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Monday Memo: Staples’ Savvy

| March 8, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The email subject line from Staples.com included one of the two magic words that I nag…er, “recommend” radio hosts use when they ask for callers: “Want Your Marketing Materials to Work Harder?”

You (the other magic word) can learn from Staples’ marketing, whether you’re on-air or podcasting asking listeners’ precious time, and especially if you write promo or commercial copy, or if you sell.

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