Tag: "sales strategy"
By Steve Lapa
Lapcom Communications Corp
Have you noticed that annoying trait creeping up more often in your daily routine? From hospitals to hospitality, airlines to air conditioning repair, understaffed businesses are short-handed, resulting in unproductive pushback.
By Holland Cooke
BLOCK ISLAND, RI — If you’re reading this in Arizona, PLEASE be careful. As I file this week’s column on Sunday, the Active Infection rate there is 23%. Florida and Texas (14%) closed the bars, and other states that now seemed to have jumped the gun are slamming the brakes on re-opening. Wherever you are, you’re witnessing an ongoing challenge to public health…and advertiser-supported media.
“Local-Local-Local” has been the desperate plea of programmers, as corporate bloodletting whacked station staffs. Independent Texas owner Paul Gleiser, my longest-suffering client, weathered the coronavirus pandemic better than absentee-owned competitors because his sales strategy is so grassroots and focused on the service retailers deemed “essential” during the shutdown.