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February 2021 PPM Ratings Takeaways – Part Three

| March 25, 2021

February 2021 PPM Data – Information for the February 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s February 2021 sweep covered February 4 – March 3.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as the most significant (6+) improvement and erosion.

All comparisons noted are January 2021 – February 2021 (6+).

PORTLAND

News/Talk: KXL 6.2 – 6.0, -.2, third to second and KEX 3.6 – 3.4, -.2, flat at #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KOPB 12.0 – 11.2, -.8, repeats at #1

Number One 6+ second month in a row: public radio news/talk KOPB 12.0 – 11.2, -.8

Largest 6+ January 2021 – February 2021 Increase: classic hits-oldies KLTH (+1.0)

Largest 6+ January 2021 – February 2021 Decrease: public radio news/talk KOPB (-.8)

CHARLOTTE

News/Talk: WBT AM & WBT-FM 6.6 – 5.5, -1.1, third to fourth

News: None in the top twenty

Sports Talk: WFNZ 1.1 – .7, -.4, #18 to #19

Public Radio News/Talk: WFAE flat at 5.1, unchanged at #6, and WNSC .7 – .6, -.1, #21 to #20

Number One 6+ fourth successive month: adult contemporary WKQC 7.3 – 7.5, +.2

Largest 6+ January 2021 – February 2021 Increase: hot AC WLNK (+.8)

Largest 6+ January 2021 – February 2021 Decrease: news/talk WBT AM & WBT-FM (-1.1)

SAN ANTONIO

News/Talk: WOAI 7.0 – 6.7, -.3, steady at #2 and KTSA 2.0 – 1.6, -.4, #17 to #19

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KSTX 4.4 – 3.7, -.7, #8 to #11

Number One 6+ second consecutive month: classic hits-oldies KONO-FM 7.8 – 8.3, +.5

Largest 6+ January 2021 – February 2021 Increase: adult hits KJXK (+1.4)

Largest 6+ January 2021 – February 2021 Decrease: hot AC KSMG (-1.0)

SACRAMENTO

News/Talk: KFBK 10.2 – 9.6, -.6, repeats at #1 and KSTE 2.2 – 1.9, -.3, flat at #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KXJZ 6.4 – 5.9, -.5, second to fifth and KQEI flat at .9, #19 to #16

Number One 6+ second straight month: news/talk KFBK 10.2 – 9.6, -.6

Largest 6+ January 2021 – February 2021 Increase: classic rock KSEG (+1.0); adult contemporary KYMX (+1.0); and urban-rhythmic oldies KHYL (+1.0)

Largest 6+ January 2021 – February 2021 Decrease: hot AC KZZO (-3.6, unlisted)

PITTSBURGH

News/Talk: KDKA-AM 5.6 – 5.3, -.3, flat at #5

News: None in the top twenty

Sports Talk: KDKA-FM 7.9 – 7.0, -.9, unchanged at #4

Public Radio News/Talk: WESA 4.4 – 4.1, -.3, steady at #9

Number One 6+ third month in a row: classic hits-oldies WWSW 10.1 – 10.0, -.1

Largest 6+ January 2021 – February 2021 Increase: country WOGI (+.7)

Largest 6+ January 2021 – February 2021 Decrease: classic country WLYI (-1.1, unlisted)

SALT LAKE CITY

News/Talk: KNRS 7.9 – 7.0, -.9, first to second and KSL unchanged at 7.0, remains at #2 (tied with KNRS)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KUER 6.4 – 5.7, -.7, flat at #4

Number One 6+ first month: adult contemporary KSFI 7.0 – 7.1, +.1

Largest 6+ January 2021 – February 2021 Increase: hot AC KBZN (+.8)

Largest 6+ January 2021 – February 2021 Decrease: classic rock KAAZ (-1.1)

LAS VEGAS

News/Talk: KXNT 2.9 – 2.2, -.7, #11 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KNPR 3.1 – 2.9, -.2, #8 to #11

Number One 6+ fourth month in a row: adult contemporary KSNE steady at 8.1

Largest 6+ January 2021 – February 2021 Increase: classic rock KXPT (+.6) and rhythmic CHR KVEG (+.6)

Largest 6+ January 2021 – February 2021 Decrease: news/talk KXNT (-.7) and urban AC KCEP (-.7, unlisted)

ORLANDO

News/Talk: WTKS 6.1 – 6.4, +.3, flat at #4; WDBO 3.2 – 3.3, +.1, #11 to #12; and WFLF 1.9 – 1.7, -.2, unchanged at #18

News: None in the top twenty

Sports Talk: WYGM 1.9 – 1.3, -.6, #18 to #19

Public Radio News/Talk: WMFE 4.9 – 3.6, -1.3, seventh to tenth

Number One 6+ second straight month: classic hits-oldies WOCL 10.6 – 10.9, +.3

Largest 6+ January 2021 – February 2021 Increase: Spanish tropical WRUM (+1.5)

Largest 6+ January 2021 – February 2021 Decrease: adult contemporary WMGF (-2.5)

CINCINNATI

News/Talk: WLW 7.9 – 8.8, +.9, second to first and WKRC 5.8 – 5.5, -.3, sixth to fifth

