Faced Truth’ Show Renewed with KXTG-AM, Portland.  Sports talk personality John Canzano inks a contract extension with Alpha Media’s Portland sports talk outlet KXTG-AM “750/102.9 The Game.”  The two parties say the new, multi-year pact will allow Canzano’s “The Bald Faced Truth” to continue in the daily 12:00 noon to 3:00 pm time slot.  Alpha Media EVP of programming Scott Mahalick comments, “Renewing a seasoned professional varsity multi-media broadcast talent like John Canzano is the perfect centerpiece to The Game’s talent roster.”  Canzano has been with “The Game” since its launch in 2008 and also serves as the lead sports columnist at The Oregonian and a sports commentator at Portland NBC affiliate KGW-TV.

cookehollandWestwood One’s State of American Podcasting.  Today, radio consultant Holland Cooke reports for TALKERS on yesterday’s webinar presented by Westwood One titled, TheWW1StateofPodcasting15 State of American Podcasting.  The webinar featured Cumulus Media/WW1 chief marketing officer Pierre Bouvard with guests Stuart Last, VP of popular podcast and on-demand platform audioBoom; Jenna Weiss-Berman, director of audio at the pop culture website Buzzfeed; and Brendan McDonald, co-creator and executive producer of the podcast “WTF with Marc Maron.”  The growth of podcasting is predicted to continue and the average age of podcast P1s is much younger than the average age of radio users (45) and television (57), according to Edison Research data.  Read Holland Cooke’s takeaways from the webinar here.

Odds & Sods.  Nashville-based, Westwood One-syndicated talk show host Phil Valentine was recently honored with another award for his screenplay, Derek Dickens & The Dream.  The screenplay is the story of one man’s mid-valentinephillife crisis that turns him into an international pop sensation when he takes on an imaginary persona through which he lives out his lifelong dream. The 50-year-old fabricates a 20-something British band, with himself at the lead, and it takes the world by storm.  Valentine just won first place at the Nevada International Film Festival in Las Vegas.  Not long ago, he took home top honors at the Colorado Film Festival and placed third in the Atlantic City Cinefest.  Valentine comments, “I had no idea this little stephandougmovie script would be so well received.  I’m really delighted to see it’s doing so well.  Maybe some Hollywood producer is paying attention and will bring this screenplay to the silver screen.”…..Nationally syndication morning show “Good Day with Doug Stephan” is offering a holiday “gift” to talk stations bywachstoilet making his program available to non-affiliates on Thanksgiving, Christmas Eve and Day and New Year’s Eve and Day.  Stephan says the program will be live on these morning and stations carrying the show will not be required to sign a contract, just call Bob K. at 774-643-6450…..Nationally syndicated talk host Dr. Daliah Wachs (pictured at right) reports that 2.4 billion people worldwide do not have regular access to safe, public restrooms.  She says, “Not only are they exposed to unsanitary conditions but also many women and children are vulnerable to assault when they’re trying to use makeshift, unsecured stalls.  We’re raising awareness by posting pics of us on the toilet and reminding people how blessed we are to have safe sanitation.”  Donations are being accepted at www.worldtoilet.org.

Syrian Refugees Issue/Immigration Policy, Paris Terror Attacks Aftermath, 2016 Presidential Race, Minneapolis Police Protests, Princeton’s Woodrow Wilson Controversy, and NFL Action Among Top News/Talk Stories Yesterday (11/18).  The controversial debate over the handling of refugees from Syria in the U.S. and the larger issue of the nation’s immigration policy; the ongoing search for those responsible for the Paris terror attacks and debate over how to try to prevent further attacks; the activities of the candidates for president in 2016; the protests in Minneapolis after the shooting death of a black man at the hands of local police; demands by Princeton students that Woodrow Wilson’s name and image be disassociated from the school because of his racist policies; and action in the NFL were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

wbtwlnk duo logoCool Job Opportunity.  Greater Media Charlotte is seeking a continuity and traffic assistant.  Ideal characteristics for candidates include: Enjoys analytics and puzzles, innately curious, meticulous with details, thrives in a fast-paced environment, works calmly and effectively under pressure, reacts quickly to meet tight deadlines, and diplomatic & determined with solid people skills.  Position requires knowledge of computer skill and experience with broadcast inventory management and traffic software including Marketron, V-Creative, and Efficio is a plus.  Email your cover letter and resume to director of sales  Sandra Szoke at: hired@gmclt.com or sszoke@gmclt.com.

