Tag: "seller"

Monday, March 15, 2021

| March 15, 2021

Monday Memo: Radio Has a 100-Year Head Start. Who ISN’T doing a podcast? “Your advertisers,” who consultant Holland Cooke notes, “are, increasingly, diverting radio dollars to digital shiny objects much less productive than assets stations can craft.” In this week’s column, HC outlines a strategy. Read it here.

Pending Business: Attitude Is Everything. Sales and marketing pro Steve Lapa writes in today’s column that a seller’s attitude is even more important now. “Negotiating any deal to a win-win can be delicate surgery. The economic variables, personalities, and now the lack of body language feedback can make the process frustrating.  As we move to a hybrid sales-work environment of online, in-person, Zoom, and mobile, negotiating takes on a new dimension.” Read his piece here.

Rita Cosby Returns to WABC, New York for Late Night Show. Talk and news media pro Rita Cosby makes a return to the WABC, New York airwaves as host of the 10:00 pm to 12:00 midnight show, effective tonight. She fills the slot that opened when Red Apple Media recently dropped the “John Batchelor Show” from the late-night slot. Red Apple CEO John Catsimatidis says, “Rita Cosby is the best in the business, with a tremendous following and incredible background. ‘The Rita Cosby Show’ will bring a new and exciting dynamic to our important evening programming, with Rita’s top-notch interviewing skills, impeccable record in journalism, and deep ability to connect with our listeners. We are proud to welcome such a respected host to 77 WABC Radio and anticipate big success for ‘The Rita Cosby Show.’” Cosby – an Emmy-winning TV host who’s anchored programs on FOX News Channel and MSNBC – previously served with WABC from 2014-18 as a host and political editor. She says, “I am honored to be joining 77 WABC’s terrific lineup and working with legendary New York icon John Catsimatidis and his team. During this pivotal and unpredictable moment in our nation and communities, 10:00 pm to 12:00 midnight will be a nonstop voice of reason and truth you will not want to miss.”

WEEI Officially Names Andy Gresh Midday Co-Host. As TALKERS reported last week, longtime Boston sports media personality Dale Arnold’s replacement on the midday show at Entercom’s sports talk WEEI-FM is Andy Gresh, the company announces. Arnold left the station after Friday’s program, capping a 30-year career on WEEI. Gresh partners with Rich Keefe for the 10:00 am to 2:00 pm “Gresh & Keefe” show, starting today (3/15). Entercom Boston regional president Mark Hannon says, “Andy Gresh has a vast amount of experience covering the Boston sports scene, making him a perfect addition to our midday programming. We’re excited to team him up with WEEI’s Rich Keefe to bring listeners a dynamic midday show that will reflect what sports fans are talking about day in and day out.” Gresh, who exited Cumulus Media’s WPRO-AM/WEAN-FM, Providence earlier this year, says, “I’m excited to be back on the radio in Boston. I think people know I’m pretty familiar with this time slot, but it’s time to present something new and fresh, with energy, focus and fun. Rich Keefe and I have always had a cool relationship that I truly believe will translate through the speakers.” During his career, Gresh has hosted at “790 The Score” in Providence; WFAN, New York; ESPN Radio; SiriusXM; WTIC-AM, Hartford; and WBZ-FM, Boston “98.5 The Sports Hub.”

Sponsored Story: Take The Work Out Of Creating Sponsor Recaps And Airchecks. Leading networks and syndicated hosts effortlessly track key sponsor and advertiser campaigns. You can do so too by providing recaps that highlight in-show integrations, sponsorships and endorsements. Share detailed reports of when and where sponsors’ messages are delivered, complete with airchecks. Show off your talent and take your advertiser relationships to the next level.  Level Up My Insights

