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Pending Business: Who Cares?

| October 11, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Those could be the two harshest words in sales.

Think about this scenario. You have prequalified the advertiser. You spend hours developing a proposal loaded with your best sales points. Every #1 position you can muster is so baked into your pitch you can recite the numbers in your sleep. If your station is not in the business of ratings, you find another #1 strategy. Your talent bios show a spectrum of photos that range from influential guests to family photos that warm the coldest hearts. Confidently, you hit the send button, looking for the feedback that leads to winning the business you’ve worked hard to develop. But wait! You’ve missed one of the single most important steps in this process. Before you hit the send button, has your proposal passed the “Who Cares?” test when it comes to all these perceived salient points? Have you considered what is truly RELEVANT to this advertiser?

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Thursday, October 7, 2021

| October 7, 2021

Audacy Named Tim Clarke SVP, Digital Audio Content; Mike Thomas Returns to Boston to Lead Company’s Six Stations. Media executive Tim Clarke is promoted to the corporate senior vice president, digital audio content position with Audacy after serving as SVP and market manager for the company’s six Boston stations for the past six months. Taking over for Clarke at Audacy Boston is former WBZ-FM “98.5 The Sports Hub” programmer Mike Thomas. In Clarke’s new role, he’ll be responsible for audio content across the Audacy digital platform that includes the Audacy app, Audacy.com, and Audacy’s station websites. Clarke will drive strategy and execution for new exclusive and original content for the platform and will have oversight of Audacy’s new exclusive digital music stations. He will also be responsible for the digital audio experiences of Audacy’s portfolio of broadcast stations, local and national station affiliates, and podcast partners. Audacy chief digital officer J.D. Crowley comments, “Tim is a rising star in our industry, and we’re excited to add his talents and capabilities to our digital business. He brings rich experience leading content and consumer strategies that we trust will enable him to help us further elevate our mission of delivering dynamic digital audio content through a listener-friendly platform every day.” Clarke joined Audacy in March of this year after serving as vice president of content and audience for Cox Media Group. Mike Thomas joins Audacy Boston from his most recent position as market manager for sports talk WMVP-AM, Chicago “ESPN Chicago” that’s being operated by Good Karma Brands. Prior to that, he was brand manager for Beasley Media Group’s sports talk WBZ-FM “98.5 The Sports Hub.” In this new role, he’ll oversee Audacy’s six Boston stations that include sports talk WEEI-FM, WEEI-AM “ESPN Boston,” and WVEI-AM, Worcester and three music brands. Thomas says, “Boston evokes memories of great times and celebrations. When [regional president] Mark Hannon reached out about coming back and leading such a diverse group of stations, it was exhilarating! I can’t wait to reconnect with a lot of talented people, some which I spent over a dozen years working side-by-side with and celebrating many more victories.”

Curtis Sliwa is This Week’s Guest on Harrison Podcast. Longtime WABC, New York talk show host, founder of the world-famous volunteer public safety organization the Guardian Angels, and GOP nominee for Mayor of the Big Apple, Curtis Sliwa, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Sliwa, who is on leave from his radio position while running for office, won the Republican primary by a landslide although he is considered an underdog in the forthcoming general election against Democrat Eric Adams. However, Michael Harrison says, “I wouldn’t count Curtis out. He was born to be the Mayor of New York City and has enormous ‘street-cred’ and appeal – especially when the major topics in this race are crime and homelessness. He’s a real-life Spider-Man.” Harrison and Sliwa discuss these issues as well as the candidate’s strong position on animal welfare and the colorful history of New York broadcasters such as the great Barry Farber running for mayor and other elective offices. Don’t miss this mega-cool conversation. To listen to the podcast in its entirety, please click here.

