Industry Views

According to Research…

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Jim Bohannon - Talk radioOh, excuse me, hold on. Here it is! The hourly report from quasi research companies or real research companies like Nielsen declaring that radio is just fine, thank you! Massive surveys (choose one) reveal that radio works! Radio appeals to younger demos! Radio moves product! Radio has more listeners in AM drive than the “Tonight Show” has viewers! A landslide of data proves that after 100 years of success, radio is a viable medium.

Crazy stuff.

As both a radio executive and host, I don’t need to know that radio works. I see the sales results from your show and from “Sterling On Sunday.” No advertiser gives us money for the heck of it. The checks clear; there’s your proof. The research that is desperately needed would support innovative, disruptive programming. Radio will grow its place in American media by surprising listeners with new formats, new forms of presentation and things that are… new.

Radio exists today because of innovations like Top 40! Urban! Progressive Rock! AOR! Modern Country! FM Talk! and The Seven-Second Delay!

Today, however, there is nothing harder than selling a radio executive a new idea. Any new idea. It is hard for a very good reason. Radio stations are major investments and failure is expensive. In 1977, the most expensive radio stations in history sold for $11 million. (WMAL/WRQX-FM, Washington DC.) In absolute dollars, experimentation was a minor financial risk. Risk would be manageable if owners had sophisticated research tools to test new ideas.

State-of-the-art new product research is required to take radio safely onto the golden path to innovation. How’s your research and development budget? Oh.

Each television network invests about $100 million a year in developing and testing new shows. Those networks deploy stunning techniques to find and test new ideas. There will be new formats and techniques when the collective “we” is finally convinced that radio is a success. Then our research investments can be focused on cutting-edge product research tools that can guarantee a successful pilot season and future.

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Industry News

Benztown Unveils Expanded and Updated News/Talk Library

The company breaks out its new Benztown News/Talk audio imaging library for radio stations, that focuses on bringing updated and more frequent caller and host audio, an accelerated update schedule, and more daily topical promos and sweepers designed exclusively for news/talk stations. Benztown says the updates include a refocused approach based on caller/listener interaction and daily topical pieces. It adds, “The BenztownSoundCloud - Art News/Talk Library is created by the industry’s top imaging and production specialists, led by imaging director, Adam “Ketch” Kecskemeti, and imaging voice, Mike Hansen. Paired with Benztown’s Ambush News/Talk Library, led by imaging director Scott Phillips, and format voice JJ Surma, and housed on Benztown’s industry-leading platform, news/talk radio stations have every imaging tool and solution at their fingertips.” Benztown VP, sales & operations Masa Patterson says, “We are incredibly excited to bring America’s best news/talk stations an enhanced and expansive toolset they need now more than ever. Benztown News/Talk is all stations need to produce what their listeners count on them for, from conservative talkers to straight-up traffic and weather. With this increase in caller interaction and daily topical elements, it has everything news/talk stations need to get a jump on tomorrow’s news today – and more.” Listen to a composite of the expanded Benztown News/Talk Library, paired with Benztown’s companion library Ambush here.

Industry News

NAB Crystal Finalists Revealed; KTAR-FM to Receive Heritage Award

The National Association of Broadcasters announces the finalists for the 36th annual NAB Crystal Radio Awards that recognize radio stations for their year-round commitment to community service. The finalists will be celebrated, and the winners announced during the We Are Broadcasters Awards ceremony at 10:00 am onCalligraphy - Logo April 18 on the Main Stage at NAB Show in Las Vegas. NAB will also present Bonneville International’s news/talk KTAR-FM, Phoenix with the esteemed Crystal Heritage Award during the ceremony. The Heritage Award recognizes radio stations that have won a total of five Crystal Radio Awards for exceptional year-round community service efforts. Only 10 other stations have received this honor. See the finalists for this year’s awards here.

Industry News

MIW Releases 2022 Gender Analysis Study

Mentoring and Inspiring Women in Radio, Inc. reveals the results of the 2022 edition of its MIW Gender Analysis Study that compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management, either as general manager, sales manager or program director/brand manager.  MIW says the results represent the calendar year 2022 and are reflective of 11,215 AM and FM radio stations across America, as accounted for by PrecisionTrak. Regarding general managers, 20.65% had womenLogo - Graphics holding the GM position in 2022. This is basically flat from last year but has shown consistent growth from 2004, when the percentage of female general managers was only 14.9%. MIW calls the sales manager position “the best management opportunity for women in radio.” Last year, 33.45% of stations had a woman sales manager (basically flat from 33.59% in 2021). The greatest challenge for women in radio management continues to be in the area of program directors/brand managers, according to MIW. Women currently program 11.72% of stations, versus 12.09% in 2021. MIW board president Ruth Presslaff comments, “Historically we have celebrated modest to very modest gains. But this year we’re calling out to industry leaders to recognize the leadership, creativity and dedication of women broadcasters, particularly programmers, and put them to work improving your content, your culture and your cash flow.” MIW points out that a study conducted in late 2022 by The WICT Network, Empowering Women in Media, Entertainment and Technology indicates that women working in the media, entertainment and tech industries have increased over the past few years from 33% in 2019 to 38% in 2022. “It is the hope that the radio industry will better begin to mirror the continued growth of women in the general media space and provide an encouraging future for women in radio.”

