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Tag: "recruitment"

Pending Business: How Do You Like to Be Coached?

| January 18, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Oops, did I just invert the pyramid — as in the traditional “it’s up to you to adjust to your manager’s style?” Does your selling style fit the station sales culture?

Even pre-pandemic, has the sales culture changed, adjusted, grown?

Let’s take a lesson from one of the most competitive environments around.

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Pending Business: The Vice President’s Lead List

| March 30, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. –Last week’s column in TALKERS listed recruitment as the #2 mid-term sales priority for radio in this environment. Hope you’ve started, because during last Thursday’s Presidential Task Force presser, Vice President Pence listed the three biggest companies looking to hire — today. And when the vice president speaks, the world tunes in.

Recruitment sale and marketing is especially well suited for news/talk radio. The news/talk audience can be full of job candidates looking for work, job change, recent relocation, even the listener’s children or grandkids looking for part-time work while not in school. This is about smart marketing in a new normal environment.

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Pending Business: Warning, Speed Bumps Ahead

| March 23, 2020

By Steve Lapa
President
Lapcom Communications

 

PALM BEACH GARDENS, Fla. — No hugging, no handshake…not now, not soon, not until we get the virus all-clear.  But even then, will the sales environment ever be the same?

The impact of the coronavirus crisis on the work environment is an in-your-face lesson in the speed of change. Where and how you work, plan, think, and create, is  changing right in front of you and there are no stop signs.

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