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Monday Memo: Selling the Sorehead Show

| July 19, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Last week’s column dealt with the product aspect of talk radio’s negativity problem. This week, about sales.

Face facts:

  • We live in a divided America. Many are dug-into “rigged election” and similar grievance mantras.
  • Say “talk radio,” and you conjure a caricature. A decade ago Rush Limbaugh’s Sandra Fluke faux pas scared-away major advertisers who never came back.

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