Industry Views

How to Justify Your Ad Rates

By Steve Lapa
Lapcom Communications Corp
President

Why did the chicken cross the road?  To go to the bank!

Have you been to the supermarket lately? The dairy section where eggs are typically available is looking more and more empty. I shop at the biggest supermarket chain in Florida where a dozen and half eggs cost $8.70, or $5.70 a dozen.

The price of a dozen large eggs has gone up from around $2 to nearly $5. So where are all those rich chickens? Some families are raising their own chickens to beat the high cost of eggs. Others are looking for alternatives to the traditional supply chain, like buying eggs directly from the farm. Talk about adopting the farm-to-table concept! Why haven’t we all adopted an alternative to that simple protein packed egg? Later for the nutrition questions and suggestions, for now let’s learn the basic lessons in this game of chicken or the expensive egg.

1)         Classic supply and demand. Welcome, Captain Obvious. Demand stays constant, supply goes down, prices go up. What’s in your pricing formula?

2)         We are creatures of habit. Unless you have an allergy or other medical prohibition, chances are you’ve been eating eggs as a source of protein since childhood. Most will pay more to stay with the same tried-and-true rather research an alternative. How are you motivating your prospects to move away from habitual buying to trying your station/concept today?

3)         What happens when supply improves? Once accustomed to paying more, we may never see that $2 dozen again. Let’s face it, most radio stations never sell out 100% of their inventory. So how do you keep that value proposition high year-round through various economic cycles.

4)         One year in the making. The price of those now expensive eggs increased 60% in a year. Do you have a mid-term or long-term strategy or are you still stuck on making the month?

5)         The rationale. Our skyrocketing price of eggs is being reported as the result of an avian flu. Almost anyone can understand that cause and effect equation. How about your sales strategy? Is yours that easy to understand?

Maybe this “eggcersize” seems a bit of a stretch. But consider this simple reality. The price of almost everything has increased, yet my radio friends still struggle with price management. It’s the same for almost every audio-based medium. Let’s not chicken out of the innovative pricing approaches we need during this challenging economy.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Local News Matters Most

By Holland Cooke
Consultant

Beard - ForeheadWhy? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.

“Why waste your time with AM/FM radio?”

Responding to that recent SiriusXM Marketing campaign, NAB president & CEO Curtis LeGeyt:

  • “Unlike our competitors, listeners do not need to fork over a monthly subscription fee, purchase a program or afford an expensive mobile data plan.”
  • “During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.”
  • “Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area.”

These are not “normal” times

  • When Trump was on the front burner, his controversies alone changed daypart-to-daypart, even hour-to-hour. The talk part of the news/talk format remains largely static, no minds change. But our news content is dynamic.
  • In a monsoon in Las Vegas (NOT a misprint) someone drowned; and video of rain cascading through the ceiling onto blackjack tables at Planet Hollywood went-viral. We prayed as Kentucky drowned and Buffalo got snowed-under. After tumbleweeds piled-up around her Colorado home blocking windows and doors, Marlies Gross told AccuWeather: “We have so many fires here, and we have a drought and those tumbleweeds, they would just go up and explode into flames all over, and we probably would go with it.”
  • After 2+ years of arguing about vaccines, Polio is back and COVID is back again’ and RSV isn’t just a kid thing. Increasingly noticeable in my travels: Without being required to, people are re-masking.

It’s easier to add Occasions than Duration-per

Translation: There’s little we can do to keep someone sitting in a parked car with the key on Accessories. And AM/FM has never had more competition. So, to keep ‘em coming back, keep telling them something they can’t hear elsewhere, and make it sound different than last hour.

And TELL THEM that’s what you do:

  • “Are you on-the-road? Stay up-to-speed with us!”
  • “What happened since breakfast? We’ll tell you before dinner.”
  • “Stay close to the news.”

Be known for knowing. And tell them when and how you’ll tell them, on various devices.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke 

Sales

Pending Business: The Aftermath of Ian

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s about a three-hour drive, a little less than 200 miles from my home base, to Fort Myers Beach, Florida.

