Audacy Names New Afternoon Show at “The Fan Upstate”
Starting next Monday (3/25), “WIRE 2 WIRE,” starring Greg “Diesel” Abee (left)and Cole Bryson (right), fills the afternoon drive daypart on Audacy sports talk outlet WYRD-AM/W249DL/W246CV,
Greenville-Spartanburg, South Carolina “The Fan Upstate.” The program takes over for “Offsides with Marc Ryan,” as Ryan moves to the company’s WXYT-FM, Detroit “97.1 The Ticket.” Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi states, “‘WIRE 2 WIRE’ allows us to elevate Diesel, who has worked alongside Marc for years, and Cole, who has done a great job with every sports assignment we’ve given him. ‘WIRE 2 WIRE’ will be a live, local sports show with knowledgeable, well-known local talent, and I know sports fans will love it.”
slot. Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi says, “‘The Rob Brown Show’ has been a winner in middays for ‘The Fan Upstate’ and will be even better in morning drive. Rob and Lonzo deliver an engaging, fast-paced sports talk show and are fresh off winning the best sports show in South Carolina for the second time. We’re equally as excited to debut Bill Reiter and his highly popular program to middays to carry listeners through their day. Upstate sports fans will love this new lineup and the quality sports radio content it will deliver.” This year, “The Rob Brown Show” won “Best Sports Show” at the annual State Television and Radio (STAR) Awards presented by the South Carolina Broadcasters Association.
C3 signal at 106.3 FM. Audacy says the change gives WORD access to a quarter million more adults 35+ from the South Carolina/Georgia border to Asheville, North Carolina, while covering parts of four South Carolina congressional districts and several North Carolina congressional districts. Audacy SVP and market manager for Greenville-Spartanburg Steve Sinicropi comments, “We are committed to delivering quality audio and content with our massive reach to our audiences. There is a tremendous demand for news/talk content in the Greenville-Spartanburg-Anderson-Asheville area. The signal flip allows us to maximize our reach even further across the region and more broadly meet the needs of our listeners and advertisers across the Carolinas.”