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Tag: "radio sales pro"

Wednesday, June 16, 2021

| June 16, 2021

Where Have All the Sales Reps Gone? That’s the question radio sales pro and Howie Carr Radio Network president Kathy Carr asks in a column published in TALKERS today. Carr notes that during her tenure selling at WRKO, Boston, the in-person training sessions and sales meetings were invaluable to sellers, as was the intense competition among the sales staff. “We had a lot of fun, but it was a serious sales atmosphere. With so many people working from home [now], I fear that this environment of training, support, jealousy and rage may be gone forever. How motivated are you really when you don’t know what your colleagues/competitors are doing? Those meetings with managers were inspirational and we had constant training.” Read her column here.

WTMJ, Milwaukee Morning Host Gene Mueller to Retire. Longtime Milwaukee radio personality Gene Mueller is retiring from the radio business after more than 40 years on the air. Mueller is currently host of “Wisconsin’s Morning News” on Good Karma Brands’ “Newsradio 620 WTMJ.” He’ll continue to host the morning program through February of 2022. Mueller recently told listeners, “As hard as it may be for some to believe, the thrill of getting up at 1:45 am each weekday morning has finally worn off after 44 years. I hear there’s this thing called ‘sunrise’ that I’d really like to witness in person on a regular basis as I live in a world where there are no deadlines and every day feels like Saturday. I’ve been blessed with fantastic opportunities over the course of my career, not the least of which was the one I had the past 14 years to host ‘Wisconsin’s Morning News,’ accompanied by so many talented teammates and such supportive management.” Good Karma VP and market manager Steve Wexler comments, “Gene has informed and entertained generations of listeners. He is beloved by so many people in our community because of the authentic, personal connection he’s made with them over the air and in person. We can’t thank him enough for his years of early wake-ups, his commitment to our stations and our community, and of course his sense of humor.” Mueller is expected to continue his work with select advertising partners on WTMJ and contribute occasional content to the station after he leaves the morning show.

WTKS-FM, Orlando’s Russ Rollins Signs Contract Extension with iHeartMedia. WTKS-FM, Orlando “Real Radio 104.1” morning host Russ Rollins and iHeartMedia agreed to a multi-year contract extension for the leader of the ensemble show titled “Monsters in the Morning.” Rollins says, “I am so very happy and proud of the show we have now. The program has always made a lot of changes and now is very enjoyable for me. I truly love this company and the cast members that make me look good every day. The overwhelming talent of Angel, Carlos, Ryan, Angelique, Savannahand D-Strong keeps me excited to keep broadcasting here at iHeartRadio. I am ‘Real Radio’ for life!” iHeartMedia Orlando SVP of programming Rick Everett says, “I’m excited for the next chapter of the ‘Monsters in the Morning’ on ‘Real Radio 104.1.’  I’ve been amazed over the last 24 years that I’ve worked with Russ and watched him reinvent the ‘Monsters’ brand and see the show continue to perform as one of the top morning shows in Central Florida.”

TALKERS 2021 Was a Success! The 24th annual installment of the talk media industry’s longest running and most important conference, the Talkers Convention, took place this past Friday (6/11) on the campus of Hofstra University in Hempstead, NY. The event was a presentation of TALKERS in association with Hofstra’s multi-award-winning radio station, WRHU. More than 50 industry leaders from talk radio and cable news/talk TV spoke during a non-stop day of presentations and panel sessions. Due to strict regulations adhering to COVID-19 protocols, attendance was limited to a sellout crowd of 175 people which was reached about a week prior to the event. TALKERS publisher Michael Harrison says, “We were delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2016 event – and be able to actually present a live conference in an extremely COVID-19 compliant environment which Hofstra was equipped to provide. The convention achieved its goal to boldly address key existential issues facing the talk radio and talk media industries at this dramatically critical juncture.” TALKERS will be posting extensive coverage of the event in the days to come including video documentation recorded under the direction of Art Vuolo covering every speech, presentation and panel discussion. Stay tuned for details.