As we experienced strong winds and heavy downpours, Hurricane Ian destroyed most of Fort Myers Beach as well as other communities on Florida’s west coast. Ian tore a devastating path that continued through Orlando and into the Carolinas. Damage estimates are already over $60 billion, the death toll in Florida at 48 and still climbing. Ian is the worst storm in Florida history.

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Sales

Streaming Has Saved Talk Radio

By Kathy Carr
Howie Carr Radio Network
President

 

BOSTON — Recently, I was signing up a new affiliate for “The Grace Curley Show” and one section of the agreement dealt with “territory,” meaning the area covered by the station’s terrestrial signal.

The template for this agreement was created just eight years ago, in 2014, but it now seems so archaic. With all the ways you can listen in 2022, what does it matter how strong the signal is and what exactly is “exclusive territory?” Because there is no exclusive territory now.

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Sales

Pending Business: Keep It Simple

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — The thing about great leaders is their ability to keep the mission simple.

I once asked a Super Bowl champion coach how he coached temperamental wide receivers earning millions of guaranteed dollars each season. His answer was elegantly simple. I tell them, “You get paid to just catch the ball.” Sounds simple, right? Except when two opponents are coming for you at Mach 4 speed, trained to deliver that bone crushing collision to make you regret even thinking “just catch the ball.” The mission is simple yet executing the mission, not so easy. And so it was with the legendary Lowry Mays, founder of Clear Channel Communications, now iHeartMedia.

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Sales

Pending Business: Howdy Partner

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Somewhere along the line someone changed the lyrics.
Our advertisers, our customers, became “partners.” Now that’s weird.

Do our advertisers (customers) really want a partnership in the true sense of the word? Or do our advertisers want what everyone else wants: maximum value at the best price?

Supermarkets don’t call shoppers partners, yet we are regular spenders seeking value for the dollar, same with the gas station. No partners at the produce section or the gas pump, just us regular customers.

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Front Page News Industry News

Wednesday, May 4, 2022

Cumulus Media 2022 First Quarter Net Revenue Rises 15%. Reporting financial data for the first quarter of 2022, Cumulus Media’s total net revenue for the period was $232 million, an increase of 15% over the same period in 2021. The company says it was the fifth straight quarter of sequential improvement in revenue performance versus a comparable quarter in 2019. Cumulus also reports a Q1 net loss of just $0.9 million, down from the net loss of $21.9 million reported in the first quarter of 2021. The broadcast radio segment is broken into two parts – spot, which rose 11.9% over the same period a year ago, and network, which was up 5.2%. The company’s digital segment was up 18%, led by digital marketing services (+35%) and podcasting (+22%). Cumulus president and CEO Mary G. Berner says, “Our outstanding first quarter results once again demonstrate the positive impacts of our ‘audio-first’ strategy to transform the company from a one-dimensional radio broadcaster to a multi-dimensional audio media company. Following a strong 2021 performance, this quarter’s results underscore our ability to deliver value to our shareholders through sustained profitable top- and bottom-line growth and balance sheet de-levering. We delivered sequential revenue improvement for the fifth straight quarter versus the comparable 2019 quarter, grew EBITDA by 250% year-over-year, and generated continued strong cash from operations, which collectively allowed us to achieve the company’s lowest net leverage in over a decade. Given our best-among-peers balance sheet, strong financial momentum and the company’s positive 2022 outlook, we expect ongoing cash flow generation that will support a meaningful return of capital to shareholders now and in the future. Accordingly, as a first step, today we are announcing a $50 million share repurchase program with a plan to commence share repurchases in the near-term. This capital return program is underpinned by our continued belief that the company is significantly undervalued.”

 

Cumulus Rejects Unsolicited Acquisition Bid. The last sentence of Cumulus Media president and CEO Mary Berner’s statement outlining its first quarter results says it all: “The company is significantly undervalued.” That was also the theme of a memo from Berner to Cumulus shareholders regarding the unsolicited offer from a consortium led by Connoisseur Media CEO Jeffrey Warshaw to acquire Cumulus. Berner says, “The company recently received an indication of interest in acquiring the company for $15 to $17 per share. After a careful and thorough review, conducted in consultation with our financial and legal advisors, the board unanimously concluded that the indication of interest significantly undervalues the company and is not in the best interests of its shareholders. The company’s board is open to all paths that continue to drive superior shareholder value. Our strong momentum across business lines, multiple digital revenue growth drivers, operational efficiency and superior cash flow provide the company with substantial untapped upside that it expects to continue to realize on behalf of its shareholders. Given these facts and circumstances, the board unanimously believes execution of the company’s strategy will deliver significantly more value to shareholders than this indication of interest.”

