spots | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "spots"

Monday Memo: Help Wanted, Local Host

| April 26, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — If talk radio is Rush Limbaugh reacting to the Derek Chauvin verdict, it’s time for a new plan.

Better yet, how about an old plan? While exasperated EIB affiliates – other than iHeart stations that have no choice – are exploring various would-be syndicated successors, is anyone reverting these hours to local?

Read More

Monday Memo: Blue Christmas, Bleak January, Big Opportunity

| November 23, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Sad prediction: On Thursday, we will blow it. We, not The Grinch, will steal Christmas.

  • Dr. Fauci and the Biden transition team’s pandemic advisers and state governors are pleading with us to skip Thanksgiving this year. It doesn’t take a rally. Contact tracing pinpoints “small social gatherings” as significant spreader events. We’re begged to Zoom instead of hugging those we only get to hug once a year.
  • Predictably, we won’t. United Airlines alone added 1,400 flights. Then do the math. Figure 2-3 weeks, like after Easter/Passover, then after The Fourth, then after Justice Coney Barrett’s Rose Garden introduction. Hug grandparents on Thanksgiving and you might not be able to on Christmas.
  • Consensus forecasts: At present rates, another hundred thousand Americans will die before the Inauguration; and January will be worse than April was.

Read More