Pending Business: Stop the Whining! Radio sales pro Steve Lapa writes in today’s column that, unfortunately, throughout his marketing work – from major market managers to top-tier sellers – “whining seems to be in vogue and contagious.” He adds, “In my recent experience, whining as a sales strategy typically surfaced somewhere in the process of negotiating, when sellers and/or managers lose focus of the win-win goal and rely on emotional triggers.” Read his column here.
Monday Memo: What’s in a Name? Consultant Holland Cooke continues his month-long series “Inflation Hacks, tips for saving your listeners (and yourself) some do-re-mi.” This week’s column unlocks savings by deciphering “Best by…” and “Use by…” and “Expires…” labels. And ARE those lower-cost store brands really name brands in disguise? Read it here.
Jane Matenaer Exits WTMJ, Milwaukee. The Milwaukee Journal Sentinel reports that WTMJ-AM, Milwaukee air personality Jane Matenaer exited the station after her last program on Friday (7/8). Matenaer had been a presence on the Milwaukee airwaves since 1984. She served with hot AC WMYX-FM for 25 years, later WLDB-FM, and joined WTMJ in 2015 as co-host of the morning show with Gene Mueller, who retired from the station in February. Matenaer told WTMJ morning host Vince Vitrano that she was grateful that Good Karma Brands allowed her to say good-bye on the air. Matenaer, 62, says she’s not retiring but is exploring some options to remain in the media business.
WHAM, Rochester Celebrates 100th Anniversary. Heritage Rochester news/talk WHAM-AM celebrates its 100th anniversary on air today (7/11). The iHeartMedia station debuted on July 11, 1922, under the call letters WHQ. In honor of the station’s anniversary, Rochester Mayor Malik Evans is declaring July 11, 2022, as “NewsRadio WHAM 1180 Day” in Rochester. In addition, News Radio WHAM 1180 will continue to celebrate its anniversary on its podcast “WHAM @ 100: An Oral History,” a weekly podcast hosted by Joe Lomonaco that features rare and never before heard archive recordings, new interviews with former, and current, WHAM staff, and stories about what WHAM means to the community it continues to serve. iHeartMedia Upstate New York president Robert J Morgan comments, “NewsRadio WHAM 1180 has been a friend and source of information to generations. With nearly 1,000,000 newscasts and even more conversations over the past 100 years, this iconic station has stood side-by-side with our listeners in good and bad times. Always present, always relevant, and always trusted.”
‘In the Garage’ Program Celebrates One Year on Air. Pictured above is WRVA, Richmond afternoon drive host Jeff Katz (right) with local mechanic Stan Andrewski (left) as they celebrate the first anniversary of their WRVA Saturday morning car show, “In the Garage.” Katz tells TALKERS magazine, “We grew up loving Click and Clack [Tom and Ray Magliozzi, hosts of the legendary NPR program “Car Talk”] and we hope that we’re continuing to fulfill the community’s need for honest car repair advice. No bakery would make a cake in the shape of a transmission to celebrate the one year anniversary of ‘In The Garage With Stan & Jeff’ so Stan and I just enjoyed some Boston creams from Dunkin’ while hoisting a few iced coffees to salute The Tappet Brothers and get rolling into year number two in the garage.”
TALKERS News Notes. This week’s Westwood One Audio Active Group blog summarizes the Audio Today 2022: How America Listens report that Nielsen prepared for its clients. Among the findings were: AM/FM radio has mass reach among Americans 18+, adults 35-49, and even Millennials 18-34. On a monthly basis, AM/FM radio reaches 93% of adults 18+, more than live + time-shifted TV (90%), smartphones (86%), TV-connected devices (81%), PCs (76%), and tablets (46%); AM/FM radio has massive monthly reach among African American and Hispanic audiences: AM/FM radio has substantial monthly reach among African American Millennials 18-34 (88%) and African Americans 35-49 (92%). Similarly, among Hispanic audiences both 18-34 (93%) and 35-49 (98%), AM/FM radio’s monthly reach beats all other media and device platforms; and AM/FM radio is “the center of the total audio universe” with an audience that is 16 times bigger than those who only listen to digital audio and satellite radio. Find out more here…..Syndicated Solutions, Inc’s national travel radio show “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” has surpassed another affiliation milestone and is now heard on 490 radio stations across the US each week. The program is broadcast live on Saturdays from 10:00 am to 1:00 pm and also offers a daily, 60-second travel commentary feature.
