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Pending Business: Survey Says…

| June 7, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Ads are ok!

Our friends at NPR just released a research piece by Edison. If you haven’t read the study, you should take the time. The study identifies six categories of listeners that are reminiscent of similar research pieces I’ve seen over the years.

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Pending Business: New and Improved

| April 12, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — New and Improved — two of the most powerful words in marketing so effective that the world’s biggest packaged goods marketers use the sell line over and over, generation after generation. So, why is it that when we introduce a new talent to our advertisers we stop at describing “product” (your NEW talent’s) features, skipping over what this NEW talent brings to your advertisers’ investment?

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