 

Bill O’Reilly’s ‘No Spin News’ Debuts This Week. The Bill O’Reilly-hosted program from Key Networks debuts this week on 58 stations across the U.S. Key Networks says “No Spin News” is “a full hour of trailblazing journalist and bestselling author O’Reilly’s fair, smart, fact-based analysis” airing every weeknight. The one-hour show has been airing in New York on 77 WABC for over a year under the title, “Common Sense with Bill O’Reilly.” The program now joins the suite of shows syndicated by Key Networks that includes: “The O’Reilly Update,” “The O’Reilly Update – Morning Edition,” and “The O’Reilly Update – Weekend Edition.” O’Reilly says, “We are beyond happy that radio stations from coast-to-coast are spreading the ‘No Spin’ mantra. We provide something that’s badly needed in the USA: honest fact-based analysis.” Key Networks COO Dennis Green comments, “Based on the success of ‘The O’Reilly Update,’ the marketplace was ready for more content from Bill O’Reilly. ‘No Spin News’ provides analysis on what is happening in the world that listeners want to hear. This is content you won’t get anywhere else, and I expect stations to add Bill O’Reilly’s ‘No Spin News’ in large numbers!”

 

WABC-TV, New York Opens Long Island Bureau at Hofstra University. New York City’s WABC-TV is opening a new, Long Island bureau today (5/4) inside the Lawrence Herbert School of Communication at Hofstra University. The small bureau will have a full-time reporter and two production trucks in Long Island, New York. WABC has a history of supporting the journalism program at the university, donating significant quantities of valuable equipment and providing internship and career opportunities for many students. Hofstra students will have regular exposure to WABC journalists, expanded internships, guest lectures and seminars held by WABC professionals. The Long Island bureau, located in the newsroom of Hofstra’s award-winning, student-run radio station, WRHU-88.7 FM, reinforces WABC-TV’s commitment to Long Island, as well as the Herbert School’s commitment to community journalism, including the newly launched community news site, LongIslandAdvocate.com. Lawrence Herbert School of Communication dean Mark Lukasiewicz states, “Our journalism program emphasizes experiential, hands-on learning and encourages our student journalists to engage with Long Island communities to tell impactful stories. The Eyewitness News Long Island bureau, located alongside WRHU’s newsroom, will provide that kind of hands-on opportunity – a daily chance for students to observe and learn from great local journalists doing the work of New York’s top broadcast news operation.”

 

TALKERS News Notes. The nationally syndicated “Rob Carson Show” joins the 1400 Investments, LLC-owned Nevada Talk Network. The program, syndicated by Newsmax and airing in the 12:00 noon to 3:00 pm ET daypart, is being heard on KELY-AM, Ely; KNNR-AM, Sparks-Carson City; KDJJ-FM, Fernley-Fallon; KPKK-FM, Amargosa Valley; KAVB-FM, Hawthorne; and KPVM-TV 25.6, Pahrump…..The syndicated “Todd Starnes Show” – airing live from 12:00 noon to 3:00 pm ET – adds new affiliate station KTXW-AM/FM, Austin “The Bridge” to its roster of affiliate stations…..FOX Nation – FOX News Media’s “on-demand streaming service designed to complement the FOX News Channel experience with a members-only destination for its most passionate and loyal super fans” – is premiering a documentary series about music and television industry star Sharon Osbourne in September. Titled “Sharon Osbourne: To Hell & Back,” the four-part program features “a candid and heartfelt look into Osbourne’s personal and professional life, highlighting how she found herself in the crosshairs of the cancel culture movement after exiting CBS’s ‘The Talk.’”…..SiriusXM is presenting nationwide, comprehensive coverage of the Kentucky Derby this Saturday (5/7). The wire-to-wire race broadcast of the Kentucky Derby is provided by NBC Sports Audio Network.

 

Roe v Wade Leak, Midterm Primaries/Trump & the GOP, the Economy, Russia-Ukraine War, COVID-19 Among Top News/Talk Stories Yesterday (5/3). Reactions to the leak of a draft of the Supreme Court’s decision to overturn Roe v Wade; the primary elections in Ohio and Indiana, the battle for control of Congress in November’s midterm elections, and Donald Trump’s influence over the GOP; the activity on the world’s financial markets, the supply chain woes, and concerns about a recession; Russia’s ongoing invasion of Ukraine and the effects across the globe; and concerns about new Omicron variants and the possibility of a serious summer COVID wave were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Friday, March 25, 2022

