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Pending Business: Is Radio Still the Frequency Medium?

| August 23, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Do you remember this rule from basic sales training? Radio is a frequency medium. Radio is the more efficient way to deliver a message with high repetition to a qualified audience and for measurable results; your message needs to hit your target audience at least_____times.

How many times should a target consumer hear an audio message to generate response?

Pick a reasonable number that will trigger a purchase cycle, before the message becomes an irritant. Can’t find a number?  You are not alone. I think the rules have changed faster than you realize.

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