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Friday, June 23, 2017

| June 23, 2017

WCBS-AM to Celebrate ‘A Night of New York Stories.’ All-news WCBS-AM, New York “Newsradio 880AM” is presenting an event at the PlayStation Theater in Times Square titled, “Celebrating 50 Years of News: A Night of New York Stories,” on August 8.  It will be hosted by the station’s Wayne Cabot and Alex Silverman and will celebrate the station’s 50th anniversary by bringing together some of New York’s most notable names in news, politics, sports and entertainment.  The evening will close with a special interview and song performance by legendary singer Tony BennettCBS RADIO New York SVP and market manager Marc Rayfield says, “‘Newsradio 880’ is a trusted New York City news outlet with a rich history and legacy of delivering up-to-the-minute news.  We are proud to be a part of the fabric of New York and will continue to tell the stories of the people, places and happenings from all around this great city.  This special night is a chance to gather with listeners, station personalities and prominent figures to celebrate what the station has meant for the past 50 years and will continue to mean well into the future.”  Additional station personalities taking part include: Craig Allen, Joe Connolly, Pat Farnack, Brad Heller, Tom Kaminski, Paul Murnane, Steve Scott and Michael Wallace.  Among the special guests sharing their New York stories on stage will be Jeff Fager and Lesley Stahl (60 Minutes), former New York Giants co-captain George Martin, “Late Show with David Letterman” bandleader Paul Shaffer, and former New York Mets manager Bobby Valentine.

Capitol Broadcasting Renews ‘The Sports Shop with Reese & Kmac.’ WDNC, Raleigh-Durham “The Buzz” extends its deal with morning drive personalities Erroll Reese and Kevin McClendon for the duo to continue to host “The Sports Shop with Reese & Kmac” for another year.  Reese and Kmac call their show “urban sports radio” and the station says it is one of the few sports radio morning shows in the country co-hosted by two African-Americans.  Capitol Broadcasting sports radio operations manager/program director Dennis Glasgow comments, “We’re very pleased to give a local voice to all our morning sports radio listeners in Raleigh-Durham, but it’s clear that this diverse show we’ve assembled is giving the listener something different, entertaining and just plain fun every day with Reese and Kmac on Buzz Sports Radio.”

TALKERS News Notes. The host of the radio legal feature “Looking at the Law” is signing off after 42 years of hosting duties.  Neil Chayet announces he’s retiring from producing the feature that he and WBZ, Boston have been creating and syndicating across the country.  He comments, “While there is an endless supply of court cases and material to continue ‘Looking at the Law’ for years to come, I feel that 42 years is the right number for me and it leaves more time to continue the other passions I’ve worked on tirelessly over the years.”  WBZ director of news & programming Peter Casey adds, “You can hear an audible chuckle coming from cars all over New England as they listen to Neil on WBZ.”…..Midroll Media announces three new staffing additions.  Amy Fitzgibbons joins Midroll as vice president of marketing.  Laura Mayer is the new executive producer, and David Murray becomes vice president of finance and strategy. Fitzgibbons was most recently VP of marketing at PhotoShelter.  Mayer was in the podcast production department at Panoply, and Murray moves to Midroll from parent company E.W. Scripps where he was finance business partner…..Program host Kevin McCullough announces that the “Saturday SuperCast Radio Night LIVE!” is now airing on Salem Media Group’s KPXQ, Phoenix starting this weekend…..The NHL’s Boston Bruins and CBS RADIO Boston ink a multi-year extension for sports WBZ-FM “98.5 The Sports Hub” to continue serving as the flagship radio station for play-by-play.  The Bruins have been with CBS Boston since they started airing on all-news WBZ-AM for the 1995-96 season…..Radio Vermont Group owner Ken Squier confirms to Vermont alternative weekly Seven Days that his stations are for sale.  Squier says he is looking to sell to an operator who will continue his family’s tradition of local programming.  Radio Vermont was launched by Squier’s father Lloyd with WDEV-AM, Waterbury (currently news/talk/sports) in 1931.  The company also operates classic hits WCVT, Stowe “101 The One” and country WLVB, Morrisville…..Westwood One nationally syndicated talk show host Mark Levin publishes his fifth book – this one titled, Rediscovering Americanism and the Tyranny of Progressivism (Threshold Editions 2017).  He tells the Washington Examiner, “My new book covers a lot of territory — philosophy, history, economics, law, culture, etc.  And I look deeply into what is meant by Americanism, republicanism, individualism, capitalism.  What do we mean by natural law, unalienable rights, liberty, and property rights?  From where do these principles come?  Why are they important?”

