Tag: "sales priority"
By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. –Last week’s column in TALKERS listed recruitment as the #2 mid-term sales priority for radio in this environment. Hope you’ve started, because during last Thursday’s Presidential Task Force presser, Vice President Pence listed the three biggest companies looking to hire — today. And when the vice president speaks, the world tunes in.
Recruitment sale and marketing is especially well suited for news/talk radio. The news/talk audience can be full of job candidates looking for work, job change, recent relocation, even the listener’s children or grandkids looking for part-time work while not in school. This is about smart marketing in a new normal environment.