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Wednesday, May 18, 2022

| May 18, 2022

Round Two of April PPMs Released. The second of four rounds of ratings information from Nielsen Audio’s April PPM survey has been released for 12 markets including: Washington, DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s April 2022 sweep covered March 31 – April 27. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this round of markets. In Boston, iHeartMedia’s news/talk WRKO sheds four-tenths to finish with a 4.3 share (weekly, 6+ AQH share) but rises to the #7 rank, and sister all-news WBZ-FM dips by eight-tenths to finish with a 4.7 share and remains ranked #6. Bonneville International’s news/talk KIRO-FM, Seattle loses 1.1 shares and wraps the survey with a 6.3 share that pulls it out of first place to #2. Meanwhile, Lotus Communications’ crosstown all-news KNWN-AM/FM dips by seven-tenths for a 4.3 share finish good for the #9 rank. In the Twin Cities, Audacy’s news/talk WCCO loses half a share for a 3.8 share finish and the #13 rank, while iHeartMedia’s crosstown news/talk KTLK-AM sheds six-tenths for a 3.0 share and the #14 rank. And Hubbard Broadcasting’s talk KTMY-FM ticks up one-tenth for a 2.7 share finish good for the #15 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first round) here.

 

WOLB-AM, Baltimore Morning Host Larry Young Recovering from Leg Amputation. The Baltimore Sun reports that WOLB-AM, Baltimore morning drive host Larry Young is recovering after having surgery to remove his leg below the knee, the result of an infection in his foot that was complicated by his Type 2 diabetes. The 72-year-old Young has been off the air since April 10. He’s been hosting the morning show on Radio One’s WOLB-AM for the past 25 years and is planning to retire from the station at the end of this year. As noted in a story below, Young is being honored with the Lifetime Achievement Award from TALKERS magazine at TALKERS 2022 at Hofstra University on June 10. Young tells the paper that he expects to be back on the air in June and back to normal activities by August.

 

Cumulus-Signal Hill: YouTube Most Used U.S. Podcast Platform. The latest Podcast Download – Spring 2022 Report from Cumulus Media and Signal Hill Insights that examines weekly podcast listeners has been released. Cumulus says the report is part of its commitment to share insights and research findings with the podcast community. Cumulus EVP, marketing and president, Westwood One Suzanne Grimes says, “Our new Podcast Download Report uncovers a major surge in video podcast audiences as YouTube becomes the most-used platform to access podcasts. Podcast advertising reaches millions of younger consumers who have abandoned linear television for advertising-free video streaming services.” Some highlights from the report: 1) Six in 10 weekly podcast listeners say they prefer podcasts with video. When asked how they prefer listening to podcasts, 28% say they like a podcast video they actively watch while listening and 29% indicate they have the video in the background/minimized while listening. 43% say they use audio only with no video; 2) YouTube is now the leading audience destination. When asked which platform they listen to the most to access podcasts, 24.2% say YouTube, followed by Spotify (23.8%) and Apple Podcasts (16%); 3) The greater the time spent with podcasts, the more the podcast ads generate consumer response and business outcomes. As a result of hearing a podcast ad, heavy podcast listeners (those who listen six-plus hours per week) are more likely to have searched online for a product, discovered a new product/service, made a purchase, used a promo code, or followed a brand on social media. See the complete report here.

 

Edison Research: SiriusXM Top Podcast Network by Reach. According to just-released data from Edison Research, the Top Podcast Networks in the U.S. for the first quarter of 2022 are: SXM Media, Spotify, and iHeartRadio, respectively. This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network. Listening is credited to the producer and/or the network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast. Rounding out the top 10 are: 4) NPR 5) The New York Times 6) Audioboom 7) Audacy 8) Cumulus Podcast Network 9) Wondery and 10) PRX. Edison Research director of research Gabriel Soto says, “Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space. By surveying listeners and measuring their actual consumption, the data doesn’t depend on opt-ins from networks and isn’t subject to the various issues with counting downloads. These top networks offer a diverse range of shows that appeal broadly to listeners.”

 

TALKERS Announces Recipients of 2022 Awards. Ian Freeman, Mandy Connell, Larry Young, and Jeff Katz to be recognized at TALKERS 2022.