Trump-Russia Investigation Top News/Talk Story for Week of June 19-23. The special counsel investigation into possible ties between Trump campaign operatives and Russian agents was the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM.  At #2 was testimony by former Homeland Secretary Jeh Johnson and others about Russia’s attempts to hack the U.S. presidential election.  Coming in at #3 was the unveiling of the GOP health care plan, followed by the Georgia congressional race won by Karen Handel at #4.  The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine.  It is published every Friday at Talkers.com.  View this week’s entire chart here.

Mike Carruthers to Present Another in Series of Free Online Podcasting Workshops on Wednesday, June 28 at 1:00 pm ET.  Following the success of his recent podcasting webinar presented in conjunction with TALKERS magazine, noted broadcaster Mike Carruthers of Perfect Your Podcast will be presenting another free online podcasting workshop titled, “The 3 Essential Ingredients for a Successful Podcast.”  The workshop is designed to give instruction and guidance to broadcasters interested in expanding their programming and brand into the podcasting realm focusing on the steps necessary to gain traction in terms of increased listenership and revenue generating potential.  Carruthers is well known in radio for the many years of success he enjoyed as producer and host of the syndicated, short-form series, “Something You Should Know,” – now a long-form, lucrative hit on the iTunes chart as a podcast.  Carruthers tells TALKERS, “It is amazing how many people WANT to start a podcast – but never quite pull the trigger.  There are a lot of reasons why, but mostly it boils down to a lack of confidence, fear of having too much to learn, not knowing where to begin, and concern about the amount of time it can consume.  This workshop will greatly help to alleviate these issues.”  The free online workshop will take place this coming Wednesday, June 28 at 1:00 pm ET.  Space is limited, so those interested in participating should register now.  For more information and to register, please click here.

 

 

Music Radio News and Career Moves. Punk legend and KLOS, Los Angeles disc jockey Steve Jones is receiving a star on the Hollywood Walk of Fame.  Cumulus Media notes that the host of KLOS’ “Jonesy’s Jukebox” program and guitarist for the Sex Pistols and Iggy Pop is recognized on Rolling Stone’s list of the “100 Greatest Guitarists of All Time.”  He’s also the only radio personality to be honored with a star for the Walk of Fame Class of 2018…..Cumulus Media’s Detroit hot AC WDVD signs morning personality Blaine Fowler to a long-term contract extension.  “The Blaine Fowler Morning Show” has been heard on the station since 2003.  Cumulus Detroit director of FM programming Robby Bridges says, “Blaine and Lauren [Crocker] both are special talents and I’m thrilled they’ll make their magic on Detroit’s 96-3 WDVD for a long time to come.”…..Adams Radio Group announces some personnel changes in the Salisbury-Ocean City, Maryland market.  Active rock WZBH “93.5 The Beach” program director Johnny Maze assumes the afternoon drive slot on the station, exiting his PM gig at sister classic rocker WGBG “BIG 98.5.”  Joining WZBH from the company’s Las Cruces, New Mexico operations is Carolina, who is named music director and midday personality.  She takes over for Leah Rantz, who recently joined Saga’s alternative WLZX, Springfield, Massachusetts.

PPM Analysis: Adult Hits. Managing editor Mike Kinosian turns to music formats for the third of his four-part series looking at the performances of radio stations based on data from the May 2017 PPM survey from Nielsen Audio, today looking at adult hits.  In analyzing 6+ performances comparing May 2016 to May 2017, he writes, “One of every two adult hits stations on this sample improve (50%) year-to-year; 40% decline; and 10% are flat.”  WQSR, Baltimore; WARH, St. Louis; and KJAQ, Seattle all rise more than a full share, year-over-year.  KBPA, Austin is the only adult hits station in a PPM market to rank #1 in the May survey.  See the rest of the data here.