News: None in the top twenty

Sports Talk: WCKY .8 – .9, +.1, #20 to #19

Public Radio News/Talk: WVXU 3.9 – 3.2, -.7, #9 to #12

Number One 6+ first month: news/talk WLW 7.9 – 8.8, +.9

Largest 6+ January 2021 – February 2021 Increase: news/talk WLW (+.9)

Largest 6+ January 2021 – February 2021 Decrease: country WHKO (-1.2, unlisted)

CLEVELAND

News/Talk: WTAM 6.0 – 6.3, +.3, sixth to seventh

News: WMMS-HD2 flat at .1, #20 to #18

Sports Talk: WKRK 4.3 – 3.4, -.9, #11 to #12

Public Radio News/Talk: WCPN 4.3 – 3.8, -.5, flat at #10 and WKSU unchanged at .6, #19 to #17

Number One 6+ third consecutive month: classic hits-oldies WMJI 10.0 – 10.5, +.5

Largest 6+ January 2021 – February 2021 Increase: country WGAR (+1.3)

Largest 6+ January 2021 – February 2021 Decrease: rock WONE (-1.7, unlisted)

KANSAS CITY

News/Talk: KMBZ-FM 5.1 – 5.7, +.6, sixth to fifth and KMBZ-AM 1.5 – 1.3, -.2, flat at #20

News: None in the top twenty

Sports Talk: WHB 3.0 – 2.4, -.6, #14 to #15 and KCSP 2.1 – 1.8, -.3, steady at #19

Public Radio News/Talk: KCUR 6.1 – 5.7, -.4, third to fifth

Number One 6+ third successive month: classic hits-oldies KCMO-FM 8.4 – 10.0, +1.6

Largest 6+ January 2021 – February 2021 Increase: classic hits-oldies KCMO-FM (+1.6)

Largest 6+ January 2021 – February 2021 Decrease: contemporary Christian KJNW (-.9)

COLUMBUS

News/Talk: WTVN 8.5 – 7.5, -1.0, flat at #4

News: None in the top twenty

Sports Talk: WBNS-FM 6.0 – 4.7, -1.3, fifth to sixth and WBNS-AM flat at .2, #17 to #19

Public Radio News/Talk: WOSU 8.6 – 7.6, -1.0, first-place tie to third

Number One 6+ second straight month: country WCOL 8.6 – 10.0, +1.4

Largest 6+ January 2021 – February 2021 Increase: country WCOL (+1.4)

Largest 6+ January 2021 – February 2021 Decrease: sports talk WBNS-FM (-1.3)

Up next: February 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.  

Tuesday, March 23, 2021

| March 23, 2021

Premiere Networks to Continue ‘The Rush Limbaugh Show’; WBOB, Jacksonville First New Affiliate. The 12:00 noon to 3:00 pm ET broadcast of “The Rush Limbaugh Show” will continue with archival audio from Limbaugh’s 30-plus-year syndicated program augmented by familiar talk hosts. Chesapeake-Portsmouth Broadcasting Corporation’s WBOB-AM/W266CX is the first new affiliate station. In making the announcement, Premiere Networks says, “No one can replace Rush Limbaugh, and Premiere Networks will continue to provide millions of loyal listeners with the voice of Rush for the long term. We have a variety of familiar voices who are guiding the audio of Rush for all of the important issues of the day, including recent guest hosts Todd Herman, Ken Matthews, and Brett Winterble.” WBOB general manager Jonathan McClellan states, “Rush Limbaugh is a pioneering force in broadcasting. He redefined talk radio and shaped the conservative political message for our country. WBOB is excited to add Rush’s program to our lineup. We value the future of his legacy, and we believe his talented team will drive the momentum of the movement far into the future. We welcome this monumental voice.” Limbaugh’s program launched into national syndication on August 1, 1988, with 56 radio stations, was heard on more than 600 stations at the time of the icon’s passing at age 70 on February 17. TALKERS publisher Michael Harrison comments on this breaking story, “What an interesting turn of events. This is a multiple win for many elements of the industry. The winners include: 1) The fill-in hosts who’ve become familiar to the show’s regular listeners because they’ll continue to play a role in the show without having to carry the burden of being the ‘guy that followed the guy’ but never could fill his shoes; 2) Premiere, because they’ll continue to productively exploit the greatest brand in talk radio programming history and even though it could never be as big as it would have been with Rush alive, it certainly will maintain value and possibly evolve into something of lasting currency; 3) Other syndicated shows, because they now have a shot at being cleared in the valuable 12:00 noon to 3:00 pm space and get a viable piece of the pie. There are plenty of listeners and revenue to be shared in that huge mine; 4) Local hosts and programming because you can be sure many stations will turn inward during middays now that this big piece of real estate has opened; 5) Local stations, because they now have the options to choose from all of the above; and 6) the legacy of Rush Limbaugh, which will continue to live as a viable part of the national talk radio community. Bravo!”

