By Steve Lapa
Lapcom Communications Corp
Think about all those jingles you can sing from memory. How many really have a lyric line about a value component for a product or service? Truth is those wonderful jingle composers and singers really do have impact. Part of the secret sauce is repetition and no medium is better at repetition than radio. So why do today’s sellers fall short when it comes to pitching one of radio’s fundamental strengths? It’s Covid’s fault!
Superadio Networks, Bloomberg Radio, and Key Networks Partner to Present ‘Bloomberg Black Business Beat’. A collaborative effort between Key Networks, Bloomberg Radio, and Superadio Networks LLC results in the syndication of the specialty feature “The Bloomberg Black Business Beat” to radio stations across the U.S. The program is hosted by Renita Young and presents a daily look at the intersection of culture and commerce affecting Black American audiences. Topics range from the latest trends in Black-owned businesses and profiles of Black entrepreneurs, to a continuing look at diversity in the workplace and an inside look at the business of entertainment. Superadio president Eric Faison says, “We’re excited to partner with Key Networks to bring ‘The Bloomberg Black Business Beat’ to an audience that is looking for information on business trends, consumer news and finance and deliver it in a compelling and fast-paced format.” Key Networks’ chief revenue officer Dennis Green says, “Key Networks is proud to partner with Superadio to bring ‘The Bloomberg Black Business Beat’ to listeners and advertisers across the country. The feature provides a wealth of information related to business and finance that is important to Black audiences. ‘The Bloomberg Black Business Beat’ will inform and educate listeners and provide affiliates with high-quality iHeart content.”
New Execs Appointed at iHeartMedia Salt Lake City. At its Salt Lake City operations, iHeartMedia promotes Judy Copier to market president and Joyce Wirthlin rises to SVP of sales. Copier has served with iHeartMedia Salt Lake City for 10 years, most recently as SVP of sales. Copier takes over for Stu Stanek, who has been with iHeartMedia for more than 20 years and is retiring as market president. Copier says, “I am very appreciative of the opportunity to take over the reins and lead this talented team in Salt Lake City. I feel very fortunate to have worked alongside Stu for several years and know his wisdom and insight have been invaluable in preparing me for this role. I’m also excited to promote Joyce to SVP of sales – the strength of her leadership will be a great asset. I’m proud to be part of the iHeartMedia family, one that recognizes that our organization is built on, and succeeds because of, the very talented people I get to work with every day.” In addition, to these changes, Jeff McCartney was appointed to the SVP of programming role in January of 2021, rounding out the market’s executive team.
‘LI News Radio’ Wins Eight Press Club Awards. Long Island news/talk WRCN, Riverhead “LI News Radio” took home eight Press Club of Long Island Media Awards at the organization’s May 28 ceremony. The JVC Media station’s “Breaking it Down with Frank MacKay” won in seven categories. JVC Media president and CEO John Caracciolo says, “The Press Club of Long Island is a professional chapter of the Society of Professional Journalists. ‘Breaking it Down’ airs Monday through Friday at 2:00 pm on ‘LI News Radio’ and it is one of the leading celebrity radio talk shows in the nation with thousands of daily listeners on many of our JVC stations, as well as other affiliates and partners. The entire team at JVC is so proud of Frank. He brings a passion to this medium and has a fantastic interview and storytelling style that just makes his show appointment listening for all. I am very excited about the future of Frank MacKay and the ‘Breaking it Down’ program.”
WWO Blog: Targeting ‘Ready to Go’ Customers. This week’s Westwood One blog analyzes a recent Nielsen study that investigates which media audiences have the greatest purchase propensity as the nation continues to emerge from the pandemic. The group of people that considers itself “ready to go” is one that “perceives less risk, feels safer, and indicates their cities are emerging from crisis. The study indicates that in the “ready-to-go” group “advertisers can find a desirable consumer group that over-indexes in having children aged 2-11 (117), having an annual income of $100K+ (113), and working outside of the home (114). Compared to the average, the “ready-to-go” consumers are 5% more likely to listen to AM/FM radio in a typical day.” Data from the study shows that in the automobile category, “podcast listeners (+43%) and AM/FM radio listeners (+18%) are more likely to make an auto purchase in the next 12 months versus the average consumer and heavy TV viewers.” In the restaurant category, “heavy AM/FM radio listeners and podcast listeners are more likely to dine out: 63% of heavy AM/FM radio listeners intend to dine out at either a quick serve or sit-down restaurant within a month. More than half of podcast listeners also intend to dine out after COVID-19 restrictions ease.”
