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Monday, May 3, 2021

| May 3, 2021

Monday Memo: Meet Meg. While syndicated shows compete to fill former Rush Limbaugh hours, some stations are reverting to local hosts. In this week’s column, consultant Holland Cooke introduces you to “a radio newcomer who quickly clicked.” Read it here.

Pending Business: The Long and Winding Road. The seller who needs to provide metrics in a highly accountable media landscape and has no “numbers” to show could be at a competitive disadvantage. But sales and marketing pro Steve Lapa offers strategy for selling news/talk radio when your station doesn’t subscribe to a ratings service. Read it here.

Cardle and Woolley Join KJCE, Austin for Mornings. Austin news/talk KJCE “Talk 1370AM” announces the addition of the “Cardle and Woolley” morning news and talk program to its program schedule in the 7:00 am to 9:00 am slot. Jim Cardle (left) is publisher of the online political newsletter TexasInsider.org and has more than 30 years of connections and experience across the political spectrum, from his years on Capitol Hill and the George H.W. Bush administration, to years of working with elected officials from across the state. Lynn Woolley (right) brings more than 30 years of talk radio experience from markets across Texas, including more than 24 years as host of the syndicated “The Lynn Woolley Show,” heard in several Texas markets. He’s also worked as a radio news anchor in Dallas and Austin, a political writer for The Dallas Morning News and The Epoch Times and has worked on the ad agency side of the business in his native Temple and across much of Central Texas. Audacy Austin SVP and market manager Bob Mackay says, “We are excited to provide Austin and central Texas with a new local outlet to join the conversation on issues and concerns people have that affect our area. The combination of Jim’s and Lynn’s opinions and perspectives will be informative and entertaining as we aim to serve the community.”

Cumulus Media Bids Adieu to WTOD-FM, Toledo; Moves ‘The Ticket’ to WQQO-HD2. With Saturday’s closing on Cumulus Media’s sale of Toledo radio station WTOD-FM to Delmarva Educational, Cumulus announces that the sports talk format “The Ticket ESPN” moves to WQQO-HD2. Cumulus Toledo/Monroe VP and market manager Dana DiModica says, “We are sad to see a station like WTOD leave our cluster but are excited to move forward with the change on 100.7 to ESPN sports and to still carry our alternative rock format, now on 94.5’s HD signal. We were fortunate enough to keep all our employees, and that is always our ultimate goal while carrying great programming for our loyal listeners in Northwest Ohio.” “The Ticket ESPN” is home to Cleveland Browns pre-game and post-game shows, Bowling Green State University sports and Central Catholic sports.

iHeartMedia Dayton to Move to New Offices in Dayton Arcade. WDTN-TV, Dayton is reporting that iHeartMedia’s Dayton stations will move into the historic Dayton Arcade in downtown Dayton with the move-in date expected sometime in late September. The iHeartMedia Dayton cluster includes sports talk WONE-AM “980 FOX Sports,” WIZE “Black Information Network, and six music brands. Market president Dave Litteral says, “We are thrilled to be part of the transformation of this historic landmark and bring our broadcast and digital operations to the heart of our city. Connecting our influencers, marquee talent, and operation staff with the innovation Space and Arts Centers in the Arcade will cement our commitment to the Downtown Dayton Business District. It’s really the perfect location for iHeartMedia Dayton.”

TALKERS News Notes. The weekend program, “Cindy Stumpo is Tough as Nails,” launches its fourth season on iHeartMedia’s all-news WBZ-AM, Boston. Cindy Stumpo hosts the program that airs Saturday nights at 8:00 pm with her daughter Samantha. iHeartMedia says that on the program, “Cindy unpacks the world of construction, real estate, renovations, design and more with help of expert guests. Cindy is known for her raw and uncensored perspective on everything about being a woman who has been successful in the male dominated construction and development industry. Almost nothing is off limits: panic attacks, menopause, abuse, domestic violence, we never know what’s next. Cindy’s social media presence is unstoppable with over 75,000 followers on Instagram and videos on her YouTube Channel regularly garnering 100,000-plus views. Cindy has shown that she is a multimedia force.”…..The Independent Broadcasters Association’s IBA webinar series continues this week with “The FCC EEO Rules and How to Survive Them,” taking place Thursday (5/6) at 2:00 pm ET. Veteran telecom lawyer Gregg Skall will put owners and managers on the path to successful license renewal and FCC EEO audit survival, without FCC fines and sanctions. Most importantly, this one webinar will provide full credit for stations by training management on compliance with FCC EEO requirements. The webinar is for member stations only. See information about joining the IBA here…..This month is the fourth annual Maryland Podcast Month. Founded in 2018, Maryland Podcast Month brings together podcasts of all stripes to “cross-collaborate and cross-promote in order to create more opportunities for podcasts to get new listeners.” Maryland Podcast Month is non-partisan and non-ideological and consists of all sorts of locally produced conduct, including podcasts about news, politics, sports, life, culture, food, wrestling, and other shows. Founder Brian Griffiths says, “Maryland Podcast Month is all about shining a light on locally produced content. In this time of social distancing, there is no better way to connect to others and connect to our community and topics of interest than through podcasting. Maryland podcasters are still producing great content, and they deserve a bigger spotlight.” For the first time, Maryland Podcast Month is sponsoring the Maryland Podcast Awards. Winners will be announced on Wednesday (5/5).

