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Tuesday, January 4, 2022

| January 4, 2022

Good Karma Brands to Sell Wisconsin Signals. Two Southeastern Wisconsin radio signals will change hands, pending FCC approval, and will air a news/talk format. Wisbusiness.com reports that Good Karma Brands is selling WAUK-AM, Waukesha and FM translator W266DR  at 101.1 FM to New WTTN, LLC, led by Wisconsin broadcaster and company CEO Michael Crute. The terms have not been announced. The signals are currently airing sports talk but will flip to news/talk when New WTTN takes control. Crute is co-host of the Madison-based “Devil’s Advocates” program heard on the company’s WTTN-AM/W224EG, Madison “Devil Radio 92.7.” WAUK will be branded “The ‘SHA” and will “broadcast Waukesha-first news, sports, traffic, and weather in 2022 and beyond.” Initially, the station will simulcast the Madison programming that includes: “Matt Flynn Direct” from 6:00 am to 8:00 am; WYD Media’s “Thom Hartmann Program” from 11:00 am to 2:00 pm; “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2:00 pm to 3:00 pm; “The Devil’s Advocates” from 3:00 pm to 5:00 pm; and “The Earl Ingram Show” from 5:00 pm to 6:00 pm. It intends to add locally hosted programming in the spring. Bryan Kelly will serve as operations manager for the station. WAUK has leased an office space and will immediately build a studio location in downtown Waukesha. Crute says, “We are excited to serve Waukesha, a community lacking a locally focused news/talk commercial radio station. WAUK Radio will immediately offer $50,000 total in ‘Good Neighbor’ small business or non-profit grants to help serve the Waukesha community from day one. The grants are for advertising on WAUK. They will be awarded throughout January to locally owned, Waukesha businesses. We will begin accepting applications for our Good Neighbor grants on January 3, 2022.”

Westwood One Blog: Strategies for Successfully Advertising in Local Radio. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog outlines what it calls “five strategies to help build a successful local audio plan.” Stating that due to the “shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales,” the Audio Active Group proposes the following: 1) Allocate the budget to align with how people use audio: A well-balanced audio campaign puts 63% of the budget into over-the-air AM/FM radio and 11% into AM/FM radio streaming. 26% of the budget goes to a combination of pureplay streaming and podcasts; 2) Determine the monthly campaign objective (minimum, maintenance, high impact, or launch/grand opening) and budget accordingly: To determine the monthly budget, multiply the market cost per point against the GRP levels. In a market with a $10 cost per point, the minimum monthly campaign would be $2,000. The grand opening campaign would be $5,000 per month; 3) Align impressions and media weight with listening by time period to get the largest possible campaign reach: Per Nielsen, 60% of AM/FM radio listening occurs outside of morning and afternoon drive. Spread media weight across all days and dayparts. About a quarter of media weight should run in middays. Place 20% of the budget respectively into weekends, mornings, and afternoons. 8% goes to nights and 5% to overnights; 4) Find the right audience with AM/FM radio programming formats: While the audience composition of TV shows can vary widely, AM/FM radio station programming formats are very cohesive, appealing to the same audience around the clock. Find the AM/FM radio programming formats that match your target using either median age, total reach, gender skew, presence of children, or household size; and 5) Based on the marketing objective, determine the weekly number of ads to run on a station from four types of schedules (very light, light, medium, or heavy): A very light station schedule reaches one-third of a station’s audience an average of 1.4 times. A light schedule reaches half of a station’s audience two times. A medium schedule reaches two-thirds of a station’s audience three times. A heavy schedule reaches 78% of a station’s audience 4.3 times. See more here.

KIRO-FM, Seattle Unveils ‘Leaving a Legacy’ Podcast. A new podcast from Bonneville’s KIRO, Seattle “News Radio 97.3 FM” launches today (1/4). KIRO-FM late morning personality Gee Scott hosts the “Leaving a Legacy Podcast” in which he “takes listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world, and how his own experience can be contributed to the shoulders of giants that came before him.” Scott says, “My father always talked about legacy, and this podcast connects me to him now that he’s gone. I’m so excited to learn from these powerful influencers to see what they’re passionate about and what they want their legacy to be. It’s a powerful question, and one that truly puts into perspective our why during the short time we’re all here on Earth.” The inaugural program features former Seattle Seahawks wide receiver and current “CBS Mornings” host Nate Burleson. Other guests include author, activist and journalist Amanda Knox, the ‘King of Twitter’ Josiah Johnson, and Gravity Payments CEO Dan Price, who famously decided to pay all his employees a $70,000 minimum salary.

