Tag: "sales tactics"
Monday Memo: Are We Flunking the Rorschach Test? The age-old psychoanalysis tool asks what we see when we look at an ink blot. Some see a butterfly, others see Satan. “We see what we want to see,” and on talk radio, consultant Holland Cooke observes that “we hear what we want to hear; what Michael Harrison calls ‘the daily dance of affirmation.’” In this week’s column, Cooke warns against telegraphing repetition, and he outlines sales tactics for political talk radio, and urges that we “make room for the possibility that people are willing to be happy, especially after all we’ve been through lately.” Read it here.
Pending Business: Where the Customer is Still King. Radio sales pro Steve Lapa says that too often he finds himself in situations where inquiries to radio station sales departments either go unreturned or the reply takes far too long. He says it’s no wonder why radio sales is a single-digit growth business when “we just do the same thing over and over and expect different results.” He offers a three-part solution to radio sales customer service here.
Newsmax Syndicates Daily Rob Carson Show; WCBM, Baltimore First Affiliate Station. Multi-media personality Rob Carson’s new daily talk radio program is being syndicated nationally by Newsmax and the first affiliate station is WCBM, Baltimore. “The Rob Carson Show” airs from 12:00 noon to 3:00 pm ET. Carson’s weekend cable news show “Rob Carson’s What in the World?” airs on Newsmax TV. Newsmax says, “Rob cut his teeth writing the biggest political satire for Rush Limbaugh for over 20 years. Through five presidencies, Rob relentlessly dogged the Establishment with song parodies and commercial parodies that infused politics with comedy and pop culture. He plans on bringing that iconoclastic perspective to his new syndicated show.” Newsmax CEO Chris Ruddy says, “Bringing Rob Carson to talk radio allows us to better reach viewers and listeners with information that matters. We have had tremendous demand from our TV viewers for more Newsmax on radio and Rob is our first response to that demand.” Steve Lapa, of Lapcom Communications, assisted in developing “The Rob Carson Show.”
Talent Shuffle at WCBM, Baltimore. With the arrival of Rob Carson’s show at Charm City news/talk outlet WCBM, the station moves Bruce Elliott to morning drive alongside Sean Casey for the newly titled, “The Morning Drive with Casey & Elliott” and “The Derek Hunter Show” returns to its previous slot airing from 9:00 am to 12:00 noon. Speaking about adding Rob Carson to the lineup, WCBM general manager Marc Beaven says, “In our continuous search to give the listeners of Maryland the very best in conservative radio, we are proud to announce the addition of Rob Carson to our lineup. Rob brings major market talk radio skills to the Baltimore market and his presence solidifies WCBM as the best place to receive conservative programming. Conservative talk needs real news with some entertainment. That’s what Rob did with Rush and what he’ll do for us.”
Beasley Flips WCTC-AM, New Brunswick to Sports Talk. Noting that all current, full-tine employees will remain with the station, Beasley Media Group announces that heritage New Jersey radio station WCTC-AM/W228DY, New Brunswick flips from news/talk to sports as “FOX Sports New Jersey.” The station is airing the complete FOX Sports Radio national lineup. It will continue to air Rutgers football and basketball games plus Somerset Patriots baseball games. Beasley Media Group SVP and regional market manager Dan Finn says, “1450 WCTC is a heritage radio station serving Central New Jersey for 75 years. In 1947, WCTC began airing Rutgers Football and this has continued to this day. In addition, 21 years ago, we started airing the Somerset Patriots baseball franchise which is now a AA New York Yankees affiliate. It really made sense to dedicate the rest of our programming to sports and FOX Sports Radio is the best sports programming out there. In addition, 1450 WCTC just began simulcasting on 93.5 FM expanding our coverage area. It’s a very exciting time for WCTC, especially during our 75th anniversary.”
