Tag: "radio ROI"
CBS RADIO Puts Kibosh on WFAN-Francesa YouTube Channel. According to a piece in the New York Daily News, a fan channel for sports talk WFAN-AM/FM and PM drive host Mike Francesa will no longer present audio or video of the station’s programming after the operator of Twitter’s @WFANAudio agreed to cease and desist putting audio or video on his YouTube channel. The story says CBS reached out to YouTube to protect its copyright on the content and YouTube let the operator know it would suspend his account if he didn’t cease. The paper reports it connected with @WFANAudio who said he made no money off the venture. He says he’s merely a big fan of the station but he understands the copyright issue and will stop putting audio on YouTube.
‘The Ticket’ in Dallas Extends Norm Hitzges for Three Years. The Dallas Morning News has the story and it focuses on Norm Hitzges’ age – he’ll turn 70 this summer. If Hitzges stays through the end of his new three-year deal at the Cumulus Media station, he’ll be 73 when he signs off for good…if he does. Hitzges holds down the 10:00 am to 12:00 noon slot on the station that, the paper points out, is populated by younger hosts trying to capture that all-important men 25-54 demographic. As for Hitzges’ response to his success after 17 years on KTCK, Dallas, he simply says, “I landed in a really good spot.”
O’Donnell Set to Transfer to Clear Channel Springfield as OM/PD. In two weeks (5/12), Clear Channel Poughkeepsie program director Terry O’Donnell will relocate to Springfield, where he will become operations manager and program director of the company’s cluster in that western Massachusetts market. Regional programming manager Rob Anthony comments, “I am thrilled to have Terry joining the team in Springfield. His knowledge of the formats and track record of making great radio speaks for itself.” O’Donnell states, “I can’t thank my current team in Poughkeepsie enough. I am looking forward to this new opportunity.” O’Donnell will oversee news/talk WHYN-AM, hot AC WHYN-FM “Mix 93.1,” and WRNX “Pioneer Valley’s Country.”
Nielsen Presents Radio ROI Research to Group Heads in NYC. The meeting at Clear Channel New York headquarters announced on Friday took place as planned with Nielsen and the Advertising Research Foundation (ARF) hosting an event featuring panel discussions and speakers titled “Nielsen Cracks the Code on Radio ROI. As noted in TALKERS/RadioInfo on Friday, the event was to focus on Nielsen’s ROI measurement tool for radio. Radio group heads attending the event were joined by key marketers and advertisers. Clear Channel chairman and CEO Bob Pittman and CBS RADIO president and CEO Dan Mason welcomed advertiser, agency and industry attendees. Nielsen EVP of global product leadership Steve Hasker presented the study’s findings. Two panel discussions followed — the first, moderated by Michael Kassan, chairman and CEO of MediaLink, discussed the power of radio for marketers and how it should best be considered in the marketing mix. Panelists from across the media landscape included: Gayle Fuguitt, president and CEO, The ARF; Matt MacDonald, BBDO; John Nitti, ZenithOptimedia; Ritu Trivedi, MediaVest and Mary Ellen Johnson Jalenek, American Express. The second panel was moderated by Bob Pittman and featured the heads of major radio groups, including Lew Dickey, CEO, Cumulus Media; David Field, CEO, Entercom; and Dan Mason. The group discussed Nielsen’s study and how they believe it will improve the perception of radio within the ad community.
Genesis to Syndicate Weekly Elizabeth Dougherty Show. The weekly “Dougherty Report” program, hosted by culinary expert Elizabeth Dougherty, will air live from 9:00 pm to 12:00 midnight on Saturdays beginning May 10 and will be syndicated by Genesis Communications Network. The company says Dougherty’s program “sends listeners on an adventure of good food, along with interviews and a unique take on the news of the day, for parents in particular.” It also says Dougherty has an extensive background in food writing and culinary arts training. The program is based out of flagship WAMT, Orlando.
BIA/Kelsey Delivers U.S. Local Spend Estimate for 2013-2018. Just what will local radio’s slice of the advertising pie look like in 2018? According to BIA/Kelsey’s “U.S. Local Media Forecast,” radio advertising accounted for 11.1% of the total $133.2 billion spent in 2013 (direct mail, newspapers, and TV led the category). The primary sources of revenue for local radio in 2013 were automobile dealers ($1.43 billion), wireless telecommunications ($650.8 million), and full-service restaurants ($647.8 million). Based on changes in the overall local media marketplace, BIA/Kelsey estimates that the overall local media market will grow faster than previously thought through 2018. By 2018 the total will be $158.6 billion, of which $16.7 billion – or 10.5% – will go to local radio. Obviously, the big growth is expected to be in digital. BIA/Kelsey predicts, “Digital media continues to increase its share of total local media revenues, growing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018.” Find out more about the forecast here.
