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Pending Business: Where the Customer is Still King

| September 27, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Have you noticed the improvement in customer service at Apple?

Apple was quick to answer my call to customer service. After hearing my problem, they set me up with an authorized service center to fix my “vintage” laptop at a reasonable cost. They were honest enough to save me a trip to the genius bar at the Apple store, only to waste my time as they no longer stock the parts for my vintage laptop.

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Pending Business: Checking In

| August 30, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — This one may be more for the sales managers.

Your station gets a sales lead. Based on the system you have in place a quick conversation with the assigned seller is followed by a hand-off. The seller begins the sales process and at some point will come back with feedback. The sales process continues and barring any difficult negotiation, that new advertiser may never hear from a manager again, unless the seller requests it. Most likely not.

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Monday, July 19, 2021

| July 19, 2021

Monday Memo: Selling The Sorehead Show. Because “we live in a divided America” in which many use talk radio to validate grievance, consultant Holland Cooke sees sales opportunity: “Affinity = entre.” In this week’s column, HC suggests an approach to kindred prospects, and recommends four packages and specific copy points for improving results from endorsement spots. Read it here.

Pending Business: Wobbles. Sales pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column about the challenges of selling when the ratings wobble. He says, “After over a year of COVID craziness, the last thing you want to deal with is game planning for more negativity. Business should be accelerating, yet here we are looking at many large market news/talk radio stations down trending after lineup changes designed to improve audience levels have been slow to show upticks. Maybe a little too soon to judge, maybe sampling wobbles, maybe work-life patterns shifting, maybe we should start dealing with what we can control – our game plan.” Read more here.

Round Four of June PPM Ratings Released. The fourth of four rounds of ratings information from Nielsen Audio’s June 2021 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s June 2021 sweep covered May 27 – June 23. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from these markets. In Austin, Waterloo Media’s news/talk KLBJ-AM loses nine-tenths for a 4.0 share (6+ weekly AQH share) finish and the #9 rank. iHeartMedia’s news/talk WTKK-FM, Raleigh rises six-tenths, finishing with a 5.8 share good for the #6 rank in the market. In Indianapolis, Emmis Communications’ news/talk WIBC-FM tacks on one-tenths for a 7.0 share and rises from #3 to #2 in the market. In the Milwaukee market, Good Karma Brands’ news/talk WTMJ remains in the #1 rank even though it lost three-tenths. It finished with an 8.9 share on the strength of Brewers baseball and Bucks basketball and easily topped iHeartMedia’s crosstown news/talk WISN, which lost one-tenth and finished with a 6.5 share and the #4 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (and the first three groups) here.

FAIR’s Hold Their Feet to the Fire Event Sets Record Attendance. The 14th annual “Hold Their Feet to the Fire” radio row event is taking place this year on September 29 and 30 at the Phoenix Hotel on Capitol Hill in Washington, DC. The annual event in which talk radio hosts from around the nation gather to broadcast from Washington and discuss the issues surrounding American immigration policy with legislators and experts is almost completely booked. FAIR executive director Bob Dane says, “Thanks to Biden’s border crisis – and apparently the itch to just get out after a year of being isolated – this year’s 14th Hold Their Feet to the Fire radio row has set record attendance with 70 hosts now confirmed to broadcast September 29 and 30. After 14 years of doing this, I guess next year, we’ll need a bigger boat!” Inquiries can be made to Matt Tragesser at mtragesser@fairus.org

California Recall Controversy as Larry Elder Left Off Official List of Candidates. The official list of candidates in California’s recall election of Governor Gavin Newsom was released Saturday and Salem Radio Network host Larry Elder – who’s taking a leave from his nationally syndicated talk radio program in order to run – was not on the list. KCRA-TV reports that state officials say Elder’s filing did not include complete tax returns for the past five years, which are required to run. The report does not explain what was missing from Elder’s filing. In response, Elder tweeted the following: “Politicians know I’m the only candidate who will beat Gavin Newsom — and that’s why they don’t want me on the ballot. They’re using shenanigans that they invented to block the doors to the Governor’s Office and make sure they stay in power.”

