Pending Business: Rules. Sales pro Steve Lapa says the great “disruptors” of our time have one thing in common: they break the rules but in doing so deliver a clear benefit. Lapa says he encounters rules in the radio sales business that appear to be there to benefit only the seller – not the advertiser. “Makes you wonder if those rules are impacting the two R’s that help guide sales management: Revenue and Recruitment. Where are the sales disruptors in those organizations? Maybe those organizations stopped listening to the customer and just went with convenient old-school thinking.” Read his column here.
Monday Memo: Play the Hits. “If the last year-and-a-half has taught us anything,” consultant Holland Cooke reckons, “it’s that anything could happen, at any time, and disrupt the life routine of which we want our work to be the soundtrack.” So, barring the unforeseen, this week’s column recommends “four topics of extreme relevance.” Read it here.
COVID-19 Cases, Vaccinations & Mask Mandates/Obama Birthday Bash, Climate Change/Western Wildfires, Andrew Cuomo Harassment Allegations, Infrastructure Bill, 2020 Election Denial, and Taliban Surges in Afghanistan Among Top News/Talk Stories Over the Weekend. The fast-rising rate of COVID-19 cases in numerous places in the U.S., the issue of vaccine hesitancy, controversy over mask mandates for school kids, and former President Barack Obama’s 60th birthday bash on Martha’s Vineyard; the UN’s IPCC issues a report indicating the planet is heating up at a rate that’s pushing us closer to a “point of no return” and the wildfires in the Western U.S. and in Greece; the sexual harassment allegations against New York Governor Andrew Cuomo keep getting more intense as his top aide Melissa DeRosa resigns; the U.S. Senate shuts down debate and preps for a vote on the $1.2 trillion infrastructure bill; the continuing denial of the results of the 2020 presidential election by Donald Trump loyalists; and the Taliban seizes control of a number of cities in Afghanistan in the wake of the U.S. military’s exit were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Conservative Florida Media Personality Dick Farrel Dies of COVID at 65. According to a number of media reports, conservative media personality Dick Farrel – a native New Yorker who worked on air at WVIP-FM, Westchester, New York; WIOD-AM, Miami; WPBR, Palm Beach; WFLN-AM, Arcadia, Florida (now WCXS-AM); and as a fill-in host on Newsmax TV – has died at the age of 65 after contracting COVID-19. Farrel’s partner Kit Farley wrote on Farrel’s now-private Facebook page, “He was known as the other Rush Limbaugh. With a heavy heart, I can only say this was so unexpected. He will be missed.” Farrel was an unabashed critic of the vaccines. He called them “bogus,” referred to the pandemic as “scamdemic,” and spoke of Dr. Tony Fauci as a “lying freak.” His attitude changed after contracting the virus and he urged friends to get the vaccine.
Harrison Weighs in on Cumulus Studies Showing Radio Listeners More Likely to Be Interested in Sports Betting Saying They’re ‘More Serious Fans of the Sports.’ A piece written by Jeff Edelstein at Sports Handle addresses the recent studies commissioned by Cumulus Media that suggest radio listeners are more interested in sports betting than TV viewers. Released in synch with the news of Cumulus’ partnership with WynnBET, the studies find that “42% of radio listeners have placed an online sports bet, compared to 28% of TV viewers. Furthermore, 52% of radio listeners say they’re interested in online sports betting, compared to 28% of television watchers.” TALKERS magazine publisher Michael Harrison is quoted extensively in the piece and says, “There’s probably a great overlap between the two, but the person that goes out of their way to listen to a game on the radio… well, you don’t see what’s going on. They are obviously, by nature, more interested in the information about the game than necessarily the pleasure of just watching it. And if you are more interested in information, you’re probably more prone to bet. A person who listens to sports is probably more prone to bet than a person who watches sports because they’re more interested in the data and the details than the eye candy of watching the game.” As the story notes, that fact that more than half of the people surveyed in states where betting is legal could not name a betting operator such as DraftKings or BetMGM means those operators need to promote themselves. Harrison adds, “I just think radio can do everything it possibly can to get in on the business of sports betting, using its influence over people as a communications medium as its leverage and its wedge to get into that business. Everybody who knows anything about human nature, the law, and business knows that this is going to continue to be a growth area. From a business standpoint, the legalization of sports betting is perfect for radio to be involved with, and radio is at a time now where it is seeking new streams of revenue to go beyond the standard advertising paradigm.”
