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Tag: "radio seller"

Monday, November 1, 2021

| November 1, 2021

Monday Memo: “Try to Sell Everyone You Talk to.” Regardless of your stated occupation, you’re in sales, “especially if you’re in radio, where, lately,” consultant Holland Cooke observes, “return on investment in talent is calculated ruthlessly.” In this week’s column, HC recommends a read that he says, “changed my life decades ago, no less than a master class in the way we deal with each other day to day.” Read it here.

 

Pending Business: Killing the Customer. Radio sales pro Steve Lapa writes in today’s column about handling the situation in which management puts the kibosh on a sale after it’s been consummated. How does a radio seller preserve the relationship with the client? Lapa offers some thoughts on handling this delicate situation. Read more here.

Key Networks and Summit Technology Group Partner for ATMOS Weather Reporting Syndication. This deal between Key Networks and Summit Technology Group will offer ATMOS Weather Reporting to radio stations of all formats and market sizes for no additional barter. Key says ATMOS Weather Reporting is an advanced routine and emergency weather reporting system developed by Summit Technology Group that uses artificial intelligence to generate a script and natural text-to-speech synthesis to deliver a customized, localized weather forecast in a broadcast quality voice. The result is seamless, accurate and as personable as a real meteorologist. With ATMOS Weather Reporting, all advertising inventory is contained in the weather forecasts that are delivered, so stations can sell the forecasts to local sponsors and others. Key Networks chief revenue officer Dennis Green comments, “Key Networks’ mission is to bring innovative products and services to the market that you cannot find anywhere else. Mission accomplished with ATMOS Weather powered by Key Networks. Stations will get precise and accurate weather forecasts without having to give up additional inventory outside the content. That is a game changer. This service works on any station in any format and you’ll want to sign up soon, as there is additional cutting-edge technology coming that will provide even more localization to your weather forecast. Prepare to be wowed and provide your local listeners and advertisers with weather forecasts around the clock and branded as you desire. I’m beyond excited to get stations on board!”

Churchill Author to Keynote Bold Gold Broadcast & Media Foundation’s 6th Annual Event and Dinner. The non-profit arm of the Bold Gold Media Group, the Bold Gold Broadcast & Media Foundation, which supports educational programs that help students prepare for careers in broadcast journalism, announces that professor Andrew Roberts, author of the 2018 international best-seller, Churchill:  Walking With Destiny, will keynote the organization’s 6th Annual Event & Dinner taking place on November 19 at Mohegan Sun Pocono in Wilkes-Barre. The theme of the event is: Celebrating the Leadership of Winston Churchill – Defender of Free Speech and Western Civilization and once again focuses on the importance of freedom of speech, the press and First Amendment rights. Bold Gold Foundation president Vince Benedetto says, “Winston Churchill used the power of speech and the power of radio to rally his nation and the world to fight against tyranny. Churchill also confronted many of the dangerous ideologies that we see reemerging today… ideologies that are a threat to individual freedom and self-government, and he vanquished them. Professor Roberts is going to talk about how he defeated them, and what lessons we can learn from his leadership that are applicable in our time.” Also at this year’s event, the Bold Gold Foundation will honor Northeast PA business leader, Rob Grimm, of Grimm Construction, with The Atlas Award for Citizenship, presented to individuals who, through their hard work and bold actions, show what is possible to achieve in a free society, and who exhibit extraordinary dedication to the highest ideals of character, community service, entrepreneurialism, patriotism, leadership, and virtue. For more info about this event and to reserve your place, visit www.BoldGold.org

Altitude Ventures Transitions KKSE-AM, Denver to Sports Betting Format. Denver sports talk outlet KKSE-AM, “Altitude Sports Radio 950 AM,” is transitioning to a 24/7 sports betting information format, airing VSiN The Sports Betting Network content. Altitude Sports Radio general manager and SVP Dave Fleck says, “With hundreds of millions of dollars bet on sports in Colorado, credible sports betting information and analysis is increasingly valuable to Denver sports fans. Our listeners have repeatedly told us that they want informative, quality content focused on sports gaming. We’re responding to those listeners by bringing them some of the most knowledgeable sports betting talk in the business, as we become the home of VSiN in Denver.” Air talent include morning talk personalities Mitch Moss and Pauly Howard, former Denver Bronco and Denver radio host Mike Pritchard, sports betting analytics expert Gill Alexander, former pro football executive Michael Lombardi and sportscasting legend Brent Musburger.