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Midnight in Moscow,” looks back at this past week of 3/21 to 3/25. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERSJennifer Horn, talk show host, KRLA (AM 860 The Answer), Los Angeles; Martha Zoller, talk show host, WDUN, Gainesville, GA; Victoria Jones, executive director, DC Radio Company; and Ivan Pentchoukov, national editor, The Epoch Times. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas;  WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio NetworkPodcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

 

Townsquare Media to Acquire Cherry Creek Broadcasting for $18.75 Million. This deal for Townsquare Media, Inc. to acquire Cherry Creek Broadcasting LLC for $18.75 million will add assets including 35 radio stations in nine markets to Townsquare’s portfolio, which will include 356 stations in 74 markets when the deal is closed sometime in the third quarter of this year. To accomplish the transaction, and due to FCC ownership regulations, Townsquare will divest six radio stations in Missoula, Montana, to Anderson Broadcasting, Legacy Broadcasting (a non-profit organization), and Missoula Community Radio (also a non-profit organization), and place two radio stations in Tri-Cities, Washington in a divestiture trust. Townsquare says this transaction solidifies its position as the only local media and digital marketing solutions company of scale focused principally on markets outside of the top 50 in the United States, a vital differentiator for the company. Company CEO Bill Wilson comments, “We are very excited to announce the acquisition of Cherry Creek’s market leading local media brands. The acquisition includes many local heritage brands with strong competitive positions, meaningful audience share, and very talented local teams. This represents an excellent opportunity to deploy our Digital First Local Media strategy across a broader footprint, bringing our national scale, strong digital platform, and resources to the local communities and local businesses in these markets, building upon the strong relationships these local teams have already built with their communities. We look forward to accelerating the digital growth in these markets as we implement our flywheel of powerful and effective marketing and advertising (digital and radio) solutions and technology platforms, in combination with our highly relevant, localized content on air and online. We believe this acquisition furthers our goal of being the #1 Digital First Local Media Company in markets outside of the top 50 in the United States.” This transaction is being funded with cash on hand and Townsquare CFO Stuart Rosenstein states, “This acquisition represents a compelling use of capital that aligns with our priorities of investing in our local business through both organic investments and prudent acquisitions that support our revenue and profit growth. This acquisition is net leverage neutral and due to the strong cash generation of our business and the acquired assets, will not impact our ability to reach our goal of 4x net leverage by year end.” The Cherry Creek LLC stations in this deal are located in the following markets: Butte, Great Falls, and Missoula, Montana; Montrose, Colorado; Sierra Vista, Arizona; St. George-Cedar City, Utah; Tri-Cities and Wenatchee, Washington; and Williston, North Dakota.

 

Round Four of February PPM Ratings Released. The fourth of four rounds of ratings data from Nielsen Audio’s February 2022 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s February 2022 sweep covered February 3 – March 2. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM rises two-tenths for a 7.6 share (weekly, 6+ AQH share) finish and remains #3 in the market while Curtis Media Group’s crosstown news/talk WPTF drops 1.3 shares for a 2.0 share finish and falls back to the #13 rank. Emmis Communications’ news/talk WIBC, Indianapolis sheds nine-tenths for a 9.7 share finish but remains ranked #2 in the market. In Milwaukee, iHeartMedia’s news/talk WISN falls from #1 to #2 after dipping two-tenths for a 9.5 share finish, while Good Karma Brands’ news/talk WTMJ adds four-tenths to wrap the survey with a 7.6 share that keeps it in the #4 rank. Cox Media Group’s news/talk WOKV-FM, Jacksonville posts a 10.6 share after rising six-tenths and that is good for the #1 rank in the market. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the previous three groups) here.

 

Rhode Island Talk Radio Host John DePetro Continues Reporting from Ukraine. WNRI, Woonsocket, Rhode Island talk radio host John DePetro is pictured above (right) interviewing displaced Ukrainian Andre (left) who is serving as a volunteer in Western Ukraine helping his fellow citizens who’ve lost their homes. DePetro says that the situation in his Western Ukrainian location is “very tense.” So much so that for security reasons, journalists now face being incarcerated for taking any type of military photo or photo showing a specific location. See his video report here.

 

Audacy’s WJZ-FM, Baltimore Debuts ‘Baltimore Baseball Tonight’ Program. The new “Baltimore Baseball Tonight”  program on Audacy’s WJZ-FM, Baltimore “105.7 The Fan” will be hosted by midday personality Bob Haynie, Orioles legends Bill Ripken and Mike Bordick, former Orioles vice president of baseball operations Jim Duquette, and 105.7 The Fan’s Orioles beat reporter Cordell Woodland. Beginning Opening Day on April 7, the show will air at 6:00 pm ET on game nights and broadcast live from Pickles Pub across the street from the stadium when the team is home. When the team is on the road, the show will be live from various locations, including the 105.7 The Fan studios. Audacy Baltimore SVP and market manager Tracy Brandys says, “‘Baltimore Baseball Tonight’ will give fans an in-depth preview of the Baltimore professional baseball team throughout the season and bring them closer to the game than ever before. We’re also extremely excited to get back out with the fans at Pickles Pub and share our collective passion for the team alongside Bob, Bill, Mike, Jim and Cordell – five individuals who have decades of insight on the team.”

