Tag: "sales promotion"
BRADENTON, Fla. — Did you ever try to wash a lion? Don’t. He does not like it. But trying to wash him makes for a great sales promotion if your advertisers are a local animal farm and a shopping center. Just don’t do it at the farm. Transport the beast to the mall (in a cage, of course!) Then be sure one of your program hosts is there with a mop, a brush and a bucket of water.
Creative sales promotions are tools that all sales persons should have in their arsenal. They can induce new ad schedules, lengthen regular ones and make for long-term, good customer relations. And they can aid in listener growth as well.