WPTF, Raleigh’s Tom Kearney Retires. Longtime evening talk radio host Tom Kearney has retired from Curtis Media Group’s news/talk WPTF, Raleigh after almost 40 years with the station. Kearney joined the station in 1982 and in 1988 he began his full-time role as evening talk host. The Raleigh Observer says Kearney didn’t copy political hosts such as Rush Limbaugh, but “chose a folksier path: garden chats, computer repair tips, stamp collecting, Friday night trivia. He picked guests who could pass on something useful: the astronomer who explained Pluto’s non-planetary status, or the assistant attorney general who offered advice on fighting elder fraud.” WPTF VP of content Rick Martinez is quoted saying, “Whether he’s talking to a political leader or an auto mechanic. Tom always seems to know what questions the listeners want answered. Tom has always put the listener first.”

iHeartMedia Miami Promotes Mark McKenzie to Sales Manager. Radio sales pro Mark McKenzie is promoted from account executive to sales manager for iHeartMedia’s Miami station group in which he’ll be responsible for overseeing all sales operations for “103.5 The Beat,” “Throwback 105.5 Miami” and Miami’s BIN 880 WZAB “Black Information Network.” iHeartMedia Miami market president Shari Gonzalez says, “Since joining iHeartMedia, Mark has led our team in multiple capacities. It is wonderful to make it official. As sales manager, I am confident that Mark will take this brand and team to new heights.”

Opinion: Mama, Don’t Let Your Daughters Grow Up to Be Sportscasters. Author Michael Levin writes an opinion piece after reading Julie DeCaro’s new book, Sidelined: Sports, Culture, and Being a Woman in America, which he says, “details what a slime pit the world of sports broadcasting really is.” He says, “DeCaro is an attorney turned sports talk radio host who, in her book, decries the piggish nature of virtually all men in the world of sports, from the male broadcasters to the executives who run teams and broadcast outlets, to many of the players, and certainly to the fans.” But, Levin says, DeCaro is guilty of the legal concept called, “coming to the nuisance.” Read his piece here.

TALKERS News Notes. WSGW, Saginaw operations manager Dave Maurer is being inducted into the Michigan Association of Broadcasters Hall of Fame. Maurer has also served as the host of news/talk WSGW’s morning show for the past 42 years. The station lists Maurer’s accomplishments during his time with the station: Maurer and his news team were named AP Station of the Year for 25 consecutive years; in 2005, he received the Michigan AP Lifetime Achievement Award; and in 2016, he was named a Paul Harris Fellow by Rotary International for his coverage and contributions to humanitarian causes in Northeast Michigan. Under his leadership, WSGW was awarded the 2020 NAB Crystal Award for Community Service and the 2020 NAB Service to America Award for the Sharing Hope Radiothon…..NuVoodoo Media Services, is revealing findings from its recently completed Ratings Prospects Study 18 that indicates more than 40% of those 14-54 year-old radio listeners most likely to participate in ratings say that they have gotten out of the habit of listening to local morning radio shows. NuVoodoo will be presenting results from the study in a series of webinars beginning on Wednesday July 21. Interested attendees can sign up for free at NuVoodoo.com/webinars…..Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the June 2021 reporting period (May 31 – June 27, 2021), as measured by Triton’s Podcast Metrics measurement service. The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. In this reporting period, Stitcher Media remained in the #1 spot with 31M Average Weekly Downloads and 9M Average Weekly Users, followed by NPR with 30M Average Weekly Downloads and 7M Average Weekly Users. The Audacy Podcast Network ranked #3 with 16M Average Weekly Downloads and 6M Average Weekly Users. See the whole report here.

COVID-19, Facebook Anti-Vax Charges, January 6 Investigation/Sentencing, Critical Race Theory, the Economy/Inflation, Trump and the GOP, Voting Bills, European Floods, and Western Wildfires Among Top News/Talk Stories Over the Weekend. The rising rate of COVID-19 cases in the U.S., concerns about the Delta variant, and the debate over restrictions; Facebook is called out by President Joe Biden who says it is “killing people” by allowing anti-vax posts; the investigation into the January 6 Capitol attack and the sentencing of those who’ve pled guilty; the furor over the teaching of “critical race theory” in public schools; the state of the U.S. economy, the shortage of workers, and concerns about inflation; the relationship between former President Donald Trump and the GOP; the various voting laws recently passed and the controversy over Texas Democrats leaving the state to avoid voting on that state’s bill; the devastating floods in Europe; and the wildfires in the U.S. West were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Wobbles

| July 19, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla — The one thing radio sellers avoid is planning for a negative.