Pictured above taking part on the “What Radio Must Do to Survive and Thrive” panel at TALKERS 2021 at Hofstra University on June 11 are (from l-r): Bruce Avery, general manager, WRHU Radio; Vince Benedetto, CEO, Bold Gold Media Group; Walter Sterling, talk host, “Sterling on Sunday”; Gary Krantz, CEO Krantz Media Group; Chris Oliviero, SVP/market manager, Audacy New York; and Julie Talbott, president, Premiere Networks; and Dr. Ira Nash, SVP/executive director, Northwell Health Physicians Partners, who introduced the panel. (Not pictured is panel moderator Michael Harrison)

Pictured above taking part on the “Maintaining Integrity in Times of Political and Cultural Change” panel at TALKERS 2021 at Hofstra University on June 11 are (from l-r): Rich Zeoli, talk host, WPHT, Philadelphia; Juliet Huddy, talk host, WABC, New York; Dr. Daliah Wachs, talk host, Genesis Communications Network; Lisa Wexler, talk host WICC, Bridgeport, CT/Connecticut Probate Judge; Larry Young, WOLB-AM, Baltimore; Dr. Lisa Mozer, talk host, WSIC, Statesville, NC; and Lee Harris, morning drive news anchor, WINS, New York.

Mark Chernoff to Guest Host Saturday Show on WCBS-FM, New York. Longtime Audacy programming executive – PD and brand manager for sports talk WFAN and CBS Sports Radio – Mark Chernoff is leaving the company after June 30. Before he goes, however, he’ll get a chance to spin records once again on Audacy’s classic hits WCBS-FM this Saturday night (6/19) from 7:00 pm to 12:00 midnight. Although he’s associated with WFAN, Chenoff began in radio playing records while a student at Rutgers University. He says, “I’ve always had a love for classic rock, oldies, classic hits – any kind of rock and roll – and having been a DJ for many years, I thought it would be a lot of fun as my days wind down at WFAN to get the opportunity to be a music jock one more time on our extremely successful classic hits station. WCBS-FM is a station I’ve long admired and respected through the years, having had an array of great jocks and program directors and played a lot of great music throughout all of their formats.” During his time with the company, Chernoff was responsible for programming the former WNEW-FM and the former “K-Rock.” Chernoff adds, “I’ve always been in these two worlds of music and sports, but for me, it’s getting back to my roots, where my first passion in radio was on the music end. Things developed nicely into 28 great years at WFAN, but I’ve always loved being on the music end. Having my roots as a DJ from 1976 until even into 1993, I thought a fun way to end my days with the company would be to go back to my roots and play some rock and roll records.”

Salem Unveils Salem Influencer Network. The sales division of Salem Media Group – Salem Media Representatives – announces the formation of the Salem Influencer Network, a new entity focused on connecting brands with the fans of leading Christian social media influencers. The company says the Salem Influencer Network “is a powerful vehicle to help clients reach the 18-34 young adult generation who are establishing their brand loyalties that will likely continue for decades.” Salem Media Representatives SVP Mike Reed states, “For years, Salem Media Representatives has been helping our advertising clients reach Christian and politically conservative consumers through multi-media advertising campaigns. A frequent request for our clients is to bring them more influencers. Over the last few years, we’ve been meeting the leading Christian YouTubers and Instagrammers who told us they needed representation they could trust to present them to major brands. We decided we needed to get into this world, and www.SalemInfluencers.com was born.” The company says that influencer marketing is one of the fastest growing areas in the advertising world. In 2020, influencers and paid content took the biggest share of digital ad budgets (20%) according to Sarah Bolton, Advertiser Perceptions VP/business intelligence. According to Business Inside Intelligence based on Mediakix data, by 2022, brands are expected to spend $15 billion in influencer marketing. Brands such as CVS, Felix Gray, Kroger, Steve Madden, Bose, Prison Fellowship and World Vision have already tapped into various Salem Influencer Network influencers.

Biden-Putin Summit/Russian War Games, COVID-19, Soaring Housing Market, Cryptocurrency, Juneteenth Holiday, Kamala Harris Latin America Trip, and Western Heatwave Among Top News/Talk Stories Yesterday (6/15). Today’s summit between President Joe Biden and Russia’s Vladimir Putin and the Russian Navy’s war games taking place near Hawaii; the rise of the Delta variant of COVID-19 and speculation about the Wuhan Lab origin of the coronavirus; the hot housing market and concerns about a bubble reminiscent of 2008; the up and down value of the world’s cryptocurrency; the U.S. Senate makes June 19 – Juneteenth – a federal holiday; criticism of Kamala Harris’ Latin America trip and the Biden administration’s immigration policy; and the intense heat affecting much of the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.