Michael Harrison Embarks Upon Talk Media “Animal Tour.” TALKERS founder Michael Harrison has begun a series of talk media interviews on radio, TV, and in print in support of his new music album with the historic rock band Gunhill Road, What Year Is This! and the animal welfare anthem, “I Know You’re Real.” This past week, Harrison has appeared on the Jim Bohannon Show (Westwood One), the Harry Hurley Show (WPG, Atlantic City), “Sterling on Sunday” with Walter Sterling and “The Big Picture” with Holland Cooke on RT America (pictured above). Harrison and Cooke discussed animal welfare as well as the state of media and journalism in the digital era. To view the segment that ran this Friday evening (4/30) please click here. To view the music video version of “I Know You’re Real (spoken version)” featuring Harrison reciting the lyrics he wrote, please click here. Harrison will continue the tour into the spring. To book him on a talk show, please call Barbara Kurland at TALKERS at 413-565-5413.

Mentoring and Inspiring Women in Radio Announces Non-Profit Status. The Mentoring and Inspiring Women in Radio, Inc. organization announces that it has officially achieved designation as a 501(c)(3) charitable entity. The volunteer organization, formerly known as the Mentoring and Inspiring Women in Radio Group, consists of top-level female radio professionals who use their experience, influence, and resources to help other women in radio develop management and leadership skills. The benefits of this IRS structure include additional sponsorship options that will aid in expanding MIW’s reach, enhance mentoring opportunities and magnify MIW’s mission of strengthening radio’s next generation of female leadership. The MIWs have dedicated the past 20 years to this vision. Since its inception, the organization has published an annual Gender Analysis Study that tracks percentages of women placed in senior management roles. Additionally, MIW presents educational panels and networking opportunities at radio broadcasting conferences and collaborates with other industry groups aligned with furthering women’s careers in radio. MIW board president Ruth Presslaff says, “Today’s announcement is the culmination of one of MIW’s most ambitious long-range goals. It could not have been done without the leadership of our board treasurer, Valerie Blackburn, and the pro bono work of Foster Garvey PC, we are indebted to them both. We are equally grateful to so many who volunteered their time and expertise to MIW, from the very beginning of the MIW Group in 2000, to those in subsequent years whose participation ensured the continuation of our organization. Each of these women, and men, along with our generous and loyal corporate sponsors, represents a unique and important brick in the MIW foundation.”

COVID-19, Border Crisis/Deadly San Diego Boat Accident, Biden’s ‘American Families Plan,’ Texas Special Congressional Election, Severe Weather in the South, and the NFL Draft Among Top News/Talk Stories Over the Weekend. The rate of COVID cases in the U.S., the vaccine rollout, and the skyrocketing death toll in India; the migrant crisis at the U.S.-Mexico border and the deadly boat accident near San Diego allegedly involving smuggling; President Joe Biden’s $1.8 trillion “American Families Plan”; two Republicans will face a runoff after beating the Democrat in the special election for Texas’ 6th Congressional District; severe weather in the South hits Tupelo, Mississippi and threatens more of the region today; and the 2021 NFL Draft were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: The Long and Winding Road

| May 3, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — We don’t subscribe.

Three words that could set the tone for what could be a thankless, time-consuming exchange. The seller who needs to provide metrics in a highly accountable media landscape and has no “numbers” to show could be at a competitive disadvantage. Perhaps you sell for a locally owned and operated station that doesn’t subscribe or a privately held owner who simply isn’t of the mindset to subscribe to a ratings service.

