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Pending Business: Demand vs Frequency

| June 14, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — The old saying on Madison Avenue was, “If you can’t sell it, sing it!”

Think about all those jingles you can sing from memory. How many really have a lyric line about a value component for a product or service? Truth is those wonderful jingle composers and singers really do have impact. Part of the secret sauce is repetition and no medium is better at repetition than radio. So why do today’s sellers fall short when it comes to pitching one of radio’s fundamental strengths? It’s Covid’s fault!

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Wednesday, June 2, 2021

| June 2, 2021

Superadio Networks, Bloomberg Radio, and Key Networks Partner to Present ‘Bloomberg Black Business Beat’. A collaborative effort between Key Networks, Bloomberg Radio, and Superadio Networks LLC results in the syndication of the specialty feature “The Bloomberg Black Business Beat” to radio stations across the U.S. The program is hosted by Renita Young and presents a daily look at the intersection of culture and commerce affecting Black American audiences. Topics range from the latest trends in Black-owned businesses and profiles of Black entrepreneurs, to a continuing look at diversity in the workplace and an inside look at the business of entertainment. Superadio president Eric Faison says, “We’re excited to partner with Key Networks to bring ‘The Bloomberg Black Business Beat’ to an audience that is looking for information on business trends, consumer news and finance and deliver it in a compelling and fast-paced format.” Key Networks’ chief revenue officer Dennis Green says, “Key Networks is proud to partner with Superadio to bring ‘The Bloomberg Black Business Beat’ to listeners and advertisers across the country. The feature provides a wealth of information related to business and finance that is important to Black audiences. ‘The Bloomberg Black Business Beat’ will inform and educate listeners and provide affiliates with high-quality iHeart content.”

New Execs Appointed at iHeartMedia Salt Lake City. At its Salt Lake City operations, iHeartMedia promotes Judy Copier to market president and Joyce Wirthlin rises to SVP of sales. Copier has served with iHeartMedia Salt Lake City for 10 years, most recently as SVP of sales. Copier takes over for Stu Stanek, who has been with iHeartMedia for more than 20 years and is retiring as market president. Copier says, “I am very appreciative of the opportunity to take over the reins and lead this talented team in Salt Lake City. I feel very fortunate to have worked alongside Stu for several years and know his wisdom and insight have been invaluable in preparing me for this role. I’m also excited to promote Joyce to SVP of sales – the strength of her leadership will be a great asset. I’m proud to be part of the iHeartMedia family, one that recognizes that our organization is built on, and succeeds because of, the very talented people I get to work with every day.” In addition, to these changes, Jeff McCartney was appointed to the SVP of programming role in January of 2021, rounding out the market’s executive team.

‘LI News Radio’ Wins Eight Press Club Awards. Long Island news/talk WRCN, Riverhead “LI News Radio” took home eight Press Club of Long Island Media Awards at the organization’s May 28 ceremony. The JVC Media station’s “Breaking it Down with Frank MacKay” won in seven categories. JVC Media president and CEO John Caracciolo says, “The Press Club of Long Island is a professional chapter of the Society of Professional Journalists.  ‘Breaking it Down’ airs Monday through Friday at 2:00 pm on ‘LI News Radio’ and it is one of the leading celebrity radio talk shows in the nation with thousands of daily listeners on many of our JVC stations, as well as other affiliates and partners. The entire team at JVC is so proud of Frank. He brings a passion to this medium and has a fantastic interview and storytelling style that just makes his show appointment listening for all. I am very excited about the future of Frank MacKay and the ‘Breaking it Down’ program.”

WWO Blog: Targeting ‘Ready to Go’ Customers. This week’s Westwood One blog analyzes a recent Nielsen study that investigates which media audiences have the greatest purchase propensity as the nation continues to emerge from the pandemic. The group of people that considers itself “ready to go” is one that “perceives less risk, feels safer, and indicates their cities are emerging from crisis. The study indicates that in the “ready-to-go” group “advertisers can find a desirable consumer group that over-indexes in having children aged 2-11 (117), having an annual income of $100K+ (113), and working outside of the home (114). Compared to the average, the “ready-to-go” consumers are 5% more likely to listen to AM/FM radio in a typical day.” Data from the study shows that in the automobile category, “podcast listeners (+43%) and AM/FM radio listeners (+18%) are more likely to make an auto purchase in the next 12 months versus the average consumer and heavy TV viewers.” In the restaurant category, “heavy AM/FM radio listeners and podcast listeners are more likely to dine out: 63% of heavy AM/FM radio listeners intend to dine out at either a quick serve or sit-down restaurant within a month. More than half of podcast listeners also intend to dine out after COVID-19 restrictions ease.”