Tuesday, March 28, 2017

| March 28, 2017

BIA/Kelsey: Radio’s Digital Revenue Rises 14%; OTA Revenue Flat.  The first quarter edition of BIA/Kelsey’s 2017 Investing In Radio Market Report indicates the bright spot for radio revenue is on the digital side where, looking back on the year 2016, digital revenue for radio companies rose 14%, while over-the-air revenue was relatively flat.  Looking ahead to 2017, BIA/Kelsey projects that the local ad market in the U.S. will be $148.8 billion, with radio – both digital and OTA – getting about $14.9 billion of that.  Direct mail continues to lead BIA/Kelsey’s projections for 2017, expected to garner 24.9% of that ad market.  OTA television is in second place with 13.3%.  Online/Interactive follows with 12.5%, mobile is right behind with 10.8%, and radio OTA will be in fifth place with 9.6% of the U.S. local ad market.  For those keeping score, the top radio biller in 2016 was Bonneville’s all-news WTOP, Washington, DC, taking in $67.5 million.  See the chart below for the rest of the U.S. top 10 for 2016.

Mike Carruthers to End Radio Syndication of ‘Something You Should Know.’  After 37 years and close to 10,000 episodes, Mike Carruthers announces he’s ending the radio syndication of the “Something You Should Know” daily feature.  Carruthers will continue the program as a podcast, but he says changes in the network radio business are forcing his hand.  “It’s going to feel weird to NOT do something I have been doing every day since 1979.  But it has been a good run and it is time to go.  I am very proud of the work I have done on the radio.  The fact that it ran successfully for so long makes me feel great.”  The feature launched on WFTQ-AM, Worcester in December of 1979 and will wrap on May 26 of this year.

TALKERS News Notes.  Last week, TALKERS magazine reported that Denver talk radio host Steve Curtis had been charged with voter fraud after allegedly using his ex-wife’s mail-in voter form during the 2016 general election.  Curtis, who hosted two programs on Crawford Broadcasting’s KLZ, Denver, resigned from the station the day after the news broke.  At one time, Curtis served as the chairman of the Colorado GOP…..Chicago media writer Robert Feder reports that veteran journalist and Chicago Reader political writer Ben Joravsky is the new afternoon host on Newsweb Radio’s progressive talk station WCPT.  Joravsky assumes the 2:00 pm to 5:00 pm slot formerly hosted by Wayne Besen…..Today (3/28), ESPN Radio and espnW are collaborating on a three-hour program, “The Trifecta: Women Making History Special,” which will air from 9:00 pm to 12:00 midnight on ESPN Radio and simulcast on ESPN3.  The special, honoring Women’s History Month, is being hosted by The Trifecta’s Kate Fagan, Jane McManus and Sarah Spain and will delve into the impact female athletes have had on the sports landscape.  Scheduled to join the show are current WNBA (and former UConn) stars Sue Bird and Stefanie Dolson, espnW commentator Julie Foudy, “SportsCenter” anchor Jemele Hill, “ESPN Sunday Night Baseball” analyst Jessica Mendoza and Olympic beach volleyball bronze medalist April Ross…..Boston-based sports media personality Danny Picard’s twice-weekly podcast is now available on the PodcastOne platform.  Picard calls his show “an entertaining and informative sports talk podcast with a Boston edge.”  New episodes every Monday and Thursday.  Check it out here.

Trump Campaign-Russia Connection Investigation/Call for Nunes Recusal, GOP Health Care Bill Failure, Sessions’ Sanctuary City Strategy, Russian Protests, Koppel-Hannity Exchange, London Terror Attack Aftermath, Raiders Move to Las Vegas, and the Final Four Among Top News/Talk Stories Yesterday (3/27).  The investigation into possible ties between Trump campaign staffers and Russian agents, tied with the call for House Intelligence Committee Chairman Devin Nunes to recuse himself from the investigation; the GOP’s decision not to vote on its health care bill and what it means for the Trump Administration; Attorney General Jeff Sessions moves to penalize cities that provide sanctuary to illegal immigrants; the weekend’s protests of Russian corruption resulting in hundreds of arrests; chatter about talk host Sean Hannity’s appearance on CBS News in which Ted Koppel told Hannity he’s bad for America; the aftermath of the London terror attack; the NFL’s Raiders wooed to relocate to Las Vegas; and the NCAA Men’s Basketball tournament’s Final Four were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

