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Sales Promotions Lead to Sales

| May 20, 2015

Al Herskovitz
H&H Communications
President

herskovitzwriterBRADENTON, Fla. — Did you ever try to wash a lion?  Don’t.  He does not like it.  But trying to wash him makes for a great sales promotion if your advertisers are a local animal farm and a shopping center.  Just don’t do it at the farm.  Transport the beast to the mall (in a cage, of course!)  Then be sure one of your program hosts is there with a mop, a brush and a bucket of water.

Creative sales promotions are tools that all sales persons should have in their arsenal.  They can induce new ad schedules, lengthen regular ones and make for long-term, good customer relations.  And they can aid in listener growth as well.

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