CES 2022: 5G, 4 Wheels, 3Days. This year’s show wraps a day early, on Thursday, “as an additional safety measure” and COVID concern has scared-off major exhibitors and what TALKERS contributor Holland Cooke estimates is “less than half of 2020’s 170,000-some.” But he says “there’s still lots to see (if not touch)” and that he is “among longtime attendees who appreciate the elbow room.” Read more here.

Audacy Announces Deal with Samsung for Podcast Distribution. A new content partnership between Audacy and Samsung will make Audacy’s entire podcast library available on Samsung platforms, including the Samsung Free platform that comes on Galaxy smartphones. Users will have access to content from Audacy’s Cadence13, Pineapple Street Studios and 2400Sports podcast studios, along with hundreds of other Audacy podcast titles. Audacy EVP of strategy and corporate business development Tim Murphy says, “We’re delighted to expand the reach of our robust podcast library to Samsung Free users across the country and put our award-winning titles on more devices for more consumers.”

TALKERS News Notes. After 12 years of leadership under Gordon Smith, the National Association of Broadcasters has a new president and CEO as Curtis LeGeyt assumed the role on January 1. NAB Joint Board of Directors chairman David Santrella (CEO of Salem Media Group) says, “The broadcasting community is extremely grateful to Gordon for his many years of service as an influential advocate for our industry. We are excited to now have Curtis at the helm to guide the organization into its next chapter. He is a proven leader and skilled fighter on behalf of broadcasters, and we are thrilled to have him serve as our voice in Washington and around the world.”…..Later this month, Newsweek will build on its in-depth coverage of the British Royal Family with a new podcast. “Royal Report” will be hosted by Newsweek’s British royal correspondent Jack Royston and American culture critic, royal watcher and author Kristen Meinzer. New episodes will appear every two weeks and will provide American royal watchers with fresh reporting and analysis of the House of Windsor…..The board of directors of New England Public Media announces that Matt Abramovitz is named the new president of NEPM.  “In his role as president, Abramovitz will be responsible for leading NEPM’s efforts across radio, television, and digital media platforms, furthering its mission of serving the people of western New England by providing trustworthy journalism, cultural content, events and initiatives, educational services, and community engagement.” Abramovitz has been serving as vice president of programming for New York Public Radio‘s classical station WQXR-FM.

USA Radio’s Brad Bernards Passes. Sad news from USA Radio Networks as the organization reports that USA Radio night and weekend anchorman Brad Bernards has died.  USA Radio COO Janet Porter Bro says Bernards was a key component of USA’s quality broadcast team. He was a school teacher in the Valentine, Texas school district who launched an internet radio station to cover local news in Presidio County, teaching the broadcast business to student interns. Bro adds, “It has been a very trying four months for the USA Radio Networks family. We lost CEO Fred Weinberg in September and long-term Christian interest news anchor John Clemens last month.”

COVID-19, January 6 Investigation, Trump Family Subpoenas, Filibuster-Voting Rights Battle, Epstein Fallout, Holmes Verdict, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/3). The fast-spreading Omicron variant and battles over school attendance policies; the investigation into the January 6 Capitol attack; the New York attorney general subpoenas Donald Trump Jr. and Ivanka Trump in the investigation into the Trump Organization; Senate Democrats threaten to change floor rules regarding the filibuster if it doesn’t take up voting rights legislation; Prince Andrew’s battle with U.S. courts over his relationship with Jeffery Epstein and Virginia Giuffre; Elizabeth Holmes is found guilty of three of 11 charges in the Theranos case; and the Southeastern U.S. is pounded by rare snow storms were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Friday, April 9, 2021

| April 9, 2021

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “If I Had a Hammer,” looks back at this past week of April 5-9. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS magazine; Erick Erickson, talk show host, WSB, Atlanta; Frank Morano, talk show host, WABC, New York; Gene “Bean” Baxter, talk show host, Podcast Radio, UK; Jim Blasingame, talk show host, Small Business Advocate; Noel Paul Stookey, musician / activist, Peter, Paul and MaryVictoria Jones, executive director, DC Radio Company. The show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY;  WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA;  WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; the Virginia Talk Radio NetworkCRN Digital Talk Radio Network; the iHeart Podcast NetworkPioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more.  To listen to this week’s episode, please click here.   To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