TALKERS News Notes. In celebration of the 10th anniversary of Stephanie Miller’s first Sexy Liberal Comedy Tour show in Madison, Wisconsin, the entire cast is getting together on April 10 at 8:00 pm ET for an online Sexy Liberal Comedy Tour show featuring a look back at the last 10 years (plus all-new comedy just for the occasion). Joining Miller on the live event will be John Fugelsang, Frangela, and Hal Sparks…..Skyview Networks – the exclusive radio network sales and affiliate sales partner of VSiN, the sports betting network, announces six new stations in Phoenix, Palm Springs, Jacksonville, and Toledo sign on for VSiN’s content…..Major League Baseball’s San Francisco Giants and Cumulus Media’s sports talk KNBR, San Francisco agree to a multi-year extension to keep Giants games on KNBR through 2025. Cumulus San Francisco VP and market manager Doug Harvill says, “We’re elated that Giants baseball and KNBR will continue to be the Bay Area’s favorite summer soundtrack for years to come. Between KNBR’s powerful AM/FM signals and our streaming platforms, we look forward to providing fans with multiple options to enjoy every Giants game.”

Migrant Crisis at the Border, Cuomo on the Ropes, Stimulus Package, COVID-19 Stats & Vaccines, Breonna Taylor Marches, Voting Bills, Georgia’s Trump Investigation, Everard Vigil Arrests, Deadly Myanmar Violence, and the Grammy Awards Among Top News/Talk Stories Over the Weekend. The Biden administration’s immigrant problem as thousands of parentless children amass at the U.S.-Mexico border; the sexual harassment allegations against New York Governor Andrew Cuomo and the fellow Democrats calling for his resignation; Biden’s $1.9 trillion stimulus package becomes law; the number of COVID cases in the U.S., concerns about variants, the removal of mask mandates in some states, and the rollout of vaccines; the protests in Louisville and other cities on the one-year anniversary of Breonna Taylor’s slaying; the voting bills in various states critics say will making voting more difficult; the investigation into Donald Trump’s call to the Georgia Secretary of State asking for more votes; the violence at the UK vigil for Sarah Everard; the deadly violence in Myanmar; and Sunday night’s Grammy awards were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Reminder

| February 15, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Sometimes we forget what we get paid to do. Sounds silly, but it’s true.

A recent experience reminded me of the temptation every seller and manager faces when presented with seemingly impossible buying parameters.

The knee-jerk reaction is to simply pass, without thinking twice about everyone downstream impacted by the decision, especially your on-air talent. They may be earning fees connected with the decision to pass. Your on-air talent are typically disconnected from your decision flow and only know their monthly talent fee check shrunk. Let’s back up and revisit the fast decision to pass.

Read More

Pending Business: Value

| January 25, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Value is one of the most difficult concepts for any professional seller to advance, but easily one of the most important. Presenting the value proposition is a never-ending challenge, especially for the broadcast seller. I’ve seen too many sellers get hung up on product features that are station-centric, important to management, talent, and the seller. The truth is the advertiser doesn’t see it the same way.

Read More

Pending Business: This Year in Review

| January 4, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Remember getting on an airplane before TSA security measures? As we move to the 20th anniversary of 9/11, we are accustomed to the changes in our daily lives that horrific experience created. The same will hold true as we persevere through the challenges of the COVID-19 pandemic. Technology, a changed business landscape, and income reboots will dictate a smarter, more flexible seller, marketer, and manager.

Read More

Pending Business: Junk

| December 14, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Is that where many of your 2020 proposals live?

This is the perfect time of year to review proposals that sold through and which ones missed.

When I began my journey through the sales maze of the broadcast business, my first sales manager would always remind me, “We’ve got plenty of paper but not enough of you. What makes your proposals different and better TODAY?” His words were so on point the message guided me for over 40 years. The concept goes to the foundation of sales: maintain strong relationships every day throughout the process.

Read More

Pending Business: Time for a Skills Inventory

| December 7, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — The president-elect is requesting a 100-day, mask-on effort with a COVID-19 vaccine for the masses possibly starting by Q2 2021. Seems the sales road ahead will be a maze impacted by the unpredictable timelines of recovery.

The time to start assessing personal sales skills is today. Taking a hard look into your skills mirror will need a regular reboot for the next 14 months.

Read More

Pending Business: Minimizing Risk

| November 30, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Beyond the pandemic, what do you think is the single biggest obstacle to overcome in the mind of any local business owner?

I first came across the research when I was educating my teams on how competitive media sells. Back then the research was clear that 52% of local business owners considered advertising high risk. Imagine how the local business owner feels today.