2017 Radio Gracie Winners Announced.  The winners of this year’s 2017 Radio Gracie Awards have been announced by the Alliance for Women in Media Foundation.  The Gracie Awards Gala will take place on Tuesday, June 6 at the Beverly Wilshire Hotel in Beverly Hills, California and the Gracie Awards Luncheon will take place on Tuesday, June 27 at Cipriani on 42nd Street in New York.  AWMF chair Sarah Foss states, “If we learned one thing this year, it is that the strength, courage and contributions of women are crucial and necessary components in moving the world forward.  As we look to honor women in media, we take pause and recognize the millions of women who are not able to use their voice and creativity to share their message with the world.  We hear you.  We are you.  And we stand beside you.  We look forward to another great year and congratulations to the 2017 Gracie Award honorees.”  Radio Gala Winners include: A Date with the First Lady (“Cafe Mocha Radio”), Special, Miles Ahead Broadcasting; Adell Coleman (SiriusXM Urban View), Producer, SiriusXM Radio; Cheree Carter, Host/Personality, Cumulus Media; “GMA After Hours,” Talk Show, ABC Radio; Kelly Ford (Ty, Kelly and Chuck), Co-host, Cumulus Media; McVay Minute and J:30, Public Service Announcement, Dawson McAllister Association; and Sandyland: On the M Train, Interview Feature, SiriusXM Radio.  Radio Luncheon Winners: A League of Our Own – How Social Media Affects Women (Juliana Spano), Talk Show – Student, Radio Hofstra University; A League of Our Own – Women In Prison Project (Juliana Spano), Public Affairs – Student, Radio Hofstra University; Boyfriends Killing Boys (Megan Cloherty), Hard News Feature – Local, WTOP Radio; Decision 2016 (Kelly Green, Alyssa Compa, & Geneva Gerwitz), News Feature – Student, Rowan Radio 89.7 WGLS-FM; Erin O’Malley (WBMX Boston Middays), Host/Anchor – Local, CBS Radio; Jillian Kempton (WLTW 106.7 Lite FM), Imaging – Local, iHeartMedia; Juliana Spano, Producer – Student, Radio Hofstra University; Laurel Lee (Pulse Roundtable Broadcast), Producer – Local, Cox Media Group; New York Primary Day – Election Central with Rita Cosby, Interview Feature – Local, WABC Radio/Cumulus Media; Orlando Pulse Tragedy Roundtable, Crisis Coverage – Local, Cox Media Group; Pavlina Osta (Toni Tennille – Surviving Muskrat Love), Host/Personality – Student, The Pavlina Show; Shelli Sonstein (The Jim Kerr Rock ‘n Roll Morning Show – Q104.3), Co-host – Local, iHeartMedia; Sonstein Sunday (Q104.3), Public Affairs – Local, iHeartMedia; The New 93Q Cares For Kids Radiothon, Public Service Announcement – Local, Cox Media Group; and Then You Stand (Exceptional Women – MAGIC 106.7), Soft News Feature – Local, Beasley Media Group.

 

 

Music Radio News and Career Moves.  Sacramento hot AC KZZO “NOW 100.5” brings Mark S. Allen back to the air staff to host the morning drive show.  Allen worked afternoons at the station for five years, exiting in 2015.  In addition to his new gig with the CBS RADIO station, Allen continues his role with KXTV-TV, Sacramento’s “Morning Blend” program…..Press Communications announces the new air staff for its WWZY, Long Branch, New Jersey “107.1 The BOSS” branded as “classic rock of the ‘70s, ‘80s, and More.”  The AM drive show “The Morning Kickstart” features Rob Acampora and Wendy McClure, Michele Amabile is the midday host and station VP of programming Jeff Rafter is hosting the afternoon drive program…..iHeartMedia is reporting that its iHeartRadio digital audio service has surpassed the 100 million registered user mark.  iHeartRadio president Darren Davis comments, “100 million registered users is an amazing milestone and we are thrilled to see such great momentum and traction for iHeartRadio.  We are committed to continuing to provide an exceptional listening experience for our millions of fans and listeners, and with the official launch of our new on-demand services, we are able to offer even more iHeartRadio features for our listeners who want to enhance their radio experience.”…..iHeartMedia announces the lineup for the Daytime Village at the iHeartCountry Festival at Frank Erwin Center’s North Box Office Plaza in Austin on May 6.  The free daytime event will feature live performances by Jon Pardi, Lindsay Ell, Kane Brown, Tucker Beathard, Chris Janson and Kip Moore.  The Daytime Village will also feature fan zones and interactive experiences by iHeartRadio’s brand partners…..Cumulus Media’s consumer survey series, NASH Country Pulse Poll, announces the results of its first poll.  Ahead of the Academy of Country Music Awards, the poll asked country fans a number of questions, and the results included Luke Bryan and Keith Urban in a dead heat for “Entertainer of the Year” with both stars tied at 26%; Tim McGraw’s 27th #1 country hit “Humble and Kind” was voted most likely to win “Song of the Year,” with 29% of the votes; and 57% of respondents expect Carrie Underwood to make a grand entrance at the awards show.