Dana Loesch Inks New Multi-Year Deal with Radio America. Talk radio star Dana Loesch signs a new, multi-year contract extension with Radio America to continue to host her daily 12:00 noon to 3:00 pm program “The Dana Show” that she’s hosted since 2014. Radio America says Loesch is “the most listened to female talk show host in the country” and has “attracted a large and loyal following in syndication, expanding the news/talk audience to include more men and women in their 30s and 40s, something the aging format desperately needs.” Radio America COO Mike Paradiso says, “We’re excited to continue the explosive growth that Dana’s show has enjoyed over the last few years. Dana has done what few hosts have been able to do, expand the talk format’s audience to make it younger, while still performing very well with the core talk demo. We think she’s uniquely qualified to lead the way during this transitional time in the format.”

Round One of February PPM Ratings Released. The first of four rounds of ratings data from Nielsen Audio’s February 2021 PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s February 2021 sweep covered February 4 – March 3. TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets and reports that the unusual surge of listening to news and news/talk stations in January that was the result of the January 6 Capitol attack, its aftermath, and the beginning of the Joe Biden administration has leveled off. In New York, iHeartMedia’s news/talk WOR was flat at a 2.5 share (weekly 6+ AQH share) and Red Apple Media’s WABC was up three-tenths to a 1.9 share. In Los Angeles, iHeartMedia news/talk KFI was steady with a 5.0 share and the #3 rank while Entercom’s crosstown all-news KNX dipped four-tenths to a 2.9 share. Nexstar Media Group’s news/talk WGN-AM was flat with a 4.1 share but rises to the #6 rank and Entercom’s all-news WBBM-AM/WCFS-FM lost two-tenths to finish with a 7.1 share but remains ranked #1. You can see Mike Kinosian’s complete Ratings Takeaway for this group of markets here.

Report: WFAN’s Jastremski Leaving for The Ringer. According to a piece by Andrew Marchand in the New York Post, WFAN, New York evening host John Jastremski is leaving the Entercom sports talk station to join Spotify’s The Ringer. As Marchard notes, Bill Simmons sold The Ringer to Spotify for a reported $200 million but continues to lead the platform. Jastremski’s deal with The Ringer will begin next month and will include him doing three to four podcasts per week.

WWO Blog: Podcasting Provides ‘Massive Head Start’ for New Radio Hosts. A study commissioned by Westwood One and conducted by Maru/Blue reveals “the extent to which Dan Bongino has used his podcast platform, social media presence, best-selling books, and TV appearances to build a strong brand among American talk radio listeners.” The study finds that a podcast star like Bongino enjoys a “massive head start and strong momentum” when launching an AM/FM radio show. It finds 64% of frequent news/talk radio listeners are aware of Dan Bongino and 78% of frequent news/talk radio listeners who are aware of Bongino rate him as excellent/good. Further the study finds, “An AM/FM radio show generates a new audience that is incremental to the podcast audience: the Maru/Blue study found that the Dan Bongino and Ben Shapiro audiences either listen to the podcast or the AM/FM radio show. Currently about 40% listen only to the podcast; 40% listen only to the Ben Shapiro and Dan Bongino shows on AM/FM radio. About 20% indicate they have listened both to the podcast and the AM/FM radio show in the last month.” See the blog here.

TALKERS News Notes. The COVID stimulus is getting a radio sweepstakes treatment from iHeartMedia as the company presents the “Double Your Stimulus” contest in numerous participating markets. iHeartMedia is giving listeners the chance to win another $1,400 “stimulus check” that could result in up to six nationwide winners each weekday now through April 2. The company says that “given today’s challenging times due to the pandemic, iHeartMedia is seeing a nearly 20% higher response rate than any other cash contests in the past with winners benefiting from all across the nation.”…..USA Radio Network’s “Classic Radio Theater” adds three new affiliate stations for Wyatt Cox’s historical presentation of radio’s greatest programs of the 20th century. The show is now heard on WMIC, Sandusky, Michigan; KRVN-AM, Lexington, Nebraska; and KGUM-AM, Hagåtña, Guam. Cox says, “It’s a pleasure to give people a dose of history as it really happened – unsanitized and factual. While some stations may be pulling away from presentations of radio’s past, I view it as critical for understanding where we came from and how we got here today… our ‘Classic Radio Theater’ programs are not only great entertainment, but they are set in a background of history that puts all these programs in the context of the times.”…..Cumulus Media’s Westwood One signs a deal with DCP Entertainment to distribute, market, and monetize the company’s new podcasts as well as its back catalogue. DCP Entertainment’s mission is to provide a platform for people of color, women, and LGBTQ communities, and to highlight stories around mental health, disability, and overcoming adversity. Current productions include “Say Their Name,” which was nominated for the 2021 Ambies Award “Podcast of the Year” and “Toure Show: The Central Park 5,” which was a 2020 Webby Award “Best Crime & Justice Episode” honoree.

‘The GRITIRON Show’ Starring Whitney Breaux Launches. The new podcast and YouTube show is being launched by former ESPN Baton Rouge radio host Jordy Culotta who expands his media network with the launch of “The GRITIRON Show” with Whitney Breaux – a show targeting women that premiered on International Women’s Day (3/8). The press release says “The GRITIRON Show” is a weekly podcast celebrating the perseverance, passion, and lifestyle of women on and off the football field. The show features Breaux and “a bevy of guests including women breaking the glass ceiling in sports from journalists, coaches, athletic administrators and sports executives to wives of players and coaches.” Breaux is a former Miss Teen Louisiana and global marketing executive. Culotta says, “We’re excited to add Whitney and ‘The GRITIRON Show’ to our network programming. I’m honestly shocked this is her first time behind a microphone. She’s a brilliant public speaker, her energy is infectious, and she’s always been passionate about sports.”

