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Monday Memo: Twitter Tips

| May 13, 2019

By Holland Cooke


BLOCK ISLAND, RI — In the social media jungle, Facebook is still T-Rex.  But people on Twitter seem to live there, Donald Trump included.

With all the new-tech competition AM/FM broadcasters now have – and with so much of it robotic (i.e., Pandora) – social media can help differentiate and personalize us.  And listeners are flattered when a celebrity (that’s you) interacts; and, most flattering of all, re-Tweets something they posted.

Tip: Instead of asking listeners to Follow YOU on Twitter, tell ‘em you’ll Follow THEM.  I’ve grown my own following by making that offer on my TV show: “If you follow me, I’ll follow you.”

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