Tag: "Sales"
Monday, April 12, 2021
Monday Memo: Sound Bites. After major radio networks have rebranded as “Audio,” and the third-biggest station owner changed its name from one made-up word to another, consultant Holland Cooke reckons that, “you might be wondering what business you’re in.” In this week’s column, he recommends channeling the timeless wisdom of Yogi Berra. Read it here.
Pending Business: New and Improved. Sales and marketing pro Steve Lapa writes in today’s column about promoting the value of your new talent to advertisers and asks if there is any language in your sales sheet that explains why this new and improved talent is good for the advertiser’s business. He asks six questions to help you illustrate the value of your talent to advertisers. Read it here.
Marty Bannister Joins iHeartMedia Chillicothe as News & Sports Director. Ohio sports and news media pro Marty Bannister is joining iHeartMedia’s Chillicothe station group that includes news/talk/sports WBEX-AM and six music brands as news & sports director. Bannister has served with the Ohio News Network and ESPN Radio in addition to being a former Ohio State University announcer and sideline reporter. He currently works with the Ohio University Bobcats. He comments, “I started in the business in 1981. I’ve worked on Ohio State games. I do a lot of work now for Ohio University on ESPN3 on their football and basketball radio networks. I’ve been a part of ONN, the Ohio News Network for many years. I’ve called Wittenburg football and basketball and have been on the Ohio High School Athletic Association radio network for years. I’ve worked pretty much about everywhere in the state, and there’s no place I would rather be than doing this. I’m excited about this. People rely on their radio stations in communities this size for their information.”
New Executives Named to Positions with LiveXLive. Three new executives are joining LiveXLive Media – owner of PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions. Nikki Hart Caldeira joins as SVP of strategic development and Ari Molovinsky is named SVP of corporate development and strategy. The company says both will focus on expanding LiveXLive’s “industry leadership through the expansion of relationships with global consumer brands, monetization of programming and content, business development and unification of new and existing assets that align with LiveXLive’s flywheel — listen, watch, attend, engage and transact — through lifestyle, music, pop culture and exceptional content and tech across all platforms.” Nikki Hart Caldeira most recently served with AXS Group LLC, AEG’s now
wholly-owned ticketing company that services worldwide music venues and live sporting events. Molovinsky joins LiveXLive from SiriusXM Radio where he was instrumental in the launching of their streaming service. Additionally, Jonathan Flax joins LiveXLive as vice president, social media and marketing and will “oversee and drive the brand’s continued growth across social channels via the creation and execution of multiplatform content strategies for both earned and owned media.” Prior to joining LiveXLive, Flax was VP, Howard Stern Video where he directed video content strategy and social media programming for Stern at SiriusXM. LiveXLive chairman and CEO Robert Ellin says, “The hiring of Nikki, Ari and Jonathan comes at a time of significant growth in our flywheel of businesses and divisions. LiveXLive’s expansion has come from offering exceptional content, providing a talent platform that allows us to maximize social visibility, sponsorship opportunities and new business development while growing our employees by over 220% in less than three years and expanding audiences across our platforms organically and globally.”
Tomorrow Is Deadline for Radio Cares: Feeding America Radiothon. Tuesday (4/13) is the deadline for radio stations to join more than 200 stations and several major networks already signed on for Wednesday’s “Radio Cares: Feeding America Radiothon.” The grassroots charitable radiothon to relieve hunger in America is presented by the Independent Broadcasters Association and Feeding America, the largest hunger relief organization in the U.S., with a member network of 200 local food banks. Radio stations do not need to be IBA members to participate and all donations go directly to Feeding America. IBA president and Adams Radio Group CEO Ron Stone says, “Last year’s inaugural ‘Radio Cares: Feeding America Radiothon’ helped provide 5 million meals to people experiencing food insecurity in America. As little as $1 can provide 10 meals! People who were making ends meet before the pandemic now find themselves in a perilous situation, unable to feed themselves and their families. Over 3,000 stations participated last year. This is radio’s chance to participate in a nationwide event for a great cause. Radio, working together and executing locally, can drive listener donations to help feed families in America.”