Round Three of September 2021 PPM Ratings Released. The third of four rounds of ratings information from Nielsen Audio’s September 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s September 2021 sweep covered August 19 – September 15. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from these markets. In Portland, Alpha Media’s news/talk KXL-FM adds six-tenths for a 5.8 share (weekly, 6+ AQH share) but remains anchored in the #4 rank while iHeartMedia’s crosstown news/talk KEX-AM adds seven-tenths for a 3.2 share finish and rises to the #15 rank. Radio One’s news/talk WBT-AM/FM, Charlotte rises from #10 to #8 after tacking on seven-tenths for a 4.7 share. iHeartMedia’s KFBK-AM/FM, Sacramento is ranked #1 in the market after adding 1.1 shares for a 9.8 share finish while sister talk KSTE loses two-tenths for a 3.4 share finish and falls to the #12 rank. And in Salt Lake City, Bonneville’s news/talk KSL-AM/FM soars from #3 to #1 after adding 1.4 shares for an 8.4 share finish while iHeartMedia’s crosstown news/talk KNRS-AM/FM shoots up from #7 to #4 after adding 1.3 shares for a 6.3 share finish. You can see Mike Kinosian’s complete Ratings Takeaways from this round of markets (as well as his reports on the first two rounds) here.

Buffalo Talk Host Tom Bauerle Back on Air After Breakthrough COVID Case. According to a story in The Buffalo News, WBEN-AM afternoon drive talk host Tom Bauerle returned to the air this Tuesday (10/5) after being off for a few weeks due to his getting a breakthrough case of COVID-19. Bauerle told his listeners that he was vaccinated with two doses of the Moderna shot and was tested daily while working as an extra on the set of the film Cabrini that’s being shot in Buffalo. Bauerle, who is against vaccine mandates because he thinks mandates are “un-American,” admitted to his listeners that while he was sick, he thought to himself, “Wow. I’m glad I got Moderna. How bad would it have been if I didn’t get Moderna?” He also said, “I’ll never know if the symptoms were mild because I got the shot. I’ll never know that.”

Salem Media Portland Names Sue Wilson Marketing/Promotions Director. Programming and marketing pro Sue Wilson returns to Salem Media Group as marketing/promotion director for the company’s Portland cluster that includes news/talk KPAM “AM 860 The Answer” and religious outlets KPDQ-AM/FM and KFIS-FM. Wilson was director of programming for the company’s Cleveland operations from 2001 through 2007. She served with Rubber City Radio as VP/operations for 12 years and launched Sue Wilson Creative in 2018. She says, “General Manager Dennis Hayes has built this amazing team in Portland that I’m so excited to be a part of. I’m grateful to him and [PD] Chris Kelly, and look forward to helping them create new, innovative ways to market and promote these incredible brands.” She begins her position later this month.

Audacy’s WEEI, Boston Renews Broadcast Deal with Red Sox. Boston sports talk outlet WEEI-FM and MLB’s Boston Red Sox announce a multiyear radio broadcast contract extension for the Audacy sports talk station to continue to serve as the Red Sox flagship radio station, as it has since 1995. Audacy Boston SVP and market manager Tim Clarke states, “Few things embody the city of Boston better than the Red Sox, and we’re delighted to extend our partnership with the team. The team has delivered some of the most memorable moments in baseball over the course of the last two decades and we’re proud to continue giving our audience a front row seat to everything surrounding the team.” As part of the partnership, WEEI will continue to air a weekly front office report with as part of “The Greg Hill Show,” featuring a rotation of interviews with Red Sox president and CEO Sam Kennedy, chief baseball officer Chaim Bloom and general manager Brian O’Halloran. Additionally, afternoon show “Merloni and Fauria” will welcome manager Alex Cora every week.

WABC, New York Honors Goya on Hispanic Heritage Day. New York City news/talk WABC presented an all-day event yesterday (10/6) honoring Hispanic Heritage Day by celebrating the numerous contributions the Hispanic community has made to New York City’s businesses, governmental communities, and culture. The celebration honored Goya, the largest and most successful Hispanic-owned food company in the United States, for donating over 40,000 pounds of food to victims of Hurricane Ida and over 4.5 million pounds of food since the start of the pandemic. Goya CEO Bob Unanue was presented the Humanitarian Award. Officials from the State of Louisiana called in via Zoom to thank Goya for supporting the residents during Hurricane Ida. Red Apple Media CEO John Catsimatidis said, “The Hispanic culture in New York City is among the most vibrant and fastest growing. As an immigrant myself, I understand what it means to take pride in your culture, your heritage, your ethnicity, and the path by which we all became ‘New Yorkers.’ We are proud of the contributions made by our Hispanic brothers and sisters, whether it is the thousands of Hispanic-owned businesses or the millions of New Yorkers of Hispanic heritage who work, live, play, and pray here in the greatest city on earth.” Pictured above are (from l-r): Red Apple and 77 WABC Radio president Chad Lopez, Unanue, and Margo and John Catsimatidis.