January 6 Hearings, Musk & Twitter, The Economy, Midterms/2024, Japan Elections, Russia-Ukraine War, COVID-19, Uber Woes, and China Protest Among Top News/Talk Stories Over the Weekend. The continuing January 6 Committee hearings including Steve Bannon’s agreement to testify; Elon Musk’s backing out of the Twitter acquisition and the legal issues surrounding it; the high price of gasoline & food, the activity on the world’s financial markets, and concerns about a recession; the November midterm elections and potential presidential candidates in 2024; Shinzo Abe’s Liberal Democratic Party wins upper house elections in Japan in the aftermath of his assassination; Russia’s ongoing invasion of Ukraine and its effect on the world’s economy; the contagious BA.5 subvariant’s spread across the U.S.; Uber’s corporate tactics are revealed in a data leak; and Chinese authorities brutally crack down on protestors unable to withdraw their savings from local banks were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Dominic ‘Zakk’ Zaccagnini Named PD for WHAM, Rochester and WSYR, Syracuse. Radio programming pro Dominic “Zakk” Zaccagnini is named program director for “NewsRadio WHAM 1180,” classic rock WAIO-FM “Radio 95.1” in Rochester and news/talk WSYR, Syracuse, effective immediately. He will report to Tias Schuster, SVP of programming for iHeartMedia Upstate New York. Zaccagnini joins the iHeartMedia Rochester and Syracuse markets from Cumulus Media’s rock KSAN-FM, San Francisco where he was program director and afternoon drive host while also handling pregame host duties for the Kansas City Chiefs on KCFX-FM, Kansas City. Schuster says, “Zakk is a winner with deep programming knowledge coming from multiple formats and major markets. We look forward to his vision, energy, and leadership that he will bring to our stations.” Zakk comments, “It is a privilege for me to join so many talented professionals and become part of these amazing brands in this management role. I am grateful and very excited for this opportunity. Thanks to everyone at iHeartMedia for making it happen!”
Jeff Austin Adds ‘ESPN 1320’ Sacramento Brand Manager Duties. Programming pro Jeff Austin is named brand manager for Audacy’s KIFM-AM, Sacramento “ESPN 1320.” Austin continues his current role with the company as brand manager for sports talk outlets KFXX-AM “1080 The Fan” and KMTT-AM “910 ESPN” in Portland. He assumes the duties from Danny Freisinger, who was recently promoted to director of sports for Audacy’s 2400Sports podcast studio. Audacy Sacramento and San Francisco SVP and market manager Stacey Kauffman says, “We’re delighted to bring Jeff’s ability to mold local sports brands to our market and have his oversight at the helm of KIFM. His experience managing two favorites in Portland will serve him well as he expands his role with us, and we look forward to watching ‘ESPN 1320’ continue to build on its success.”
WBZ-FM, Boston’s Tony Massarotti Named Color Commentator for NESN’s Red Sox Coverage. Boston sports media personality Tony Massarotti is named the TV color commentator for NESN’s presentation of Boston Red Sox games this season. Massarotti co-hosts the afternoon drive show with Michael Felger on Beasley Media Group’s WBZ-FM “98.5 The Sports Hub.” Massarotti also hosts “The Baseball Hour with Tony Mazz” on “98.5 The Sports Hub” during the baseball season. He served as the Red Sox beat writer for the Boston Herald from 1994-2008. He’s also the co-author of Big Papi: My Story of Big Dreams and Big Hits, with David Ortiz, and Knuckler: My Life with Baseball’s Most Confounding Pitch, written with Tim Wakefield. Massarotti says, “I’m extremely grateful for this opportunity, but it was obviously a unique circumstance that required the sacrifices and cooperation of many people. I can’t say enough about the support and open-mindedness of the people at Beasley Media Group, The Sports Hub, NESN and the Red Sox for their parts in making this work. In all my time reporting on and talking about baseball, I can’t ever remember being more excited about an approaching Boston baseball season than I am for this one.”
