By Holland Cooke
With all the new-tech competition AM/FM broadcasters now have – and with so much of it robotic (i.e., Pandora) – social media can help differentiate and personalize us. And listeners are flattered when a celebrity (that’s you) interacts; and, most flattering of all, re-Tweets something they posted.
Tip: Instead of asking listeners to Follow YOU on Twitter, tell ‘em you’ll Follow THEM. I’ve grown my own following by making that offer on my TV show: “If you follow me, I’ll follow you.”