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Tag: "Sound Bites"

Pending Business: Future Sales

| July 6, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — The caption on the screen during a CNBC report read, “The Future is Audio.” The CNBC anchors were breaking down the recent audio integrations on Facebook. Last week another large radio group blended traditional programming and digital content into one executive position.

Agree or disagree with combining is not for us to debate here. As a talk radio seller or sales manager, the real task is to get a better understanding of what’s ahead. The good news in this upcoming convergence is you should be well positioned to sell into a reboot of the talk radio/audio sales landscape. Think about the different ways the talk radio/audio audience engages with the content your on-air talent is creating. Let’s start with the distribution platforms:

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Monday Memo: Sound Bites

| April 12, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — To quote the immortal Yogi Berra: “You can observe a lot by just watching.” And listening! And shoptalk we hear reminds us to be agile WHILE doing-what-only-we-can-do:

 “It has the best-best of both worlds.”

SiriusXM CFO Sean Sullivan, telling the recent Deutsche Bank Annual Media, Internet & Telecom Conference how new two-way interactive 360L satellite radio receivers “can offer up other content, including podcasts and other things” such as Pandora, which SiriusXM bought two years ago, and Stitcher, acquired more recently. NOT among “other things:” Local news and personalities, which smart stations continue to offer.

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