WSB, Atlanta Celebrates 100 Years of Service. Atlanta news/talk WSB-AM is celebrating its 100th anniversary serving the market today (3/15). Cox Media Group says its flagship brand, WSB Radio, broadcast across the airwaves for the first time on March 15, 1922 and was the first radio station in the Southeast. The station’s call stood for “Welcome South Brother.” CMG says the station was soon nicknamed The Voice of the South and today continues delivering the news, weather, sports and traffic that matter to listeners while giving back to the Atlanta community. The company adds, “WSB expanded in 2010 to a full-time simulcast on 95.5 FM, extending its footprint across the metro Atlanta area. With its expanded reach, WSB set its sights on innovating its content, digital platforms, programming, sales, production, promotions and engineering, all contributing to the brand’s ongoing success and longevity.” CMG Atlanta and Athens VP/GM Jaleigh Long states, “As we celebrate this milestone, we are honored to have such a talented and diverse team who have served WSB through the years to help us remain at the forefront of innovation that keeps us connected to our audience and local advertisers. 100 years of community service is in our DNA and if there’s anything we are proud of, it’s the station’s rich history of uplifting the surrounding community. WSB’s never-ending commitment to innovation and embracing change will propel the us into the next century and beyond.”
Media Execs Spencer Brown and Charles Steinhauer Form New Firm Gemini XIII. The new company, Gemini XIII, is described in a press release as “the podcasting and radio industries’ new home for premium audio content, production and marketing services.” The company is being founded by Cadence13 and Dial Global founder Spencer Brown (left) and former Westwood One COO Charles Steinhauer (right). At the same time, Gemini XIII announces it has acquired The Infinite Agency, a full-service digital advertising agency based in Dallas, as well as Phantom Producer, an audio imaging service from Australian audio producer Jeff Thomas that includes web and mobile app user interfaces. Jonathan Ogle is remaining in his president role with The Infinite Agency and Thomas will continue to lead Phantom Producer. Gemini XIII is based in New York, with offices in Dallas and Sydney, Australia. Gemini XIII CEO Spencer Brown says, “We are pleased to announce the launch of Gemini XIII with the acquisition of two of audio and advertising’s most innovative companies, The Infinite Agency, and Phantom Producer. These great companies are a formidable launching pad for what we expect to be Gemini XIII’s growing portfolio of audio’s most exciting brands. We welcome the talented professionals at these organizations to the Gemini XIII family and look forward to serving our partners and customers with the very best in content and services.” Company COO Charles Steinhauer adds, “These two companies represent a solid foundation of talented people from which Gemini XIII will continue to build. We are committed to bringing new resources and capabilities to audio and to offer new and creative ways to tell stories in audio. We are actively exploring opportunities to complement these organizations to once again build and grow a new breed of audio company.”
WWO Audio Active Group: Radio Helps Reach More Swing Voters. According to data from Nielsen VP of cross platform insights Tony Hereau, “the addition of AM/FM radio to a political media plan can generate an extraordinary amount of incremental voter reach.” Hereau recently presented the findings to the American Association of Political Consultants in a report called, “The 10% Solution: Optimizing the Political Media Plan with Radio to Reach Swing Voters.” Some of the key findings in his report include: 1) 45% of voters are zero/light TV viewers who are impossible to reach with TV ads: Nielsen finds there has been a sharp increase in voters who watch little or no TV; 2) The combination of connected TV and AM/FM radio can reach voters who are zero/light TV viewers: AM/FM radio reaches 82% of zero/light TV voters. Connected TV reaches 62% of zero/light TV voters. Combined, CTV and AM/FM radio can significantly supplement the political media plan; 3) Zero/light TV voters reached by AM/FM radio are younger, upscale, and more likely to have kids; 4) AM/FM radio is a rich source of swing voters: 40% to 50% of AM/FM radio programming format audiences are swing voters, according to Nielsen; and 5) AM/FM radio advertising was the untold secret ingredient to Glenn Youngkin’s Virginia gubernatorial victory. See more from this post here.