COVID-19/Spring Break, Border Troubles, Deadly Boulder Grocery Store Shooting, Biden Jobs & Infrastructure Proposal, Capitol Attack-Sedition Controversy, Cuomo on the Ropes, and Deshaun Watson Allegations Among Top News/Talk Stories Yesterday (3/22). The rising number of COVID-19 cases in numerous states, worries about variants, the vaccine rollout, and the enormous spring break gatherings; the immigration problems at the U.S.-Mexico border; the mass shooting at a grocery store in Boulder, Colorado that’s left 10 dead; the Biden administration plans to introduce a $3 trillion jobs & infrastructure bill; the investigation into the January 6 Capitol attack and the report that sedition charges may be leveled at some; the allegations of sexual harassment against New York Governor Andrew Cuomo; and the growing allegations of sexual impropriety by massage therapists against Texans quarterback Deshaun Watson were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

February 2021 PPM Ratings Takeaways – Part One

| March 23, 2021

February 2021 PPM Data – Information for the February 2021 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s February 2021 sweep covered February 4 – March 3.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2021 – February 2021 (6+).

NEW YORK

News/Talk: WOR flat at 2.5, #16 to #14, and WABC 1.6 – 1.9, +.3, #21 to #19

News: WINS 4.0 – 3.6, -.4, eighth to ninth, and WCBS-AM 2.9 – 2.8, -.1, #12 to #13

Sports Talk: WFAN 2.8 – 2.5, -.3, steady at #14

Public Radio News/Talk: WNYC-FM 4.9 – 4.5, -.4, unchanged at #5

Number One 6+ fourth successive month: adult contemporary WLTW 6.5 – 6.8, +.3

Largest 6+ January 2021 – February 2021 Increase: urban AC WBLS (+1.2)

Largest 6+ January 2021 – February 2021 Decrease: Spanish contemporary WXNY (-.9)

LOS ANGELES

News/Talk: KFI steady at 5.0 and unchanged at #3

News: KNX 3.3 – 2.9, -.4, #10 to #12

Sports Talk: None in the top twenty

Public Radio News/Talk: KPCC 3.6 – 3.3, -.3, sixth to ninth

Number One 6+ first month: classic hits-oldies KRTH 5.6 – 5.9, +.3

Largest 6+ January 2021 – February 2021 Increase: Spanish contemporary KLLI (+1.0)

Largest 6+ January 2021 – February 2021 Decrease: news KNX (-.4)

CHICAGO

News/Talk: WGN unchanged at 4.1, seventh to sixth

News: WBBM-AM & WCFS 7.3 – 7.1, -.2, repeats at #1

Sports Talk: WSCR 2.3 – 2.1, -.2, #13 to #17

Public Radio News/Talk: WBEZ 6.7 – 6.4, -.3, third to second

Number One 6+ second consecutive month: news WBBM-AM & WCFS 7.3 – 7.1, -.2

Largest 6+ January 2021 – February 2021 Increase: alternative WKQX-FM (+.8)

Largest 6+ January 2021 – February 2021 Decrease: urban AC WVAZ (-.8) and adult contemporary WRME (-.8)

SAN FRANCISCO

News/Talk: KGO 2.0 – 1.7, -.3, #16 to #19

News: KCBS-AM & KFRC 8.5 – 7.5, -1.0, flat at #2

Sports Talk: KNBR 3.5 – 2.9, -.6, sixth to ninth

Public Radio News/Talk: KQED 10.9 – 10.6, -.3, repeats at #1

Number One 6+ second straight month: public radio news/talk KQED 10.9 – 10.6, -.3

Largest 6+ January 2021 – February 2021 Increase: adult contemporary KISQ (+.6)

Largest 6+ January 2021 – February 2021 Decrease: news KCBS-AM & KFRC (-1.0)

DALLAS

News/Talk: WBAP flat at 4.0 and steady at #10

News – Talk: KRLD-AM 1.6 – 2.1, +.5, #21 to #18

Sports Talk: KTCK 3.6 – 4.1, +.5, #11 to #9

Public Radio News/Talk: KERA 3.4 – 3.2, -.2, #13 to #15

Number One 6+ first month: adult contemporary KDGE 5.6 – 5.2, -.4

Largest 6+ January 2021 – February 2021 Increase: rock KEGL (+1.0)

Largest 6+ January 2021 – February 2021 Decrease: contemporary Christian KLTY (-1.3)

HOUSTON

News/Talk: KTRH 7.5 – 6.5, -1.0, tie for first to second

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KUHF 2.7 – 2.9, +.2, #16 to #17

Number One 6+ fourth successive month: adult contemporary KODA flat at 7.5

Largest 6+ January 2021 – February 2021 Increase: country KKBQ (+.8)

