Tag: "St. Louis Public Radio"
Weekly Reach, Average Audience Post Highest Levels In 14 Months. As the nation continues to reopen and returns to pre-pandemic routines, the industry experiences another month of radio listening gains. According to results from Nielsen Audio’s May 2021 PPM survey period, radio’s weekly reach is at its highest level since March 2020 and has grown each of the past four months. In the latest sweep (May 2021), radio’s reach surpassed 122 million weekly listeners, which is within two million of where it was before lockdown precautions took effect last year. In May 2021, radio’s Average Quarter-Hour (AQH) audience also scored its highest level since March 2020. Coinciding with vaccination rollouts and more normal commutes, AQH audience levels have increased 11% since January. PPM’s year-over-year (May 2020 – May 2021) weekly reach and AQH comparisons stand at a 108 index and 120 index, respectively. From a weekly reach perspective, May 2021’s radio audience is 8% larger than this time last year, while the AQH audience is 20% larger versus May 2020. May 2021 listening gains were widespread, with all major dayparts at or near AQH peaks since COVID-19 began. Weekday morning drive and weekends hit their highest audience levels in 15 months. May 2021’s weekend AQH (6.6 million) is 300,00 higher than March 2020’s 6.3 million, before the peak of the lockdown. Even though news/talk is lower than in prior months (12.6% in May 2021, compared to May 2020’s 13.6%), it does remain the most-listened to format in PPM markets. Registering its third gain in a row (4.1% – 4.2% – 4.4% – 4.6%), sports talk posts its highest AQH share since COVID-19 began, surpassing October’s high point (4.5%) when football season was in full swing.
Round One of May 2021 PPM Ratings Released. The first of four rounds of ratings data from Nielsen Audio’s May 2021 PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). In presenting his “Ratings Takeaways” from this round of markets, Mike Kinosian notes that, while it erodes by one full-share from April 2021 (9.6 – 8.6, 6+), Cox Media Group Atlanta’s WSB-AM & WSBB is the only mainstream news/talk outlet to reach #1 (24th consecutive month, 6+). Meanwhile, the lone news/talk stations from the aforementioned metros that finished in the top 20 (6+) and posted an April 2021 – May 2021 increase are Cumulus Media’s WBAP, Dallas (3.2 – 3.4, 6+) and Townsquare Media-owned WKXW, Middlesex (3.8 – 4.1, +.3, 6+). Off one-half share and three-tenths, respectively are Audacy NYC news siblings WINS (3.2 – 2.7, #11 to #14, 6+) and Mets key station WCBS-AM (2.7 – 2.4, #15 to #16, 6+). Cumulus Media San Francisco sports talk KNBR (Giants) improves by eight-tenths (4.3 – 5.1, 6+) to progress from fourth to third. You can see Mike Kinosian’s complete “Ratings Takeaways” here.
IBA/Vipology Technology Contest Creates Nearly $1 Million In Local Sponsorships. During an eight-week “Key Word Contest” (April 19 – June 11), participating Independent Broadcasters Association (IBA) member stations collectively generated approximately one million dollars of revenue from local sponsors. IBA president/Adams Radio Group chief executive officer Ron Stone notes, “Hundreds of our member stations were able to generate new revenue from our group contesting. “Vipology’s technology, member execution/management, and data follow-up was nothing short of spectacular. We are planning a second contest for the fall; many participating groups have already indicated their interest in participating again.” Vipology CEO Chris Peaslee adds, “From Pittsburgh, Pennsylvania to Pittsburg, Kansas, I’m proud of our team for building the technology and supporting hundreds of stations across the country in their effort to sound big on-air and powerful in their markets.” Participating stations’ on-air personalities gave three key words throughout the day. Listeners were then encouraged to enter the words on the IBA “contest widget” on that station’s website. Listeners correctly identifying the day’s ‘Winning Key Word” became eligible for that day’s random drawing to win $1,000.