Ian Freeman is the co-host, along with Mark Edge, of a long-running syndicated radio talk show titled, “Free Talk Live,” that emanates from Keene, New Hampshire evenings 7:00 pm – 10 pm ET. The main theme of the contemporary news and topics show is freedom and the ideals of the First Amendment. Although still on the air regularly, Ian Freeman is currently under federal arrest on a wide array of charges ranging from money laundering to wire fraud. He maintains his innocence and claims the FBI and other government agencies are hell bent on shutting him up after years of dealing with the nuisance of the show’s activism and controversial information on such subjects as civil disobedience, including taking a frontline stance on the emergence and controversies of cryptocurrencies. He will begin his trial later this year. Ian Freeman will receive the TALKERS Gene Burns Memorial Award for Freedom of Speech (also known as the “Freedom of Speech” award) at TALKERS 2022 at Hofstra University on Friday, June 10.

Mandy Connell is the 12:00 noon – 3:00 pm midday host at KOA, Denver. Prior to her present position, her radio background includes KHOW, Denver as well as heritage station WHAS, Louisville. She began her career in Florida doing news/talk and hot talk after having been a flight attendant who decided to attend broadcasting school and begin a career in radio. She is widely recognized as an influential, reasonable, and independent conservative political voice as well as an entertaining conversationalist whose repertoire includes all aspects of pop culture and day-to-day issues. Her star continues to be on the rise. Mandy Connell will receive the TALKERS Judy Jarvis Memorial Award for Outstanding Contributions by a Woman to Talk Radio (also known as the “Woman of the Year” award) at TALKERS 2022 at Hofstra University on Friday, June 10.

Larry Young has been the beloved morning show host on African American community talker WOLB, Baltimore for the past 25 years and is about to retire at the end of 2022. The “Larry Young Morning Show” is widely regarded as the top black radio talk show in Maryland. The “Larry Young Morning Show” was also named “Best Radio Station” by Baltimore City Paper in 2007, 2008, 2009 and in 2010. He also has been honored by the community with such awards as the 2007 Pinnacle Award given by American Development Consortium, 2009 Ed Bradley Award given by Bethel African Methodist Episcopal Church, 2011 Unsung Hero Award given by Grace Outreach Fundraising Committee, 2012 Whitney M. Young Jr. Award given by Greater Baltimore Urban League and he was the recipient of the TALKERS Humanitarian of the Year Award in 2015. Larry Young will receive the TALKERS Lifetime Achievement Award at TALKERS 2022 at Hofstra University on Friday, June 10.

Jeff Katz is the 3:00 pm – 6:00 pm host at WRVA, Richmond. He is a former police officer in Philadelphia who traded his badge for a microphone and began a successful three-decade, award-winning career as a talk show host on major stations in in Boston, Charlotte, Philadelphia, San Francisco and, since 2013, at the legendary WRVA. Jeff volunteers thousands of hours to help members of the community with a special focus on law enforcement officers and disabled children. President Donald J. Trump honored Jeff’s service by presenting him with The President’s Award for Volunteer Service. In addition, FBI Director Christopher Wray honored Jeff by naming him the winner of The Director’s Community Leadership Award for 2019. Katz will be the recipient of the TALKERS Sharon L. Harrison Memorial Award for Outstanding Community Service by a Radio Talk Show Host (also known as the “Humanitarian of the Year” award) at TALKERS 2022 at Hofstra University on Friday, June 10.

 