Meredith Tiger Joins Audacy as Director of Corporate Communications. PR pro Meredith Tiger joins Audacy as director of corporate communications and PR. In this role, Tiger will help drive overall communications strategy for the company, including leading communications support for key business initiatives, crisis communications, event communications, and talent relations, and will serve as a key company spokesperson, reporting to Ashok Sinha, SVP, head of corporate communications & PR. Tiger – most recently serving with HBO Max – will lead strategic communications for Audacy’s digital, research, podcasting, corporate social responsibility, diversity, equity and inclusion, and other divisions within Audacy’s portfolio, while also increasing industry awareness for the company through executive visibility and thought leadership programs, including key speaking engagements and press opportunities for Audacy’s executive leadership team. Additionally, she will spearhead consumer publicity for the company’s tentpole live events. In her role, Tiger will partner closely with employee communications, local market communications efforts and corporate social media.  Tiger says, “It’s an exciting time in our industry and I am thrilled to have joined the team at Audacy. It’s clear that based on the leadership, this is a first-class operation and I’m looking forward to collaborating with some of the top creative and communications professionals in the field.”

TALKERS News Notes. In recognition of Pride Month, Audacy unveils a month-long multiplatform campaign called, “Celebrations in Pride,” presented by Stella Rosa Wines, that includes a series of on-air content heard on CHANNEL Q, the award-winning LGBTQ+ Talk Radio Network, and select Audacy stations. “Celebrations in Pride” will also be available digitally via station streams on the Audacy platform and Audacy.com/Pride. Audacy SVP of programming and music initiatives Michael Martin says, “We’re delighted to leverage our national scale and local connection to celebrate Pride Month through this exciting and entertaining campaign. We look forward to connecting our audience to our industry’s biggest superstars and influential allies of the LGTBQ+ community and delivering powerful everyday content throughout the month.”…..The National Association of Broadcasters is hosting a special event on June 17 at 2:00 pm ET on NAB Amplify to announce and celebrate the 2021 recipients of the NAB Engineering Achievement Awards and Digital Leadership Award. The special session titled, “The Future of Media and NAB Technology Awards,” kicks off with a keynote conversation with Mike Chapman, a partner and Americas media lead at management consulting firm Kearney, who will discuss the future of media, including trends to watch, with Sam Matheny, executive vice president and chief technology officer of NAB…..In celebration of Black Music Month, Urban One announces the release of its new podcast series, “For the Culture, A History of Black Music.” The podcast features six episodes focused on the impact of several Black music genres on popular music today, including Gospel, Funk, Philly Soul, Trap and Hip Hop, Go Go, and Chopped and Screwed and present interviews with music makers from each genre. Reach Media syndicated radio host Angie Ange hosts the podcast and presents content designed to entertain and enlighten Reach Media’s national audience with real discussions and insights from pioneers and celebrities who have contributed to the national/global rise of locally originated sounds in hotbed music markets…..audiochuck network announces that the popular true-crime podcast, “Park Predators” is dropping a second season. Hosted by investigative journalist and accomplished podcaster Delia D’Ambra, “Park Predators” explores the evil hiding among the beautiful landscapes of the national parks and forests within North and Central America.” AdLarge handles ad sales for the podcast.

COVID-19, Worker Shortage, Tulsa Massacre Anniversary, Voting Rights, Vote Audits/Sydney Powell Claim, and JBS Hack Among Top News/Talk Stories Yesterday (6/1). The fast-declining rate of COVID-19 cases in the U.S., concerns about vaccine hesitancy, and the simmering Wuhan lab leak theory; employers in the U.S. are complaining about the lack of available workers as the country fully re-opens; the anniversary of the Tulsa “Black Wall Street” massacre; President Joe Biden appeals to Americans to support voting rights and appoints Vice President Kamala Harris to lead the administration’s efforts to defend voting rights; the 2020 vote audits taking place in Arizona and New Hampshire and former Trump lawyer Sydney Powell’s claim Donald Trump could be “reinstated”; and the ransomware attack on meat giant JBS were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Monday Memo: Boozy Bartenders

| May 24, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Say “talk radio” to someone not in the business, and they conjure a caricature: Soreheads reciting catch-phrases, now seeking to dampen the patriotic zeal they themselves cheerlead in such an unqualified way for four years.