Largest 6+ January 2021 – February 2021 Decrease: news/talk KTRH (-1.0)

ATLANTA

News/Talk: WSB-AM 11.8 – 10.5, -1.3, #1

News: None in the top twenty

Sports Talk: WZGC 3.8 – 3.7, -.1, eighth to seventh, and WCNN 1.6 – 1.7, +.1, #18 to #16

Public Radio News/Talk: None in the top twenty

Number One 6+ 21st consecutive month: news/talk WSB-AM 11.8 – 10.5, -1.3

Largest 6+ January 2021 – February 2021 Increase: CHR WWPW (+.5)

Largest 6+ January 2021 – February 2021 Decrease: news/talk WSB-AM (-1.3)

PHILADELPHIA

News/Talk: WKXW 1.8 – 2.0, +.2, #19 to #17, and WPHT 2.2 – 1.8, -.4, #18 to #19

News: KYW 6.4 – 6.5, +.1, second to third

Sports Talk: WIP 6.1 – 5.3, -.8, fifth to sixth, and WPEN-FM 2.6 – 2.5, -.1, flat at #15

Public Radio News/Talk: WHYY 6.3 – 5.2, -1.1, third to seventh

Number One 6+ second straight month: urban AC WDAS-FM 8.6 – 8.0, -.6

Largest 6+ January 2021 – February 2021 Increase: rock WMMR (+1.3)

Largest 6+ January 2021 – February 2021 Decrease: public radio news/talk WHYY (-1.1)

LONG ISLAND

News/Talk: WOR 4.1 – 3.2, -.9, #7 to #13

News: WCBS-AM 3.2 – 3.5, +.3, #11 to #10, and WINS 3.1 – 3.0, -.1, #12 to #14

Sports Talk: WFAN 4.3 – 4.0, -.3, fourth to sixth

Public Radio News/Talk: WNYC-FM 3.1 – 2.1, -1.0, #12 to #19

Number One 6+ second successive month: classic rock WAXQ 5.1 – 5.6, +.5

Largest 6+ January 2021 – February 2021 Increase: classic rock WBAB (+.9)

Largest 6+ January 2021 – February 2021 Decrease: public radio news/talk WNYC-FM (-1.0)

RIVERSIDE

News/Talk: KFI 5.2 – 5.4, +.2, steady at #2

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KVCR .7 – .8, +.1, #28 to #19, and KPCC .8 – .4, -.4, #27 to #20

Number One 6+ sixth month in a row: Spanish adult hits KLYY 6.9 – 6.5, -.4

Largest 6+ January 2021 – February 2021 Increase: Spanish contemporary KLVE (+.6)

Largest 6+ January 2021 – February 2021 Decrease: rock KCAL-FM (-.7)

SAN JOSE

News/Talk: KGO 2.5 – 2.0, -.5, #11 to #12

News: KCBS-AM & KFRC 6.8 – 5.1, -1.7, second to fourth

Sports Talk: KNBR 2.5 – 1.3, -1.2, #11 to #19

Public Radio News/Talk: KQED 12.8 – 12.0, -.8, repeats at #1

Number One 6+ second straight month: public radio news/talk KQED 12.8 – 12.0, -.8

Largest 6+ January 2021 – February 2021 Increase: adult contemporary KISQ (+.9) and classic hits-oldies KBAY (+.9)

Largest 6+ January 2021 – February 2021 Decrease: news KCBS-AM & KFRC (-1.7)

MIDDLESEX

News/Talk: WKXW 5.0 – 4.4, -.6, fifth to sixth, and WOR 2.0 – 2.1, +.1, #21 to #20

News: WCBS-AM 2.7 – 2.6, -.1, #14 to #16

Sports Talk: WFAN 2.7 – 2.5, -.2, #14 to #17

Public Radio News/Talk: WNYC-FM 4.1 – 3.4, -.7, sixth to tenth

Number One 6+ second month in a row: classic rock WAXQ 8.9 – 8.1, -.8

Largest 6+ January 2021 – February 2021 Increase: Spanish tropical WSKQ (+2.0)

Largest 6+ January 2021 – February 2021 Decrease: Spanish contemporary WPAT (-1.7)

Up next: February 2021 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis. Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.

Monday, March 8, 2021

| March 8, 2021

Monday Memo: Staples’ Savvy. Whether you’re a broadcaster or podcaster – “and ESPECIALLY if you write promo or commercial copy or if you sell” – consultant Holland Cooke urges humility about the listener’s attention. In this week’s column, he shares success tactics from the office supply superstore. Read it here.

Pending Business: Habits. Sales and marketing pro Steve Lapa is a fan of those books and articles that detail the habits of successful people and in today’s column he boils them down to three that have been used by successful radio sellers but are not always practiced these days. Read more here.

