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Pending Business: Fake it ‘Till You Make it

| October 4, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — That was the storyline connected to the collapse of Ozy Media.

If you haven’t read about the fall of Ozy, take a minute to look it up. That storyline never goes away.

Does the theme apply to anyone you know, maybe one of your co-workers who are struggling with sales. Ouch!

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Pending Business: Hunters and Farmers

| June 28, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — “We are farmers!” Come on you can sing the jingle out loud.

Fun stuff. But the words may have a different meaning to sellers.

There is a trend I’m seeing with many radio sellers today and you may be falling into it. It’s a work pattern that caps your potential.

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Pending Business: What’s All the Fuss About?

| May 26, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — My phone rang a lot last week.

Calls from great sellers I had the privilege of managing at different radio and TV stations. “What’s the big deal? We were working remotely 20 years ago!”

So, what opened my eyes to allowing every seller to working remotely back then?

Look beyond the media business.

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