Debt Ceiling, Biden Infrastructure and Reconciliation Bills, COVID-19, Texas Abortion Bill, January 6 Investigation/Trump Election Denial, and China-Taiwan Tensions Among Top News/Talk Stories Yesterday (10/6). The battle in Congress over the raising of the debt ceiling; the debate between Democratic factions over President Joe Biden’s $1 trillion Infrastructure bill and his $3.5 trillion Reconciliation Bill; the rate of COVID-19 cases in the U.S., booster shots, and mask & vaccine mandates; a federal judge blocks the highly restrictive and controversial Texas abortion law; the investigation into the January 6 attack on the U.S. Capitol and former President Donald Trump’s continuing claim of the “stolen” election; and China’s aggressive military actions toward Taiwan were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

September 2021 PPM Ratings Takeaways – Part Three

| October 7, 2021

September 2021 PPM Data – Information for the September 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s September 2021 sweep covered August 19 – September 15.

Managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Also cited are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are August 2021 – September 2021 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.2 – 5.8, +.6, anchored at #4

iHeartMedia-owned KEX “News Radio 1190” 2.5 – 3.2, +.7, #18 to #15

News: None in the top twenty

Sports Talk: Audacy’s KFXX “1080 The Fan” 1.4 – 1.6, +.2, #22 to #20

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB flat at 8.1, #1 and KOPB’s internet stream 1.0 – 1.7, +.7, #23 to #19

Number One 6+: public radio news/talk KOPB, ninth month in a row, unchanged at 8.1

Largest 6+ August 2021 – September 2021 Increase: classic rock KFBW (+1.0)

Largest 6+ August 2021 – September 2021 Decrease: CHR KKRZ (-.9)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 4.0 – 4.7, +.7, tenth to eighth

News: None in the top twenty

Sports Talk: Audacy’s WFNZ “Sports Radio The Fan”.8 – .9, +.1, stays at #18

Public Radio News/Talk: University Radio Foundation-owned WFAE 3.6 – 3.4, -.2, #11 to #13

South Carolina Educational Television Commission’s WNSC flat at .5, continues at #20

Number One 6+: iHeartMedia classic rock WRFX, first month, 6.0 – 6.7, +.7

Largest 6+ August 2021 – September 2021 Increase: alternative WEND (+.8)

Largest 6+ August 2021 – September 2021 Decrease: urban contemporary WPEG (-.8)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 5.2 – 5.0, -.2, fifth to seventh

Alpha Media-owned KTSA “Stay Connected” 1.5 – 2.1, +.6, #19 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 3.7 – 3.6, -.1, repeats at #11

Number One 6+: Cox Media Group hot AC KSMG, second month in a row, 7.7 – 7.0, -.7

Largest 6+ August 2021 – September 2021 Increase: regional Mexican KROM (+1.3)

Largest 6+ August 2021 – September 2021 Decrease: classic hits-oldies KONO-FM (-1.0)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 8.7 – 9.8, +1.1, #1 and cluster-mate KSTE “Talk 650” 3.6 – 3.4, -.2, #10 to #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Capital Public Radio’s KXJZ 5.4 – 6.1, +.7, seventh to fourth

Number One 6+: news/talk KFBK AM & KFBK-FM, third straight month, 8.7 – 9.8, +1.1

Largest 6+ August 2021 – September 2021 Increase: news/talk KFBK AM & KFBK-FM (+1.1)

Largest 6+ August 2021 – September 2021 Decrease: country KNCI (-1.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 5.4 – 4.7, -.7, fifth to sixth

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 8.2 – 8.8, +.6, third to second

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.1 – 3.8, +.7, repeats at #11

Number One 6+: iHeartMedia rock WDVE, fourth consecutive month, 9.6 – 10.4, +.8

Largest 6+ August 2021 – September 2021 Increase:  adult hits WRRK (+1.6)

Largest 6+ August 2021 – September 2021 Decrease: news/talk KDKA-AM (-.7)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio” 6.8 – 8.2, +1.4, third to first

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.0 – 6.3, +1.3, seventh to fourth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 5.0 – 4.7, -.3, repeats at #7