Shattuck Set To Join WTIC-AM. Formerly the senior editor of Lowell Massachusetts’ “The Lowell Sun,” Tom Shattuck will become the mid-day host (10:00 am – 2:00 pm) on news/talk WTIC-AM “1080 News Talk” next Monday (6/21). The Audacy Hartford outlet will feature all-local programming from 5:00 am to 6:00 pm. Audacy Hartford senior vice president/market manager Stephanie Perl opines, “Radio is best when it is local, when we can discuss and look at the local issues affecting our listeners. Being able to expand our local weekday programming further separates WTIC-AM from other radio stations in the state and we look forward to unveiling this new slate of content to our audience.” According to Shattuck, “[WTIC-AM] has been serving the people of Connecticut for almost 100 years. I’m truly honored to be given the opportunity to contribute to the legacy of this great station. These are extraordinary times and I look forward to talking about our politics and culture with the thoughtful, astute WTIC-AM audience.” Shattuck previously was editorial page editor of The Boston Herald and executive producer of Boston Herald Radio. In addition, he spent four years at Boston’s WTKK as executive producer of the afternoon drive show and was a content manager, web designer, and executive producer at cross-town news/talk WRKO. In other WTIC-AM changes, morning show co-host Brian Shactman will add “Extra Time with Brian.” As of next Monday (6/21), the station’s revised 5:00 am – 6:00 pm lineup will be: “WTIC Sunrise Special” (5:00 am – 5:30 am); “Mornings with Ray and Brian” (5:30 am – 9:00 am); “Extra Time with Brian” (9:00 am – 10:00 am); “The Tom Shattuck Show” (10:00 am – 2:00 pm); and “The Todd Feinburg Show” (2:00 pm – 6:00 pm).
TALKERS 2021 Was a Success! The 24th annual installment of the talk media industry’s longest running and most important conference, the Talkers Convention, took place last Friday (6/11) on the campus of Hofstra University in Hempstead, New York. The event was a presentation of TALKERS in association with Hofstra’s multi-award-winning radio station, WRHU. More than 50 industry leaders from talk radio and cable news/talk TV spoke during a non-stop day of presentations and panel sessions. Due to strict regulations adhering to COVID-19 protocols, attendance was limited to a sellout crowd of 175 people which was reached about a week prior to the event. TALKERS publisher Michael Harrison comments, “We were delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2016 event – and be able to actually present a live conference in an extremely COVID-19 compliant environment which Hofstra was equipped to provide. The convention achieved its goal to boldly address key existential issues facing the talk radio and talk media industries at this dramatically critical juncture.” TALKERS will be posting extensive coverage of the event in the days to come including video documentation recorded under the direction of Art Vuolo covering every speech, presentation and panel discussion. Stay tuned for details.
TALKERS News Notes. After a five-year run at KNBR “The Sports Leader” and KTCT “KNBR 1050,” program director Jeremiah Crowe is set to depart the Cumulus Media sports talk facilities the middle of next month. A new assignment has not been announced for Crowe, who is reportedly relocating to Las Vegas … Starting next Wednesday (6/23) at 9:00 am, Audacy Chicago sports talk WSCR “670 The Score” will air a 24-hour “What About Chicago?” radiothon. In partnership with former Chicago Bears player Sam Acho, the radiothon will benefit Athletes For Justice and the Austin Harvest program. WSCR afternoon talent Danny Parkins comments, “I hate when people who don’t care about our city ask ‘What about Chicago?’ in bad faith. The name ‘What About Chicago’ is a defiant response and this radiothon will hopefully highlight what Chicago is really about: A Chicago radio station partnering with a Chicago charity with a mission to help improve the lives of Chicago kids in a Chicago neighborhood.” … In acknowledgement for its protest coverage following the death of George Floyd, Audacy San Francisco all-news KCBS-AM & KFRC has won a national Society of Professional Journalists (SPJ) Sigma Delta Chi award for “Best Radio Breaking News Reporting.” KCBS-AM & KFRC director of news & programming Jennifer Seelig comments, “I’m incredibly proud of my team’s thoughtful and compelling protest coverage. On behalf of everyone at KCBS-AM & KFRC, I’d like to thank SPJ for this prestigious honor. [We strive] to deliver comprehensive coverage of stories that resonate with our audience. This recognition underscores our unwavering commitment to our community.” KCBS-AM & KFRC was the only commercial station in the country to win in any category … Even though its officials have not released an official statement, Cox Media Group continues to rectify digital damage apparently caused by a ransomware attack. Those trying to stream a CMG station hear the following, “This stream is currently unavailable and we are working diligently to bring it back online. Our radio stations continue to broadcast 24/7; you can listen to us over the air – thanks for your patience.” Cox Media Group news/talk outlets include WSB-AM & WSBB, Atlanta; WHPT, Tampa, WDBO, Orlando; and WOKV-FM, Jacksonville.
