Tag: "renewals"
Pending Business: 2022
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Seriously?
We haven’t even hit Q4 of 2021 and we’re talking 2022?
Yes, and yes for sure. As we push into October and the balance of Q4, before you can hit the send button, 2022 will be on your budgeting agenda. Start thinking now about how key metrics will play into your game planning for next year. This cycle will require more thought as we navigate the sales recovery from a COVID-impacted 2021.
Pending Business: Hunters and Farmers
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — “We are farmers!” Come on you can sing the jingle out loud.
Fun stuff. But the words may have a different meaning to sellers.
There is a trend I’m seeing with many radio sellers today and you may be falling into it. It’s a work pattern that caps your potential.
Pending Business: Why Buy?
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Stand by for our first personal one-on-one meeting. Lots of questions will follow, so get ready for some self-talk.
Why buy advertising on your station? You know the answer(s) to this in your sleep. Yet why do three different sellers give three different answers? It sounds silly, but even at the best run stations, large market or small, my experience is the answers vary a little too much. Try this. Don’t think, just grab a pen and write the first answer that comes to mind. Why buy? If you say, “It depends on the advertiser,” read on.