Sports Talker Jeff Cameron Moves Down the Dial in Tallahassee. The Tallahassee Democrat reports that “The Jeff Cameron Show” begins airing on Magic Broadcasting II’s news/talk WVFT-FM, Tallahassee “Real Talk 93.3” today (8/9) in the 1:00 pm to 3:00 pm daypart after having been heard on crosstown WTSM-FM “ESPN Tallahassee” since 2012. Horizon Broadcasting recently agreed to sell WTSM to religious broadcaster Radio Training Network Inc, prompting the move. Cameron tells the paper his program will also be heard at the Florida State University fan site Warchant.com. Continuing with the program will be producer/broadcaster Tom Lang and Matthew Hutchinson is resuming his co-production work with the show. Cameron says, “I’ve always wanted to do multi-media stuff where I can do a podcast, host the show, and do something on YouTube. Warchant and 93.3 agreed to take me on. We can take all of our advertisers to Warchant and 93.3.”
TALKERS News Notes. Chicago media writer Robert Feder reports that Windy City media legend Garry Meier is hosting a weekly, Sunday night show on Cumulus Media’s KABC-AM, Los Angeles. His program airs at 10:00 pm and KABC program director Drew Hayes tells Feder, “Nobody tells a story — or views the world — like Garry. It’s great to be together again, now for a third time, on L.A.’s first talk station, KABC.”…..Today (8/9) at 9:00 am PT, KBLA, Los Angeles “Talk 1580” host and owner Tavis Smiley is scheduled to interview gubernatorial recall candidate (and Salem Radio Network nationally syndicated talk host) Larry Elder, who is currently leading the polls to recall and replace California Governor Gavin Newsom…..Media personality Stephanie Miller announces she’s bringing her “Sexy Liberal Survivors’ Tour” back to the stage at the Barrymore Theater in Madison on October 23. Miller, along with John Fugelsang, Hal Sparks, and Frangela, will perform at the event. She’s also making the performance available to those who can’t make it in person via pay-per-view through Meathook.
By Steve Lapa
Lapcom Communications Corp
A 24-year-old woman who is arguably the greatest gymnast of all time raised her hand and did what any of us would do when something isn’t right: hit the stop button. Please hold your opinion — for now.
What does this have to do with day-to-day selling?
By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — The caption on the screen during a CNBC report read, “The Future is Audio.” The CNBC anchors were breaking down the recent audio integrations on Facebook. Last week another large radio group blended traditional programming and digital content into one executive position.
Agree or disagree with combining is not for us to debate here. As a talk radio seller or sales manager, the real task is to get a better understanding of what’s ahead. The good news in this upcoming convergence is you should be well positioned to sell into a reboot of the talk radio/audio sales landscape. Think about the different ways the talk radio/audio audience engages with the content your on-air talent is creating. Let’s start with the distribution platforms:
Monday Memo: Boozy Bartenders. After interviewing local direct retail talk radio advertisers, consultant Holland Cooke cautions that programmers’ personal politics – “daily doom-N-gloom” – are at-odds-with listeners’ mindset, “upbeat as America re-opens.” Read his column here.
Pending Business: Next. Sales pro Steve Lapa, president of Lapcom Communications Corp, says, “The days of passive audio engagement are rapidly ending. The days of appointment radio are waning as the listening consumer is in greater control of audio decisions.” For the news/talk seller this can be great news if sales management guides them properly. See his column here.
COVID-19 Vaccines & Stats, Wuhan Lab Outbreak Report, Biden’s Infrastructure Plan, Israeli-Palestinian Cease-Fire/Attacks on Jews, Critical Race Theory, Belarus Plane ‘High-Jacking,’ Anti-Abortion Laws, and Cryptocurrency Slump Among Top News/Talk Stories Over the Weekend. The fast-declining rate of COVID-19 cases in the U.S. and concerns about vaccine hesitancy; a report indicating several staffers at the Wuhan Institute of Virology became infected with COVID in fall of 2019; President Joe Biden scales back his infrastructure plan to $1.7 trillion to woo Republicans; the cease-fire between the IDF and Hamas and increasing incidents of attacks on Jews in the U.S.; increased reports of parents fighting their school districts over the teaching of “critical race theory”; Belarus comes under pressure after forcing a Ryanair flight to return so it could arrest a journalist critical of President Alexander Lukashenko; the anti-abortion laws being passed in several states; and last week’s cryptocurrency slump were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
‘Voelker and Bahl’ New Afternoon Show at Sports Talk WTMM, Albany. Air talent changes are taking place at Townsquare Media’s Albany sports talk outlet WTMM “104.5 The Team.” Effective June 1, former UAlbany associate athletic director of external affairs Charlie Voelker – who also hosts WTMM’s “Sunday Sports Buzz” – is joining Dan Bahl as co-host of the new “Voelker and Bahl” afternoon drive show. Voelker takes over for Jeff Levack who is leaving his full-time role with the station to become head of media relations for Tech East Fire and Water Restoration. He’ll remain with WTMM for special on-air and online projects. About joining the station full time, Voelker says, “I am extremely excited to entertain Capital Region sports fans on ‘The Team’ every afternoon. It is an amazing opportunity to join Dan talking sports and all that implies! I want to congratulate my friend Levack on his new opportunity and I’ll fill those shoes proudly.” WTMM brand manager Dan Bahl adds, “I have loved working with Jeff both on and off-air. I am very excited to have Charlie join me on the afternoon show and look forward to us providing local sports fans with entertaining content on-air and online.”