 

TALKERS News Notes. According to data from Comscore, FOX News Digital finished February as the top-performing news brand in the competitive set in both multiplatform views and multiplatform minutes. FOX News Digital says it delivered 2.9 billion multiplatform minutes and over 1.4 billion multiplatform views, while posting increases in multiplatform unique visitors and multiplatform minutes versus the prior month. February also marked the 12th straight month that FOX News outpaced every news organization in the competitive set in multiplatform minutes. While FOX News Digital topped primary competitor CNN.com in multiplatform total views and multiplatform total minutes, CNN.com beat FOX News Digital in multiplatform unique visitors by a margin of almost two to one…..As reported in Pittsburgh’s TribLive, sports radio pro Adam Crowley leaves iHeartMedia’s sports talk WBGG-AM “ESPN Pittsburgh” to join Audacy’s crosstown sports talk KDKA-FM “93.7 The Fan” for weekend, fill-in, and producer duties…..Actor, director and educator LeVar Burton will receive the first-ever Insight Award from the Library of American Broadcasting Foundation in recognition of his extraordinary contributions to broadcasting, history and American culture during the NAB Show Welcome on Monday, April 25 in Las Vegas. The Insight Award recognizes an individual or organization for an outstanding artistic or journalistic work or body of work that enhances the public’s understanding of the role, operation, history or impact of media in our society. Burton is known for his roles as Kunta Kinte in the acclaimed television mini-series “Roots” and as Lt. Commander Geordi La Forge in “Star Trek: The Next Generation.” A lifelong children’s literacy advocate, Burton was host and executive producer of “Reading Rainbow,” one of the longest-running children’s television shows in history, during its 26-year run from 1983 to 2009. The show received more than 25 Emmy Awards, including 10 for Outstanding Children’s Series, and was honored with a prestigious George Foster Peabody Award in 1992…..Host David Marzetti’s weekend golf program, “The Shagbag Radio Show,” is celebrating its 20thanniversary on April 2. The program is heard on iHeartMedia’s KION-AM, Salinas, California each Saturday. Marzetti, who broadcasts the program remotely from the Del Monte Golf Course in Monterey, says he has never missed a live show in its 20 years on air – even during the pandemic shutdown – and has featured more than 4,000 guests on over 1,000 shows in its 20-year run.

 

Russia-Ukraine War Top News/Talk Story for Week of March 21-25. Russia’s invasion of Ukraine and the global effects of the conflict made it the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was President Joe Biden’s leading a NATO summit addressing the Ukraine invasion, followed at #3 by U.S. relations with Russia and China and tied with North Korea’s intercontinental ballistic missile test. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

 

 

 

Westwood One Seeks Part-Time Producer. This is a Washington, DC-based position for a part-time producer to support the “Jim Bohannon Show,” “America in the Morning” and “First Light.” The producer performs all the functions of the producer for vacation relief and other times and will assist with the production of the programs, including news assignments, call screening, podcast and archive uploading, and other responsibilities as needed. The ideal candidate should have a strong knowledge of news events and passion for radio. They must be able to multitask and handle a fast-paced working environment, be detail-oriented, prompt and reliable, thrive on working as part of a team and respond well to direction. Must possess excellent writing and storytelling skills. Get more information and apply here.

Sales

Pending Business: Early Warning

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Despite the calendar, January is over and first quarter is rapidly headed towards spring. Depending on where you are based, some windfall weather-related business may come your way or heaven forbid, those weather-related cancellations. No matter what variables are in play, it’s time for an early review of your sales game plan. Here are some boxes to check with the guidance of your managers.

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Front Page News Industry News

Wednesday, January 12, 2021

Dave Ramsey Releases New Book, Baby Steps Millionaires. Nationally syndicated talk radio star Dave Ramsey has published his most recent book, Baby Steps Millionaires (Ramsey Press, 2022). A press release for the book says, “In his first trade book in eight years, Ramsey proves that anyone can become a millionaire — no matter their starting point. The No. 1 national bestselling author and host of ‘The Ramsey Show’ tells real stories about ordinary people who spent years busting through barriers and digging out of debt so they could build wealth. Now, they’re millionaires.” The book takes a deeper look at how Ramsey invests and builds wealth — and teaches readers how they can do the same. It also includes Ramsey Solutions’ The National Study of Millionaires, the largest study of millionaires ever done in North America. Dave Ramsey says, “This is a book 30 years in the making. I’ve coached millions of people on ‘The Ramsey Show’ over that last 30 years, and people come up to me all the time saying they’re millionaires because they followed the Ramsey Baby Steps. The stories of real Baby Steps Millionaires will show you this is really possible — because these millionaires are just like you!”