Undaunted by polls demonstrating widespread optimism as the American comeback unfolds – and TSL erosion – their daily doom-N-gloom show still accounts for most of the format’s source material.

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Pending Business: Why Buy?

| May 10, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Stand by for our first personal one-on-one meeting. Lots of questions will follow, so get ready for some self-talk.

Why buy advertising on your station? You know the answer(s) to this in your sleep. Yet why do three different sellers give three different answers? It sounds silly, but even at the best run stations, large market or small, my experience is the answers vary a little too much. Try this. Don’t think, just grab a pen and write the first answer that comes to mind. Why buy? If you say, “It depends on the advertiser,” read on.

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Monday, May 3, 2021

| May 3, 2021

Monday Memo: Meet Meg. While syndicated shows compete to fill former Rush Limbaugh hours, some stations are reverting to local hosts. In this week’s column, consultant Holland Cooke introduces you to “a radio newcomer who quickly clicked.” Read it here.

Pending Business: The Long and Winding Road. The seller who needs to provide metrics in a highly accountable media landscape and has no “numbers” to show could be at a competitive disadvantage. But sales and marketing pro Steve Lapa offers strategy for selling news/talk radio when your station doesn’t subscribe to a ratings service. Read it here.

Cardle and Woolley Join KJCE, Austin for Mornings. Austin news/talk KJCE “Talk 1370AM” announces the addition of the “Cardle and Woolley” morning news and talk program to its program schedule in the 7:00 am to 9:00 am slot. Jim Cardle (left) is publisher of the online political newsletter TexasInsider.org and has more than 30 years of connections and experience across the political spectrum, from his years on Capitol Hill and the George H.W. Bush administration, to years of working with elected officials from across the state. Lynn Woolley (right) brings more than 30 years of talk radio experience from markets across Texas, including more than 24 years as host of the syndicated “The Lynn Woolley Show,” heard in several Texas markets. He’s also worked as a radio news anchor in Dallas and Austin, a political writer for The Dallas Morning News and The Epoch Times and has worked on the ad agency side of the business in his native Temple and across much of Central Texas. Audacy Austin SVP and market manager Bob Mackay says, “We are excited to provide Austin and central Texas with a new local outlet to join the conversation on issues and concerns people have that affect our area. The combination of Jim’s and Lynn’s opinions and perspectives will be informative and entertaining as we aim to serve the community.”

Cumulus Media Bids Adieu to WTOD-FM, Toledo; Moves ‘The Ticket’ to WQQO-HD2. With Saturday’s closing on Cumulus Media’s sale of Toledo radio station WTOD-FM to Delmarva Educational, Cumulus announces that the sports talk format “The Ticket ESPN” moves to WQQO-HD2. Cumulus Toledo/Monroe VP and market manager Dana DiModica says, “We are sad to see a station like WTOD leave our cluster but are excited to move forward with the change on 100.7 to ESPN sports and to still carry our alternative rock format, now on 94.5’s HD signal. We were fortunate enough to keep all our employees, and that is always our ultimate goal while carrying great programming for our loyal listeners in Northwest Ohio.” “The Ticket ESPN” is home to Cleveland Browns pre-game and post-game shows, Bowling Green State University sports and Central Catholic sports.

iHeartMedia Dayton to Move to New Offices in Dayton Arcade. WDTN-TV, Dayton is reporting that iHeartMedia’s Dayton stations will move into the historic Dayton Arcade in downtown Dayton with the move-in date expected sometime in late September. The iHeartMedia Dayton cluster includes sports talk WONE-AM “980 FOX Sports,” WIZE “Black Information Network, and six music brands. Market president Dave Litteral says, “We are thrilled to be part of the transformation of this historic landmark and bring our broadcast and digital operations to the heart of our city. Connecting our influencers, marquee talent, and operation staff with the innovation Space and Arts Centers in the Arcade will cement our commitment to the Downtown Dayton Business District. It’s really the perfect location for iHeartMedia Dayton.”

