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Pending Business: The Great Ones Have This Trait

| June 29, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — What is the single most important quality of a great salesperson?

Product knowledge? Station and competitive knowledge so deep, you even know the tower array. Not really.

Planning and organization? Every minute is booked, accounted for and planned weeks in advance. Unrealistic in today’s world.

Wired with contacts? You know the gatekeeper’s favorite treat and the decision maker’s birthday. So does everyone who’s read Harvey Mackay.

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