Tag: "sale reps"

Monday Memo: UQ

| February 15, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — This might be the most common mistake I hear on talk radio:

    1. On-hour newscast ends…
    2. Over-produced, self-amused intro includes the phone number…
    3. If it doesn’t – or even if it does – the host then announces the call-in number (“…if you want to be a part of this extravaganza,” as Sean says).
    4. The host then talks, and talks – in ad-libbed paragraphs — lots of “I” and “me” – about topic du jour, thinking-aloud, until happening-upon a distilled call-in proposition, with that call-in number WAY in the rear-view mirror.
    5. Then spots.

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