Read More

Pending Business: 3 Keys to Your Next Sales Meeting

| October 5, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Seems like last week’s column caught your attention. The meeting concepts I shared in last week’s column, generated lots of feedback on my social media. Everything I shared was developed, tried, refined, re-tested and finally practiced twice a week, in every sales meeting I conducted. Group meetings and individual meetings were based on three elements: Preparation, Participation, and Trust. Here’s a top-line, simple overview you can work into your world no matter what seat you have at the table.

Read More

Tuesday, September 29, 2020

| September 29, 2020

Good Karma Brands to Launch ‘101.7 The Truth’ Targeting Milwaukee’s Black Listeners. A new radio station dedicated to serving the Black community in Milwaukee is being launched by Good Karma Brands. The company says “101.7 The Truth” will debut this year and “will feature local shows with authentic conversations about news and current events, a celebration of Black culture, and information created by and for the Black community with an emphasis on empowerment, family, faith and community. Translator W269DL (at 101.7 FM) is licensed to New WRRD LLC and currently relays that company’s progressive talk outlet WRRD-AM. Good Karma tells TALKERS that it will operate WRRD-AM/W269DL under an LMA and will file to purchase the signals. Milwaukee market sales pro Cherie Harris is joining Good Karma to serve as general manager for the station and Kyle Wallace signs on as operations manager. Harris, who’s served with iHeartMedia as an AE at urban contemporary WKKV “V-100” and WITI-TV, says, “I am thrilled to join Good Karma Brands and build a new home for Milwaukee that has been sorely missing. We are going to put together a meeting place – a place for honest and real debate, as well as welcoming conversation, and a place for celebration and connection within the Black community.” Kyle Wallace adds, “We have already started the search for the voices that will make ‘101.7 The Truth’ a destination for the stories and experiences that are relevant to the Black community. We have the resources to make sure that our new station really is a local marketplace for ideas and commerce. This isn’t a nationally syndicated project, it’s home-grown.” Good Karma Brands CEO Craig Karmazin comments, “At Good Karma Brands, we believe every voice matters. But as the events of this past year unfolded we realized there were underrepresented voices that had so much to say and needed to be heard. We believe there is a unique opportunity for us in Milwaukee to launch a station that can make a real impact across the city, and within our company. I’m excited to see how the station grows and evolves and look forward to meeting the strong demand for compelling and targeted content for Milwaukee’s Black community.” The station is actively seeking staff for several positions, including talk hosts, producers, news reporters, as well as sales and marketing coordinators. See more about those positions here.

Pending Business: Your Next Sales Meeting. Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes today about the important relationship between sales manager and seller, most specifically as it relates to what sellers take away from sales meetings. He says that is the responsibility of the manager to visualize the end – or what the seller will take away – and build the path to get there. Read his column here.

Profile: KFI, Los Angeles Keeping Listeners Engaged in Unusual Times. Los Angeles news/talk outlet KFI is the subject of today’s profile by TALKERS magazine managing editor Mike Kinosian. Like most every radio station in the country, the iHeartMedia news/talker has had to do its job of informing and entertaining with most staffers working from home – a challenge for any station but an especially difficult one for a station dedicated to presenting a quality news product as well as an almost entirely live-and-local talk show lineup. And KFI has succeeded at this task under the guidance of program director Robin Bertolucci and assistant program director Neil Saavedra. KFI is the nation’s highest cuming news/talk station based on Nielsen Audio’s August PPM survey. Read more about how KFI is keeping Angelenos tuning in during this time of unprecedented disruption here.

Westwood One Renews ‘Chris Plante Show.’ The Washington, DC-based Chris Plante show and Cumulus Media’s Westwood One sign a new deal to continue their business relationship for several more years. The program airs live from 9:00 am to 12:00 noon and is heard on 130 affiliate stations, including flagship WMAL-FM, Washington; WLS-AM, Chicago; KCMO-AM, Kansas City; and more. Cumulus Media EVP and Westwood One president Suzanne Grimes says, “WWO is excited to renew our partnership with Chris, as his unique perspective and strong journalistic background create an invaluable listening experience for his loyal fans. As we enter one of the most interesting and impactful elections of our time, it is more important than ever to provide the insights that inform a nation that is hungry for information.”

