Monday Memo: Is Your On-Air Product Old-School? Podcasting delivers on consumers’ expectation for on-demand EVERYTHING and consultant Holland Cooke calls it “an opportunity to let retailers sponsor pertinent special interest topics.” But, in this week’s column, he cautions that “these are still digital dimes, compared to the analog dollars solid live programming and painstakingly-crafted commercials will earn us.” To read what makes your station special, please click here.
Pending Business: Going Up. In this week’s “Pending Business” column, radio sales pro Steve Lapa, president of Lapcom Communications, discusses the state of your “elevator pitch.” Will it work in less than the 60 seconds it takes to go to the eighth floor? Try this: Create one sentence that describes what your station does better than any of your competitors. Ask yourself is there a payoff for the advertiser in that one sentence or is it all product information? Are you connecting a #1 with an advertiser benefit? Have you taken the time to update your elevator pitch to put a more contemporary feel to the language? Lapa discusses these important points and more in an article that touches on the very basics of cutting right to the chase in presenting your station in a clear and positive light to a potential advertiser when time is of the essence. To read more, please click here.
Davis Sets Departure From iHeartMedia. Nashville-based iHeartMedia Digital Audio Group chief operating officer Darren Davis will exit at the end of this year, but will continue with the company as an advisor. In a memo to the staff, iHeartMedia chair/chief executive officer Bob Pittman and iHM president/chief operating officer/chief financial officer Rich Bressler write, “Darren has a deep love for iHeart and a true passion for our business and our success. [He] has grown up through our organization continually taking on new roles and more responsibility, becoming a critically important contributor as part of our senior team. After almost 30 years with iHeart, Darren is looking forward to spending more time on a variety of other projects he’s passionate about, including real estate development; local community projects; and traveling with his family. Although his day-to-day operating expertise will be missed, we appreciate all he’s done for our company and are very pleased that he will continue his association with us, albeit on a more limited basis. Darren will be working closely with Digital Audio Group CEO Conal Byrne through the balance of 2021 to continue our momentum and to effectively organize the Digital Audio Group for the future.” Davis has been with iHeartMedia (formerly Clear Channel) since 1992 when he joined adult contemporary WASH, Washington, DC as a programming intern.
iHM, Sports Illustrated, and SI Studios Partner For Multi-Year, Audio Content Deal. The agreement includes eight co-produced Sports Illustrated, Sports Illustrated Studios, and iHeartRadio podcasts, as well as distribution of Sports Illustrated’s existing podcasts through the iHeartPodcast Network. Mutual marketing and promotion commitments will apply to all joint projects; two of the eight original podcasts are scheduled to launch by the first quarter of next year. iHeartMedia Digital Audio Group chief executive officer Conal Byrne comments, “We are thrilled to partner with Sports Illustrated to introduce a brand-new slate of sports podcasts – limited series and ongoing shows alike. It’s an iconic brand that sports fans instantly trust, knowing that they will get the most credible and in-depth industry coverage. We look forward to expanding that footprint into the audio space where we uniquely have the reach and scale to bring Sports Illustrated the audience and monetization they deserve.” According to Sports Illustrated & Maven chief executive officer Ross Levinsohn, “Storytelling is at the core of what SI stands for. The opportunity to partner with iHeartMedia to create and distribute dynamic stories and shows featuring our incredible voices further expands our footprint.” Chief operating officer of 101 Studios, David Hutkin, adds, “While traditionally sports are very visually focused, this venture allows us to introduce audiences to the most memorable events in sports history in unexpected ways. With this new partnership, we have the unique opportunity to tell these historic, remarkable stories to audiences globally.” Set to debut later this year, “Sports Illustrated Weekly” will feature the best of Sports Illustrated’s journalism in an audio magazine. Each 45-minute episode will feature deep-dive segments on the biggest news of the week and the most compelling personalities, trends and themes in sports. Developed by SI Studios, “Lateral Damage” will offer an innovative take on the true-crime genre. Publishing early next year, the podcast tells the story of University of California, Berkeley football player Mariet Ford, who was convicted of viciously murdering his young son and pregnant wife; Ford has maintained his innocence for almost 25 years. The podcast will explore the indelible effect the murder has had on the core group of people in Ford’s sphere.
Local Journalism Sustainability Act Has NAB Support. Introduced by Democratic Senators Maria Cantwell (Washington State); Mark Kelly (Arizona); and Ron Wyden (Oregon), the Local Journalism Sustainability Act of 2021 would aid local news organizations through tax credits to incentivize hiring more journalists, subscriptions and advertising from local small businesses. In a prepared statement, National Association of Broadcasters president/chief executive officer Gordon Smith notes, “At a time when misinformation and disinformation plague online platforms, broadcast radio and television continue to serve as reliable beacons of news that keep local communities informed and connected. We urge congressional passage of this legislation.” According to Senator Cantwell, “The COVID-19 pandemic made it crystal clear that local reporters and newsrooms are essential to keeping the public informed and safe, but their importance spans well beyond health emergencies. At its core, local news is about holding the powerful accountable. The strength of our democracy is based in truth and transparency. Local newsrooms are on the ground in our communities asking the critical questions, countering misinformation, and telling our stories. We have to protect these vital parts of our communities – once they’re gone, they’re gone.” Senator Kelly comments, “Local newspapers, radio stations, and TV stations are pillars of our community, bringing trusted local news [and] information about community events and the latest on public health updates in their area. The pandemic made an already difficult financial situation for these news providers even harder, which is why I support the Local Journalism Sustainability Act. By providing tax credits for individuals to support local news outlets, they can continue to provide important coverage for readers, listeners, and viewers.” Senator Wyden adds, “The decline of local news has had devastating effects on our communities. Local news has often been the only window into the city council or mayor’s office. Without these outlets, these important institutions in our communities go uncovered. Further, the decline of local news has only fueled the growth of misinformation as Americans lose their most trusted sources of information. As the son of a journalist, these developments trouble me greatly. Our bill would provide financial support to local news at this critical time for our democracy.”