Friday, September 11, 2015

| September 11, 2015

levinmarkMark Levin Comments Cited in Atlantic Piece About Trump-GOP Relationship.  The story by David Frum in The Atlantic is titled, “The Republican Revolt,” and addresses the “frustration” rank-and-file GOPers are having with longtime party leaders and how that’s affected Donald Trump’s candidacy.  In the piece, WABC, New York-based and Westwood One nationally syndicated talk host Mark Levin is quoted from a segment on his radio show.  Levin is quoted, in part, saying, “Senator Mitch McConnell and Representatives John Boehner and Karl Rove and their ilk …. You’re sick of them.  You’re sick of them not doing what you elected them to do.  You’re sick of them lying to you.  You’re sick of them attacking everybody who doesn’t agree with them through their surrogates.  You’re sick of how they treat people who dare to challenge them in Republican primaries… You’re tired of so-called conservative commentators on TV and elsewhere who serve as their surrogates… You don’t feel you have a home and you don’t feel that there’s a party that stands up for you.”  This consternation within the GOP has been an underlying theme on conservative news/talk radio since before Donald Trump announced his candidacy, although talk hosts who broach this topic and reference Trump now that the nation is in campaign mode, are often labeled in the consumer media as “Trump supporters.”  Read The Atlantic piece here.

bouvardpierreWW1 Podcast Study Cited in AdAge Piece.  A story in Advertising Age by Felicia Greiff cites a study commissioned by Westwood One titled, “State of American Podcasting.”  The piece notes that WW1’s study consisted of data from an Ipsos custom study and Edison Research’s “Share of Ear” quarterly study.  Edison created “a cross tabulation of 500 podcast listeners using three recent studies  that showed the audio source, time of day, demographic profile, devices used to listen and types of content used by consumers.”  WW1’s Pierre Bouvard says the study confirmed that podcast listening is led by Millennials as it concluded the median age of podcast users is “30, versus 45 for AM/FM radio and 57 for broadcast television networks.”  Further, “personalities and talk shows are the leading content consumed by podcast listeners, taking up 66% of total podcast listening, followed by news podcasts with 22%.”  Read the whole AdAge story here.

nielsen logoNielsen Audio Announces 2015 Radio Market Survey Rankings.  Some of the changes in rank for radio markets as defined by Nielsen Audio include major markets Atlanta and Philadelphia swapping positions – Atlanta slides up to #8 and Philly drops to #9.  Las Vegas makes another leap, moving from #38 to #31.  Raleigh-Durham moves up from #42 to #40.  Milwaukee slides back to #41 and Oklahoma City dips from #48 to #50.  Another diary market – the growing Chattanooga area – jumps from #110 to #88.  See the entire Nielsen report here.

podcastone bPodcastOne Adds Six New Shows to Menu.  On-demand audio content giant PodcastOne announces six new programs that are being added to its menu of shows.  New sports programs include: “Name Dropping with Ian Fitzsimmons,” “Total Soccer Show,” and “Mohr Sports Los Angeles” with Jay Mohr.  Two new programs in the fitness category are: “Bulletproof Radio” and “Ben Greenfield Fitness.”  The final addition is a podcast called “NRP” featuring celebrity blogger Nik Richie.  All six shows will be available at PodcastOne.com, the PodcastOne app and iTunes.

harringtonjoeyJoey Harrington Assumes PM Drive Co-Host Gig at ‘750 The Game’ in Portland.  Former Oregon Ducks and Detroit Lions quarterback Joey Harrington joins Alpha Media’s KXTG-AM” 750 The Game” (also heard on K275CH at 102.9 FM) to co-host the afternoon program from 3:00 pm to 5:00 pm alongside Fletcher Johnson.  Alpha Portland SVP/market manager Milt McConnell comments, “We are thrilled to add Joey’s Ducks and NFL expertise and analysis to our afternoon drive show.”  About his new gig, Harrington adds, “I’m excited for the opportunity to join the ‘750 The Game’ team and Alpha Media.  What a perfect way for me to be able to share my passion for all things football and Portland, than over the airwaves on the best station in town.”

Odds & Sods. More additions to the CBS RADIO podcast platform Play.it are announced.  New shows include “Cosmo Happy Hour” hosted by Elisa Benson of Cosmopolitan.com; a weekly one-hour show from comic Tom Green; “The Brouhaha with Ana Marie Cox” from the Wonkette founder; a weekly football podcast hosted by Jason Fitz; and “The Global Travel Conspiracy” with Gary Arndt, who has been traveling non-stop since 2007 and has visited more than 100 countries across all continents…..WGN, Chicago legend Orion Samuelson will gomikemikeJets15 in for heart valve surgery on Monday (9/14), according to Chicago media writer Robert Feder.  The 81-year-old Radio Hall-of-Famer says he hopes to be back on WGN by September 25, his 55th anniversary with the station…..ESPN Radio’s Mike & Mike kicked off their 4th annual Fall Football Tour today with a live broadcast from the New York Jets training center.  In honor of the anniversary of 9/11, New York City first responders were in attendance for the closed-door broadcast, and hosts Mike Greenberg and Mike Golic welcomed attendees at a special brunch after the show.

talkersten logoDonald Trump Candidacy Top News/Talk Story for Week of September 7-11.  The top-polling presidential candidacy of Donald Trump was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM.  At #2 was the Hillary Clinton emails controversy and her apology.  Coming in at #3 was the activities of the rest of the 2016 presidential candidates followed by the Iran nuclear deal at #4.  The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week.  It is the result of ongoing research from TALKERS magazine and is published every Friday at Talkers.com.  View this week’s entire chart here.