BIA: Local Audio Ad Spend Forecast for 2022 is $14.7 Billion. According to a new forecast from BIA Advisory Services, $14.7 billion will be spent in ad-supported local audio platforms including broadcast radio and digital audio. BIA says the local audio advertising marketplace is becoming more competitive with more streaming services and podcasts. While the shares of local radio OTA (Over-the-Air) advertising is eroding, radio digital is increasing, providing radio stations an avenue to still increase their sales. BIA’s local audio estimate breaks out advertising revenue forecast for 2022 from each of the following local ad-supported local audio platforms: Radio OTA: $12.7 billion – All revenues generated by local radio stations for sale of time to either national or local advertisers from their over-the-air broadcasts. Does not include any advertising sold by the national radio networks. Radio Digital: $1.7 billion – All revenues generated by local radio stations from national, regional and local advertisers targeting a local market from their online activities. Includes display and streaming advertising revenue other than Pandora. Pandora: $400 million – Audio and display advertising revenue generated by Pandora from national, regional and local advertisers targeting a local market.
TALKERS News Notes. New York City talk radio host Mark Simone tells TALKERS magazine that his 10:00 am to 12:00 noon program on iHeartMedia’s news/talk WOR-AM “has set a new ratings record, getting the largest total audience (Persons 6+) of any radio station in New York, beating all of the 85 other stations – the only talk show to do that in this century.” Simone’s program garnered a 6.7 share for the two-hour period in Nielsen’s January 2022 PPM survey…..WABC, New York talk host Sid Rosenberg has a cool TV gig on the side. As reported by InsideRadio, Rosenberg plays Dave Busco, a soldier in a crime family, in the Amazon Prime series “Gravesend.”…..Salem Radio Network’s 24/7 national news service SRN News is providing live, comprehensive coverage of a rare “virtual” address to a joint session of the U.S. Congress by Ukrainian President Volodymyr Zelensky tomorrow (3/16). SRN live coverage begins at 9:00 am ET anchored by SRN News White House correspondent Greg Clugston, featuring remarks by Zelensky followed by recap and analysis of the Urkrainian leader’s address. Additionally, the network’s nationally syndicated “Mike Gallagher Show” on Wednesday will not only feature highlights of Zelensky’s remarks but a special “America Reacts” segment as listeners from coast-to-coast weigh in with their instant reaction to the latest development in the four-week Russia/Ukraine conflict…..Cumulus Media’s Westwood One is again presenting complete coverage of the NCAA Division I Men’s Basketball Championship. Coverage will tip off with First Four action on Tuesday, March 15 and run through the NCAA Men’s Final Four on Saturday, April 2 and the National Championship Game on Monday, April 4 in both English and Spanish. Westwood One is also announcing the expansion of its coverage of NCAA Women’s Championship events. For the first time, both the Women’s Frozen Four and the Division I Women’s Lacrosse Championship will be broadcast nationally on radio. Westwood One’s women’s coverage will also include the NCAA Division I Women’s Basketball Tournament featuring every game from the Sweet Sixteen through the Final Four and National Championship Game, as well as every game of the Women’s College World Series…..Audacy’s Cadence13 podcast studio announces a partnership with creator-focused new media company Puck and the launch of the program “The Powers That Be Daily,” that brings listeners inside the four corners of power in America: Wall Street, Washington, Silicon Valley and Hollywood. Emmy Award-winning journalist Peter Hamby and Puck’s team of founding partners, including Julia Ioffe, Matt Belloni, Dylan Byers, Theodore Schleifer, Tina Nguyen, Eriq Gardner, Baratunde Thurston, and William D. Cohan, “pick up where the news ends to explore the story behind the stories driving the day’s headlines across Wall Street, Washington, Silicon Valley and Hollywood with a digestible and dishy 15-20 minute daily rundown featuring insider insights.”
Chicago Radio Legend Pervis Spann Dies at 89. WGN-TV reports that Chicago radio legend Pervis Spann has died of complications from Alzheimer’s. During his career in radio he served as a DJ and helped build WVON-AM where his daughter Melody Spann-Cooper currently serves as president and general manager.
