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By Holland Cooke
BLOCK ISLAND, RI — On yesterday’s webinar, Edison Research VP Tom Webster surmised, “It’s safe at this point to call podcasting ‘mainstream media.’”
It’s always puzzled me how talk radio demonizes that term, while sales reps have been telling prospects that their stations ARE mainstream. What advertiser wants to utilize FRINGE media?
Admittedly, when I started attending podcasting conventions a dozen years ago, the medium did seem, shall we say, unconventional. Not any more, according to data culled from the ongoing Edison/Triton “Infinite Dial” research series, and Edison’s “Share of Ear”™ studies, which Webster presented.