Facebook Censors Harry Hurley’s “Heavy Hundred” Post. A post regarding Townsquare Media Atlantic City news/talk WPGG “WPG Talk Radio 95.5 FM & 1450 AM” morning host Harry Hurley being named to the TALKERS list of the 100 Most Important Radio Talk Show Hosts in America (“Heavy Hundred”) has been censored by Facebook. In an article posted this morning on the “WPG Talk Radio” website, Hurley (pictured with TALKERS publisher Michael Harrison at TALKERS 2021) says that his story about receiving the honor was taken down by the social media giant with the explanation that it does not meet Facebook’s community standards and that the URL to the feature is considered spam. To read the entire article, please click https://wpgtalkradio.com/facebook-censored-my-post-about-talkers-magazine-honor/.
Now Saluting “Kentucky Colonel” Roten. WVHU “News Radio 800” morning talk host Tom Roten was recently presented a plaque commissioning him as a Kentucky Colonel, the highest honor awarded by the Commonwealth of Kentucky. Commissions as Kentucky Colonels are presented for contributions to the community, state, or nation, and for special achievements of all kinds. The honor stunned Roten, who happened to be emceeing a grant award ceremony. Kentucky Colonels executive director Sherry Crose spoke of Roten’s commitment to the community and years of promoting charitable organizations and then made the surprise presentation. Having just marked his 20th anniversary at the iHeartMedia Huntington, West Virginia – Ashland, Kentucky station, Roten remarked, “This is such a tremendous honor – I am very grateful.” Roten has interviewed hundreds of guests from the region including many from the Commonwealth. He regularly talks to state and federal lawmakers from the Bluegrass State and speaks to representatives of many Kentucky charitable groups. For over 10 years, Roten served as public service director for iHeartRadio’s Huntington-Ashland cluster and has written/produced hundreds of PSAs for non-profit organizations. Approximately 30 Eastern Kentucky charities received a portion of $2.1 million in grants that the Kentucky Colonels will award this year. Kentucky Colonels are that state’s ambassadors of goodwill and fellowship around the world.
Total Subscribers To Paid Audio Services Double in Six Years. According to data from Edison Research’s “Share of Ear,” 47% of Americans 13+ now subscribe to at least one paid audio service. That’s just over double what it was in 2015, when 23% had a paid subscription. Edison Research president Larry Rosin comments, “While much of this doubling of the numbers is the redirection of money that was going to physical music formats to music streaming subscriptions, there is also the trend of more people paying to avoid commercials. I believe we’ll see more subscription efforts in the future, particularly from radio companies. Bauer Media in the U.K. recently launched a subscription radio service that offers commercial-free versions of their radio brands and other content. Such efforts are likely to be launched in the U.S. as well.” Growth has come across the board from SiriusXM Satellite Radio and Audible audiobook subscriptions to music streaming services such as Spotify Premium, Apple Music, and Pandora Premium or Plus.
