Tag: "psychographics"
Talk’s Unique Advantage
By Al Herskovitz
President
H & H Communications
BRADENTON – In the wild mad scramble for ad dollars during these highly challenged economic times, Talk Radio has one outstanding and special advantage over other popular radio formats. In order to enjoy listening to talk, it is obvious that one has to listen to it attentively. It doesn’t make a very good background service as does music.That is why certain products tend to gravitate toward both the demographics and the psychographics of the format…. particularly higher priced goods and services.
