Pending Business: Welcome to 2024
By Steve Lapa
Lapcom Communications Corp
President
What do your New Year’s resolutions look like?
Chances are your resolutions included what I call the old reliable “mores.” Earn more, save more, exercise more, eat more of the healthier foods. Sound familiar? Do you break down the resolutions into daily goals? As in here is what I need to do today to meet my goals and fulfill my resolutions. How about the “less” category? Do you spend any time thinking about what you want to do less often? Let us start with some obvious candidates.
A recent survey by Frequence.com indicated 84% of respondents in marketing and advertising felt stress on the job. Maybe the other 16% had just taken their morning meds. Seriously, can you blame the stressed-out thousands who have spent a career working for companies that stand on the brink of financial peril, delist from the stock exchange, or initiate short-notice personnel cuts? Has anyone in the radio business reading this column ever experienced a fully stress-free experience for over 36 waking hours? If it is not work, maybe it is friends, family, travel issues, or anything else that you simply cannot stop thinking about.
“Less” resolution #1. Less stress on the job, unless you are in the parachute business or an air-traffic controller or emergency room doctor in New York or Chicago, you get where I am going with this.
The same survey showed 72% of respondents work for organizations expecting them to deliver more with less support. The last time I worked for a broadcast company that provided me with my own dedicated assistant, the Cowboys won the Super Bowl in the first ever televised in prime time. Please raise your hand if you are a seller or sales manager with your own dedicated assistant. Anybody? How about in the past 10 years?
“Less” resolution #2. Less is more. The slogan takes on new life in the remote work environment that is a norm for many in the media buyer-seller relationship. Everyone in the chain is being asked to do more, reach increased goals, and perform to a higher standard with less support. You are either on the income money flow line or the expense side. Pick your lane and try your best to deliver measurable results.
Technology is driving change in every corner of the workplace. New strategies and technologies designed to monetize media impressions are part of our culture. Surveys show anywhere from 52-70% of sellers and marketers are challenged with keeping up.
“Less” resolution #3. Prioritize your upskilling. Pick the one area that will allow you to hit your most important “more” goals and master it. Never stop learning, just adjust your learning curve to what works best for you.
Here’s to a more productive and prosperous New Year!
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
told by Audacy management he’s being let go as the company is looking for a change in middays and wants a “less caller-driven show.” Kentera adds, “I prepare like crazy, I think my show is good, well-received, so I was stunned when I was told I was being fired.” The 65-year-old Kentera has been in radio for 40 years, the last four with KWFN-FM and says he does not plan to retire. “I’m going to look for an opportunity in sports… in or out of the radio business. I’m not done yet.” 
Simple question, tricky answer. Unless you are organized.
president for Diamond Oil. Chance says, “I am profoundly humbled that iHeart would allow me this opportunity. I look forward to reuniting with my past colleagues and meeting new colleagues in the immediate future. This gives me a sense of peace and I’m extremely flattered and grateful. I look forward to diving back into all of these brands and vetting all the new ones. To say that I am excited to return, would be an understatement.”
It looks like the podcast business is hitting those ever-present speedbumps.
