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By Steve Lapa
Lapcom Communications Corp
“Old habits die hard,” he wrote and so we are reminded every time we see him on the largest denomination of American currency, the $100 bill.
Yet our digital PayPal, Venmo, Zelle, ACH, wire transfer, direct deposit, etc. society has leapfrogged way beyond anything Ben could have imagined. And so that visual reminder isn’t as present as you may think. But his phrase has stood the test of time and stands tall as a warning to every seller in the radio/audio business. Why do most sellers still ignore someone who organized the first fire department, post office, library and creator of that all time best seller, the lightning rod?
Pending Business: Not So Fast. Sales and marketing pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column, “I’m finding more and more mistakes slowing down the sales flow, sending the wrong message to the right people. Proposals, emails, price points, and schedules sent out with errors telegraph an unintentional ‘we don’t check our work’ message. Blame the working-from-home adjustment.” But, Lapa says, sponsors and prospects don’t care why it’s wrong. So, he offers some tips for catching mistakes before it’s too late. Read it here.
The Presidential Election/Senate & House Races, COVID -19 Stats & Projections, Deadly Quebec City Stabbings, and Sean Connery Dies Among Top News/Talk Stories Over the Weekend. Tomorrow’s presidential election, as well as the races for U.S. Senate and U.S. House seats and which party will control each house; the rising number of COVID-19 cases in the U.S. and abroad and warnings from Dr. Tony Fauci that the country is not positioned well going into the winter months; the sword slaying of two and wounding of three others in Quebec City on Saturday, and the death of legendary actor Sean Connery at the age of 90 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Monday Memo: Copy Worth Copying. What makes a marketing message powerful? “Less than you think,” according to consultant Holland Cooke, whose column this week includes some familiar examples. Read it here.
Tapping Into Talk Radio. WPHT, Philadelphia mid-morning talk legend Dom Giordano (right) made an appearance on FOX News Channel early last evening (11/1) sharing his ground-level view of the presidential sprint for every last minute vote in Pennsylvania with host Tucker Carlson (left). Giordano described his take on the visible passion and enthusiasm being displayed by Trump loyalists across the key battleground state during the final weekend before Election Day.
iHeartMedia’s BIN: Black Information Network Launches on WWRL, New York Today. The BIN: Black Information Network format – a “24/7 comprehensive national audio news service dedicated to providing an objective, accurate and trusted source of continual news coverage with a Black voice and perspective” – is launching today on WWRL, New York. Back on September 10, iHeartMedia announced it is entering into an LMA with NJ Broadcasting LLC to operate the station and has also entered into an Asset Purchase Agreement. iHeartMedia says the station kicks off this morning with a series of important speeches in Black history, including those from Barack and Michelle Obama, Al Sharpton, Maya Angelou, and Malcom X, leading up to the official 12:00 noon ET launch. At sunset, the Empire State Building will illuminate its world-famous tower lights and turn red, white, and green in celebration of BIN: Black Information Network’s official launch on WWRL. For election day, renowned journalist and BIN commentator Roland Martin will anchor live news coverage beginning at 7:00 pm ET and provide updates as the polls close and election tallies are reported nationwide. Martin says, “The 2020 Election is one of the most consequential we’ve seen in American history, and Black voters will play a crucial role. Our goal at #RolandMartinUnfiltered is to provide unparalleled coverage of not only the presidential and U.S. Senate races, but the many local races that impact our people. From top scholars to civil rights lawyers to health and economic experts and politically minded celebrities, there will be no other place – digital, cable or broadcast – that will match the plans we have for our collaboration with BIN on election night.”
TALKERS News Notes. Nationally syndicated talk radio host Todd Starnes will provide election night analysis on the USA Radio Network and American Family Radio, and is also providing local election coverage for a number of his affiliate stations. On a related note, Starnes Media Group appoints Tim Van Horn morning show co-host on its KWAM, Memphis “The Mighty 990.” Van Horn, who exits iHeartMedia’s crosstown WREC to join KWAM, will work alongside incumbent morning personality Grace Baker and Kenny Bosak. Van Horn spent 15 years in the market as a meteorologist for WMC-TV…..Nielsen’s board of directors announce that it has agreed to sell its Global Connect business to Advent International for $2.7 billion. Nielsen CEO David Kenny says, “The sale of this business to Advent will deliver substantial value sooner than was anticipated through the planned spin-off and creates certainty for all stakeholders. The proceeds from the sale will allow Nielsen to significantly reduce debt, which will provide greater financial flexibility to execute our growth strategy and expand our role in the global media marketplace. At the same time, we are excited about this opportunity for Nielsen Global Connect and believe that moving forward as a private company will better position the business to accelerate its transformation and strengthen its market-leading position.” The transaction is expected to close in the second quarter of 2021…..Pictured below is Salem Radio Network talk host Mike Gallagher among the thousands gathered outside Raymond James Stadium in Tampa for Donald Trump’s rally last Thursday (10/29). Gallagher says, “I don’t understand how President Trump does it. It’s 90 degrees and he and Melania were onstage in direct sun for hours. It nearly killed me, and I’m younger!”
Music Radio News and Career Moves. Columbus, Ohio alternative rock outlet “CD 102.5” leaves the airwaves and will broadcast only via stream. That news comes from the station after it was unable to negotiate a deal with WWCD-FM owner Southeastern Ohio Broadcasting System. The station posts to its website: “Things are getting weird around here, and they’re about to get weirder. 2020 has been one of the most challenging years in recent history, and CD102.5 has faced its share of challenges. Recently, we were unable to reach an agreement with the owner of the FCC License, and at 12:01 am on November 1, CD102.5 will leave the FM airwaves. Make no mistake: we plan to move forward and continue broadcasting in the digital realm. For decades, CD101 was a favorite radio station to many. When the license that allowed us to broadcast was sold, we moved our frequency to 102.5. Together, for 30 years, CD101 and CD1025 have been synonymous with the Columbus music scene and alternative music. With the connectivity of the internet in cars and homes, with smart phones and smart devices, the digital world is the future. As we move exclusively to the digital realm, we will have more freedom to play the music that YOU want to hear—to promote local artists, to engage with the community, and to do all of the things that we’ve always done—but better! We will continue to support the arts community and nonprofits in Columbus. ‘CD1025 For The Kids’ will continue to help local charities, and add to the over $1,000,000 that it has donated over the years. So, join us as we help curate all the same great music you have loved, and will love, for decades to come. Follow us to hear bands that would otherwise not get the chance to be heard or to find your new favorite band from Columbus, from around the country, and from around the world.”
By Steve Lapa
Lapcom Communications Corp
This week I encountered four different managers in top 20 markets who all started an email with, ”Sorry about…”
We are all human, we all make mistakes, and sometimes we all want to dial back the send button. But when the managers start getting sloppy, what’s next?