Russia-Ukraine War, U.S.-China Relations, Gas Prices/Inflation, COVID-19/People’s Convoy, Midterms/Trump & the GOP, January 6, and Urban Violence Among Top News/Talk Stories Yesterday (3/14). Russia’s ongoing invasion of Ukraine and the U.S.’s role in sanctions and arming the Ukrainian military; the U.S.’s relations with China as Russia asks Xi Jinping for military aid; soaring gas prices and the still rising costs of retail consumer goods; the leveling of COVID-19 cases in the U.S., the lockdowns in China, and the still-active People’s Convoy protesting mandates in Washington, DC; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; Supreme Court Justice Clarence Thomas’ wife Gini’s admission to attending the rally prior to the raid on the Capitol on January 6, 2021; the capture of a man suspected of killing homeless people and the arrest of an NYC man who beat an elderly Asian woman were some of the top stories discussed on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Talk Radio Revolution! Conservative News Talk Morning Radio Producer based in Richmond, VA. Emerging and exciting independent conservative talk-news radio stations/media network is seeking top-notch career-oriented executive for morning producer.
The company’s morning show host is a nationally known figure who owns radio stations across the mid-Atlantic region. This is not a remote position, as the producer must work in the flagship studio in south Richmond, VA. The AM hours are 5:30 AM to 2:30 PM. The position requires solid radio production knowledge, creativity, perseverance and the ability to multi-task in the morning. The right candidate will produce the morning show, field phone calls from high-level political figures and live callers, manage the clock, run the ads and navigate through normal live radio issues.
The show host is usually remote traveling the nation. Once the show is completed, the successful candidate is responsible for all post-production as well as running the next show. The successful candidate must be very internet and social media savvy and enjoy a lightning fast-paced environment and work well in the sandbox with others.
This position offers incredible freedom of expression and you will not be micro-managed in a corporate-bean counter driven mentality. You must be able to work independently with little day to day direction. If you love radio but hate the direction our industry is headed with corporate empty suits telling you what to do every fifteen-minutes then we are the company for you!
We play :60-:75 seconds of classic rock music in the morning before each segment so you have to be selecting songs to connect with our audience. We are an independent network and growing. This is a conservative-talk enterprise with the leading America First hosts in the nation, so you should feel comfortable in that environment.
While our competitors are shrinking and laying staff off – we are buying and growing. Come join our talk radio revolution! We are an equal opportunity employer. Competitive salary. Please send a short cover letter and your resume to: ApplyJFMN@gmail.com – Include producer in the subject line. The base salary is $40-50K depending on experience. This is a self-relocation if you live outside of RVA.
Talk Show Host Michael Berry is This Week’s Guest on Harrison Podcast. KTRH, Houston/independently syndicated radio talk show host Michael Berry is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Berry is heard live twice daily on Houston’s talk radio powerhouse KTRH. The first show airs between 8:00 am and 11:00 am and then he comes back between 5:00 pm and 7:00 pm. But, wait, that’s not all. An additional 25 formidable stations carry one or the other or both of these shows on an independent network that has grown out of his recognition as a break-out talent with a growing following of fans. This network stretches from upstate New York to Portland to Louisiana to Pensacola to Baton Rouge, Nashville, New Orleans, New Mexico and Alabama, with eight stations in Texas. Berry, the son of a maintenance worker for a chemical plant, is an attorney with two law degrees and an interesting history in politics. He began his often-controversial talk radio career in 2005 while still Mayor Pro Tem of the City of Houston. He’s married to the former Secretary of State of Texas, who is from India (and also a lawyer). They are parents of two adopted sons from Ethiopia – now teenagers. TALKERS research places him at number 15 on its most-listened-to radio talk show hosts list with a weekly audience of some 5 million people. He’s also ranked number 9 on the 2021 TALKERS Heavy Hundred list of the 100 Most Important Radio Talk Show Hosts in America. Harrison and Berry engage in a fascinating conversation about a number of topics including the impact of the COVID era on the psyche of American workers, the application of the phrase “politics makes strange bedfellows” to today’s news/talk discussion, the differences between live radio and podcasting, Berry’s evolution from “yeller” to storyteller, and the syndrome of conservative talk show hosts often being unjustly accused of being proponents of racism and hate. Don’t miss this! To listen to the podcast in its entirety, please click here.
