Tag: "specialty programming"
By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — Ask a successful seller in the new car business. They will tell you how the percentage chance of closing a sale increases when a prospect goes for a test drive. Some automobile companies invest heavily in getting the prospect to test drive. The more expensive the car, the larger the investment in getting to the test drive.
Remember when luxury brands offered Bose headphones just for a test drive? The super premiums offer a whole other level of test drive experience. From celebrity chef prepared meals to world-class golf outings, it’s part of a proven approach to closing sales.
By Holland Cooke
And in the words of now-retired radio traffic reporter Bob Marbourg – a rock star to heavy listeners when he was part of my WTOP crew in the 1980s – “Pick your lane and stay with it.”