Number One 6+: news/talk KSL, first month, 6.8 – 8.2, +1.4

Largest 6+ August 2021 – September 2021 Increase: news/talk KSL (+1.4)

Largest 6+ August 2021 – September 2021 Decrease: classic hits-oldies KRSP (-1.9)

LAS VEGAS

News/Talk: Audacy’s KXNT “News Talk 840” 1.8 – 1.9, +.1, #20 to #19

News: None in the top twenty

Sports Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, first month, 6.0 – 7.5, +1.5

Largest 6+ August 2021 – September 2021 Increase (Tie): adult contemporary KSNE and country KWNR (+1.5)

Largest 6+ August 2021 – September 2021 Decrease: rock KOMP (-.9)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.9 – 6.1, +.2, locked at #7

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.2 – 2.5, +.3, #16 to #15

iHeartMedia’s WFLF “Orlando News Radio” 1.9 – 1.5, -.4, #17 to #19

Spanish News/Talk: Star Over Orlando’s WRSO “Acción 97.9” 1.4 – .9, -.5, repeats at #20

News: None in the top twenty

Sports Talk: iHeartMedia-owned WYGM “96.9 The Game” flat at 1.7, #19 to #17

Public Radio News/Talk: Community Connections’ WMFE 3.2 – 2.7, -.5, #11 to #13

Number One 6+ (Tie): Audacy classic hits-oldies WOCL, ninth successive month, 7.5 – 7.6, +.1 and iHeartMedia CHR WXXL, first month, 6.9 – 7.6, +.7

Largest 6+ August 2021 – September 2021 Increase: rock WJRR (+.8)

Largest 6+ August 2021 – September 2021 Decrease: Spanish contemporary WOEX (-.9)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 14.1 – 14.5, +.4, #1 and cluster-mate WKRC “55 KRC The Talk Station” 4.7 – 4.5, -.2, fifth to seventh

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) .8 – 1.3, +.5, #19 to #18

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU 4.1 – 3.8, -.3, #9 to #11

Number One 6+: news/talk WLW sixth successive month, 14.1 – 14.5, +.4

Largest 6+ August 2021 – September 2021 Increase: rock WEBN (+1.0)

Largest 6+ August 2021 – September 2021 Decrease: classic hits-oldies WGRR (-1.5)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Indians) 6.4 – 6.6, +.2, seventh to eighth

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” .2 – .1, -.1, flat at #19

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 3.3 – 3.4, +.1, repeats at #10

Public Radio News/Talk: Ideastream-owned WCPN 2.8 – 3.0, +.2, steady at #13

Kent State University’s WKSU .9 – .7, -.2, #16 to #17

Number One 6+: Audacy classic rock WNCX third successive month, 10.2 – 9.6, -.6

Largest 6+ August 2021 – September 2021 Increase: hot AC WQAL (+.9)

Largest 6+ August 2021 – September 2021 Decrease (Tie): classic rock WNCX; classic hits-oldies WMJI; and adult contemporary WDOK (-.6)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 5.2 – 4.5, -.7, fourth to fifth and cluster-mate KMBZ-AM “Talk 980 AM” 1.0 – .9, -.1, flat at #20

News: None in the top twenty

Sports Talk: Audacy-owned KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) steady at 2.8, #16 to #15

Public Radio News/Talk: University of Missouri’s KCUR 5.3 – 5.7, +.4, carries on in third-place

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, third successive month, 9.4 – 10.1, +.7

Largest 6+ August 2021 – September 2021 Increase: country WDAF (+1.0)

Largest 6+ August 2021 – September 2021 Decrease: country KFKF (-.9)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.7 – 6.9, +.2, repeats in fourth-place

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” .1, #20 (WYTS appears in print for the first time since April 2021)

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 5.6 – 8.1, +2.5, sixth to first and cluster-mate WBNS-AM “ESPN 1460 AM” .6 – .5, -.1, flat at #16

Public Radio News/Talk: Ohio State University’s WOSU 8.1 – 7.9, -.2, first to second

Number One 6+: sports talk WBNS-FM, first month, 5.6 – 8.1, +2.5

Largest 6+ August 2021 – September 2021 Increase: sports talk WBNS-FM (+2.5)