KCUR Enlists Edgell As Midwest Newsroom Managing Editor. Effective July 6, public radio news/talk WFYI, Indianapolis project manager/assistant editor Holly Edgell will join University of Missouri-Kansas City’s similarly-programmed KCUR, Kansas City as managing editor of the Midwest Newsroom. KCUR general manager Sarah Morris states, “We are thrilled to have had such a strong pool of candidates and delighted that Holly will be joining the Midwest Newsroom as a KCUR employee. Holly has extensive leadership in working with newsrooms across the midwest and beyond. She will help form and create a highly functional and collaborative team for the hub.” NPR managing editor for collaborative journalism Kenya Young adds, “We’re excited to see Holly join our team of stellar managing editors leading the hub newsrooms across the country. Holly at the helm ensures our mission to plan shared coverage and create stories that reach local, regional, and national audiences. Holly will be an agent of change in the midwest region; I look forward to seeing how she shapes collaborative journalism within our network.” KCUR is lead partner in the NPR-formed Midwest Newsroom, a collaborative among Nebraska Public Media; Iowa Public Radio; St. Louis Public Radio; and NPR.
iHeartPodcast Network Adds Three True Crime Mysteries. The new entries include: “Missing On 9/11”; “After The Uprising: The Death Of Danye Dion Hones”; and “Algorithm.” From the producers of “Missing In Alaska,” “Missing On 9/11” traces the whereabouts of a woman living near the World Trade Center who disappeared on that horrific day. John Duffy and Ray Nowosielski-hosted “After The Uprising” is an 11-part series that examines the truth behind the hanging death of a St. Louis Black Lives Matter activist. From iHeartMedia and Tenderfoot TV, Ben Kuebrich-hosted “Algorithm” is an examination of a reporter’s algorithm he claims can detect serial killers.
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the vibrant, one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “The Mensch, the Bench and the Stench!” looks back at this past week of September 21 – September 25, 2020. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Harry Hurley, talk show host, WPG, Atlantic City; Scott Sands, talk show host, WSPD, Toledo/SVP Programming, North Ohio Area, iHeartMedia Communities Division; Heidi Harris, talk show host, KMZQ, Las Vegas; and Joe Thomas, talk show host/program director, WCHV, Charlottesville. This acclaimed news/talk radio show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD (“Freedom 93.7”), Denver; KFNX, Phoenix; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED (“Connect FM”), DuBois, PA; K-NEWS 101.3, Owensboro, KY; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; Pioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more. To listen to this week ’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
Edison Research Releases The Infinite Dial Profiles Listeners of Popular U.S. Radio Formats. Yesterday (9/24), Edison Research presented its latest webinar titled, “Radio Format Profiles: An Infinite Dial Study” that revealed data about P1 listeners based on 11 individual radio formats. The study was conducted in January and February of this year, prior to listening habits being affected by the coronavirus pandemic. When it comes to P1 listeners of spoken-word radio such as news/talk and sports talk, there are stark differences in listening habits in a number of categories. For example, when it comes to online audio listening – listening to an AM/FM station online or a stream available only on the internet – sports talk P1s were tops among all radio format P1s with 82% (Persons 12+) saying they listened online in the last week. However, for news/talk P1s, just 51% had done the same, beating only classic hits P1s (39%). Listening to an AM/FM station online was again done most by sports talk P1s with 45% saying they had done so in the last week. News/talk P1s tied for third place, with 26% saying they had done so in the past week. Regarding podcast listening, news/talk P1 were in the bottom half of the 11 formats with 53% saying they had ever listened to a podcast and 32% saying they had listened to a podcast in the last week. Sports talk P1s were more into podcasts with 69% saying they had ever listened to a podcast and 40% (second only to alternative rock P1s) saying they had listened to a podcast in the last week.