TALKERS News Notes. According to the latest data from Comscore, FOX News Digital finished April 2022 as the “top-performing news organization in the competitive set in multiplatform minutes.” FOX News Digital closed out the month reaching 2.9 billion total multiplatform minutes, 1.5 billion total multiplatform views, and 77 million multiplatform unique visitors. FOX News says April also marked the 14th straight month that it outpaced every news brand in the competitive set in multiplatform minutes. While FOX News Digital eclipses competitor CNN.com in multiplatform total views and total minutes, CNN.com tops FOX News Digital in unique visitors by a wide margin…..iHeartMedia Charlotte and the NFL’s Carolina Panthers strike a deal for the teams games to be heard on classic rock WRFX-FM “99.7 The Fox” starting this season. The team’s game broadcasts have been heard on Radio One’s WBT-AM/FM for the past 17 seasons. 99.7 The Fox will carry all Panthers game broadcasts, the Panthers pregame and postgame shows as well the team’s weekly coach’s show. The station will provide unique listener experiences and will have an on-site presence at Bank of America Stadium during Panthers game days. In addition, the new relationship will benefit from iHeartMedia’s audio partnership with the NFL, which features podcast distribution via the iHeartPodcast Network…..iHeartMedia chairman & CEO Bob Pittman and president, CEO & COO Rich Bressler will participate in a question and answer session during J.P. Morgan’s 50th Annual Global Technology, Media and Communications Conference in Boston on Tuesday May 24 at 3:30 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website.

 

Dick Rakovan Dies. Radio executive Dick Rakovan has passed, according to numerous reports, including this one from Radio Ink. Consultant and TALKERS magazine columnist Holland Cooke says, “His CapCities resume included WJR, Detroit; WKBW, Buffalo; and WPRO, Providence where he was our station manager in the 1970s – radio Camelot. Later, when he ran the radio group for Outlet Broadcasting, he vectored me into programming WSNE, Providence and WTOP, Washington. He also served with WFYR, Chicago and WWRC, Washington and was VP of the Radio Advertising Bureau.” Rakovan was honored by the Illinois Broadcasters Association with a Lifetime Achievement Award in 2016. See that video here.

 

Buffalo Shooting/Great Replacement Theory, Midterm Primaries/Trump & the GOP, the Economy, Russia-Ukraine War/Finland & Sweden Apply to NATO, Elon Musk & Twitter, COVID-19, and UFO Hearings Among Top News/Talk Stories Yesterday (5/17). The aftermath of the deadly Buffalo shooting and talk of the Great Replacement Theory; the primary races for the November midterm elections and Donald Trump’s influence over the GOP; the financial markets, inflation, and concerns about a major recession on the horizon; Russia’s ongoing invasion of Ukraine and Finland and Sweden apply to NATO; Elon Musk’s attempt to take over Twitter; the rising number of COVID-19 cases in the U.S.; and Tuesday’s congressional hearing on UFOs were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Monday Memo: Your Egg-Timer?

| March 14, 2022

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Baseball stations: Exhale. WE HAVE A DEAL. As you read this, Spring Training is underway, and Opening Day is April 7.

We need it. Pandemic-weary and weathering climate change, we’ve been tested. Now, the Ukraine crisis breaks our hearts and inflation busts family budgets. And one of baseball’s best showed me a simple trick that suggests how radio can matter more to listeners in these challenging times.

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Thursday, March 3, 2022

| March 3, 2022

NAB Takes Stand on Russian-Sponsored Programming. As Russia’s invasion of the Ukraine continues, the National Association of Broadcasters issues a statement from NAB president and CEO Curtis LeGeyt. He says, “The National Association of Broadcasters is a fierce defender of the First Amendment and the critical importance of the ability to freely express views, both popular and unpopular. While the First Amendment protects freedom of speech, however, it does not prevent private actors from exercising sound, moral judgment. To that end, given the unprovoked aggression exhibited by Russia against the free and sovereign people of Ukraine, NAB calls on broadcasters to cease carrying any state-sponsored programming with ties to the Russian government or its agents. While we know that airings of such programs are extremely limited, we believe that our nation must stand fully united against misinformation and for freedom and democracy across the globe.”

 

FOX Audio Network and Spotify’s Megaphone Partner for Advertising & Distribution. A new partnership is announced between the new FOX Audio Network, which combines all of FOX’s news, sports, and entertainment podcasts into a scaled, diverse portfolio of original audio content, and Spotify’s Megaphone for advertising and distribution as the exclusive hosting platform for their growing slate. FOX Corp says, “The outsized reach of the FOX Audio Network’s 60-plus podcasts creates a unique opportunity for advertisers to access the broadest possible audience across all of the hottest FOX original audio content efficiently and effectively.” FOX News Media SVP, digital ad sales Dan Realson states, “The establishment of the FOX Audio Network provides unique opportunities for advertisers to reach a broad audience of our loyal podcast listeners across a diverse range of programming genres from our entire portfolio. Podcasts continue to be a popular and rapidly growing medium and we’re excited to collaborate with Spotify’s Megaphone to bring this opportunity directly to the advertising marketplace.” The press release goes on to say that FOX Audio Network advertising will be managed by the FOX ad sales team with additional inventory being sold through the Spotify Audience Network. Podcast publishing platform Megaphone will empower FOX Audio Network to monetize, measure, and grow FOX’s podcast content and audiences through best-in-class publishing and monetization tools.