Think about it. Your biggest nightmares follow, but when was the last time you actually planned out what would happen if:

  • You lost your biggest account?
  • The on-air talent generating those high-value live reads moved on?
  • Those Nielsen ratings spiral down?

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Thursday, June 10, 2021

| June 10, 2021

TALKERS Magazine’s 2021 Heavy Hundred Published . The 2021 edition of TALKERS magazine’s “100 Most Important Radio Talk Show Hosts in America” – a.k.a. The Heavy Hundred – has been published. This highly anticipated ranking of America’s talk radio hosts from the editors of TALKERS is published annually. TALKERS executive editor Kevin Casey says, “This is one of the most challenging projects TALKERS undertakes each year. The large number of quality talk radio hosts working in America makes this job a very difficult one. While longtime talk pros tend to dominate the list, each year the Heavy Hundred reveals some new faces that prove there is fresh, new talent eager to undertake the hard work necessary to build a successful talk radio career.” TALKERS magazine congratulates the members of this year’s Heavy Hundred. See the list here.

Michael Cohen Exploring Wider Audience for ‘Mea Culpa’ Program. TALKERS learns that Krantz Media Group’s Gary Krantz is feeling out major groups and networks about a project featuring former Donald Trump attorney, New York Times best-selling author, and successful podcaster Michael Cohen, who is eyeing a wider, diverse, and immediate live audience for his “Mea Culpa” podcast. KMG is in the process of talking with the major groups/networks for a Monday – Friday show on terrestrial radio stations, networks, and platforms across the United States. The new show is an obvious extension and progression of Cohen’s podcast. “Mea Culpa Radio” is an insider’s discussion of the major news of the day in politics and government today and not biased to the right or the left. Recent guests have included Stormy Daniels, Donny Deutch, CNN’s Don Lemon, Rosie O’Donnell, Ben Stiller, and Adam Carolla. Krantz says, “We’ve been talking to Michael since before his book and podcast came out and the response is explosive. The time is right to take it to radio. He is the ultimate insider to the current narrative in our country and his perspective, knowledge, and ability to converse with the biggest newsmakers in the world make for extremely compelling radio.” “Mea Culpa Radio” will launch in the third quarter of 2021. Check out the podcast here.

Former RI Trump Chair Alleges WPRO’s Dan Yorke ‘Defamed’ Him. According to a piece in the Providence Journal, former Donald Trump Rhode Island campaign co-chair Gerald Zarrella is alleging that WPRO-AM/WEAN-FM, Providence afternoon drive talk host Dan Yorke defamed him. Though no suit has been filed, Zarrella’s attorney has filed a miscellaneous petition in Rhode Island Superior Court seeking to issue subpoenas and depose Yorke. This comes after a political fundraiser Zarrella was planning for Democratic Governor Dan McKee was canceled because McKee wanted nothing to do with anyone associated (or formerly associated) with Donald Trump and this was apparently discussed on Yorke’s WPRO program. The court petition says that Yorke “while on air, made defamatory and offensive statements about Gerald Zarrella which painted Gerald Zarrella in a false light and was stated with the intent to cause harm to his name, reputation and ethnic group from which he derives.” Zarrella tells the Journal, “I’m proud that I’m an Italian-American from Rhode Island. To portray us all as Mafia or crooked people, we’re not crooked people. We’re not crooked people. We’re sensitive people. We have families. We raise children. We pay our dues. I want to get the tapes.” Cumulus Media, WPRO, and Yorke have not commented on the matter.

Doug Stephan Show Adds Seven Affiliates. The nationally syndicated “DJV Show” – hosted by Doug Stephan – announces it has added seven new radio stations to its roster of affiliates. The program features Jen Horn and Victoria Keelan, along with Jai Kershner anchoring the daily “What’s Trending Report,” in addition to Stephan himself. It now airs in more than 325 markets nationwide. Stations adding the program to their lineups include: KTLR, Oklahoma City; WCAP, Lowell, Massachusetts; KUJ-AM, Walla Walla, Washington; WKCT-AM/FM, Bowling Green, Kentucky; and KLID-AM, Poplar Bluff, Kentucky. The program is syndicated by Radio America and is repped by Sun Broadcast Group and AdLarge Media. Doug Stephan comments, “It’s exciting to see the show continue to grow after all these years. We welcome these new stations to a new and different way to start their day.”

