By Holland Cooke
BLOCK ISLAND, RI — With colds and flu season approaching, umpteen PSAs have trained us to sneeze-into-our-elbows. Because the last thing you want to do is spread a virus, right?
Only literally. Metaphorically, you DO want to be what author/entrepreneur/marketing guru Seth Godin refers to as a “Sneezer,” someone who spreads ideas.
When others “catch” what you’ve put into the atmosphere, it becomes what he calls an “IdeaVirus.” And peer-to-peer sharing is an endorsement more powerful than advertising.