Salem Radio Network Host Charlie Kirk Joins WABC, New York for Early Afternoon Hour. Nationally syndicated Salem Radio Network talk show host Charlie Kirk is taking over the 12:00 noon to 1:00 pm hour at Red Apple Media’s legendary WABC, New York on Monday (4/12). Kirk is founder of Turning Point USA, a best-selling author, and host of a popular podcast who joined Salem Radio Network in October of 2020. He says, “I am thrilled and honored to take the same time and station where my friend and American hero Rush Limbaugh launched his national radio show in 1988. I am so impressed with what John Catsimatidis has done since he bought this great station and will commit to doing my part to keep this as one of the top talk stations in America.” Catsimatidis says, “Charlie Kirk has proven to be one of the bright lights of the conservative movement. He’s young, energetic, articulate, and proving to be a great radio talent.” Salem Radio Network SVP of spoken word Phil Boyce comments, “I was fortunate to be the PD at WABC for 14 years. I am thrilled to see WABC once again affirm its status as one of the truly iconic talk stations in the nation, and so blessed to be able to add our newest star Charlie Kirk to their all-star lineup.”

Radio America’s Dana Loesch Featured in The Hill Piece. Nationally syndicated talk radio host Dana Loesch is featured in a story by Thomas Moore in The Hill. The piece, titled, “Dana Loesch has Limbaugh-like aspirations for conservative talk,” explores Loesch’s move to add new affiliate stations in the aftermath of the death of former fellow midday talk host Rush Limbaugh. Loesch is quick to say Limbaugh was a pioneer whose importance to modern talk radio can’t be underestimated and says the idea of being his “heir” is “crazy.” But Radio America and Loesch herself are aggressively working to gain new affiliate stations during this period when news/talk stations that carry “The Rush Limbaugh Show” are examining their options. She tells The Hill her “happy warrior” approach makes her different than her competition. “I don’t like the nonstop, let’s be angry 24-7. And I just don’t even know how that can be maintained, nor do I have any interest in doing that kind of radio. We have fun. And I think that that shows.” Read the piece here.

La Crosse Sports Radio Voice Mike Kearns Passes. La Crosse, Wisconsin television station WXOW reports that longtime La Crosse sports media personality Mike Kearns passed away recently. Kearns worked his entire radio career at Midwest Family Broadcasting’s WKTY Radio doing play-by-play for high school and college football and basketball games. Kearns also hosted “The Lead Balloon Show” weekday mornings from 1981 until his retirement in 2016. Kearns assumed hosting duties for that show from his father Charlie who launched the program in 1948. It’s estimated that between Mike and his father, they called more than 1,200 football and 6,000 basketball games for WKTY over a 68-year period. Kearns, along with his father, was inducted into the Wisconsin Broadcasters Association Hall of Fame in 2009.

Longtime KFGO, Fargo Personality Tom Wynn Dies at 83. Fargo news/talk station KFGO reports that former morning drive host Tom Wynn has died at age 83. Wynn, who served with the station for 37 years after arriving in Fargo from Lansing, Michigan in 1979, retired from the station in 2017. Wynn hosted “Tom Wynn and Friends” from 5:00 am to 8:00 am with Bonnie Amistadi and Doug Leier until his retirement. Prior to that, he partnered with the late Larry Ristvedt for “Tom and Larry in the Morning.” No cause of death was included in the report.

PodcastOne Content Available on Samsung Free. As the result of an agreement between LiveXLive Media’s PodcastOne and Samsung, all PodcastOne content will be available for the first time ever via the Listen tab within Samsung Free on compatible Galaxy S21, Galaxy S20, Galaxy Note20, Galaxy S10 and Galaxy Note10 series devices. PodcastOne president Kit Gray says, “PodcastOne strives to make our content some of the most easily accessed content in the podcasting genre. Listening to your favorite hosts and shows shouldn’t be more than a one-tap process and our agreement with Samsung brings fluid accessibility to podcast fans in a new way.”

COVID-19 Vaccines, Variants and Stats Top News/Talk Story This Week. The number of positive COVID-19 cases in the U.S., the rollout of vaccines, and the status of variants combined as the most-talked-about story on news/talk radio this week and landing atop the Talkers TenTM. At #2 this week was the Derek Chauvin trial and the related issues of race relations and police reform. Following at #3 was gun violence and President Biden’s gun control measures. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.