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By Steve Lapa
Lapcom Communications Corp
Despite his facemask, I could tell he was upset about something out of his control. Personal issue? There has been and continues to be economic pressure on all of us, as we deal with the impact of Covid-19. Family problems? Business? This one had to be about business. So I went for it, “What is up with the pacing and the pulsating facemask?” The reflexive answer, “I’m going to miss my bonus.” Most sales reps are grateful to be working and earning, let alone earning a bonus. What’s up here?
By Al Herskovitz
NEW YORK — The sale doesn’t end when the client signs the contract. That was one of the hot topics bandied about during discussions I had in the lobby, at lunch and at the cocktail party outside the formal goings-on at the recent TALKERS conference (6/6). It is one of the valuable side-effects of the event attached to the panels and presentations in the main hall. The opportunity to talk face-to-face with programmers, producers, hosts, sales folks, about specific challenges they face.
By Holland Cooke
BLOCK ISLAND, RI — Oh! You’re on-air? Not in sales? As Cher’s character hollered in Moonstruck, “SNAP OUT OF IT!”
Now more than ever – with 2013 budgets in umpteenth re-draft – tough decisions are being made, in meetings you’re not invited to. Possibly in meetings your boss is not invited to. So, as local talent, are you merely what bean-counters call an “expense?” Or when they read your name on The List of Endangered Employees, does it spell “revenue?”
Local DJ? That’s dang-near an oxymoron now. Talk show? That’s something from a syndicator, right? Not if you are responsible for what the sales department calls “local direct retail.” Translation: do-re-mi that’s not stepped-on by an agency; ads that tell shopkeepers’ stories, and bring cars into their parking lots.