FCC Opens iHeartMedia Request for Increased Foreign Equity for Public Comment. The petition filed with the FCC by iHeartMedia requests that the foreign equity and voting interests in it held by Bahamas-incorporated Global Media & Entertainment Investments Ltd be increased up to a non-controlling amount not to exceed 9.99%. On November 5, 2020, the Commission granted iHeart’s July 25, 2019, petition for declaratory ruling, authorizing up to and including 100% aggregate direct and/or indirect foreign investment (voting and equity) in iHeart and specifically approving two groups of foreign entities not including GMEI or the GMEI reporting persons to hold more than 5% of voting and/or equity interests in iHeart. That ruling included the provision that iHeartMedia must obtain Commission approval for any new or additional foreign entity to obtain more than 5% of equity and/or voting interests, or a controlling interest in the company. GMEI’s recent acquisition of 8.7% of iHeart requires it to seek approval from the Commission. Interested parties must file comments no later than May 10, 2021.
COVID-19, Minneapolis Police Shooting-Protests, Derek Chauvin Trial, Biden’s Infrastructure Plan, Matt Gaetz Investigation, Border Crisis, BLM Founder’s Real Estate Portfolio, Strike on Iranian Nuke Site, and Death of Prince Philip Among Top News/Talk Stories Over the Weekend. The status of COVID cases in the U.S., concerns about variants, and the rollout of vaccines; the deadly weekend Minneapolis police shooting and the protests that followed; the trial of former Minneapolis police officer Derek Chauvin in the death of George Floyd; Joe Biden’s $2 trillion infrastructure plan; the investigation into allegations U.S. Rep. Matt Gaetz paid for sexual relations with a minor; the large number of unaccompanied children at the U.S.-Mexico border; criticism of Black Lives Matter founder Patrisse Kahn-Cullors’ acquisition of several high-priced real estate investments; the weekend strike on an Iranian nuclear site; and the death of England’s Prince Philip at 99 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: New and Improved
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — New and Improved — two of the most powerful words in marketing so effective that the world’s biggest packaged goods marketers use the sell line over and over, generation after generation. So, why is it that when we introduce a new talent to our advertisers we stop at describing “product” (your NEW talent’s) features, skipping over what this NEW talent brings to your advertisers’ investment?
Monday, March 29, 2021
Monday Memo: Copy Worth Copying. “Make commercial copy you craft for local advertisers THIS crisp,” and, consultant Holland Cooke says, “you will make money.” In this week’s column, he rips-off…er, “compiles” examples. Read it here.
Pending Business: Checking In. Sales and marketing pro Steve Lapa says that you’re more likely get a renewal from that advertiser if you check in regularly instead of adopting the “no-news-is-good-news” approach to gauging a campaign’s effectiveness. “Great sellers are like commercial airline pilots, or cruise ship captains. Everyone is prepared with specific goals, timelines, and once the journey (schedule) begins, ready to control the mission.” Read his column here.
The ‘Todd Starnes Podcast’ Joins Salem Podcast Network. Beginning April 5, the “Todd Starnes Podcast” joins the Salem Podcast Network. Salem Media Group SVP of spoken word Phil Boyce says, “SPN is delighted to join in this partnership with Todd Starnes, one of the leading voices in conservative America. His courage in saying what needs to be said is unmatched. His knowledge and ability to
explain what is really going on is his forte.” With this deal, the Salem Podcast Network assumes distribution, marketing, and sales representation duties for the “Todd Starnes Podcast.” Starnes also hosts a daily, syndicated radio program and he previously spent more than a decade at the FOX News Channel, hosting a daily radio program on the FOX Radio Network. He comments, “Salem is known for its cutting-edge platforms and excellence-driven programming. I’m honored to join such a well-respected industry leader like the Salem Podcast Network.”
