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Monday Memo: “Oh the Weather Outside Is Frightful…”

| December 21, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I wrote this during the first big blizzard of the season – not the last — and much of the East got whacked. Weather has been increasingly extreme most everywhere in recent years, and brutal hurricanes and raging wildfires and heat waves and floods and droughts will continue. What the heck, we’re probably mathematically overdue for an earthquake too.

Even wackier than the weather: The news. And don’t expect things to “settle down.” Though less-erratic, the incoming administration will be no less-newsworthy. Notwithstanding longer-term optimism over vaccines, the pandemic’s worst days lie just ahead; and the injured economy is as-directly impactful on listeners’ day-to-day survival. Repairs on President Joe Biden’s To-Do list are matters that transcend political arm-wrestling. Watch infrastructure (translation: “jobs”).

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Social Media is “The New PR” for Radio

| December 10, 2012

By Chris Miller
Chris Miller Digital

SHAKER HEIGHTS — It may not cost you a dime when your radio station is Tweeting and Facebooking and YouTubing.  However, I’ll bet social media is a major ongoing project for some people at your station.  It’s probably costing you plenty of hours from your programming or promotions department.  Seems to me you’d want return on that investment.

Is there a possible return on investment from your social media efforts?  Maybe not the way you’re doing it right now.  The way to change that is to think of it as “The New PR.”

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