Newsmax TV Debuts ‘The Benny Report.’ A new weekly program is premiering on Newsmax TV tomorrow evening (9/26) as Benny Johnson, conservative social media star and chief creative officer for Turning Point USA, debuts “The Benny Report” at 6:30 pm ET. Newsmax TV says, “If you’ve never experienced the world according to Benny, you’re in for a treat as this funny, quick-witted, viral storyteller shares his creative insights on the political world. Benny believes that entertaining tales told straight from the heart and without politically correct B.S. can win the culture war for conservative-thinking Americans… He has more than 1 million followers on his social media accounts and his viral political videos have racked up over 2 billion — that’s right, 2 billion — views on broadcast and online mediums.” Based in Washington, DC, Johnson previously served as viral politics editor at Independent Journal Review, BuzzFeed, TheBlaze, National Review and The Daily Caller.
The Death of Ruth Bader Ginsburg and the Battle Over Filling Her Seat Top News/Talk Story for the Week of September 21-25. Supreme Court Justice Ruth Bader Ginsburg’s death and the Republican-led Senate’s determination to fill her seat before the November election was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 was the presidential race and the debate over the reliability of mail-in voting. Coming in at #3 was race relations, police reform, and the protests over the lack of charges against the police involved in the death of Breonna Taylor, followed by the U.S. COVID-19 statistics and projections at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
TALKERS News Notes. The first presidential debate will take place on Tuesday evening in Cleveland and FOX News Radio announces it is providing live coverage of it and the other three presidential and vice presidential debates. FNR says its coverage begins with an hour-long pre-show at 8:06 pm ET and will conclude at 11:29:50 pm ET. The debates themselves will be 90 minutes in length uninterrupted. Coverage will be led by FOX News Radio’s national correspondent Jared Halpern and FOX News Radio political analyst Josh Kraushaar…..According to a story in the St. Louis Post-Dispatch, St. Louis Public Radio has fired KWMU-FM, St. Louis general manager Tim Eby after an investigation into allegations of unfair treatment of staffers of color. The group St. Louis Public Radio Journalists of Color complained about what they said was inequity and racism at the public news/talk station. The University of Missouri St. Louis – owner of the station – investigated and announced yesterday (9/24) that Eby has exited and that public radio consultant Tom Livingston will serve as interim general manager while a search is conducted for a permanent GM…..SiriusXM announces it is exclusively premiering the long-lost comedy album from the legendary Lenny Bruce tonight at 8:00 pm ET on its Comedy Greats channel. The album is titled “Lenny Bruce Is Out Again” and is the unreleased album fully authorized by Bruce’s daughter, Kitty Bruce. She’ll speak with SiriusXM host Ron Bennington during a special hour-long interview that will air at 5:00 pm ET. Also joining the panel will be actor Luke Kirby, who won an Emmy Award for his portrayal of Bruce on “The Marvelous Mrs. Maisel,” and comedian W. Kamaul Bell.
Music Radio News and Career Moves. Special programming takes place tonight on SiriusXM Satellite Radio that celebrates the release of the remastered and expanded reissue of Prince’s “Sign O’ the Times” album and the new deluxe box set with a special new docuseries on the Volume channel. Tonight’s program, “Prince Sign O’ the Times – The Audio Biography,” airs at 8:00 pm and is hosted by Alan Light. It tells the story of the iconic album’s recording sessions, the behind-the-scenes workings and relationships, and the period of time that sparked Prince’s unmatched creativity and features interviews with vocalist (and former fiancé) Susannah Melvoin, The Revolution’s Lisa Coleman and Matt Fink, saxophonist Eric Leeds, engineer Susan Rogers, and Prince historian Duane Tudahl.