Largest 6+ August 2021 – September 2021 Decrease: classical WOSA (-1.2)

 

 

Up next: September 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Tuesday, October 5, 2021

| October 5, 2021

Round One of September PPMs Released. The first of four rounds of ratings information from Nielsen Audio’s September 2021 PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s September 2021 sweep covered August 19 – September 15. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. iHeartMedia’s New York City news/talk WOR adds four-tenths to finish with a 2.4 share (weekly, 6+ AQH share) and rises to the #16 rank while Red Apple Media’s crosstown news/talk WABC climbs three-tenths for a 2.2 share finish and the #18 rank. iHeartMedia’s news/talk KFI, Los Angeles dips three-tenths to a 3.8 share but remains in the #7 rank. In Chicago, Nexstar Media Group’s news/talk WGN tacks on two-tenths for a 3.6 share and stays ranked #9 while Audacy’s crosstown all-news WBBM-AM/WCFS-FM adds nine-tenths for a 6.6 share finish and recaptures the #1 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

iHeartMedia Names Dalena Pajares VP of Sales for St. Louis Cluster. Sales pro Dalena Pajares joins iHeartMedia’s St. Louis station group as vice president of sales. The cluster includes news/talk KTLK-FM “104.9 The Patriot” and KATZ-HD2/W279AQ “BIN: Black Information Network” as well as eight music brands. Pajares was most recently an account executive with The Center for Sales Strategy. Previously, she’d served with Hubbard Radio, Emmis Communications, CBS Radio, and Cox Radio. She comments, “I am so blessed to be given the opportunity to join this talented group of people. iHeartMedia St. Louis has powerful solutions to offer emerging brands, our local business community and nationwide advertisers. I’m committed to making a positive contribution and can’t wait to grow and help others as they grow.”

CUMULUS MEDIA | Westwood One Audio Active Group Develops Audio Planning Guide. This week’s blog from the CUMULUS MEDIA | Westwood One Audio Active Group shares data sourced from Edison Research’s “Share of Ear” Report, Nielsen’s Nationwide, and the Scarborough Podcast Buying Power study that makes up its Audio Planning Guide. Some of the key findings include: 1) Many media strategists and planners mistakenly believe Pandora and Spotify have the largest share of ad-supported audio listening. At a 76% share, Edison Research’s “Share of Ear” reveals AM/FM radio is the dominant ad-supported audio platform; 2) From the Q2 2021 “Share of Ear” study, Edison reports the 76 share of AM/FM radio is 13 times larger than Pandora and 19 times larger than Spotify; 3) According to the Nielsen Commspoint, the media planning platform, a reallocation of 20%-30% of the TV budget to AM/FM radio generates significant lift in incremental reach; and 4) One of biggest misperceptions of AM/FM radio is that it is a “drive time” medium. The reality is only 40% of U.S. AM/FM radio listening occurs during mornings and afternoon drive times. 60% of U.S. AM/FM radio listening occurs outside of drive times. See more here.

Audacy and Osiris Media Partner for ‘Breaking Waves’ Podcast Series. A new podcast series from Audacy, in partnership with Osiris Media, titled “Breaking Waves” launches on October 12. The series centers around stories and anecdotes revisited by bands, Audacy talent, stations and friends who watched, lived and defined a particular music scene or movement. The first episode is “Breaking Waves: Seattle” and focuses on the emergence and growth of grunge and alternative music in the city in the 80s and 90s. Audacy SVP of programming Dave Richards says, “We are so excited to introduce the ‘Breaking Waves’ podcast series to our audience. This music was such a defining genre in the history book of American culture and set the stage for so many bands that followed. We’re thrilled to bring the genuine storytelling from the people who created and lived the scene – from its start in the 80s into the groundbreaking 90s, to now. This is the first of many podcasts that will give our audience the story of a time and place, that went from local to worldwide.”

