Tag: "San Francisco State University"
iHeartMedia to Unveil Programmatic Ad Buying Platform. Enlisting Jelli to help devise the new platform, iHeartMedia announces it’s set to debut the programmatic radio ad-buying platform for its 850-plus radio stations in addition to making the technology available to other industry operators via its sales subsidiary Katz Media Group. Using cloud-based technology from Jelli, the platform will offer automated broadcast radio ad buying which it says is “the foundation for iHeartMedia to be able to offer its ad inventory to advertisers and agencies looking to leverage programmatic and automated technology including private market place and exchange environments to improve the buying process and reduce administrative hurdles and delays.” Further, the company asserts, “the new, programmatic solution will also allow iHeartMedia to apply its rich data and insights to the planning process and will utilize data sets to enable unique forms of targeting, such as music-based psychographic groups, weather and traffic patterns, purchase behavior and other environmental, population and consumer trends.” Additionally, Katz Media Group, the top national sales firm representing more than 275 radio broadcasters including iHeartMedia, Cumulus, Entercom, Cox Media Group and others, will launch ‘Expressway from Katz,’ the first industrywide programmatic buying ad exchange at scale for the radio industry’s most important players, which also uses the same technology. Katz Media Group president Mark Rosenthal says, “As the top national sales firm representing many great radio companies, we felt it was critical that radio take the lead. Expressway from Katz will deliver the capabilities and speed of automation and programmatic to all of our radio companies as we bring the power of radio to advertisers, providing unprecedented scale and customer knowledge.” Entercom president and CEO David Field comments, “This partnership is an innovative milestone for the radio industry. Radio has always provided unmatched value, and now we can bring today’s data sources, targeting at scale and the speed, ease and precision of programmatic buying to our advertising partners, matching or exceeding the capabilities of any other media sector.”
Galliani Elevated to KGO, KSFO GSM. Three-year KGO and KSFO, San Francisco senior account manager and “team leader” Melissa Galliani is boosted to general sales manager of the Cumulus Media talk siblings. Cumulus vice president of sales for news/talk Jaysson Reno comments, “Melissa’s long-term association with KGO and KSFO makes her an invaluable asset within our company. Her high level of integrity, dedication, and track record made her the perfect fit for this well-deserved promotion.” Galliani – who possesses a San Francisco State University Bachelor’s degree and a Dominican University MBA in Team Leadership – states that she is “excited” and “pleased to be a part of the management team of KGO and KSFO, two brands that I hold close to my heart. I appreciate the opportunity to work with the radio stations in this new capacity. I will continue to value the team spirit for reaching our goals individually and collectively, and for meeting the needs of our marketing partners and advertisers.” After beginning her media career at KGO in 2000 as an account executive, Galliani was in business development at San Francisco’s KNTV-TV; local sales manager for KFRC, San Francisco; and KSFO’s local sales manager.
Stan Freberg Dead at 88. TALKERS magazine mourns the passing of radio and advertising legend Stan Freberg, who died Tuesday in Santa Monica, California at the age of 88. Freberg’s career covered just about all of the media bases – radio, television, publishing, records and advertising – and his humor was deemed as effective no matter into which medium he delved. TALKERS executive editor Kevin Casey observes, “For those who may be under the impression that the video age has diminished the effectiveness of the audio arts, one need only look to the supremely creative work of Stan Freberg to see how wrong that impression is. He was, and still is, an inspiration to any who are working to create attention-grabbing audio.” See The New York Times’ obituary of Freberg here.
Can and Should You Censor a Political Ad? TALKERS magazine legal editor Steven J.J. Weisman writes today about the case involving Chicago’s ABC TV outlet and its refusal to run a political ad from a PAC. The case raises the issues of just what are the legal responsibilities of a broadcast outlet when I comes to political advertising? Does a station even have to accept political advertising at all? These and more questions are addressed by Weisman in the murky arena of political advertising on broadcast stations. Read it here.
Michael Harrison Chats with Dr. Joy Browne on Podcast “Up Close and Far Out” – Also Discusses the Relationship Between Information and the Fabric of Reality. TALKERS publisher Michael Harrison engages in a fascinating, candid dialogue with syndicated radio psychologist Dr. Joy Browne on the fifth and latest installment of his weekly podcast series “Up Close and Far Out” on the platform, PodcastOne.com. Harrison and Browne tackle a variety of issues including the impact of the digital age on human thinking and social relationships, as well as the past, present and future of advice-giving in talk media. They talk about the importance of credentials, transparency and credibility in “doctor” shows, generational differences in the modern era and the state of the cinema and live theater in America. The podcast also includes Harrison’s ongoing observations about the relationship between media, technology and the wiring of the human nervous system. He boldly suggests that the “digital era,” in which we are rapidly becoming immersed, will not last as long as the “analogue era” from which we are exiting and that an even larger, more important era of human technological development is waiting in the wings, perhaps only 20 years down the road. Harrison states that this next era (that he cites on the podcast) will create changes in humanity that will make the current digital period seem quaint and primitive by comparison. To listen to the entire podcast, please click here or click on the “Up Close and Far Out with Michael Harrison” player located in the right-hand column of the TALKERS and RadioInfo websites.