WMVP To Repeat A $50,000 Ad Giveaway. It’s part of an ongoing “Supporting Small Business” campaign by Good Karma Brands Chicago sports talk outlet WMVP “ESPN 1000” and First Midwest Bank. Good Karma Brands Chicago market manager Mike Thomas comments, “We’re excited to continue our partnership with First Midwest Bank to help a local small business see success. Supporting local businesses in our community is central to both ‘ESPN 1000’ and First Midwest Bank. This is a great way for us to introduce the passionate sports fans in our area to a small business.” First Midwest Bank chief marketing and communications officer Jim Stadler adds, “This past year has reminded us of the importance of small businesses and the role they play in creating employment opportunities and momentum for economic growth in their local neighborhoods. We are proud to partner with ‘ESPN Chicago’ for the second year to bring valuable and well-deserved public exposure to these important businesses.” Last year’s “Supporting Small Business” award benefitted Breaking Bread Catering & Deli.
TALKERS News Notes. Former 13-year Tampa Bay Lightning director of broadcasting & programming Matt Sammon is appointed manager/business development & strategy for Skyview Networks. Sammon joined Skyview last September as an executive producer overseeing Notre Dame sports broadcasts and spent two years freelancing with Sammonsez, LLC … After reporting part-time for NPR the past several months, David Gura will join the network next Monday (8/2) as business correspondent. Most recently the host of MSNBC’s weekend morning show “Up With David Gura,” he previously was a Bloomberg anchor. Gura began his career as an intern at University of North Carolina news/talk WUNC, Raleigh … The next installment of the “Gracie Interview Series – Virtual Gatherings” will be this Thursday (7/29) at 2:00 pm (ET). “The Breakfast Club” co-host/“Angela Yee’s Lip Service” host Angela Yee moderates the interview of Premiere Networks president Julie Talbott. Registration is free at https://allwomeninmedia.org/events/gracie-interview-series-virtual-gatherings/ … iHeartMedia Des Moines news/talk WHO “News Radio 1040” afternoon drive talent Simon Conway took his show on the road to Groton, Connecticut for several broadcasts aboard the USS Nautilus. Conway received a tour of the USS Iowa (pictured), guided by captain James Quintin. According to Conway, “The two shows we did from our submarine base at Groton were very exciting. All my questions were answered and the feedback from my audience has been incredible.” In addition to WHO, Conway’s afternoon drive show is heard on iHeartMedia stations in Cedar Rapids (WMT) and Davenport (WOC) … Nexstar Media Group promotes Ron Romines to senior vice president and regional manager. Romines will oversee the company’s broadcast and digital operations in various markets and will report to Nexstar Media Group president of broadcasting Andrew Alford.
Top Talk Topics This Past Weekend Headed By COVID-19. As has been the case in recent years, the news cycle no longer slows down on the weekends. The most-discussed topic on news/talk radio this past weekend has been COVID-19 with a focus on the Delta variant, vaccine hesitancy, controversy over mask mandates and the potential for more shutdowns. This was followed by intense partisan bickering over the formulation of the January 6 committee, followed by climate change, 2020 election denial, and the Olympics.
Acción Adds Tampa and Jacksonville. Effective immediately, Star Over Orlando’s WRSO “Acción 97.9 – La Primera En Noticias” will be simulcast in Tampa on iHeartMedia-owned WHNZ which had been English-language news/talk; a West Tampa translator at 105.9 that was simulcasting English-language news/talk WFLA; and WMTX-HD2. In addition, it will be heard in Jacksonville on iHM’s WFXJ and WKSL-HD2. iHeartMedia senior VP/Hispanic Strategy Hector Marcano comments, “Acción represents a solution for the Hispanic audience eager for a Spanish-speaking newscast and companies that are looking for this fast-growing audience interested in developing a life in the USA.” Division president Linda Byrd notes, “I’m excited to expand the Acción brand to other important Hispanic markets in Florida. Getting the news and information to Florida’s growing Hispanic population in their native language will be very impactful.” Area president for iHeartMedia West Central Florida Chris Soechtig remarks, “We are very excited to deliver a first of its kind Spanish language news platform to the Tampa Bay Hispanic community. With the changing demographics in our area, this is a natural addition to our diverse portfolio.” iHeartMedia North Florida area president Paul Rogers contends, “No other media company can truly help our advertisers, brands, and community organizations reach the full spectrum of the First Coast’s diverse populations like iHeart. We are thrilled to [bring] the first full-service Hispanic news/talk station to Northeast Florida.” Acción – La Primera En Noticias launched in 2018 and news director Jesús Manuel Torres states, “For the past few years, we’ve worked as a team to keep our Hispanic community informed of the events that have changed history. This time, our commitment continues to grow, and our team is ready to continue bringing relevant information and analysis to each market.” Among persons 6+, WRSO is trending 1.0 – 1.3 – 1.8 (April – May – June) and ranks #16 (Nielsen Audio, June 2021). Star Over Orlando-owned WRSO is operated by iHeartMedia under an LMA.