Will Marotti Announces Exit from WTIC-AM, Hartford. On today’s radio program, Pastor Will Marotti told his listeners of Entercom’s news/talk WTIC-AM, Hartford that he’s leaving his radio program after this Friday’s show in order to focus on his role with the New Life Church in Meriden, Connecticut. Marotti hosts the late morning show (9:00 am to 12:00 noon) but he’s held numerous positions with WTIC over the years. He partnered with former Connecticut Governor John Rowland from 2010 to 2012 in the afternoon drive daypart. He took over that program hosting it solo after Rowland resigned from the station after being brought up on charges of campaign fraud and corruption. Marotti continued to serve as a fill-in personality but returned to WTIC to host late mornings full time after Jim Vicevich retired from his show in December of 2019 to focus on his battle with Lupus.

Debating Dr. Seuss.  The brand-new weekly podcast dedicated to tackling the education crisis in America – produced and hosted by WPHT, Philadelphia midday host Dom Giordano – is off to a flying start. In this week’s “Readin’ Writin’ and Reason” podcast, Giordano sits down with American University professor Omekongo Dibinga, one of America’s leading critics of Dr. Seuss. They debate Seuss, cancel culture, and critical race theory. Giordano also speculates on people who might still read Dr. Seuss to kids in public settings. This podcast series is particularly timely and potent drawing upon Giordano’s well-established reputation as one of the leading experts on education in talk radio. It can be heard at 1210WPHT.com and Radio.com.

January PPM Spoken-Word Summary. TALKERS magazine managing editor Mike Kinosian presents his final analysis of Nielsen Audio’s January 2021 PPM survey with today’s report highlighting the news/talk, news, sports talk, and public radio news/talk stations that finished in the top five (weekly, 6+ AQH share) as well as the five stations in each of those four formats that  posted the highest AQH share. See his report here.

Bloomberg Radio Marks Pandemic Anniversary with Month-Long Daily Series. Radio news service Bloomberg Radio is launching a special daily series titled, “A Year Like No Other,” that examines how the COVID-19 pandemic has changed life and business in America. Syndicator Key Networks says the series “will draw upon Bloomberg’s vast resources to provide radio listeners with daily glimpses of what has changed over the past year, how it has changed, and whether it will ever again be the same.” The series debuts on Monday, March 15 and will take a look at a different industry or way of life that underwent a monumental change in the past year due to COVID-19. Al Mayers, global head of Bloomberg Television and Radio says, “The series will showcase the range of Bloomberg’s business journalism and our wide reporting on the COVID-19 pandemic and its effects. We look forward to bringing this new content marking the past year to our audience.” Key Networks chief revenue officer Dennis Green adds, “Bloomberg’s news team has once again produced content for our affiliates that provides an in-depth look at a story that impacts listeners across the country. This is the type of service and information that Bloomberg affiliates receive 24/7, 365 that is second to none.”

Hubbard Radio’s WTOP Launches PodcastDC. Washington, DC all-news WTOP and sister WFED-AM owner and operator Hubbard Radio announce the debut of PodcastDC – a new podcast app built specifically for the Washington DC region. Hubbard says the new mobile app, which soft launched in January, showcases podcasts that feature voices, topics and stories that are rooted in the nation’s capital. Hubbard Radio VP of digital strategy Jeremy Sinon says, “In a world with 800,000 podcasts available, it’s easy to understand how local can get lost. If your main source of discovery for podcasts is one of the big podcast apps, you would have a hard time knowing that local content even exists. We’re trying to solve that problem by giving Washingtonians an app that is dedicated to serving them audio that caters to their local interests.” Hubbard says the new app is also aimed at making locally produced audio more discoverable and more profitable for its creators. Users will find hundreds of podcasts from independent local content creators like PodcastDC’s own marketing strategist Elly Rowe, who also produces and hosts the podcast “Women-Owned Wednesday By Elly Jane,” which highlights local female entrepreneurs, artists, creators and more. “The sheer number of podcasts and audio content available makes it hard to stand out on a more local level,” Rowe says. “PodcastDC creates an excellent opportunity to help highlight independent D.C. podcasters with content that is not only relevant to local listeners but also deserves more national attention.”

WHBY-AM, Appleton, Wisconsin Talk Host Kathy Keene to Retire. Longtime WHBY-AM, Appleton, Wisconsin talk host Kathy Keene announces she’ll retire from the station and her role as host of the “Good Neighbor Show” on May 28. Keene joined the Woodward Communications station in January of 1981 and on September 6 of that year became the host of the “Good Neighbor Show.” Woodward Communications says that during her time with the station, she was awarded the Social and Digital Media “Best Personality” award at the 2016 Wisconsin Broadcasters Association awards. She was recently honored in 2018 with the Wisconsin Broadcasters Local Legend Award. Keene comments, “Time has come for me to leave my career in radio. It’s been 40 years and it’s been a great 40 years, let me tell you. I have met so many wonderful people along the way. I have spoken with thousands of people: authors, teachers, historians, community leaders, artists and entertainers, experts in every imaginable field. And you, the ‘Good Neighbor’ listeners have always been a large part of the essence of the show. And I will miss you.”