TALKERS News Notes. The weekend program, “Cindy Stumpo is Tough as Nails,” launches its fourth season on iHeartMedia’s all-news WBZ-AM, Boston. Cindy Stumpo hosts the program that airs Saturday nights at 8:00 pm with her daughter Samantha. iHeartMedia says that on the program, “Cindy unpacks the world of construction, real estate, renovations, design and more with help of expert guests. Cindy is known for her raw and uncensored perspective on everything about being a woman who has been successful in the male dominated construction and development industry. Almost nothing is off limits: panic attacks, menopause, abuse, domestic violence, we never know what’s next. Cindy’s social media presence is unstoppable with over 75,000 followers on Instagram and videos on her YouTube Channel regularly garnering 100,000-plus views. Cindy has shown that she is a multimedia force.”…..The Independent Broadcasters Association’s IBA webinar series continues this week with “The FCC EEO Rules and How to Survive Them,” taking place Thursday (5/6) at 2:00 pm ET. Veteran telecom lawyer Gregg Skall will put owners and managers on the path to successful license renewal and FCC EEO audit survival, without FCC fines and sanctions. Most importantly, this one webinar will provide full credit for stations by training management on compliance with FCC EEO requirements. The webinar is for member stations only. See information about joining the IBA here…..This month is the fourth annual Maryland Podcast Month. Founded in 2018, Maryland Podcast Month brings together podcasts of all stripes to “cross-collaborate and cross-promote in order to create more opportunities for podcasts to get new listeners.” Maryland Podcast Month is non-partisan and non-ideological and consists of all sorts of locally produced conduct, including podcasts about news, politics, sports, life, culture, food, wrestling, and other shows. Founder Brian Griffiths says, “Maryland Podcast Month is all about shining a light on locally produced content. In this time of social distancing, there is no better way to connect to others and connect to our community and topics of interest than through podcasting. Maryland podcasters are still producing great content, and they deserve a bigger spotlight.” For the first time, Maryland Podcast Month is sponsoring the Maryland Podcast Awards. Winners will be announced on Wednesday (5/5).

Michael Harrison Embarks Upon Talk Media “Animal Tour.” TALKERS founder Michael Harrison has begun a series of talk media interviews on radio, TV, and in print in support of his new music album with the historic rock band Gunhill Road, What Year Is This! and the animal welfare anthem, “I Know You’re Real.” This past week, Harrison has appeared on the Jim Bohannon Show (Westwood One), the Harry Hurley Show (WPG, Atlantic City), “Sterling on Sunday” with Walter Sterling and “The Big Picture” with Holland Cooke on RT America (pictured above). Harrison and Cooke discussed animal welfare as well as the state of media and journalism in the digital era. To view the segment that ran this Friday evening (4/30) please click here. To view the music video version of “I Know You’re Real (spoken version)” featuring Harrison reciting the lyrics he wrote, please click here. Harrison will continue the tour into the spring. To book him on a talk show, please call Barbara Kurland at TALKERS at 413-565-5413.

Mentoring and Inspiring Women in Radio Announces Non-Profit Status. The Mentoring and Inspiring Women in Radio, Inc. organization announces that it has officially achieved designation as a 501(c)(3) charitable entity. The volunteer organization, formerly known as the Mentoring and Inspiring Women in Radio Group, consists of top-level female radio professionals who use their experience, influence, and resources to help other women in radio develop management and leadership skills. The benefits of this IRS structure include additional sponsorship options that will aid in expanding MIW’s reach, enhance mentoring opportunities and magnify MIW’s mission of strengthening radio’s next generation of female leadership. The MIWs have dedicated the past 20 years to this vision. Since its inception, the organization has published an annual Gender Analysis Study that tracks percentages of women placed in senior management roles. Additionally, MIW presents educational panels and networking opportunities at radio broadcasting conferences and collaborates with other industry groups aligned with furthering women’s careers in radio. MIW board president Ruth Presslaff says, “Today’s announcement is the culmination of one of MIW’s most ambitious long-range goals. It could not have been done without the leadership of our board treasurer, Valerie Blackburn, and the pro bono work of Foster Garvey PC, we are indebted to them both. We are equally grateful to so many who volunteered their time and expertise to MIW, from the very beginning of the MIW Group in 2000, to those in subsequent years whose participation ensured the continuation of our organization. Each of these women, and men, along with our generous and loyal corporate sponsors, represents a unique and important brick in the MIW foundation.”

COVID-19, Border Crisis/Deadly San Diego Boat Accident, Biden’s ‘American Families Plan,’ Texas Special Congressional Election, Severe Weather in the South, and the NFL Draft Among Top News/Talk Stories Over the Weekend. The rate of COVID cases in the U.S., the vaccine rollout, and the skyrocketing death toll in India; the migrant crisis at the U.S.-Mexico border and the deadly boat accident near San Diego allegedly involving smuggling; President Joe Biden’s $1.8 trillion “American Families Plan”; two Republicans will face a runoff after beating the Democrat in the special election for Texas’ 6th Congressional District; severe weather in the South hits Tupelo, Mississippi and threatens more of the region today; and the 2021 NFL Draft were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.