Tag: "recruitment"
Pending Business: Rules
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — This one is about disruption.
First it was “pioneer,” then “innovator,” which became “change-agent.” Now its “disruptor.”
Pioneer was all about accepting the arrows that are aimed at those who carve a path. Innovator was a more scientific approach that required documented proof of performance. Change-agent zeroed in on the mental focus and team impact of leading through change. My favorite is disruptor. Challenge the status quo and generate positive results.
Pending Business: How Do You Like to Be Coached?
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Oops, did I just invert the pyramid — as in the traditional “it’s up to you to adjust to your manager’s style?” Does your selling style fit the station sales culture?
Even pre-pandemic, has the sales culture changed, adjusted, grown?
Let’s take a lesson from one of the most competitive environments around.
Pending Business: The Vice President’s Lead List
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. –Last week’s column in TALKERS listed recruitment as the #2 mid-term sales priority for radio in this environment. Hope you’ve started, because during last Thursday’s Presidential Task Force presser, Vice President Pence listed the three biggest companies looking to hire — today. And when the vice president speaks, the world tunes in.
Recruitment sale and marketing is especially well suited for news/talk radio. The news/talk audience can be full of job candidates looking for work, job change, recent relocation, even the listener’s children or grandkids looking for part-time work while not in school. This is about smart marketing in a new normal environment.
Pending Business: Warning, Speed Bumps Ahead
By Steve Lapa
President
Lapcom Communications
PALM BEACH GARDENS, Fla. — No hugging, no handshake…not now, not soon, not until we get the virus all-clear. But even then, will the sales environment ever be the same?
The impact of the coronavirus crisis on the work environment is an in-your-face lesson in the speed of change. Where and how you work, plan, think, and create, is changing right in front of you and there are no stop signs.