 

Urban One 2021 Q4 Net Revenue Rises 15.3%. 2021 Fourth quarter financial data from Urban One, Inc. is being reported and the company says net revenue for the period was approximately $131.0 million, an increase of 15.3% from the same period in 2020. Broadcast and digital operating income was approximately $44.1 million, a decrease of 14.9% from the same period in 2020. For the full year of 2021, net revenue was $441.4 million, an increase of 17.3% over the full year of 2020. For 2021, Urban One posted consolidated net income of $40.7 million compared to the consolidated net loss of $6.5 million it reported for 2020. Urban One CEO and president Alfred C. Liggins, III comments, “We had another very strong quarter, with revenue exceeding expectations, allowing us to significantly exceed our previous Adjusted EBITDA guidance for the year of $140-$145 million. There was some noise in the expenses, predominantly related to returning events, TV programming amortization and annual staff bonuses, all of which were anticipated and factored into our guidance. Demand for our audience remains extremely robust across the platform, and, excluding political, advertising revenues for the quarter were up double-digit percentages in all of our operating segments. Digital revenues were up 42.9%, and we exceeded $50 million in annual digital revenue for the first time. Cable TV revenues were up 43.6% helped by strong upfront demand and higher average unit rates across both TV One and Cleo. Looking back at pre-pandemic revenues, when we aggregate our radio broadcasting, syndication, events and digital operations, net revenues were up 25% compared to Q4 2019, and Adjusted EBITDA up 21%. We expect to continue to exceed pre-pandemic revenues and Adjusted EBITDA in 2022, and this is supported by first quarter 2022 core radio pacings up low double digits, and up mid-teens including digital revenues.”

 

100 Points! Impossible! Yesterday, March 2, marked the 60th anniversary of Wilt Chamberlain’s legendary 100-point game against the New York Knicks on March 2, 1962. The game has taken on a mythical quality, with the details seemingly lost in the mists of time. Talk radio host and voice artist Mark Wainwright discovered that the actual backstory of the game – and how the precious final minutes of the radio broadcast were discovered and preserved – is a long saga and even more remarkable than the myth and legend. It was once thought that all evidence of one of the greatest individual performances in the history of sport was lost forever, and it almost was…except for one Philadelphia radio station and two alert listeners. Read Mark Wainwright’s complete feature story here. Photo: Paul Vathis/Associated Press

 

TALKERS News Notes. A new iHeartRadio original podcast debuts as “The Important Things with Bobbi Brown and Anjali Kumar” joins the company’s podcast network. The new program asks the age-old question: how can you lead a life of fulfillment? The ongoing pandemic has required us all to reexamine what matters most and prioritize what brings us true contentment. Through candid conversations with friends, thought leaders, creators and entrepreneurs, beauty industry titan Bobbi Brown and best-selling author and attorney Anjali Kumar explore the strengths, skills, habits, and mindsets that have helped their guests live their most authentic and gratifying lives. The inaugural episode will feature renowned activist Gloria Steinem, followed by upcoming guests such as designer Jennifer Fisher, soccer legends Ali Krieger and Ashlyn Harris, philanthropist Christy Turlington Burns and “Jeopardy” champion Amy Schneider…..SiriusXM is recognizing Women’s History Month across SiriusXM, Pandora, and Stitcher with special themed programming and limited-engagement channels. SiriusXM will ensure “She’s Got the Mic” by raising the voices of both prolific and up-and-coming female artists in honor of Women’s History Month. Four limited-engagement music channels will launch in March, spanning genres and representing artists from across the decades, including channels curated and presented by Avril Lavigne and Maren Morris, as well as a full channel dedicated to the iconic Tina Turner. There will also be a channel devoted to the defining, female-led festival tour of the 90s, Lilith Fair…..The Freakonomics Radio network is expanding on its growth with the hiring of a new editorial director, Gabriel Roth, alongside consultant Jared Hohlt. Before joining the Freakonomics Radio team, Roth worked at Slate for seven years, where he oversaw podcasts and helped launch the groundbreaking series “Slow Burn,” along with many other shows. Roth says, “I’ve been a fan of the Freakonomics Radio team’s work for more than a decade, and I’m thrilled to get the chance to work on their terrific podcasts and help grow the network.” Hohlt, Slate’s former editor-in-chief, has also begun helping Freakonomics Radio as a part-time consultant. Roth will oversee all existing and future shows in the network, with a special concentration on the flagship show, and Hohlt is focusing especially on two new podcasts, one in the early stages and the other in piloting mode, while helping with the existing shows as well.