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Stimulus Bill, COVID-19 Stats & Vaccines, Relaxed Mandates & School Openings, Andrew Cuomo Sexual Harassment Allegations, Voting Rights Issues, Chauvin Trial, and Harry & Meghan Interview Among Top News/Talk Stories Over the Weekend.  The Joe Biden COVID stimulus bill passes the Senate and returns to the House for a final vote on Tuesday; the plateauing COVID cases in the U.S., concerns about variants, and the rollout of vaccines; worries about relaxed mask and gathering mandates and the opening of schools; the growing number of sexual harassment allegations against New York Governor Andrew Cuomo and his refusal to resign; Joe Biden’s voting rights bill passes the House and Georgia’s bill to alter voting times and requirements; the looming trial of former Minneapolis police officer Derek Chauvin; and Sunday’s Oprah interview with Prince Harry and Duchess Meghan were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

January 2021 PPM Ratings Takeaways

| March 3, 2021

January 2021’s Most Significant Shifts. January sweeps are notorious for producing massive fluctuations, as radio listening habits quickly shakeout following the cessation of wall-to-wall Christmas music by any market station (or stations).

Muddying the waters in Nielsen Audio’s January 2021 ratings period (January 7 – February 3) was the continuation of a global pandemic; a uniquely-contested presidential election; and the aftermath of the January 6 domestic terrorism attack on the U.S. Capitol.

In radio – and life – very few things lately have been transpiring “as usual.”

One thing though did follow a traditional script: Stations programming all-holiday hits (the overwhelming majority of which are adult contemporary) tended to relinquish nearly all – and in some cases, even more – of the gains they racked up in “Holiday” 2020.

Nabbing honors for loftiest (6+) “Holiday” 2020 – January 2021 increase is American University-owned public radio news/talk WAMU, which spiked by +5.1 in Washington, DC (8.3 – 13.4, second to first, 6+).

Noted below are all facilities displaying upticks of at least one full-share (“Holiday” 2020 – January 2021, 6+), as well as those outlets plunging by that same margin in the identical survey period.

Gains of At Least +1.0 (“Holiday” 2020 – January 2021, 6+)

Spoken-Word Formats

News/Talk

WSB-AM, Atlanta +2.8; WISN, Milwaukee +2.8; KFBK, Sacramento +2.4; WTKS, Orlando +2.2; KTRH, Houston +2.0; KNRS, Salt Lake City +1.9; WBT, Charlotte +1.6; WTKK, Raleigh +1.6; KLBJ-AM, Austin +1.5; WWTN, Nashville +1.5; KFYI, Phoenix +1.4; KXL, Portland +1.4; WMAL, Washington, DC +1.3; WIBC, Indianapolis +1.3; WTVN, Columbus +1.2; WNIS, Norfolk +1.2; KTAR-FM, Phoenix +1.1; WJNO, West Palm Beach +1.1; WREC, Memphis +1.1; and WTIC-AM, Hartford +1.0

 

News

WTOP-FM & WTLP, Washington, DC +1.8; news – talk WBZ-AM, Boston +1.7; KCBS-AM & KFRC, San Jose +1.2; KOMO AM & KOMO-FM, Seattle +1.1; and KYW, Philadelphia +1.0

 

Sports Talk

WXOS, St. Louis +1.6; KDKA-FM, Pittsburgh +1.3; WXYT-FM, Detroit +1.1; KTCK, Dallas +1.0; and WEEI-FM, Boston +1.0

 

Public Radio News/Talk

WAMU, Washington, DC +5.1; KUT, Austin +3.0; WBEZ, Chicago +2.4; KQED, San Jose +2.4; KOPB, Portland +2.3; KQED, San Francisco +1.9; WJCT, Jacksonville +1.9; WFAE, Charlotte +1.8; WHYY, Philadelphia +1.7; WBUR, Boston +1.6; WOSU, Columbus +1.6; WPLN-FM, Nashville +1.6; WFYI, Indianapolis +1.5; KSTX, San Antonio +1.4; KXJZ, Sacramento +1.4; WMFE, Orlando +1.4; WUNC, Raleigh +1.4; WPLN-HD3 Stream, Nashville +1.4; WNPR, Hartford +1.4; KUHF, Houston +1.3; WFDD, Greensboro +1.3; KNOW, Minneapolis +1.2; WGBH, Boston +1.1; WLRN, Miami +1.1; WNYC-FM, Long Island +1.1; WYPR, Baltimore +1.0; KUER, Salt Lake City +1.0; and WCPN, Cleveland +1.0

 

Music Formats (Arranged Alphabetically)

 

Adult Contemporary

KBEB, Sacramento +1.7; WISX, Philadelphia +1.2; and WVBW, Norfolk +1.1

 

Adult Hits

WNOB, Norfolk +1.9; WARH, St. Louis +1.0; and WLKO, Charlotte +1.0

 

Alternative

KPNT, St. Louis +1.9; KTCL, Denver +1.4; and WWDC, Washington, DC +1.3

 

CHR

WNCI, Columbus +1.6; WFLZ, Tampa +1.5; and KHTS, San Diego +1.0

 

Classic Hits-Oldies

WOCL, Orlando +2.2; WROR, Boston +1.9; WOMC, Detroit +1.4; WHCN, Hartford +1.4; WIAD, Washington, DC +1.3; KKLZ, Las Vegas +1.3; WGRR, Cincinnati +1.3; KJR-FM, Seattle +1.0; KOAI, Phoenix +1.0; and KXSN, San Diego +1.0

 