Biden Spending Bills/Debt Crisis, COVID-19, Facebook Whistleblower, Pandora Papers, China’s Taiwan Aggression, California Oil Spill, Fed Insider Trading Allegations, France Catholic Church Scandal Among Top News/Talk Stories Yesterday (10/4). The status of President Joe Biden’s $1 trillion infrastructure bill and his $3.5 trillion reconciliation bill and the fate of the country’s debt ceiling; the rate of COVID-19 cases in the U.S., the controversy over booster shots, and mask & vaccine mandates; the aftermath of Facebook “whistleblower” Frances Haugen’s appearance on “60 Minutes”; the release of the “Pandora Papers” that reveal how the global elite hide their money in off-shore accounts to avoid taxes; China’s military jet flights over Taiwan; the oil spill off the coast of Southern California; the allegations of insider trading by some Federal Reserve officials; and France is rocked by the revelation of decades long sexual abuse of children by Catholic Church employees were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

August 2021 PPM Ratings Takeaways – Part Three

| September 11, 2021

August 2021 PPM Data – Information for the August 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s August 2021 sweep covered July 22 – August 18.

Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty. He also cites each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are July 2021 – August 2021 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.5 – 5.2, -.3, repeats in fourth-place

iHeartMedia-owned KEX “News Radio 1190” 2.2 – 2.5, +.3, steady at #18

News: None in the top twenty

Sports Talk: Alpha Media-owned KXTG “750 The Game” 1.3 – 1.7, +.4, #21 to #20

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 8.2 – 8.1, -.1, #1

Number One 6+: Oregon Public Broadcasting public radio news/talk KOPB, eighth month in a row, 8.2 – 8.1, -.1

Largest 6+ July 2021 – August 2021 Increase (Tie): hot AC KRSK; CHR KBFF; and jazz KMHD (+.6)

Largest 6+ July 2021 – August 2021 Decrease: country KWJJ (-.9)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 3.8 – 4.0, +.2, ninth to tenth

News: None in the top twenty

Sports Talk: Audacy’s WFNZ “Sports Radio The Fan” flat at .8, remains at #18

Public Radio News/Talk: University Radio Foundation-owned WFAE 3.5 – 3.6, +.1, repeats at #11

South Carolina Educational Television Commission’s WNSC .6 – .5, -.1, #19 to #20

Number One 6+: Radio One urban-rhythmic oldies WOSF, first month, 5.5 – 6.2, +.7

Largest 6+ July 2021 – August 2021 Increase: urban-rhythmic oldies WOSF (+.7)

Largest 6+ July 2021 – August 2021 Decrease: classic rock WRFX (-1.3)

 SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 4.5 – 5.2, +.7, tenth to fifth

Alpha Media-owned KTSA “Stay Connected” flat at 1.5, #17 to #19

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 4.5 – 3.7, -.8, #10 to #11

Number One 6+ (Tie): Cox Media Group classic hits-oldies KONO-FM, eighth consecutive month, 7.9 – 7.7, -.2 and co-owned hot AC KSMG, first month, 6.5 – 7.7, +1.2

Largest 6+ July 2021 – August 2021 Increase: hot AC KSMG (+1.2)

Largest 6+ July 2021 – August 2021 Decrease: CHR KXXM (-.7)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” steady at 8.7, #1 and cluster-mate KSTE “Talk 650” 3.2 – 3.6, +.4, #13 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Capital Public Radio’s KXJZ 4.9 – 5.4, +.5, anchored in seventh-place

Number One 6+ (Tie): news/talk KFBK AM & KFBK-FM, second month in a row, unchanged at 8.7 and Audacy classic rock KSEG, first month, 8.2 – 8.7,  +.5

Largest 6+ July 2021 – August 2021 Increase: adult contemporary KBEB (+1.0)

Largest 6+ July 2021 – August 2021 Decrease: country KNCI (-1.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 4.9 – 5.4, +.5, sixth to fifth

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 6.7 – 8.2, +1.5, fourth to third

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.0 – 3.1, +.1, #12 to #11

Number One 6+: iHeartMedia rock WDVE, third consecutive month, 11.1 – 9.6, -1.5

Largest 6+ July 2021 – August 2021 Increase: news/talk KDKA-FM (+1.5)

Largest 6+ July 2021 – August 2021 Decrease: rock WDVE (-1.5)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio” 6.9 – 6.8, -.1, repeats in third-place

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” flat at 5.0, remains at #7

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 4.7 – 5.0, +.3, eighth to seventh

Number One 6+: iHeartMedia classic hits-oldies KODJ first month, 7.2 – 7.6, +.4

Largest 6+ July 2021 – August 2021 Increase: classic hits-oldies KODJ (+1.5)