Craig Carton Sentenced to 42 Months in Prison. Former WFAN, New York morning personality Craig Carton was sentenced to three-and-a-half years in federal prison plus three years probation today (4/5) after being found guilty of fraud charges in connection with a bogus concert tickets resale scheme involving $5.6 million. Prosecutors had sought six to seven years. After today’s sentencing, Carton is releasing a short film he produced called, “The Reckoning,” that reveals his gambling addiction and what it did to his life. Carton opens up about the astonishing amounts of cash he was wagering while proclaiming on his radio show that he was a “blackjack savant” – until the morning of September 6, 2017 when the FBI arrested him on fraud charges. The New York Post’s Phil Mushnick writes about it here.
Remembering Bruce Reese. Former longtime Bonneville International and Hubbard Radio president and CEO Bruce Reese passed away earlier this week at age 70 after a long illness. He retired from full-time duties with Hubbard in 2014. During his career he also chaired the NAB’s Joint Radio and Television Boards as well as the NAB Education Foundation. For a number of years, he served as a board member of the Radio Advertising Bureau. Years ago, TALKERS magazine managing editor Mike Kinosian wrote a feature piece about Reese. You can read that here.
KWMU, St. Louis Host Resigns After Manager Questions Guest Greeting. St. Louis Public Radio host Don Marsh resigned from his role with the pubcaster after management told him his greeting a guest by telling her she “looked great” was “on the line” of acceptable. Eighty-year-old Marsh made the comment to 75-year-old Karen Foss (a longtime television personality in the market) who did not complain and even posted a social media comment saying she was not offended, calling his words a “common way for those of us who are aged to greet each other.” The complaint came from a producer who witnessed the exchange. Marsh told the St. Louis Post-Dispatch he hadn’t wanted to retire from the station and called the incident “very much a generational thing.”
Joyce Littel Named PD at WAOK, Atlanta. As reported by the Atlanta Journal Constitution’s Rodney Ho, urban news/talk WAOK, Atlanta names acting PD Joyce Littel program director for the station. Littel also serves as the evening personality on urban contemporary WVEE “V-103.” She has been handling programming responsibilities at the station since the retirement of Jean Ross last fall. Littel is quoted from a press release saying, “I’d like to get back to WAOK’s roots. My goal is to further expand the station’s heritage by pushing boundaries to reach new heights in our communities with education, entertainment, and financial literacy.”
Gorka Draws Sell-Out Crowd in Dallas. Pictured above are Salem Radio Network host Dr. Sebastian Gorka (left) and KSKY, Dallas “660 The Answer” morning host Mark Davis (right) along with the crowd from last night’s sold-out “An Evening with Sebastian Gorka” event at the Palace Arts Center in historic downtown Grapevine, Texas. Gorka fielded questions from the audience for two hours, discussing breaking news and 2020 presidential politics.
TALKERS News Notes. Michigan’s Hillsdale College is launching a new, nationally syndicated radio program produced by the school called, “The Radio Free Hillsdale Hour.” So far, the program is airing on nine stations in three states. WRFH “Radio Free Hillsdale 101.7 FM” general manager Scot Bertram – who hosts the show with production assistance from students – says, “The ideas and arguments discussed here at Hillsdale College are relevant to all citizens and this new radio program is one way to share them with people across the country. Talk radio listeners already know Hillsdale by reputation. Now they’ll have the opportunity to hear from the school’s faculty, staff, alumni, and others directly.” The program addresses public affairs and news through the lens of classical liberal arts education…..Westwood One is presenting exclusive hole-by-hole coverage from the 83rd Masters Tournament beginning Thursday, April 11 and running through Sunday, April 14. Mike Tirico is joining the network to anchor the coverage from the 18th green at the Augusta National Golf Club in Georgia. This year marks the 64th consecutive year that Westwood One has provided Masters radio coverage, the longest continuous sports broadcast partnership in network radio history.
Mueller Report Aftermath Top News/Talk Story for Week of April 1-5, 2019. The aftermath of the Mueller Report completion was the most-talked-about story on news/talk radio during the week, landing atop the Talkers TenTM. At #2 this week was the Trump tax returns issue. Coming in at #3 was President Trump and the Mexican border, followed by Joe Biden’s #MeToo problem at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s entire chart here.