TALKERS News Notes. A new Pew Research Center study that looks at the news landscape on YouTube indicates that “about a quarter of all U.S. adults (26%) say they get news on YouTube.” PRC says it found “an ecosystem in which established news organizations and independent news creators thrive side by side – and, consequently, one where established news organizations no longer have full control over the news Americans watch.” About one-in-five YouTube news consumers (23%) say they often get news from YouTube channels affiliated with external news organizations, while an identical portion of consumers (23%) say they often get news from independent channels, defined in this study as “news channels that do not have a clear external affiliation.” See the study here…..Cumulus Media’s Dallas sports talker KTCK-AM/FM “The Ticket” helped raise $105,972 for the Dallas non-profit organization Cornerstone Clothes Closet through its 7th annual “Drop Your Pants Clothing Drive.” Afternoon personality Bob Sturm, who spearheads the effort, says, “Absolutely floored that our listeners got behind this in such a big way and helped us manage a virtual Drop Your Pants this year. I could not believe we broke $100,000 in donations after our initial goal of about $30,000. The listeners of this radio station never cease to amaze me with their generosity in supporting incredible causes in our community.”…..In Fresno, Cumulus Media’s KMJ-AM/FM “NewsTalk 580/105.9” recently teamed with local agriculture company Gar Bennett to raise money for The Central California Food Bank, and listeners came through with amazing generosity, donating $361,000. Gar Bennett Inc. matched every donation with 50 cents on the dollar to the tune of $180,500 for a grand total of $541,500. The funds will help the Central Valley’s less fortunate residents by providing more than 3.6 million meals…..Virtual News Center has adds by Statesville Family Radio Corporation’s country WAME-AM/W255BD to its roster of affiliate radio stations…..DWCommunications, LLC announces today that the national sports talk show “From the Press Box to Press Row” with host Donal Ware begins airing on SiriusXM’s ESPNU Radio on Friday, October 2. The program focuses on Historically Black College and University sports and will air each Friday at 7:00 pm ET. Ware says, “There are so many untold stories within the HBCU sports world and more known stories that need to be reemphasized and that’s what we plan to bring to the ESPNU Radio listening audience each week.”

The Presidential Race/Tonight’s Debate, COVID-19 Stats & Projections, Trump Tax Story, Stimulus Negotiations, Amy Coney Barrett Nomination, BLM Movement/Protests, and California Wildfires Among Top News/Talk Stories Yesterday (9/28). The November presidential election and tonight’s Donald TrumpJoe Biden debate in Cleveland; the rising number of COVID-19 cases in the U.S. and concerns for the fall-winter seasons; the New York Times piece detailing Donald Trump’s tax history and personal financial situation; the negotiations between Nancy Pelosi and Steve Mnuchin over a new stimulus package; the nomination of Amy Coney Barrett for the Supreme Court; the Black Lives Matter movement and the protests in various U.S. cities; and the California wildfires were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Music Radio News and Career Moves. Programming pro Andy Winford is named program director for Cumulus Media’s KSKS-FM, Fresno “93.7 KISS Country.” He’s been serving as program director for KATM-FM, Stockton-Modesto “KAT Country 103” since 2016 and will continue in that role as well. Cumulus Fresno VP and market manager Patty Hixon says, “I am thrilled to have Andy join our team in Fresno. ‘KISS’ is a formidable brand in Central California and having Andy take on this new challenge along with programming ‘KAT Country’ in Modesto will provide a wonderful synergy never before seen in Central California. Two very historical brands will be super-serving our listeners during this most critical time in our lives. Andy has great knowledge of both markets and platforms. He’ll be a great asset to KISS!”…..The WHTZ, New York-based, Premiere Networks-syndicated “Elvis Duran and the Morning Show” is the new morning program on Evanov Communications’ CIRR-FM, Toronto “Proud-FM 103.9,” effective October 5. The addition marks the program’s first Canadian affiliate and is a result of Premiere’s partnership with Orbyt Media…..Cox Media Group Orlando today announces Spanish hits WOEX, Orlando brings Epi Colon and Bebo Adames aboard to host the “Epi & Bebo In The Morning on Exitos 96.5.”

sextubetubedupeyesxxxtubexokompozmesunpornoxxxdan deneme