Meredith Tiger Joins Audacy as Director of Corporate Communications. PR pro Meredith Tiger joins Audacy as director of corporate communications and PR. In this role, Tiger will help drive overall communications strategy for the company, including leading communications support for key business initiatives, crisis communications, event communications, and talent relations, and will serve as a key company spokesperson, reporting to Ashok Sinha, SVP, head of corporate communications & PR. Tiger – most recently serving with HBO Max – will lead strategic communications for Audacy’s digital, research, podcasting, corporate social responsibility, diversity, equity and inclusion, and other divisions within Audacy’s portfolio, while also increasing industry awareness for the company through executive visibility and thought leadership programs, including key speaking engagements and press opportunities for Audacy’s executive leadership team. Additionally, she will spearhead consumer publicity for the company’s tentpole live events. In her role, Tiger will partner closely with employee communications, local market communications efforts and corporate social media. Tiger says, “It’s an exciting time in our industry and I am thrilled to have joined the team at Audacy. It’s clear that based on the leadership, this is a first-class operation and I’m looking forward to collaborating with some of the top creative and communications professionals in the field.”
TALKERS News Notes. In recognition of Pride Month, Audacy unveils a month-long multiplatform campaign called, “Celebrations in Pride,” presented by Stella Rosa Wines, that includes a series of on-air content heard on CHANNEL Q, the award-winning LGBTQ+ Talk Radio Network, and select Audacy stations. “Celebrations in Pride” will also be available digitally via station streams on the Audacy platform and Audacy.com/Pride. Audacy SVP of programming and music initiatives Michael Martin says, “We’re delighted to leverage our national scale and local connection to celebrate Pride Month through this exciting and entertaining campaign. We look forward to connecting our audience to our industry’s biggest superstars and influential allies of the LGTBQ+ community and delivering powerful everyday content throughout the month.”…..The National Association of Broadcasters is hosting a special event on June 17 at 2:00 pm ET on NAB Amplify to announce and celebrate the 2021 recipients of the NAB Engineering Achievement Awards and Digital Leadership Award. The special session titled, “The Future of Media and NAB Technology Awards,” kicks off with a keynote conversation with Mike Chapman, a partner and Americas media lead at management consulting firm Kearney, who will discuss the future of media, including trends to watch, with Sam Matheny, executive vice president and chief technology officer of NAB…..In celebration of Black Music Month, Urban One announces the release of its new podcast series, “For the Culture, A History of Black Music.” The podcast features six episodes focused on the impact of several Black music genres on popular music today, including Gospel, Funk, Philly Soul, Trap and Hip Hop, Go Go, and Chopped and Screwed and present interviews with music makers from each genre. Reach Media syndicated radio host Angie Ange hosts the podcast and presents content designed to entertain and enlighten Reach Media’s national audience with real discussions and insights from pioneers and celebrities who have contributed to the national/global rise of locally originated sounds in hotbed music markets…..audiochuck network announces that the popular true-crime podcast, “Park Predators” is dropping a second season. Hosted by investigative journalist and accomplished podcaster Delia D’Ambra, “Park Predators” explores the evil hiding among the beautiful landscapes of the national parks and forests within North and Central America.” AdLarge handles ad sales for the podcast.
COVID-19, Worker Shortage, Tulsa Massacre Anniversary, Voting Rights, Vote Audits/Sydney Powell Claim, and JBS Hack Among Top News/Talk Stories Yesterday (6/1). The fast-declining rate of COVID-19 cases in the U.S., concerns about vaccine hesitancy, and the simmering Wuhan lab leak theory; employers in the U.S. are complaining about the lack of available workers as the country fully re-opens; the anniversary of the Tulsa “Black Wall Street” massacre; President Joe Biden appeals to Americans to support voting rights and appoints Vice President Kamala Harris to lead the administration’s efforts to defend voting rights; the 2020 vote audits taking place in Arizona and New Hampshire and former Trump lawyer Sydney Powell’s claim Donald Trump could be “reinstated”; and the ransomware attack on meat giant JBS were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
Why buy advertising on your station? You know the answer(s) to this in your sleep. Yet why do three different sellers give three different answers? It sounds silly, but even at the best run stations, large market or small, my experience is the answers vary a little too much. Try this. Don’t think, just grab a pen and write the first answer that comes to mind. Why buy? If you say, “It depends on the advertiser,” read on.