Westwood One: TV and AM/FM Beat Google/Facebook for Site Traffic Lift. This study is the subject of Westwood One’s blog post this week. Westwood One and LeadsRx say the report on media attribution and awareness of the direct-to-consumer (DTC) retail category indicates, among other things, that “combined TV and AM/FM radio ads generate twice the site traffic lift of Google/Facebook ads.” Further, WWO says LeadsRx found that “TV and AM/FM radio drove a combined 40% site traffic lift, compared to 17% for Google/Facebook.” Cumulus Media EVP of marketing and Westwood One president Suzanne Grimes says, “Two-thirds of podcast advertisers today are DTC brands and they report stunning sales effect and spectacular ROI with podcasts. With this report, we now have hard evidence that AM/FM radio generates significant impact for DTC brands too.”
Harrison Podcast Focuses This Week on Health Care Issues. Nationally syndicated radio talk show host and noted physician Dr. Daliah Wachs is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Wachs, a Las Vegas-based physician, teacher, author, public speaker and radio talk show host, is a member of the TALKERS Heavy Hundred as one of America’s leading radio MDs and is a past recipient of the TALKERS “Humanitarian of the Year” award for her significant charity work over the years. These accomplishments were highlighted by her direct initiative in 2014 to replenish hospital blood supplies, in which she worked with United Blood Services and the American Red Cross to create a state Blood Donation Day in Nevada. In 2016, this effort was taken nationally to create state Blood Donation Days in the majority of states as well as National Blood Donation Week. No longer operating a private family practice, Wachs has developed an extraordinary footprint in media hosting a nationally syndicated talk show on the Genesis Communications Network. She is heard on iHeartRadio and multiple affiliates worldwide. She also makes multiple television appearances commenting on medicine and health-related issues. Harrison and Wachs take a deep, non-partisan dive into President Trump’s relaunched campaign to repeal and replace the Affordable Care Act as well as the vaccination controversy that is currently being debated in the national conversation. Harrison states, “Dr. Daliah Wachs is a broadcast industry treasure. She can always be counted on to bring a sense of intellectual clarity, honesty and first-hand experience to touchy health care topics that transcends the partisan bickering so common in this arena.” To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column of the TALKERS email newsletter and on every page on Talkers.com.
Music Radio News and Career Moves. Air personality Tamara G. and Entercom agree to a contract extension for her to continue co-hosting the morning show on adult contemporary WLYF, Miami “101.5 Lite FM” with co-host Julie Guy. Entercom South Florida SVP and market manager Keriann Worley states, “Tamara G. is the yin to Julie’s yang and we are thrilled to have her remain on the ‘101.5 LITE FM’ team. Their morning show is so uniquely catered to South Florida listeners and features two of the market’s most loved personalities.”…..As reported in the Milwaukee Journal Sentinel, iHeartMedia makes a morning show change at classic hits WRIT, letting Meg McKenzie and Dave Murphy go after 11 years at the station. Station PD Brett Andrews takes over the morning show. The duo wrote in a Facebook post that programming change was a “business-related” decision by the company and they understand that…..Programming pro Jay Dixon is named program director for Radio One’s Philadelphia stations rhythmic oldies WRNB and WPPZ. Radio One corporate vice president of programming Colby Tyner says, “I’m excited to be working with Jay. He’s a seasoned pro who understands the urban format and has a strong track record of success. We’re glad to have him on the Philly team.”…..JVC Media announces two on-air changes at its Gainesville-Ocala market stations. Fifteen-year market pro Leroy joins Jenn Ryan to co-host the morning show on CHR WFMQ “Q92.9.” Leroy comes from the company’s country WXUS “US 102.3” where he was hosting mornings. Taking over for him on WXUS is Barry Michaels. The changes take effect on Monday (4/8).