 

Russian Ukraine Invasion, COVID-19, January 6 Investigation, State of the Union, The Economy/Inflation, Midterm Elections/Trump & the GOP, and MLB Negotiations Among Top News/Talk Stories Yesterday (3/2). Russia’s continuing invasion of the Ukraine and the West’s reaction; the White House issues its National COVID-19 Preparedness Plan as the next step in dealing with the pandemic; the January 6 House select committee alleges that former President Donald Trump and attorney John Eastman took part in a “criminal conspiracy” to overturn the 2020 election; reactions to President Joe Biden’s State of the Union address; the turmoil in the world’s financial markets and the soaring prices of consumer goods and gasoline; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and the stalled negotiations between the MLB’s owners and players that’s put the 2022 season in jeopardy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Monday, February 28, 2022

| February 28, 2022

Monday Memo: Read Me, Please! “Few opportunities to engage are more powerful than the ongoing email conversation you have with listeners.” Consultant Holland Cooke calls it “a relationship that Pandora and Spotify and your robotic AM/FM competitors can’t emulate.” In this week’s column, HC shares tips for the most important words of your email: its subject line. Read about it here.

 

Pending Business: Sell Carefully. Radio sales pro Steve Lapa says the war in the Ukraine has the potential to bring more information and opinion-hungry listeners to your news/talk station and provides a sales opportunity. “The loyal audience base your station has worked hard to develop will lock in regularly for information updates and the clarity your air talent can bring to a complex and intimidating situation that could affect everything from the price of gas at the local pump to a roller coaster ride in their stock portfolio.” He offers six tips for selling during this historic news storm. Read more here.

 

KNBR-AM/FM, San Francisco Promotes Adam Copeland to Afternoons. Sports talk radio pro Adam Copeland is promoted to co-host of the afternoon drive with longtime host Tom Tolbert on Cumulus Media’s KNBR-AM/FM, San Francisco. This comes after Cumulus parts ways with Tolbert’s former co-hosts Larry Krueger and Rod Brooks. Tolbert tweeted last week about their departure, saying, “Rod and Larry are no longer on the show. It sucks. I’m always saddened when something doesn’t work. I love both of those guys. I consider them friends. I can’t tell you why some things work and some don’t work. It’s a bummer. It stinks.” The new “Tolbert and Copes” show airs from 2:00 pm to 6:00 pm. Copeland joined KNBR as an intern in 2009 and was hired in 2016 as a board operator. He eventually became the producer of “KNBR Tonight with Ryan Covay.” In 2018, after time as a fill-in host on the station, Copeland was named host of his own talk show, “The Lead Off Spot with Adam Copeland,” airing weekday mornings from 5:00 am-6:00 am. He also served as a producer of the “Murph and Mac” morning program.  Copeland says, “Having the opportunity to host ‘The Leadoff Spot’ and hang with Murph and Mac for the past four years has been a dream come true since I was 16 years old, and I’m forever indebted to all the loyal listeners, callers, and guests who made the show as fun and engaging as it was. It’s been the honor of my life. I look forward to bringing that same energy and enthusiasm to afternoon drive with the legendary Tom Tolbert. I know I have big shoes to fill, and I hope to make my fellow Bay Area sports fans proud. Onward and upward.”