iHeartMedia Faces Unionization of Podcast Network. After a majority of iHeartPodcast Network staffers signed union cards to organize with the Writers Guild of America, East, the Guild is calling on iHeartMedia to voluntarily recognize the union. According to a press release from the WGAE, “The approximately 125-member iHeartPodcast Network Bargaining Committee includes producers, editors, researchers, writers, and hosts based in Atlanta, Los Angeles and New York CIty. The iHeartPodcast Network includes hit series like ‘Stuff You Should Know,’ ‘Fake Doctors, Real Friends,’ ‘The Ron Burgundy Podcast,’ ‘Disgraceland,’ ‘Chelsea Handler: Life will be the Death of Me,’ ‘Noble Blood’ and ‘Committed,’ among many others.” In its “Why We’re Organizing” letter to iHM management, the organizing committee writes, in part: “We, the podcast producers, editors, researchers, writers, and hosts of iHeartMedia, are thrilled to announce that we are unionizing with the Writers Guild of America, East. Months of discussion with our colleagues have clarified some things: First, we love the community we have created at iHeart. We work shoulder to shoulder with some of the most creative minds in the business, who have come to feel more like family. We are devoted and passionate storytellers who take pride in our ability to provide our listeners with entertaining, thought-provoking audio content and, most importantly, companionship. However, during difficult times, we are reminded that while the iHeart Digital Audio Group prides itself on its relative autonomy and ability to adapt to the shifting needs of the marketplace—much like a start-up—we work under the capacity constraints of a legacy broadcast conglomerate. Essentially, we have been encouraged to embrace the dynamism of start-up culture without any of the associated benefits. Throughout the unprecedented challenges of the last two years, we managed to seamlessly transition to remote work; our adaptability helped the company not just sustain but thrive during a period of economic uncertainty and social unrest. During team calls, town halls, and official email communications from leadership, we are frequently reminded of the financial gains that we helped make possible. Bob Pittman, CEO and chairman of iHeartMedia, reported during last month’s quarterly earnings call that Digital Audio revenue increased by 77 % compared to 2020. Our division’s significant growth was “driven primarily by continuing increases in demand for digital advertising and the continued growth of podcasting,” where revenue is up 184 % compared to 2020. Unfortunately, those gains have not reached the creators working round-the-clock to keep our audience of more than 30 million monthly listeners actively engaged. With hundreds of shows across all categories and genres, many of us are doing the work of multiple employees, and the huge volume of content we are responsible for is not met with equitable compensation. Furthermore, we lack transparency in workplace decision making, meaningful initiatives toward diversity and inclusion, fairness in managerial relationships, and clarity in divisions of labor. While we are proud to be an essential part of iHeartMedia’s success over the past few years, we are keenly aware of significant internal pay disparities between similarly positioned individuals within the company. And across the board, iHeartMedia’s overall compensation and benefits standards are wholly insufficient when compared to the greater podcast and scripted audio market. Due to these working conditions, the creators of iHeart’s podcasts have banded together in order to help determine the best path forward so that iHeart can remain competitive, retain existing talent, and attract new voices to the network, all while creating a more equitable, transparent, and democratic workplace.” Staffers are seeking: Appropriate compensation and benefits, accountability mechanisms regarding diversity and inclusion efforts, manageable workloads and appropriate staffing for shows, clear paths for advancement and standardized job descriptions, and job security. There’s been no official word from iHeartMedia yet.
Audacy Unveils Sports Betting Intensive ‘95.7 The Fan’ in Rochester. Rochester sports talk outlet WROC-AM adds FM translator W239BF to its broadcast and Audacy adjusts the programming to go sports betting intensive as “95.7 The Fan.” The station is using programming from the BetQL Network, CBS Sports Radio and keeps the local Buffalo Bills program “One Bills Live” in early afternoons as well as “The Sports Bar with Danger and Battaglia” (hosted by Mike Danger and Gene Battaglia) in PM drive. The station also continues to air as simulcasts of sister station WCMF’s flagship play-by-play coverage of the Buffalo Bills and Buffalo Sabres. Audacy Rochester SVP and market manager Sue Munn says, “In line with our company’s expansive position as leaders in sports audio, we’re delighted to enhance our sports content offering through the launch of ‘The Fan Rochester.’ Powered by widely recognizable BetQL and CBS Sports Radio programming, this station will give our local listeners more premier content from some of our brightest talent.”