iHeartMedia Sells Tampa Studio Facility for $3.8 Million. According to a story in the Tampa Bay Times, iHeartMedia has agreed to sell its Gandy Boulevard facility in Tampa to LBA LVF VII XII Company LLC for $3.8 million. The studios house news/talk WFLA and numerous music-formatted stations. iHeartMedia has made no announcements about its plans for relocating the radio stations and it’s not clear when the deal closes.
WNXX-FM, Baton Rouge Host Charles Hanagriff Leaves Full-Time Role. The Advocate of Baton Rouge reports that Charles Hanagriff is leaving his full-time sports talk host gig with Guaranty Broadcasting’s sports talk WNXX-FM, Baton Rouge. Hanagriff is exiting the midday host role to take a position with Match Point. He will continue to serve with the station in a part-time sitting in with Jimmy Ott on his evening “Gametime” program and will anchor the LSU football post-game show during football season.
WFAS-AM, White Plains Goes All-Digital Today. Today (5/24) is the day that Cumulus Media’s talk outlet WFAS-AM, White Plains, New York transitions to broadcasting solely in a digital format. Cumulus received permission from the FCC to make the change last month. That came in the wake of the FCC’s October 2020 ruling that allows AM radio stations to operate using all-digital broadcast signals. As of today, only radios equipped with HD radio technology will be able to receive and play the station programming. Cumulus says, “The HD Radio signal offers improved sound quality and clear reception to an expanded listening area. The new digital signal now reaches beyond Westchester County, NY and into large portions of New York City (Brooklyn, Bronx, Queens, and Manhattan), the north shore of Long Island, northern New Jersey, and Fairfield County, CT. Listeners can access AM1230Digital’s signal through an HD Radio receiver, available in most newer car models, or by streaming either online, with a mobile app, or with a smart speaker.”
Binnie Media Radiothon Raises $200K for Veterans Charity. Pictured above (center) is “Good Morning NH” host Jack Heath on May 19, the day of Binnie Media’s 7th Annual “Make 12 Hours Count” Radiothon that benefitted Easter Seals NH Military & Veterans Services and Veterans Count. With Heath are (from l-r): Trooper Chris Elphick of the NH Major Crime Unit, Navy Seal Dave Rogers (retired), Heath, Trooper First Class Joshua Beauchemin, and Lieutenant Sean Haggerty. The radiothon raised more than $200,000 this year. It was simulcast across Binnie Media’s “Pulse of NH” stations WTPL-FM, WTSN-FM, and WEMJ-FM, and received support from the company’s music stations. Over the past seven years, the radiothon has raised more than $1.1 million.
Michael Harrison “Animal Tour” Enters Fourth Week. “I Know You’re Real” is a Hit on YouTube with over 31,000 Views. TALKERS founder Michael Harrison is entering the fourth week of his virtual “Animal Tour” – a series of talk media interviews on radio, TV, and in print in support of his new music album with the historic rock band Gunhill Road, What Year Is This! and the animal welfare anthem, “I Know You’re Real.” This past week, Harrison has appeared on Doug Stephan’s “DJV” morning show as well as his “American Family Farmer” and “Your Hidden Powers” programs. He also appeared on Kevin McCullough’s “Radio Night LIVE” syndicated show and John Batchelor’s “CBS Eye on the World” podcast. To listen to the conversation between Batchelor and Harrison, please click here. Harrison has already appeared on the Jim Bohannon Show (Westwood One), the Harry Hurley Show (WPG, Atlantic City), “Sterling on Sunday” with Walter Sterling and “The Big Picture” with Holland Cooke on RT America. To view the music video version of “I Know You’re Real (spoken version)” featuring Harrison reciting the lyrics he wrote, please click here. Harrison will continue the tour into the summer. To book him on a talk show, please call Barbara Kurland at TALKERS at 413-565-5413.