Tom Joyner Fantastic Voyage Cast Off Party.  Nationally syndicated urban morning host Tom Joyner visited affiliate WNBM, New York “Radio 103.9” and Cumulus Media’s Stage 17 for the “Tom Joyner Fantastic Voyage Cast Off Party” at which one lucky listener was invited to join Joyner on the April cruise.  Pictured above (from l-r) are: WNBM personality Marc Clarke, Tom Joyner, cruise winner Osborne Bryant, and WNBM personality La Loca.

Tuesday, March 8, 2017

| March 7, 2017

Saga Communications Reports Net Revenue Up 4.7% in Q4; Radio Segment Rises 2.6%.  The company operates both radio and television stations and the 4.7% net revenue increase on $37.3 million is for the company as a whole.  The radio segment’s fourth quarter net revenue was $30.3 million – an increase of 2.6%.  For the whole of 2016, the radio segment was up 6.2% on net revenue of $119 million.

Radio One Fourth Quarter Revenue Rises 3.8% on Strength of Television and Political Advertising.  Of the four major categories of revenue that Radio One reports – radio advertising, political advertising, digital advertising, and cable television advertising the latter three saw healthy increases while radio advertising dipped 8.5% in the fourth quarter of 2016.  It’s far and away the biggest category with net revenue of $51.02 million.  Cable television advertising was up 18.1% on net revenue of $22.67 million.  For the year of 2016, Radio One’s radio broadcasting net revenue was down 1.5% on $194.5 million.

DGital Media and Essence Partner for ‘Yes, Girl!’ Podcast.  A new collaboration between audio entertainment firm DGital Media and Essence results on the new podcast “Yes, Girl!”  The weekly podcast – available via iTunes, Google Play, Spotify, Stitcher, TuneIn and more – “allows Essence editors to marry two things that they love: podcasts and buzzworthy interviews with bold, beautiful and brilliant women of color.”  The show is hosted by Essence editors Cori Murray and Yolanda Sangweni — along with relationships editor and resident “love guru” Charli Penn.  “Yes, Girl!” will also feature conversations with celebs and influencers.

TALKERS News Notes.  A group of podcast producers is working together throughout the month of March to promote podcast listening to the public.  Dubbed #trypod, the movement includes the hosts of hundreds of podcasts encouraging listeners to seek out friends who aren’t podcast listeners to get them to try it.  Listeners are encouraged to share their favorite podcasts and why they listen with the hashtag #trypod.  Content creators and platform operators involved include: NPR, WNYC, iHeartRadio, Midroll, ESPN, and others…..United Stations Radio Networks names Neil Barry to its advertising sales department as executive director/brand sponsorships.  Barry has spent the past 25 years in the media industry serving with companies including: CBS RADIO, CBS Local, Cox Digital Solutions and ABC Radio Networks…..Emmis Communications adds another FM signal to its sports talk radio brand “The Fan” originating from WFNI, Indianapolis.  Translator W298BB at 107.5 FM will begin airing the station, effective March 30.  Emmis says that it is working with the FCC to resolve the interference problem from translator W228CX at 93.5, the signal that’s been the format’s FM presence…..Westwood One EVP of News & Talk Bart Tessler announces that Westwood One News renews some of its key top 10 market client stations and adds a couple more.  The company says it renews with CBS RADIO all-newsers WINS, New York; KYW, Philadelphia; WBZ, Boston; and adds WWJ, Detroit.  Now, also carrying Westwood One News are the Bloomberg major market stations WBBR, New York; WDCH, Washington; WXKS-AM, Boston; and KNEW-AM, San Francisco.  Westwood One News is also airing on SiriusXM’s POTUS and Progress channels.