KFI, Los Angeles Announces Record-Breaking 11th Annual Pastathon. Some of the staff of iHeartMedia’s news/talk KFI are pictured above at a remote broadcast for this year’s 11th annual KFI Pastathon that raised a record-breaking $933,502 and 115,324 pounds of pasta and sauce to benefit Caterina’s Club, the local charity that provides more than 25,000 nutritious meals every week to children in need in Southern California. With the help of listeners, local businesses and the continued partnership with Barilla, this year’s event set a new fundraising record. Since 2010, KFI listeners have raised more than $4.5 million and over 700,000 pounds of pasta and sauce for children in need in the community. KFI program director Robin Bertolucci comments, “The KFI PastaThon is a full-station effort, and the biggest heroes are our listeners and partners. Every year, we reach new highs and that means more meals to feed more kids in Southern California. On behalf of the entire KFI team we thank the community for the remarkable generosity.”
Fargo’s ‘What’s on Your Mind?’ Radio Show Visits FOX Square in NYC. Pictured above are listeners to the “What’s on Your Mind?” show that airs on North Dakota stations KFYR, Bismarck; WZFG, Fargo; KTGO, Tioga; and KLTC, Dickinson as they watch show host Scott Hennen (right) and FOX News Radio star Jimmy Failla (left) do a weather hit with FOX News’ Janice Dean (center). The group also was able to meet “FOX & Friends” co-star and FOX News Radio personality Brian Kilmeade and see the remnants of the now-famous burned Christmas tree.
Podcast Download Fall 2021: Big Three Expand Their Share. The just-released Fall 2021 edition of the Cumulus Media and Signal Hill Insights Podcast Download report focuses on how consumers access podcasts, what they want from a listening app, and attitudes and usage of the “big three” podcast publishers: Apple Podcasts, YouTube, and Spotify. As part of the study, Advertiser Perceptions surveyed 300 media agencies and marketers and found: 71% say they have discussed the potential of advertising in podcasts; An all-time high of 53% are likely to consider advertising in the next six months, up from 46% last year and 18% in 2015; Another all-time high of 44% indicate they are likely to actually advertise in podcasts in the next six months, up from 37% last year and 10% in 2015; and 45% report they are currently advertising in podcasts, an increase of three times from 2015 and a nine-point growth over 2020. In another aspect of the report, MARU/Matchbox conducted an in-depth study of 600 weekly podcast listeners in October 2021. In the MARU study, weekly podcast listeners were provided a list of podcast listening platforms and asked how often they listened to each. Since 2019, frequent Spotify use jumped from 30% to 36%. With podcasts showcased right in their app, Spotify has helped lure more music streamers into podcasting. Versus two years ago, YouTube is stable (33% to 34%) while Apple Podcasts dropped (from 38% to 27%). Frequent use of Google’s apps (Google Play/Google Podcasts) dropped from 19% in 2019 to 16% in 2021. See more about the study here.
TALKERS News Notes. Nationally syndicated talk radio host Mike Gallagher used the torching of the FOX News Christmas tree in Midtown Manhattan to spur his Salem Radio Network listeners to action for the network’s annual Angel Tree campaign that helps children of prisoners through the non-profit Prison Fellowship. Gallagher told his listeners, “Let’s show everyone that there’s more good than evil in America.” As a result, yesterday (12/8) more than 1,000 children of prisoners were sponsored and will be blessed with personalized Christmas gifts plus a note from their incarcerated mom or dad. Gallagher added, “We proved that a positive message can overcome any negative news when we all pull together.”…..The Carey Brothers are ending their media efforts after 35 years. Morris and James Carey announce they will wrap their radio program after the December 25 edition and the final “Tip of the Day” feature will air nationally on December 31. The Carey Brothers did their first radio show on January 2, 1987 at KCBS-AM, San Francisco. The program went national in 1992 and at its peak aired on more than 300 affiliate stations.