Sun & Fun Media Celebrates 25th Anniversary. Founded in 1996 by chief executive officer Rob Koblasz, Sun & Fun Media is celebrating its 25th anniversary this year. Sun & Fun is a leading network radio company offering radio stations a unique suite of products and services designed to increase sales, improve ratings, and reduce expenses for 100% barter. It serves more than 1,400 stations across the U.S in nearly all 50 states. Sun & Fun says it is the radio industry’s go-to supplier of virtually all products and services needed by radio stations for barter, including vacations, incentives, gift cards, vehicle wraps, branded station merchandise, and bill pay for NTR events, television and billboard advertising for stations, research, consultants, transmitters and other equipment, software and more. The company has even paid electric bills on barter, as well as worked with large radio groups to cover costs for corporate managerial meetings and office holiday parties. Koblasz, who is also CEO for Key Networks, says, “Over the last 25 years, Sun & Fun Media has built a dream team of former radio GMs and network executives who deliver big for our clients time and time again. Our team has an extensive radio background. We understand the needs of stations and the challenges they face, and we’re able to provide turnkey solutions to improve their top-line revenue and reduce their expenses. We are proud to have set the standard as a barter partner to radio stations across the country. We thank our team members for their outstanding service and commitment to our customers, and our loyal customers who continue to grow with us.

iHeartMedia Reveals Plans for Development in the Metaverse and Web3. Audio giant iHeartMedia says it is taking “an important next step in extending its presence into web3 and the metaverse, beginning with plans for the creation of iHeart events and experiences for listeners and music fans” on online gaming platform and game creating system Roblox and “committing to launch tokenized communities for its users and creators.” It also says it will “use its industry-leading consumer reach of over 90% of Americans every month and strong engagement to create the awareness and demand necessary to bring new metaverse and web3 platforms to the mass market.” If you’re not familiar with these terms, XRToday defines metaverse as “a simulated digital environment that uses augmented reality, virtual reality, and blockchain, along with concepts from social media, to create spaces for rich user interaction mimicking the real world.” Wikipedia defines web3 as “an idea for a new iteration of the World Wide Web based on blockchains, which incorporates concepts including decentralization and token-based economics.” iHeartMedia chairman and CEO Bob Pittman states, “Although there are a number of great new products for the metaverse and web3 from a wide array of creators, with our unparalleled audience reach, multiple platforms, and our trusted broadcast and podcast hosts, iHeartMedia is uniquely positioned to build the consumer awareness, understanding and demand necessary for those new products and platforms from both us and others to succeed. We see this as a unique opportunity to serve our listeners’ needs, provide an important new layer of growth for the company, and help develop the advertising and consumer potential for the metaverse and web3.” The press release says that this year, “iHeartMedia plans to bring immersive musical moments to the over 47 million daily active users on the Roblox platform and launch its first tokenized community, building a new token that will incentivize and reward the iHeart creator community in new ways and give iHeart’s fans unique access to offerings across its multiple platforms, and a series of collectible non-fungible tokens (NFTs), building on the success of its previously launched iHeartRadio Music Festival NFTs in partnership with Green NFT platform OneOf in September 2021.

Premiere Networks’ Clay Travis & Buck Sexton Enjoying Rapid Growth. According to data presented by Premiere Networks, the nationally syndicated radio program “The Clay Travis & Buck Sexton Show” continues to experience rapid growth and success across multiple platforms since its debut in June 2021. Premiere says, “In addition to marking one of the biggest launches in talk radio history on more than 400 stations nationwide, the program’s total AQH audience increased 40% from June to November among PPM markets in the key demo of Adults 25-54. The powerhouse duo is also driving No. 1 rankings in many markets, including KTRH-AM, Houston; KOGO-AM, San Diego; KNRS-FM, Salt Lake City; KFBK-AM, Sacramento; WTKK-FM, Raleigh-Durham; and WISN-AM, Milwaukee. Additionally, ‘The Clay Travis & Buck Sexton Show’ closed out 2021 by setting a new podcast record with 10.3 million monthly downloads in December. The popular program is also connecting and engaging with fans online, with unique visitors to www.ClayandBuck.com growing 239% since its launch in June 2021.”