“Armed American Radio” Celebrates Fifth Anniversary. Last night (4/27) marked the benchmark broadcast for the Salem Radio Network-distributed and Mark Walters-hosted program. “It was no surprise to me that the time was right for a program of this type,” Walters comments. “While the mainstream media continues to promote an anti-gun agenda, millions of law-abiding gun owners have found a new home on the radio dial that talks about their decision to carry a firearm. We provide a hard-hitting, fact based, entertaining discussion about all things related to the pro-gun rights movement.” The now three-hour syndicated program was launched in April 2009 as a one-hour, Atlanta only-based show.
Odds & Sods. Six-year Sun Broadcast Group exec Steve Gallagher departs. Most recently, Gallagher was SBG’s executive vice president. He joined the company in February 2008 as vice president of programming. Gallagher’s prior credits include being director of operations for Citadel Communications Harrisburg (2005 – 2008); operations manager/program director of Nassau Broadcasting stations in Monmouth-Ocean, New Jersey (WOBM-AM, WOBM-FM and WADB) and in Allentown (WWYY “Lite 107”)…..Religious/Christian broadcaster Starboard Media Foundation (also known as Relevant Radio) agrees to acquire Multicultural Broadcasting‘s Spanish-formatted WNSW. Purchase price for the New York City AM outlet is reportedly $10.1 million. Michael J. Bergner (Bergner & Co.) was the exclusive broker for the transaction. Starboard owns stations in Chicago, Austin, and Providence, as well as several Wisconsin outlets in Madison, Green Bay, and Eau Claire…..The Public Radio Program Directors Association announces the association’s president and CEO, Arthur Cohen, has decided to retire effective January 1, 2015 after an orderly leadership transition process of eight months. The PRPD says Cohen, a veteran public radio programmer and manager will retire after a remarkable career of more than 35 years of service in public media.
August Dates Set for Rising Through the Ranks Course. The Radio Advertising Bureau (RAB), Broadcast Music, Inc. (BMI), and the Mentoring and Inspiring Women in Radio Group (MIW) are presenting the seventh annual “Rising Through the Ranks” seminar, August 27-28, at the BMI Nashville headquarters in Tennessee. The organizations say that, as in years past, BMI will offer 20 scholarships for this year’s program. These scholarships cover the cost of the professional development course, which is designed to foster and educate emerging female radio sellers and managers within broadcast radio. This year’s course will focus primarily on women in the radio workplace and sales and management techniques; including problem solving, budget reviews, managing team personalities, and personal brand building. Scholarship winners will also have the opportunity to hear from leading radio industry executives across various station groups and industry backgrounds. Confirmed speakers include: Lynn Anderson, CEO, Integrated Media Solutions Group; Lindsay Cerajewski, general sales manager, CBS Radio; Tincy Crouse, market manager, Cromwell Radio; Erica Farber, president and CEO, RAB; Katie Gambill, president and general manager, 5-Star Radio; Kim Guthrie, executive vice president, Cox Media Group; Brandeis C. Hall, vice president, professional development, RAB; Emily Hunt, local sales manager, KSL Broadcast Group; Laurie Kahn, president and CEO, Media Staffing Networks; Sue McNamara, senior vice president, sales, CBS Radio; Kay Olin; partner, Olin & Associates; and Dan Spears, vice president, licensing, BMI. Kay Olin says, “’Rising Through the Ranks’ is the epitome of the Mentoring and Inspiring Women in Radio Group. With the generous help from BMI and the RAB, this two-day training workshop allows us to continue to develop, and help foster female sales managers to senior positions in the radio industry.”
Gettin’ Jiggy with Gary Johnson. At the Kansas Libertarian Convention held over the weekend, internet radio personality Jiggy Jaguar a.k.a. James Lowe (right) sat down with the Libertarian Party’s former presidential nominee Gary Johnson (left) to discuss issues near and dear to the libertarians. Lowe’s program is heard via his own KJAGRadio.com and the Transmedia World Wide network.