Largest 6+ July 2021 – August 2021 Decrease: classical KBYU (-1.6)

LAS VEGAS

News/Talk: Audacy’s KXNT “News Talk 840” 1.7 – 1.8, +.1, anchored at #20

News: None in the top twenty

Sports Talk: None in the top twenty

Number One 6+: Beasley Media Group classic hits-oldies KKLZ, fifth consecutive month, 7.1 – 7.4, +.3

Largest 6+ July 2021 – August 2021 Increase: Spanish adult hits KWID (+1.1)

Largest 6+ July 2021 – August 2021 Decrease: contemporary Christian KSOS (-.9)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 5.9, -.2, continues in seventh-place

Cox Media Group-owned WDBO “Orlando’s News Talk” 1.9 – 2.2, +.3, #15 to #16

iHeartMedia’s WFLF “Orlando News Radio” 1.2 – 1.9, +.7, #19 to #17

Spanish News/Talk: Star Over Orlando’s WRSO “Acción 97.9” flat at 1.4, #18 to #20

News: None in the top twenty

Sports Talk: iHeartMedia-owned WYGM “96.9 The Game” 1.2 – 1.7, +.5, unchanged at #19

Public Radio News/Talk: Community Connections’ WMFE flat at 3.2, #13 to #11

Number One 6+: Audacy classic hits-oldies WOCL, eighth successive month, 10.2 – 7.5, -2.7

Largest 6+ July 2021 – August 2021 Increase: country WWKA (+3.1)

Largest 6+ July 2021 – August 2021 Decrease: classic hits-oldies WOCL (-2.7)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 13.1 – 14.1, +1.0, #1 and cluster-mate WKRC “55 KRC The Talk Station” 4.6 – 4.7, +.1, sixth to fifth

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” .6 – .8, +.2, flat at #19

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU 4.3 – 4.1, -.2, eighth to ninth

Number One 6+: iHeartMedia news/talk WLW fifth successive month, 13.1 – 14.1, +1.0

Largest 6+ July 2021 – August 2021 Increase: news/talk WLW (+1.0)

Largest 6+ July 2021 – August 2021 Decrease: adult contemporary WRRM (-.6)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Indians) 7.9 – 6.4, -1.5, fourth to seventh

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” .1 – .2, +.1, steady at #19

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 2.6 – 3.3, +.7, #12 to #10

Public Radio News/Talk: Ideastream-owned WCPN 2.2 – 2.8, +.6, unchanged at #13

Kent State University’s WKSU .5 – .9, +.4, #17 to #16

Number One 6+: Audacy classic rock WNCX second straight month, 10.7 – 10.2, -.5

Largest 6+ July 2021 – August 2021 Increase: urban AC WZAK (+.9)

Largest 6+ July 2021 – August 2021 Decrease: news/talk WTAM (-1.5)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 5.8 – 5.2, -.6, remains at #4 and cluster-mate KMBZ-AM “Talk 980 AM” flat at 1.0, steady at #20

News: None in the top twenty

Sports Talk: Audacy-owned KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.6 – 2.8, +.2, carries on at #16

Public Radio News/Talk: University of Missouri’s KCUR 6.0 – 5.3, -.7, anchored in third-place

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, second successive month, 9.1 – 9.4, +.3

Largest 6+ July 2021 – August 2021 Increase: alternative KCJK (+.8)

Largest 6+ July 2021 – August 2021 Decrease: country WDAF (-1.2)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 5.9 – 6.7, +.8, sixth to fourth

News: None in the top twenty

Sports Talk: Tegna’s WBNS-FM “97.1 FM The Fan” 6.3 – 5.6, -.7, fourth to sixth and cluster-mate WBNS-AM “ESPN 1460 AM” .5 – .6, +.1, flat at #16

Public Radio News/Talk: Ohio State University’s WOSU 7.8 – 8.1, +.3, second to first

Number One 6+: Ohio State University public radio news/talk WOSU, first month, 7.8 – 8.1, +.3

Largest 6+ July 2021 – August 2021 Increase: adult contemporary WSNY (+1.0)

Largest 6+ July 2021 – August 2021 Decrease: country WCOL (-2.0)

Up next: August 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at Mike.Kinosian@gmail.com.