Classic Rock

KGLK, Houston +1.8; WNRQ, Nashville +1.6; KTKX, San Antonio +1.2; WMMO, Orlando +1.2; WFBQ, Indianapolis +1.1; and KZOK, Seattle +1.0

 

Contemporary Christian

WCIE, Tampa +1.0

 

Country

WCOL, Columbus +2.2; WFMS, Indianapolis +2.0; KCYY, San Antonio +1.9; WUBE, Cincinnati +1.7; WPAW, Greensboro +1.6; WGH-FM, Norfolk +1.5; WKKT, Charlotte +1.4; WQIK, Jacksonville +1.4; KSCS, Dallas +1.2; KUPL, Portland +1.1; WNNF, Cincinnati +1.1; WGAR, Cleveland +1.1; KUBL, Salt Lake City +1.0; and KSOP-FM, Salt Lake City +1.0

 

Gospel

WHAL, Memphis +2.2

 

Hot AC

KMXB, Las Vegas +1.7; WQAL, Cleveland +1.5; KSTP-FM, Minneapolis +1.3; and KALC, Denver +1.2

 

Regional Mexican

KLNV, San Diego +1.3

 

Rhythmic CHR

KXJM, Portland +1.1 and WZMX, Hartford +1.0

 

Rhythmic Hot AC

WREW, Cincinnati +2.3

 

Rock

WHJY, Providence +1.7; KSHE, St. Louis +1.4; KRXQ, Sacramento +1.3; WDHA, Middlesex +1.1; and KCAL-FM, Riverside +1.0

 

Spanish Adult Hits

KWID, Las Vegas +2.2 and KBRG, San Jose +1.0

 

Triple A

WTTS, Indianapolis +1.1

 

Urban AC

WQMG, Greensboro +1.8 and WHUR, Baltimore +1.2

 

Urban Contemporary

WUBT, Nashville +1.0

 

Losses Of At Least -1.0 (“Holiday” 2020 – January 2021, 6+)

 

Adult Contemporary

KSFI, Salt Lake City -11.5; WNIC, Detroit -11.1; WMJX, Boston -9.9; KESZ, Phoenix -9.4; KEZK, St. Louis -9.4; WLIT, Chicago -9.2; WASH, Washington, DC -9.2; WMGF, Orlando -9.1; WKQC, Charlotte -8.3; KOST, Los Angeles -8.2; KOSI, Denver -8.0; WJXA, Nashville -8.0; WWLI, Providence -8.0; KYMX, Sacramento -7.9; KOIT-FM, San Jose -7.8; WBEB, Philadelphia -7.5; KQXT, San Antonio -7.3; WMAG, Greensboro -7.2; WWDE, Norfolk -7.0; KKCW, Portland -6.9; KOIT-FM, San Francisco -6.6; WLTW, Middlesex -6.5; WLTW, New York -6.3; WRRM, Cincinnati -6.2; KSNE, Las Vegas -6.1; WLIF, Baltimore -5.9; KYXY, San Diego -5.8; WEJZ, Jacksonville -5.7; KOST, Riverside -5.6; KDGE, Dallas -4.8; WYXB, Indianapolis -4.7; KODA, Houston -4.6; KCKC, Kansas City -4.3; WLTW, Long Island -4.2; WSHH, Pittsburgh -4.2; WDOK, Cleveland -4.1; WLDB, Milwaukee -4.1; WRVR, Memphis -3.5; WRCH, Hartford -3.4; KKMJ, Austin -3.3; KRWM, Seattle -2.4; WLYF, Miami -2.3; WASH, Baltimore -2.1; WMGQ, Middlesex -1.7; WRAL, Raleigh -1.5; WDUV, Tampa -1.3; and WMAG, Raleigh -1.3

 

Adult Hits

WODC, Columbus -6.2; KBPA, Austin -2.1; KYCH, Portland -1.0; and KJXK, San Antonio -1.0

 

CHR

WWPW, Atlanta -1.1 and XHTZ, San Diego -1.0

 

Classic Hits-Oldies

KQQL, Minneapolis -6.0; WWSW, Pittsburgh -3.2; WEAT, West Palm Beach -2.2; KCMO-FM, Kansas City -2.0; WMJI, Cleveland -1.6; and WRIT, Milwaukee -1.6

 

Classic Rock

WKRR, Greensboro -1.2 and WBGG, West Palm Beach -1.0

 

Contemporary Christian

WFSH, Atlanta -1.8; KFIS, Portland -1.5; WGTS, Washington, DC -1.2; and KCMS-FM, Seattle -1.0

 

Hot AC

WMTX, Tampa -4.1; WALK-FM, Long Island -3.5; KPLZ, Seattle -1.9; KZZO, Sacramento -1.3; and WPLW-AM, Raleigh -1.2

 

Regional Mexican

KSAH, San Antonio -1.6 and KLNZ, Phoenix -1.5

 

Rhythmic Hot AC

WMOV, Norfolk -2.2

 

Urban AC

KJMS, Memphis -1.8; WALR, Atlanta -1.3; WVAZ, Chicago -1.2; WBAV, Charlotte -1.2; and WFXC, Raleigh -1.1

 

Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.