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What to Consider Before Buying a Radio Station

| May 6, 2015

By Bill Brady
Futures & Options, Inc.
President/CEO

bradybillwriterJUPITER, Fla. — Radio ownership, for the time being, is still a good business to be in.  With a few big “ifs”:

If you have the background and experience–and really know what you’re getting into…

If you have the money to do a deal and operating capital to run your station competitively until you become profitable…

If you utilize sound business fundamentals and don’t overpay for a station…

If you put your ego in “park”…

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