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Monday, March 15, 2021

| March 15, 2021

Monday Memo: Radio Has a 100-Year Head Start. Who ISN’T doing a podcast? “Your advertisers,” who consultant Holland Cooke notes, “are, increasingly, diverting radio dollars to digital shiny objects much less productive than assets stations can craft.” In this week’s column, HC outlines a strategy. Read it here.

Pending Business: Attitude Is Everything. Sales and marketing pro Steve Lapa writes in today’s column that a seller’s attitude is even more important now. “Negotiating any deal to a win-win can be delicate surgery. The economic variables, personalities, and now the lack of body language feedback can make the process frustrating.  As we move to a hybrid sales-work environment of online, in-person, Zoom, and mobile, negotiating takes on a new dimension.” Read his piece here.

Rita Cosby Returns to WABC, New York for Late Night Show. Talk and news media pro Rita Cosby makes a return to the WABC, New York airwaves as host of the 10:00 pm to 12:00 midnight show, effective tonight. She fills the slot that opened when Red Apple Media recently dropped the “John Batchelor Show” from the late-night slot. Red Apple CEO John Catsimatidis says, “Rita Cosby is the best in the business, with a tremendous following and incredible background. ‘The Rita Cosby Show’ will bring a new and exciting dynamic to our important evening programming, with Rita’s top-notch interviewing skills, impeccable record in journalism, and deep ability to connect with our listeners. We are proud to welcome such a respected host to 77 WABC Radio and anticipate big success for ‘The Rita Cosby Show.’” Cosby – an Emmy-winning TV host who’s anchored programs on FOX News Channel and MSNBC – previously served with WABC from 2014-18 as a host and political editor. She says, “I am honored to be joining 77 WABC’s terrific lineup and working with legendary New York icon John Catsimatidis and his team. During this pivotal and unpredictable moment in our nation and communities, 10:00 pm to 12:00 midnight will be a nonstop voice of reason and truth you will not want to miss.”

WEEI Officially Names Andy Gresh Midday Co-Host. As TALKERS reported last week, longtime Boston sports media personality Dale Arnold’s replacement on the midday show at Entercom’s sports talk WEEI-FM is Andy Gresh, the company announces. Arnold left the station after Friday’s program, capping a 30-year career on WEEI. Gresh partners with Rich Keefe for the 10:00 am to 2:00 pm “Gresh & Keefe” show, starting today (3/15). Entercom Boston regional president Mark Hannon says, “Andy Gresh has a vast amount of experience covering the Boston sports scene, making him a perfect addition to our midday programming. We’re excited to team him up with WEEI’s Rich Keefe to bring listeners a dynamic midday show that will reflect what sports fans are talking about day in and day out.” Gresh, who exited Cumulus Media’s WPRO-AM/WEAN-FM, Providence earlier this year, says, “I’m excited to be back on the radio in Boston. I think people know I’m pretty familiar with this time slot, but it’s time to present something new and fresh, with energy, focus and fun. Rich Keefe and I have always had a cool relationship that I truly believe will translate through the speakers.” During his career, Gresh has hosted at “790 The Score” in Providence; WFAN, New York; ESPN Radio; SiriusXM; WTIC-AM, Hartford; and WBZ-FM, Boston “98.5 The Sports Hub.”

Sponsored Story: Take The Work Out Of Creating Sponsor Recaps And Airchecks. Leading networks and syndicated hosts effortlessly track key sponsor and advertiser campaigns. You can do so too by providing recaps that highlight in-show integrations, sponsorships and endorsements. Share detailed reports of when and where sponsors’ messages are delivered, complete with airchecks. Show off your talent and take your advertiser relationships to the next level.  Level Up My Insights

TALKERS News Notes. In celebration of the 10th anniversary of Stephanie Miller’s first Sexy Liberal Comedy Tour show in Madison, Wisconsin, the entire cast is getting together on April 10 at 8:00 pm ET for an online Sexy Liberal Comedy Tour show featuring a look back at the last 10 years (plus all-new comedy just for the occasion). Joining Miller on the live event will be John Fugelsang, Frangela, and Hal Sparks…..Skyview Networks – the exclusive radio network sales and affiliate sales partner of VSiN, the sports betting network, announces six new stations in Phoenix, Palm Springs, Jacksonville, and Toledo sign on for VSiN’s content…..Major League Baseball’s San Francisco Giants and Cumulus Media’s sports talk KNBR, San Francisco agree to a multi-year extension to keep Giants games on KNBR through 2025. Cumulus San Francisco VP and market manager Doug Harvill says, “We’re elated that Giants baseball and KNBR will continue to be the Bay Area’s favorite summer soundtrack for years to come. Between KNBR’s powerful AM/FM signals and our streaming platforms, we look forward to providing fans with multiple options to enjoy every Giants game.”