Bloomberg Beefs Up Washington, DC Coverage. There are a number of personnel moves to report from Bloomberg. Global head of television and radio Al Mayers announces that Jodi Schneider is taking over as Bloomberg TV and Radio’s political news director while Annmarie Hordern and Joe Mathieu are joining as Washington correspondents covering the White House and Capitol Hill. Bloomberg government senior congressional reporters Emily Wilkins and Jack Fitzpatrick will continue to contribute to daily coverage and round out Bloomberg’s air team with contributors Rick Davis and Jeanne Zaino. Mathieu joins Bloomberg from public media’s WGBH Radio in Boston where he was the host of “Morning Edition.” Prior to that, he was the morning anchor at WBZ-AM, Boston. Hordern returns to the U.S. from London where she was most recently anchor of “Bloomberg Daybreak Europe.”

Salem VP Phil Boyce is This Week’s Guest on Harrison Podcast. Longtime talk radio executive, Phil Boyce, senior VP/spoken word format, Salem Media Group and Salem Radio Network is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Boyce, who also serves as Salem’s operations VP, New York region, which includes WMCA and WNYM “AM970 the Answer,” is one of the most influential news/talk radio programmers of the past quarter century having been a significant influence in the careers of dozens of leading personalities including Sean Hannity and Mark Levin. Before joining Salem, Boyce served as program director of such major stations as WJR, Detroit and WABC, New York in addition to an influential stint as VP of programming for ABC Radio. In a candid wide-ranging conversation, Harrison and Boyce discuss the basic tenets of talk radio as well as political aspects of social media bias, “cancel culture” censorship and principles of the First Amendment. Don’t miss this! To listen to the podcast in its entirety, please click here. Phil Boyce will be one of 50 industry speakers at TALKERS 2021 tomorrow (6/11).

TALKERS News Notes. Chicago media writer Robert Feder reports that former WLS-AM and WGN-AM talk show host Roe Conn has joined the Office of Cook County Sheriff Tom Dart as a senior project manager in which he’s currently working on a crime analytics team specializing in vehicular hijacking and roadway shootings. Conn tells Feder, “It’s definitely an unexpected pivot, but Chicago is where I’m from and where I always want to be. It’s been the honor of a lifetime to be part of Chicago’s radio landscape – especially on two of the continent’s most legendary stations. But our town is facing a tough battle ahead and I couldn’t be more proud to get the chance to work alongside these amazing men and women who try to make our streets safer and our city better.”…..At 12:00 noon ET today (6/10), Premiere Networks nationally syndicated personality, political commentator and podcaster Ben Ferguson makes an appearance on FOX News Channel’s “Outnumbered.” He’ll be the #OneLuckyGuy to discuss the latest news stories and headlines for a full hour with the hosts, Harris Faulkner, Emily Compagno, Kayleigh McEnany, and Kennedy…..The Digital Division of Nexstar Media announces the promotion of Susan Parker to chief strategy officer/EVP strategy & data for the division. In this newly created role, Parker will oversee all data and strategy functions for the division that extends Nexstar’s audience insights into the digital realm…..PodcastOne announces it is now producing and distributing the “Innovation on the Edge with Microsoft Edge” podcast hosted by  Jordan Harbinger and television host and lifestyle expert Chelsea Briggs, who will trade hosting duties through the limited run series. “Innovation on the Edge with Microsoft Edge” is a weekly podcast that explores the cutting edge of Internet innovation and pop culture trends. Each of the ten planned episodes will dig into how people are currently using the web to innovate, notable ways in which it’s evolving, what its future might look like, and how we can create that future together.

Joe Biden’s European Trip, Kamala Harris’ Latin America Trip, COVID-19, Critical Race Theory, Ransomware Attacks, Keystone XL Project Abandoned, Alzheimer’s Drug Controversy, and California Drought Among Top News/Talk Stories Yesterday (6/10). President Joe Biden’s meeting with European allies and his coming meeting with Vladimir Putin; Vice President Kamala Harris’ Latin America trip and her glib response to why she hasn’t visited the U.S.-Mexico border yet; the fast-falling rate of COVID-19 cases in the U.S., vaccine hesitancy and criticism of Dr. Tony Fauci’s emails; the blowback against Critical Race Theory in U.S. schools; the recent ransomware attacks and concerns about the vulnerability of America’s digital infrastructure; the developer of the Keystone XL pipeline drops the project; the controversy over the FDA approval of an Alzheimer’s drug that some experts say is largely ineffective; and the worsening California drought were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.