WCCO, Minneapolis Brings the ‘Sports Huddle’ Show Back for Sunday Mornings. Twin Cities news/talk WCCO-AM is resurrecting the “Sports Huddle” show to air Sundays from 10:00 am to 12:00 noon. The Audacy station says that the show that ran for over 40 years originally hosted by Sid Hartman with Dave Mona primarily as a co-host, will return on October 10 with new hosts Mike Max and Pete Najarian. WCCO brand manager Brad Lane says, “We’ve been discussing for a while a show that ‘reboots’ the heritage and equity of the old ‘Sports Huddle’ while exhibiting a new energy and more expansive template for Pete and Mike to talk about all the various topics they’re passionate about. We’re confident this new edition will help take this legacy brand to the next level, while offering a unique and fresh outlook on the most relevant topics each week.” Mike Max is a longtime sports voice on WCCO, hosting his weeknight show “Sports to the Max,” since 1998, as well as making daily appearances on “The WCCO Morning News.” The Gaylord, Minnesota native started his career as an intern at WCCO-TV, becoming a sports producer and reporter for WCCO-TV. Pete Najarian is a former Minnesota Gopher football star and NFL player with the Tampa Bay Buccaneers and Minnesota Vikings. Following football, he moved into the financial world, becoming co-founder of MarketRebellion.com, a financial media and education company, as well as best-selling author of both How We Trade Options and Follow the Smart Money. Najarian is also one of the “Fast Money Five” on CNBC’s “Fast Money and Halftime Report.”
TALKERS News Notes. Boston all-news WBZ-AM announces a multi-year sponsorship agreement with Needham Bank to be the exclusive sponsor of the WBZ NewsRadio Traffic Copter. The iHeartMedia Boston market president Alan Chartrand says, “We at iHeartMedia Boston are excited to start a new partnership with Needham Bank as the exclusive sponsor of the WBZ NewsRadio Traffic Copter. Listeners consistently utilize this heritage brand as evidenced by WBZ’s continued success. People throughout New England lean into objective news sources to remain informed, and none has been more dependable over the past 100 years than WBZ NewsRadio. We greatly appreciate the support of our partners like Needham Bank.”…..iHeartMedia Pittsburgh announces a new broadcast agreement with Duquesne University to air football and men’s basketball games, effective immediately. Games will be broadcast on WBGG-AM, WPGB-HD, and the iHeartRadio app. iHeartMedia Pittsburgh president Tim McAleer comments, “We are thrilled and excited to begin this new partnership with Duquesne University. Duquesne is one of Pittsburgh’s most respected and prestigious schools and we are proud to provide these games for Dukes fans everywhere.”…..WBUR’s “Endless Thread” podcast is launching a new series focusing on the origin, manipulation and cultural impact of memes — pop culture’s amusing way of communicating both far-out and common ideas. Debuting Friday, October 1, Endless Thread’s meme series will cover everything from “Kilroy Was Here” and “Rick Rolling” to the impact of memes using images taken out of context. The podcast is hosted by WBUR executive producer Ben Brock Johnson and senior producer Amory Sivertson and returns for season five with a new “always on” format – producing an “endless thread” of continuous episodes, beginning with a deeply reported new series on the connection and blurred lines between online communities and real life. Johnson says, “The inspiration for our meme series was the realization that behind every piece of pop culture, there is a story. In the case of images with different captions used to express a variety of scenarios, we explore how memes have changed people’s lives and influence everything from politics to the clever ways we interact online.”…..The nationally syndicated “Motley Fool Money” show hosted by Chris Hill joins “South Florida’s Money Talk Radio Network” and is now airing on stations in Boca Raton, Ft. Lauderdale, and Pompano Beach.
COVID-19, Biden Spending Plans, Border Crisis/Haitian Migrants, Trump Georgia Rally, Germany Elections, Cargo Ship Logjam/Economy, Amtrak Train Derailment, and Gabby Petito Case Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., booster policy, and mask & vaccine mandates; the battle on Capitol Hill over President Joe Biden’s $1 trillion infrastructure plan and his $3.5 trillion spending plan; the crisis at the U.S.-Mexico border and the status of Haitian migrants; former President Donald Trump’s appearance at a rally in Georgia and his ongoing claim of election fraud; Germany’s elections result in the Social Democrats taking the most seats; the huge logjam of ships in Los Angeles and Long Beach waiting to unload and the state of the U.S. economy; Sunday’s deadly Amtrak derailment in Joplin, Montana; and the Gabby Petito case were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
BLOCK ISLAND, RI — A month ago here, I outlined six sales tactics my client stations are monetizing. ICYMI: https://www.talkers.com/2020/06/15/monday-memo-profiting-from-the-pandemic/
And since then on my TV show we discussed opportunities now and in the foggy New Normal, with outspoken economist Richard Wolff: https://www.rt.com/shows/big-picture/493746-pandemic-economic-landscape-reshaping/