Compass Media Networks Promotes Alexander to Senior Director of Research. The company announces that Kareem Alexander is promoted to senior director of research. Compass Media Networks says that Alexander, who’s been with the company since 2015 and previously held the director of research title, will oversee and manage the research, data, and analytics of Compass Media Networks’ 16 national advertising networks and audience measurements of the affiliate base. Compass president of sales & marketing Paul Gregery comments, “Kareem always goes above and beyond to deliver timely research and data for our sales staff and advertisers.”

AURN and Superadio Networks Offer Free MLK Jr. Weekend Programming. This weekend is Martin Luther King Jr. weekend and American Urban Radio Network and Superadio Networks are offering free programs to honor and celebrate Reverend Dr. Martin Luther King Jr. The informative and provocative one-hour special celebrating the life and legacy of King is titled, “King…Realizing the Dream.” It was originally produced in 2002 and chronicles the life of the Baptist minister and freedom fighter and explores how we as a society have carried on King’s legacy. The special includes excerpts from his inspiring speeches and examines the messages behind the words by those who walked with him to contemporary leaders who have carried the torch for justice and equality. This offering also includes a series of one-minute MLK vignettes titled, “Inspiring Moments,” and “Remembering the Dreamer.”

Loker Promoted to VP of Politics/Senior Executive Producer at FNC. Producer Jessica Loker is promoted to vice president of politics and senior executive producer of “FOX News Sunday” at FOX News Channel. In this role, Loker will oversee all political newsgathering and logistics in addition to managing “FOX News Sunday,” the network’s one-hour Sunday public affairs program that airs on FOX Broadcasting and FNC. Alan Komissaroff will continue overseeing all political coverage as the SVP of news & politics. FOX News Media president & executive editor Jay Wallace says, “Jessica’s exceptional skills and extensive understanding of politics in Washington and beyond have made her an asset to our news division. We look forward to her continued contributions to the network.”

TALKERS News Notes. A new podcast from Audacy’s Cadence13 called “Fly on the Wall” is launching. The program stars former “Saturday Night Live” alums Dana Carvey and David Spade who sit down with past and present cast, hosts, writers, and musical guests to reminisce about their favorite moments, memories, and sketches from the iconic sketch comedy program. Each week, Carvey and Spade invite listeners to be a “fly on the wall” as they sit down for in-depth conversations with a who’s who of SNL, as well as other special guests and friends, to take listeners behind the scenes and share never-before told stories about their careers and time on the show. Guests include: Chris Rock, Tom Hanks, Darrell Hammond, Kevin Nealon, Jon Lovitz, Martin Short, Melanie Hutsell, Ana Gasteyer, Tim Meadows, Laraine Newman, Rob Lowe, and Will Forte…..AdLarge announces that the “Honeydew Me” podcast joins the company’s podcast sales network portfolio. Expanding the focus on female health, wellness, and self-love, “Honeydew Me” podcast – hosted by Emma Norman and Cass Anderson – pushes old boundaries and breaks antiquated rules and expectations by openly discussing women’s sexual wellness, and normalizing conversations, questions and experiences. AdLarge co-founder Cathy Csukas says, “Emma and Cass have created something that is uniquely compelling, informative, and honest. They have provided a space to openly and authentically address female health and insecurities in a casual and safe environment. Proven by their explosive engagement on social media and with the podcast, it’s abundantly clear these are questions women everywhere want to find answers to.”…..Public media’s WNYC welcomes two new staffers as Steve Smith joins as the culture & art editor and Ann Givens assumes the public safety editor role. Smith was most recently with NPR as a senior editor on the arts, culture and books desk. Givens comes to WNYC from The Trace, a nonprofit news outlet dedicated to covering guns and gun violence in America.

COVID-19, Voting Rights, Facebook Anti-Trust Complaint, U.S.-Russia Relations, 2022 Midterms/Trump & the GOP, January 6 Investigation, and Boris Johnson Troubles Among Top News/Talk Stories Yesterday (1/11). The soaring rate of COVID-19 cases in the U.S., the Omicron variant, and the face-off between Dr. Anthony Fauci and Senator Rand Paul; President Joe Biden’s Atlanta speech promoting the Voting Rights Act; Facebook loses its bid to have the FTC’s anti-trust complaint against it tossed; the U.S., NATO and Russia’s planned meeting over the Russian troops amassed at the Ukraine border; the battle for control of Congress in the 2022 midterm elections and Donald Trump’s influence within the GOP; the investigation into the January 6 attack on the Capitol; and British Prime Minister Boris Johnson is called out for attending Downing Street party that violated COVID protocols were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.