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Tag: "sales calls"

Pending Business: Asking Questions

| September 13, 2021

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — After many years in Florida, Manhattan has been my base of operations for two of the past four weeks. You can take me out of the city, but you can’t take the city out of me. So once operating in my native habitat old habits return.

Bold questions are part of the New York state of mind. Did you know a cab from LGA to a Midtown hotel is now (usually) less expensive than Uber? Just ask. Some hotels change rates daily. You go to the front desk, ask to check rates and adjust if a better rate is available during your stay. I know because I asked and adjusted my plans based on the answers. What does this have to do with day-to-day selling?

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Why Advertisers LOVE Podcasts

| December 9, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Until the pandemic travel kibosh, I spent lots of time in conference rooms and on sales calls with station reps. And attending the presentation for “Super Listeners 2020: Podcasting’s Best Customers,” I felt the same mojo, if virtual. The podcast pitch writes itself.

Super Listeners 2020: Podcasting’s Best Customers

This is the second annual survey by Edison Research, partnered with PodcastOne and sponsored by Ad Results Media.

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