El Dorado Broadcasters Names Ashley Gorniak Promotions Director in Victor Valley. For its Victor Valley, California radio station cluster, El Dorado Broadcasters announces that Ashley Gorniak is the new promotions manager. The cluster includes talk KIXW-AM “Talk 960” and five music brands. Gorniak is an upstate New York native who recently relocated to California to pursue a career in the entertainment industry. El Dorado VP of programming Mark Mitchell says, “Ms. Gorniak started as promotions assistant in August and has shown the ability to take on this new role with the station. Ashley has the drive and focus to help our station grow and achieve great things. We welcome her addition to our organization. She is exactly what we need to make the Victor Valley stations sing.”

TALKERS News Notes. The USA Radio nationally syndicated Wayne Allyn Root show moves from its six-year Las Vegas flagship affiliate Silver State Broadcasting’s KBET-AM to Kemp Communications’ crosstown news/talk KMZQ-AM in the 3:00 pm to 6:00 pm daypart…..Salem Radio Network announces its Election Night 2021 coverage that includes the two high-profile gubernatorial elections in Virginia and New Jersey, as well as key mayoral races in New York, Boston, Minneapolis, and Philadelphia. SRN News and TOWNHALL News are providing live updates during newscasts at the top of each hour as well as Live Special Reports each hour. The one-minute Live Special Reports will air at 30-minutes past the hour beginning at 7:30 pm, ET and continuing until least 11:30 pm, ET or longer if either contest remains undecided…..FOX News Channel names Carley Shimkus co-host of “FOX & Friends First” (weekdays 4:00 am to 6:00 am ET). Shimkus made her debut alongside co-host Todd Piro this morning (11/1). Host Jillian Mele left the position to return home to Philadelphia to focus on her MBA program at La Salle University. In making the announcement, FNC VP of morning programming Gavin Hadden says, “Carley brings great experience to this role developed over nearly a decade at FOX News Media and we are excited to have her join ‘FOX & Friends First.’ We wish Jillian all the best as she returns home to Philadelphia and thank her for her outstanding contribution and dedication to the FOX & Friends franchise.”

Biden Spending Bills, January 6 Investigation/Trump Election Fraud Claims, COVID-19, COP26 Summit, VA Governor’s Race, SCOTUS Abortion Case, and World Series Among Top News/Talk Stories Over the Weekend. The fate of President Joe Biden’s $1.2 trillion infrastructure bill and $1.75 trillion economic plan and Congress likely to act on them this week; the investigation into the January 6 Capitol attack and former President Donald Trump’s ongoing claims of election fraud; the rate of COVID-19 cases in the U.S., mask & vaccine mandates, and school board tensions; this week’s COP26 Summit in Glasgow and the issue of climate change policies; Democrats are sweating the Virginia gubernatorial race between Democrat Terry McAuliffe and Republican challenger Glenn Youngkin; the U.S. Supreme Court will begin hearing the case of Texas’ restrictive abortion law; and the World Series between the Atlanta Braves and the Houston Astros were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday, March 8, 2021

| March 8, 2021

Monday Memo: Staples’ Savvy. Whether you’re a broadcaster or podcaster – “and ESPECIALLY if you write promo or commercial copy or if you sell” – consultant Holland Cooke urges humility about the listener’s attention. In this week’s column, he shares success tactics from the office supply superstore. Read it here.

Pending Business: Habits. Sales and marketing pro Steve Lapa is a fan of those books and articles that detail the habits of successful people and in today’s column he boils them down to three that have been used by successful radio sellers but are not always practiced these days. Read more here.

Will Marotti Announces Exit from WTIC-AM, Hartford. On today’s radio program, Pastor Will Marotti told his listeners of Entercom’s news/talk WTIC-AM, Hartford that he’s leaving his radio program after this Friday’s show in order to focus on his role with the New Life Church in Meriden, Connecticut. Marotti hosts the late morning show (9:00 am to 12:00 noon) but he’s held numerous positions with WTIC over the years. He partnered with former Connecticut Governor John Rowland from 2010 to 2012 in the afternoon drive daypart. He took over that program hosting it solo after Rowland resigned from the station after being brought up on charges of campaign fraud and corruption. Marotti continued to serve as a fill-in personality but returned to WTIC to host late mornings full time after Jim Vicevich retired from his show in December of 2019 to focus on his battle with Lupus.

Debating Dr. Seuss.  The brand-new weekly podcast dedicated to tackling the education crisis in America – produced and hosted by WPHT, Philadelphia midday host Dom Giordano – is off to a flying start. In this week’s “Readin’ Writin’ and Reason” podcast, Giordano sits down with American University professor Omekongo Dibinga, one of America’s leading critics of Dr. Seuss. They debate Seuss, cancel culture, and critical race theory. Giordano also speculates on people who might still read Dr. Seuss to kids in public settings. This podcast series is particularly timely and potent drawing upon Giordano’s well-established reputation as one of the leading experts on education in talk radio. It can be heard at 1210WPHT.com and Radio.com.

