By Holland Cooke
BLOCK ISLAND, RI — If you’ve been broadcasting remotely during the shutdown, and are daydreaming about getting back to what was left of radio station camaraderie, I’ll quote Cher from “Moonstruck:” “SNAP OUT OF IT!”
First the Good News: The reason you’re working remotely is because you’re still working.
They’ve fired everyone else, and more cutbacks are on the way; the bigger the company you work for, the more brutal it’ll be.
By Steve Lapa
Lapcom Communications Corp
Calls from great sellers I had the privilege of managing at different radio and TV stations. “What’s the big deal? We were working remotely 20 years ago!”
So, what opened my eyes to allowing every seller to working remotely back then?
Look beyond the media business.