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Why Radio Newscasts All Sound the Same

| April 23, 2018

By Bill McMahon
The Authentic Personality
CEO

 

EAGLE, Idaho — The practice of journalism and the output of most major news organizations have become commoditized. Media economist Robert Picard describes the current state of journalism this way:

“Most journalists share the same skill sets and the same approaches to stories, seek out the same sources, ask similar questions, and produce relatively similar stories. Across the news industry, processes and procedures for news gathering are guided by standardized news values, producing standardized stories in standardized formats that are presented in standardized styles. The result is extraordinary sameness and minimal differentiation.”

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