Tag: "selling skills"
By Steve Lapa
Lapcom Communications Corp
Product knowledge? Station and competitive knowledge so deep, you even know the tower array. Not really.
Planning and organization? Every minute is booked, accounted for and planned weeks in advance. Unrealistic in today’s world.
Wired with contacts? You know the gatekeeper’s favorite treat and the decision maker’s birthday. So does everyone who’s read Harvey Mackay.