 

Round Four of January PPM Survey Released. The fourth of four rounds of ratings information from Nielsen Audio’s January 2022 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2022 sweep covered January 6 – February 2. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In the Raleigh market, iHeartMedia’s news/talk WTKK-FM jumps 1.1 shares for a 7.4 share (weekly, 6+ AQH share) finish and the #3 rank in the market, while Curtis Media Group’s crosstown news/talk WPTF tacks on nine-tenths for a 3.3 share finish good for the #11 rank. Emmis Communications’ news/talk WIBC-FM, Indianapolis recaptures 1.8 shares to wrap the survey with a 10.6 share and climbs to the #2 rank. In Milwaukee, iHeartMedia’s news/talk WISN-AM leaps to #1 after adding nine-tenths for a 9.7 share finish, while Good Karma Brands’ crosstown news/talk WTMJ-AM rises half a share for a 7.2 share finish good for the #4 rank. Cumulus Media’s news/talk WWTN-FM, Nashville tacks on eight-tenths to put up a 6.9 share that gives it the #2 rank in the market. Cox Media Group’s WOKV-FM, Jacksonville is back at #1 after shooting up 2.6 shares for a 9.6 share finish. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first three rounds) here.

 

Nielsen Holdings Reports 2021 Q4 Revenue Up 2.5%; Full Year Revenue Rises 4.1%. Ratings giant Nielsen Holdings plc reports its financial data from the fourth quarter of 2021 and for the full year, revealing Q4 revenue was $894 million, an increase of 2.5% over the same period in 2020. Revenue of the whole of 2021 was $3.5 billion, a year-over-year increase of 4.1%. For the full year of 2021, Nielsen reports net income from continuing operations attributable to Nielsen shareholders was $551 million, compared to $191 million in 2020. Nielsen CEO David Kenny says, “We delivered strong results in 2021. We successfully sold Nielsen Global Connect, hit significant product milestones, and exceeded all of our original 2021 guidance metrics despite facing some unanticipated challenges. We are strongly positioned within the media ecosystem, with growing relevance as audiences shift to streaming, and we are delivering value to clients across our three essential solutions. We made measurable progress toward becoming a digital-first company, and our strategy aligns with where growth in the industry is coming from. We are piloting the first iteration of Nielsen ONE, which we launched in January, with a representative group of clients across media buyers and sellers and feedback has been positive. We also made progress on strengthening our balance sheet, reducing our net debt leverage by over half a turn in 2021. We now have the flexibility to return more capital to shareholders while continuing to invest in organic growth initiatives and pursue strategic, tuck-in M&A. Our $1 billion share repurchase authorization reflects our board’s confidence in both our short and long-term growth prospects and enables us to deliver value to our shareholders.” The company reports its financial position, stating, “As of December 31, 2021, the company had cash and cash equivalents of $380 million and gross debt of $5.626 billion, resulting in net debt of $5.246 billion.”

 

Russian Ukraine Invasion, COVID-19, The Economy/Financial Markets, CPAC 2022/Trump & the GOP, William Barr Book, State of the Union, and SAG Awards Among Top News/Talk Stories Over the Weekend. The Russian invasion of the Ukraine and the domestic and global responses to Vladimir Putin’s gambit; the falling rate of COVID-19 cases in the U.S., the relaxation of mask mandates, and the U.S. trucker convoys destined for Washington, DC; the state of the U.S. economy as the Ukraine invasion affects global markets, the ongoing inflation affecting consumer retail prices, and the financial markets activities; the weekend’s CPAC 2022 conference and Donald Trump’s influence over the GOP; former Attorney General William Barr’s new memoir containing criticism of Donald Trump is teased; anticipation of Tuesday’s State of the Union Address; and Sunday’s Screen Actors Guild 2022 awards ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: Read Me, Please!

| February 28, 2022

 

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You DO regularly communicate with an opt-in email list…right? Few opportunities to engage are more powerful than the ongoing conversation you have with listeners. It’s a relationship that Pandora and Spotify and your robotic AM/FM competitors can’t emulate.

Any email you send is worthless if it doesn’t get read  

And you yourself demonstrate why, every time you open your in-box. True or false: You delete some (lots) of messages unread, simply based on the subject line?

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