ObamaCare Overhaul, North Korean Missile Threat, Trump’s Obama Wiretapping Allegations, Ben Carson Speech Flap, New Travel Ban Signed, Sessions-Russia Case, and NBA-NHL Action Among Top News/Talk Stories Yesterday (3/6).  The Trump Administration’s and the GOP’s plans to alter the Affordable Care Act; North Korea’s aggressive development of its missile program and the U.S.’ moving forward with installing an anti-missile defense system in South Korea; The Trump Administration’s continuing charge that President Obama ordered the wiretapping of Trump Tower; the reactions to HUD Secretary Ben Carson’s allusion to slaves as immigrants; President Trump signs the new travel order; Attorney General Jeff Sessions statements that he did not mislead the confirmation committee by not disclosing his meetings with Russian Ambassador Sergey Kislyak; and NBA and NHL action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

 

 

Music Radio News and Career Moves.  By splitting KDEY-FM, Ontario, California off the simulcast of Los Angeles urban signal KDAY, Meruelo Media re-launches hip hop KDEY-FM as “The New Wild 93.5” in the Riverside-San Bernardino market.  Meruelo Media president and COO Otto Padron says, “This much-awaited Riverside metro launch comes after a long process of engineering, design and market studies.  It adds a key radio asset to our growing portfolio of highly recognized media brands in one of the fastest-growing markets.  The saving and growing of heritage Los Angeles radio station KDAY has been a thrilling, three-year ride – we owe it to our music fans to keep innovating and expanding – Riverside is key.”  Program director Adrian “AD” Scott adds, “Los Angeles loves KDAY – Riverside will love ‘WILD!’  This is the Inland Empire’s new home for hip hop and R&B, listeners in the ‘I.E.’ will know the difference and love the sound that the new ‘Wild 93.5’ brings.”…..Longtime KNCN, Corpus Christi “C101” rock radio personality Dan Rios returns to the iHeartMedia rock station where he had been half of the “2 Guys in the Morning” show with Rex Gabriel from 1996 through 2006, reuniting with Rex for the new “2 Guys” show.  Rios had been hosting afternoons at Withers Family Texas Holdings’ crosstown alternative KYRK “106.5 The Shark.”…..On the heels of Sean McMasters’ recent exit from its Albany country outlet WGNA, Townsquare Media brings market pros Brian Cody and Chrissy Cavotta aboard to host the “Brian and Chrissy” morning drive show.  The pair was most recently at Pamal’s crosstown CHR WFLY…..Entravision Communications chief strategy officer Esteban Lopez Blanco is named the recipient of Borrell Associates’ 2017 Award of Merit for outstanding leadership and innovation in local media.  The award was presented yesterday (3/6) before the more than 300 media executives at Borrell’s 8th annual Local Online Advertising Conference at the Grand Hyatt in Manhattan.  Borrell Associates CEO Gordon Borrell comments, “Esteban is one of those internal guiding forces that any company would be lucky to have.  His work with Entravision’s TV and radio group has made the company a shining example among not only Hispanic media, but all local media, about how to embrace the future and make it their own.”

Podcasting for Professional Broadcasters

| February 21, 2017

By Mike Carruthers
PerfectYourPodcast.com
CEO

 

LOS ANGELES — Podcasting is now a real thing. In fact it is now a small industry. Consequently, this may be the perfect time for radio professionals to take a hard look at podcasting. Frankly, it is the one growth industry that can actually utilize the skills every experienced broadcaster has developed in their career. In fact these are the exact skills many podcasters would kill for, such as: the ability to project a personality, to talk to and interview people, to keep things interesting, to tell stories, to use audio creatively and to edit (both in real time and after the fact). These are exactly the things many podcasters struggle with – yet most seasoned radio pros can do them in their sleep.

It is hard to pinpoint exactly why commercial broadcasters have been reluctant to get into podcasting. If you look at the iTunes charts of the Top podcasts (https://www.podcastchart.com/) you see that many of the highly rated ones are produced by NPR or other public radio entities. But only a few are done by commercial radio people.

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