COVID-19 Omicron Variant/Rising Case Numbers/Mandate Repeal, Russia Threatens Ukraine, Biden’s Summit for Democracy, Evergrande Defaults, Violent Crime Spike, January 6 Investigation, Social Media/Instagram Testimony, and Ghislaine Maxwell Trial Among Top News/Talk Stories Yesterday (12/8). The Omicron coronavirus variant, the rising case numbers in numerous U.S. states, and the Senate’s passing a repeal of Joe Biden’s vaccine mandate; Russia’s continuing military build-up at the Ukraine border; Russia and China criticize Joe Biden’s virtual Summit for Democracy taking place today and tomorrow; Chinese real estate giant Evergrande defaults causing concern of global investors; the violent crime spike in numerous American cities; the investigation into the January 6 Capitol attack and Donald Trump loyalists’ refusal to cooperate; Instagram CEO Adam Mosseri testifies at a Senate hearing on social media and teen safety; and the prosecution rests its case in the trial of Jeffrey Epstein confidant Ghislaine Maxwell were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Monday Memo: “America Is Running Out of Everything.” Dealers want to buy your car. Paper towels and toilet paper are getting scarce again. Need to replace the dishwasher you KO’d during the shutdown? “Lotsa luck,” says consultant Holland Cooke, as conveyor belts that shut-down during the shutdown are slow-to-start. “Like the pandemic that precipitated it, the supply chain interruption is a years-long event that will interrupt and change listeners lives.” In this week’s column, HC outlines the opportunity for radio and its advertisers. Read it here.
Pending Business: Who Cares? Sales pro Steve Lapa writes today about avoiding that very response from your prospect. Imagine you’ve prepared a proposal with your best pitch points and “every #1 position you can muster is so baked into your pitch you can recite the numbers in your sleep. If your station is not in the business of ratings, you find another #1 strategy. Your talent bios show a spectrum of photos that range from influential guests to family photos that warm the coldest hearts… but has your proposal passed the ‘Who Cares?’ test when it comes to all these perceived salient points? Have you considered what is truly relevant to this advertiser?” Read more here.
Sterling: Actions That Get You Booked. If your goal is to get booked on a talk radio program, consider the wise counsel in this piece from nationally syndicated talk host Walter Sterling. It will help you avoid mistakes that turn hosts off to you. Sterling says, “A compelling, appealing guest is very valuable to every radio show. It doesn’t matter if you are famous or have lived in the White House. To get booked on major radio shows requires a few fairly simple actions. Once a host ‘likes’ you it won’t take long for you to quickly become a go-to guest.” Read more here.
Audacy Adds Mark Willard to Midday Show. The new “Willard and Dibs” midday show – starring Mark Willard and incumbent midday host Dan Dibley – debuts on Audacy’s KGMZ-FM, San Francisco “95.7 The Game” today (10/11). Willard comes to Audacy from his most recent position with Cumulus Media’s crosstown sports talker KNRB. “95.7 The Game” brand manager Matt Nahigian says, “I am absolutely thrilled that Mark is joining us. He is a great talent that understands this fan base as well as anyone in the market. He solidifies a new lineup that I think the Bay Area is going to love.” Willard comments, “I’m beyond excited to join ‘95.7 The Game’ and continue to talk about our home town teams with the fans I love. I look forward to getting started at such an exciting time in Bay Area sports.” Willard also currently serves as a studio host for Pac-12 Network and hosts the “Inside Giant Moments Podcast.”
‘Because of Anita’ Podcast Debuts from Audacy. This new podcast from The Meteor and Audacy’s Pineapple Street Studios is the premiere of an exclusive first conversation between professor Anita Hill and Dr. Christine Blasey Fordon the third episode of the “Because of Anita” series. Hosted by The New York Times’ Dr. Salamishah Tillet and Cindi Leive, co-founder of The Meteor, the four-part series examines the impact of Hill’s testimony, from 1991 to 2021 and “looking at how far we’ve come, or haven’t, in making the world and the workplace safer for all. It digs into the aftermath of the hearings and their enduring impact 30 years later on everything from our political systems to our journalism to our ideas about violence, safety, race, and gender.”
Biden’s Infrastructure & Reconciliation Bills, COVID-19, Border Crisis, January 6 Investigation, Trump Rally, Columbus Day Controversy, Virginia Governor Race and Southwest Woes Among Top News/Talk Stories Over the Weekend. The status of President Joe Biden’s $1 trillion Infrastructure bill and his $3.5 trillion Reconciliation bill; the declining rate of COVID cases in the U.S., mask & vaccine mandates, and Merck’s anti-viral pill; the crisis at the U.S.-Mexico border; the investigation into the January 6 Capitol attack; former President Donald Trump’s weekend rally in Iowa and his intentions in 2024; the controversy over Columbus Day versus Indigenous People’s Day; the high-profile Virginia Gubernatorial race between Democrat Terry McAuliffe and Republican Glenn Youngkin; and Southwest Airlines cancels 2,000 flights were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.