WJR-AM, Detroit Takes Station of the Year Honor. Detroit news/talk WJR-AM is named “Commercial Radio Station of the Year” by the Michigan Association of Broadcasters for the 17th time since 2000. The Cumulus Media station also received 17 other awards, including eight “Merit Awards,” as well as nine “Best Awards.” Some of the “Best Awards” include: Regularly Scheduled Broadcast Personality/Team – “The Guy Gordon Show”; Sports – “Lions Pregame: Around the League”; Special Show Broadcast Personality/Team – “War of the Worlds” live stream event; and Continuing News Coverage – COVID-19 Replay.
iHeartMedia Names Barbara Latham Area President for Central Florida. Sales and management pro Barbara Latham is promoted to area president for iHeartMedia Central Florida in which she’ll oversee the Orlando and Melbourne markets that include talk WTKS-FM “Real Radio 104.1,” news/talk WFLF “WFLA,” sports talk WYGM “FM 96.9 The Game,” plus 10 music brands. She’s most recently been serving the Orlando cluster as SVP of sales. Latham reports to division president Linda Byrd, who says, “I am thrilled to be able to promote Barb to this position. We’ve worked together for 36 years and in many different capacities. She is one of the brightest and most competitive employees I know. Barb has always been a winner, and to her, there is no other option. No one deserves this opportunity more, and it makes me happy to put this team, that I’ve managed for the last 21 years in her capable hands.”
WABC, New York Recognizes Greek Independence Day. Pictured above (from l-r) are Chad Lopez, president of Red Apple Media and 77 WABC; Margo and John Catsimatidis, owners of Red Apple Media and 77 WABC, and Renee Cassis, owner of RC Communications Marketing on March 25 as the radio station hosted a celebration for the 200th anniversary of Greek Independence Day. The event was held in WABC’s event space, Studio 77. During his opening remarks, John Catsimatidis noted the diversity of America and stated that the celebration was for every ethnicity and race.
Josh Innes Returns to iHeartMedia as Morning Host at WNRQ-FM, Nashville. Sports radio talk host Josh Innes is joining iHeartMedia’s Nashville classic rock WNRQ-FM “105.9 The Rock” as morning drive host, effective April 5. The station says “The Josh Innes Show” will be a Nashville-focused blend of classic rock, news, sports and commentary and will broadcast weekday mornings from 6:00 am to 10:00 am. WNRQ program director Jonathan Shuford says, “Josh is wildly talented as a personality, idea generator, and storyteller. He’s unconventional, creative, and exceptionally compelling. We’re beyond excited to welcome him to Nashville and foster in the next great classic rock morning show!” Innes was most recently afternoon host on Gow Media’s sports talk KFNC-FM, Houston. He’s also served with iHeartMedia’s sports talk KBME-AM, Houston, and Entercom’s WIP-FM, Philadelphia. He hosts “The Josh Innes Show” podcast live on Twitch and heard on iHeartRadio.
iHeartMedia Issues Statement on FCC Ruling. The company’s statement issued on Friday (3/26) is in regard to the approval of its pending applications to acquire certain radio stations, and the temporary shareholder restrictions required by the FCC to be imposed upon Global Media & Entertainment Investments Ltd. The company says, “iHeartMedia values its shareholder relationships and we welcome all new shareholders to iHeartMedia. However, because GMEI is a foreign shareholder, its recent investment was inconsistent with the FCC’s foreign ownership rules and created an operating issue for us under the FCC’s regulatory framework. As background, GMEI’s purchase of an 8.7% position in our Class A Common stock, as reported in its Schedule 13D filed with the Securities and Exchange Commission on February 5, 2021, caused a violation of the FCC’s foreign ownership regulations and the FCC’s November 5, 2020 declaratory ruling related to the company’s foreign ownership, both of which limit a foreign investor in GMEI’s position to 5% without prior FCC approval. To address this issue, over which iHeartMedia had no prior knowledge or control, we filed a remedial petition for declaratory ruling requesting FCC approval for GMEI to have the ability to increase its ownership to up to 9.99%. Notwithstanding the GMEI investment, the FCC has approved iHeartMedia’s acquisitions of certain stations, including stations for BIN: Black Information Network. However, the FCC has required that the company impose temporary shareholder restrictions on GMEI as a condition of approving those radio station acquisitions. To comply with the FCC order, iHeartMedia’s Board of Directors resolved to take action consistent with the FCC’s conditional requirements. These actions include imposing temporary voting and other shareholder restrictions on GMEI which will apply during the pendency of the Petition. iHeartMedia respects the FCC process and will, as a matter of consistent policy, ensure the company’s compliance with the FCC’s foreign ownership and other regulations.”