January PPM Spoken-Word Summary. TALKERS magazine managing editor Mike Kinosian presents his final analysis of Nielsen Audio’s January 2021 PPM survey with today’s report highlighting the news/talk, news, sports talk, and public radio news/talk stations that finished in the top five (weekly, 6+ AQH share) as well as the five stations in each of those four formats that  posted the highest AQH share. See his report here.

Bloomberg Radio Marks Pandemic Anniversary with Month-Long Daily Series. Radio news service Bloomberg Radio is launching a special daily series titled, “A Year Like No Other,” that examines how the COVID-19 pandemic has changed life and business in America. Syndicator Key Networks says the series “will draw upon Bloomberg’s vast resources to provide radio listeners with daily glimpses of what has changed over the past year, how it has changed, and whether it will ever again be the same.” The series debuts on Monday, March 15 and will take a look at a different industry or way of life that underwent a monumental change in the past year due to COVID-19. Al Mayers, global head of Bloomberg Television and Radio says, “The series will showcase the range of Bloomberg’s business journalism and our wide reporting on the COVID-19 pandemic and its effects. We look forward to bringing this new content marking the past year to our audience.” Key Networks chief revenue officer Dennis Green adds, “Bloomberg’s news team has once again produced content for our affiliates that provides an in-depth look at a story that impacts listeners across the country. This is the type of service and information that Bloomberg affiliates receive 24/7, 365 that is second to none.”

Hubbard Radio’s WTOP Launches PodcastDC. Washington, DC all-news WTOP and sister WFED-AM owner and operator Hubbard Radio announce the debut of PodcastDC – a new podcast app built specifically for the Washington DC region. Hubbard says the new mobile app, which soft launched in January, showcases podcasts that feature voices, topics and stories that are rooted in the nation’s capital. Hubbard Radio VP of digital strategy Jeremy Sinon says, “In a world with 800,000 podcasts available, it’s easy to understand how local can get lost. If your main source of discovery for podcasts is one of the big podcast apps, you would have a hard time knowing that local content even exists. We’re trying to solve that problem by giving Washingtonians an app that is dedicated to serving them audio that caters to their local interests.” Hubbard says the new app is also aimed at making locally produced audio more discoverable and more profitable for its creators. Users will find hundreds of podcasts from independent local content creators like PodcastDC’s own marketing strategist Elly Rowe, who also produces and hosts the podcast “Women-Owned Wednesday By Elly Jane,” which highlights local female entrepreneurs, artists, creators and more. “The sheer number of podcasts and audio content available makes it hard to stand out on a more local level,” Rowe says. “PodcastDC creates an excellent opportunity to help highlight independent D.C. podcasters with content that is not only relevant to local listeners but also deserves more national attention.”

WHBY-AM, Appleton, Wisconsin Talk Host Kathy Keene to Retire. Longtime WHBY-AM, Appleton, Wisconsin talk host Kathy Keene announces she’ll retire from the station and her role as host of the “Good Neighbor Show” on May 28. Keene joined the Woodward Communications station in January of 1981 and on September 6 of that year became the host of the “Good Neighbor Show.” Woodward Communications says that during her time with the station, she was awarded the Social and Digital Media “Best Personality” award at the 2016 Wisconsin Broadcasters Association awards. She was recently honored in 2018 with the Wisconsin Broadcasters Local Legend Award. Keene comments, “Time has come for me to leave my career in radio. It’s been 40 years and it’s been a great 40 years, let me tell you. I have met so many wonderful people along the way. I have spoken with thousands of people: authors, teachers, historians, community leaders, artists and entertainers, experts in every imaginable field. And you, the ‘Good Neighbor’ listeners have always been a large part of the essence of the show. And I will miss you.”

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Stimulus Bill, COVID-19 Stats & Vaccines, Relaxed Mandates & School Openings, Andrew Cuomo Sexual Harassment Allegations, Voting Rights Issues, Chauvin Trial, and Harry & Meghan Interview Among Top News/Talk Stories Over the Weekend.  The Joe Biden COVID stimulus bill passes the Senate and returns to the House for a final vote on Tuesday; the plateauing COVID cases in the U.S., concerns about variants, and the rollout of vaccines; worries about relaxed mask and gathering mandates and the opening of schools; the growing number of sexual harassment allegations against New York Governor Andrew Cuomo and his refusal to resign; Joe Biden’s voting rights bill passes the House and Georgia’s bill to alter voting times and requirements; the looming trial of former Minneapolis police officer Derek Chauvin; and Sunday’s Oprah interview with Prince Harry and Duchess Meghan were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.