Migrant Crisis at the Border, Cuomo on the Ropes, Stimulus Package, COVID-19 Stats & Vaccines, Breonna Taylor Marches, Voting Bills, Georgia’s Trump Investigation, Everard Vigil Arrests, Deadly Myanmar Violence, and the Grammy Awards Among Top News/Talk Stories Over the Weekend. The Biden administration’s immigrant problem as thousands of parentless children amass at the U.S.-Mexico border; the sexual harassment allegations against New York Governor Andrew Cuomo and the fellow Democrats calling for his resignation; Biden’s $1.9 trillion stimulus package becomes law; the number of COVID cases in the U.S., concerns about variants, the removal of mask mandates in some states, and the rollout of vaccines; the protests in Louisville and other cities on the one-year anniversary of Breonna Taylor’s slaying; the voting bills in various states critics say will making voting more difficult; the investigation into Donald Trump’s call to the Georgia Secretary of State asking for more votes; the violence at the UK vigil for Sarah Everard; the deadly violence in Myanmar; and Sunday night’s Grammy awards were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Reminder

| February 15, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Sometimes we forget what we get paid to do. Sounds silly, but it’s true.

A recent experience reminded me of the temptation every seller and manager faces when presented with seemingly impossible buying parameters.

The knee-jerk reaction is to simply pass, without thinking twice about everyone downstream impacted by the decision, especially your on-air talent. They may be earning fees connected with the decision to pass. Your on-air talent are typically disconnected from your decision flow and only know their monthly talent fee check shrunk. Let’s back up and revisit the fast decision to pass.

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Pending Business: Value

| January 25, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Value is one of the most difficult concepts for any professional seller to advance, but easily one of the most important. Presenting the value proposition is a never-ending challenge, especially for the broadcast seller. I’ve seen too many sellers get hung up on product features that are station-centric, important to management, talent, and the seller. The truth is the advertiser doesn’t see it the same way.

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Pending Business: This Year in Review

| January 4, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Remember getting on an airplane before TSA security measures? As we move to the 20th anniversary of 9/11, we are accustomed to the changes in our daily lives that horrific experience created. The same will hold true as we persevere through the challenges of the COVID-19 pandemic. Technology, a changed business landscape, and income reboots will dictate a smarter, more flexible seller, marketer, and manager.

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Pending Business: Junk

| December 14, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Is that where many of your 2020 proposals live?

This is the perfect time of year to review proposals that sold through and which ones missed.

When I began my journey through the sales maze of the broadcast business, my first sales manager would always remind me, “We’ve got plenty of paper but not enough of you. What makes your proposals different and better TODAY?” His words were so on point the message guided me for over 40 years. The concept goes to the foundation of sales: maintain strong relationships every day throughout the process.

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Pending Business: Time for a Skills Inventory

| December 7, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — The president-elect is requesting a 100-day, mask-on effort with a COVID-19 vaccine for the masses possibly starting by Q2 2021. Seems the sales road ahead will be a maze impacted by the unpredictable timelines of recovery.

The time to start assessing personal sales skills is today. Taking a hard look into your skills mirror will need a regular reboot for the next 14 months.

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Pending Business: Minimizing Risk

| November 30, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Beyond the pandemic, what do you think is the single biggest obstacle to overcome in the mind of any local business owner?

I first came across the research when I was educating my teams on how competitive media sells. Back then the research was clear that 52% of local business owners considered advertising high risk. Imagine how the local business owner feels today.

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Pending Business: 3 Keys to Your Next Sales Meeting

| October 5, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Seems like last week’s column caught your attention. The meeting concepts I shared in last week’s column, generated lots of feedback on my social media. Everything I shared was developed, tried, refined, re-tested and finally practiced twice a week, in every sales meeting I conducted. Group meetings and individual meetings were based on three elements: Preparation, Participation, and Trust. Here’s a top-line, simple overview you can work into your world no matter what seat you have at the table.

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