COVID-19 Stats & Vaccines, CNN’s COVID War Special/WHO Origin Report, Suez Ship Jam, Border Crisis-Immigration Policy, Hedge Fund Failure-Financial Markets, Chauvin Trial, U.S. Afghanistan Operations, and Nashville Floods Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., rising cases in some states, and the rollout of vaccines; CNN’s Sunday special featuring the six doctors leading the U.S. COVID program and the WHO’s report concluding the coronavirus likely came from an animal at a Chinese wildlife market; the status of the container ship blocking the Suez canal and its effect on the global economy; the crisis of unaccompanied children at the U.S.-Mexico border and the Biden administration’s immigration policy; the failure of a major hedge fund causes problems for Credit Suisse and Nomura that could reverberate through the global economy; today’s beginning of the trial of former Minneapolis police officer Derek Chauvin; the United States’ Afghanistan operations and the Doha agreement that calls for U.S. troop removal by May 1; and the historic floods in Nashville and Middle Tennessee were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: One Year Later
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Last weekend, as the Uber left a bustling Florida airport and headed towards my home, in the distance, hovering overhead in a perfect spring sky was the iconic Goodyear blimp. Since the 1955 Rose Bowl, when the Goodyear blimp responded to the NBC request to carry a TV camera, the blimp means live sports and that means sponsorships.
There you have it. In one brief sentence, more clues that business is coming back. Masked Uber drivers are out and about again, masked travelers are filling airlines, hotels, and airports. Albeit at a tempered pace, sponsored outdoor sporting events are feeding local economies. It may not be at past levels, but remember last year at this time? Take what you can, when you can.
Monday, March 15, 2021
Monday Memo: Radio Has a 100-Year Head Start. Who ISN’T doing a podcast? “Your advertisers,” who consultant Holland Cooke notes, “are, increasingly, diverting radio dollars to digital shiny objects much less productive than assets stations can craft.” In this week’s column, HC outlines a strategy. Read it here.
Pending Business: Attitude Is Everything. Sales and marketing pro Steve Lapa writes in today’s column that a seller’s attitude is even more important now. “Negotiating any deal to a win-win can be delicate surgery. The economic variables, personalities, and now the lack of body language feedback can make the process frustrating. As we move to a hybrid sales-work environment of online, in-person, Zoom, and mobile, negotiating takes on a new dimension.” Read his piece here.
Rita Cosby Returns to WABC, New York for Late Night Show. Talk and news media pro Rita Cosby makes a return to the WABC, New York airwaves as host of the 10:00 pm to 12:00 midnight show, effective tonight. She fills the slot that opened when Red Apple Media recently dropped the “John Batchelor Show” from the late-night slot. Red Apple CEO John Catsimatidis says, “Rita Cosby is the best in the business, with a tremendous following and incredible background. ‘The Rita Cosby Show’ will bring a new and exciting dynamic to our important evening programming, with Rita’s top-notch interviewing skills, impeccable record in journalism, and deep ability to connect with our listeners. We are proud to welcome such a respected host to 77 WABC Radio and anticipate big success for ‘The Rita Cosby Show.’” Cosby – an Emmy-winning TV host who’s anchored programs on FOX News Channel and MSNBC – previously served with WABC from 2014-18 as a host and political editor. She says, “I am honored to be joining 77 WABC’s terrific lineup and working with legendary New York icon John Catsimatidis and his team. During this pivotal and unpredictable moment in our nation and communities, 10:00 pm to 12:00 midnight will be a nonstop voice of reason and truth you will not want to miss.”
WEEI Officially Names Andy Gresh Midday Co-Host. As TALKERS reported last week, longtime Boston sports media personality Dale Arnold’s replacement on the midday show at Entercom’s sports talk WEEI-FM is Andy Gresh, the company announces. Arnold left the station after Friday’s program, capping a 30-year career on WEEI. Gresh partners with Rich Keefe for the 10:00 am to 2:00 pm “Gresh & Keefe” show, starting today (3/15). Entercom Boston regional president Mark Hannon says, “Andy Gresh has a vast amount of experience covering the Boston sports scene, making him a perfect addition to our
midday programming. We’re excited to team him up with WEEI’s Rich Keefe to bring listeners a dynamic midday show that will reflect what sports fans are talking about day in and day out.” Gresh, who exited Cumulus Media’s WPRO-AM/WEAN-FM, Providence earlier this year, says, “I’m excited to be back on the radio in Boston. I think people know I’m pretty familiar with this time slot, but it’s time to present something new and fresh, with energy, focus and fun. Rich Keefe and I have always had a cool relationship that I truly believe will translate through the speakers.” During his career, Gresh has hosted at “790 The Score” in Providence; WFAN, New York; ESPN Radio; SiriusXM; WTIC-AM, Hartford; and WBZ-FM, Boston “98.5 The Sports Hub.”