Update: HD Radio Passes Benchmark. Several more car models – including the Mazda Miata MX-5, Nissan Maxima, and the Scion iA and iM – will have iBiquity Digital‘s HD Radio as standard equipment. That brings HD Radio’s total to over 200 vehicle models and iBiquity Digital chief operating officer Jeff Jury comments, “This is a tremendous milestone. More listeners are tuning in than ever before. Millions of new vehicle owners will get to enjoy HD Radio broadcasting. A record number of HD Radio-equipped vehicles have been sold this year. This is another step toward complete standardization of digital radio across North America.” The announcement was made at last week’s New York International Auto Show. Other vehicles that will offer HD Radio are the Honda Civic, Hyundai Tucson, Kia Optima, Lexus RX, Mitsubishi Outlander, and Toyota RAV4. More than 100 vehicle models are integrating digital radio technology as standard equipment.
Bold Gold Broadcast and Media Foundation Names Board of Directors. In an effort to “help prepare tomorrow’s frontline communicators,” Bold Gold Media – operator of nine commercial radio stations in Northeast Pennsylvania and Upstate New York – is establishing the Bold Gold Broadcast and Media Foundation. The foundation will focus its efforts on providing funding and resources to educational organizations that train tomorrow’s broadcast and media leaders. Now, Bold Gold president Vince Benedetto announces the board of directors for the foundation. It includes: Benedetto; Ashok Divecha, business manager, Bold Gold Media Group; Bob Soper, president, Mohegan Tribal Gaming Authority; Justin Moon, president, Kahr Arms; Mike Bean, president, Mohegan Sun Pocono; Doug Fink, president, Pennsylvania Paper & Supply Company; Kevin Tinkelman, owner, Kevin’s Worldwide; Doug Thomas, president, Gateway Ford; Josh Sheard, president, Sage Investments; Bud Williamson, president, Digital Radio Engineering/ Neversink Media Group; Michael Harrison, publisher & editor, TALKERS and RadioInfo; and Jimmy Wayne, musician/writer/performer/author, president, Barbershop Tours, Project Meet Me Half Way.
Former WEEI, Boston Personality Jon Meterperel Debuts Podcast. Former longtime WEEI, Boston personality Jon Meterparel is debuting his new sports talk podcast with ONE World Sports on April 10. Dubbed, “The Meter Is Running,” the program promises to “deliver to fans insightful, lively – and occasionally controversial — conversations with some of the top influencers and stars in global sports. The show will be distributed on iTunes, social media platforms and ONEWorldSports.com.” Guests appearing for the first show are Sports Illustrated senior writer and MLB Network analyst Tom Verducci, offering his take on the 2015 MLB season’s hottest teams and players; and, reflecting on his NHL days, Stanley Cup-winning former New York Rangers coach “Iron” Mike Keenan, now coaching the Kontinental Hockey League (KHL) 2014 championship team Metallurg MG. Future guests are to include: ESPN baseball analyst Buster Olney, actor and producer Mike O’Malley and former “Saturday Night Live” writer and “30 Rock” executive producer Robert Carlock.
Odds & Sods. Alabama talk hosts Matt Murphy and Dale Jackson are now heard in multiple markets after Cumulus Media made the move to expand their presence. Murphy is based at the company’s news/talk WAPI, Birmingham, in middays and is now also heard on WLWI, Montgomery, Alabama and WVNN, Huntsville. Jackson is based at WVNN, Huntsville and is now also heard in mornings on WAPI…..Derek Fogel is promoted from executive producer to program director for Max Media-owned sports talker WXLT, Marion, Illinois “103.5 ESPN Southern Illinois.” Fogel will also serve as morning drive sports anchor for Max Media’s sister news/talk WJPF.
Rand Paul Announces Bid for President, California Drought, Iran Nuclear Negotiations, Religious Freedom Act/Indiana Pizza Joint Case, Russia Hacks White House Allegations, Yemen Military Action, SC Cop Charged with Murder, Rahm Emanuel Wins Re-Election Runoff, and MLB Season Opens Among Top News Stories Yesterday (4/7). Kentucky Senator Rand Paul officially announces his bid for president in 2016; the debate over the reasons for the California drought; the negotiations with Iran over the progress of its nuclear program; controversy over the various religious freedom acts and the case of the Indiana pizza joint threatened for supporting that state’s law; allegations the Russians are responsible for hacking the White House’s computer system; the Saudi-led military action taking place in Yemen; the case of the South Carolina police officer charged with murder for shooting a black motorist in the back as he fled a traffic stop; Rahm Emanuel survives a runoff election to remain mayor of Chicago; and the start of the 2015 baseball season were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.