Sponsored Story: Take The Work Out Of Creating Sponsor Recaps And Airchecks. Leading networks and syndicated hosts effortlessly track key sponsor and advertiser campaigns. You can do so too by providing recaps that highlight in-show integrations, sponsorships and endorsements. Share detailed reports of when and where sponsors’ messages are delivered, complete with airchecks. Show off your talent and take your advertiser relationships to the next level. Level Up My Insights
TALKERS News Notes. In celebration of the 10th anniversary of Stephanie Miller’s first Sexy Liberal Comedy Tour show in Madison, Wisconsin, the entire cast is getting together on April 10 at 8:00 pm ET for an online Sexy Liberal Comedy Tour show featuring a look back at the last 10 years (plus all-new comedy just for the occasion). Joining Miller on the live event will be John Fugelsang, Frangela, and Hal Sparks…..Skyview Networks – the exclusive radio network sales and affiliate sales partner of VSiN, the sports betting network, announces six new stations in Phoenix, Palm Springs, Jacksonville, and Toledo sign on for VSiN’s content…..Major League Baseball’s San Francisco Giants and Cumulus Media’s sports talk KNBR, San Francisco agree to a multi-year extension to keep Giants games on KNBR through 2025. Cumulus San Francisco VP and market manager Doug Harvill says, “We’re elated that Giants baseball and KNBR will continue to be the Bay Area’s favorite summer soundtrack for years to come. Between KNBR’s powerful AM/FM signals and our streaming platforms, we look forward to providing fans with multiple options to enjoy every Giants game.”
Migrant Crisis at the Border, Cuomo on the Ropes, Stimulus Package, COVID-19 Stats & Vaccines, Breonna Taylor Marches, Voting Bills, Georgia’s Trump Investigation, Everard Vigil Arrests, Deadly Myanmar Violence, and the Grammy Awards Among Top News/Talk Stories Over the Weekend. The Biden administration’s immigrant problem as thousands of parentless children amass at the U.S.-Mexico border; the sexual harassment allegations against New York Governor Andrew Cuomo and the fellow Democrats calling for his resignation; Biden’s $1.9 trillion stimulus package becomes law; the number of COVID cases in the U.S., concerns about variants, the removal of mask mandates in some states, and the rollout of vaccines; the protests in Louisville and other cities on the one-year anniversary of Breonna Taylor’s slaying; the voting bills in various states critics say will making voting more difficult; the investigation into Donald Trump’s call to the Georgia Secretary of State asking for more votes; the violence at the UK vigil for Sarah Everard; the deadly violence in Myanmar; and Sunday night’s Grammy awards were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: Attitude Is Everything
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — The thing about your attitude is you are in control. So why let the professional attitude give way to short cuts that may send the wrong the message? Here are two real world examples that hit home this week.
Negotiating any deal to a win-win can be delicate surgery. The economic variables, personalities, and now the lack of body language feedback can make the process frustrating. As we move to a hybrid sales-work environment of on-line, in-person, Zoom, and mobile, negotiating takes on a new dimension. Depending on your tenure you may find yourself at the pause point of “Let me check with my manager.” Time, resources, and expectations are vested in the process of negotiating and that requires your best professional attitude to the give and take. Checking in with your manager can be a signal to your buyer that this will drag on. You risk the good vibe of a win-win melting away during the time it takes you to check in, get a reply from your manager and re-start the process. Consider changing the attitude from “checking” to “confirming.” There is a difference between “checking” and “confirming.” Which sounds more professional to you? Which one says, we are close? Talk to your manager and try it the next time you are in the midst of back-and-forth.