Monday Memo: Robots ARE Taking Over. Like so many of the big conferences only Las Vegas can host, this month’s NAB convention was canceled. “But,” consultant Holland Cooke reports, “I went anyway. The trip turned into a mini-vacation, since my wife had taken a couple workdays off to join me here post-convention, and we had show tickets.” In this week’s column, from Sin City, HC explains how “what I am witnessing here is a profound glimpse into that New Normal we’ve been wondering about.” Read it here.
Pending Business: No. Radio sales pro Steve Lapa addresses what he calls one of the most difficult decisions a seller makes. “At what point do you move on from the no reply, no feedback, and nothing-here prospect? How many times should you try and reach out to open a dialogue with a prospect that does not respond, before you consider the effort fruitless and throw in the towel?” Read his answers to those questions here.
Audacy Renews Content Deal with Key Networks and Bloomberg Radio. The relationship between syndicator Key Networks, radio business news provider Bloomberg Radio, and Audacy will continue as the parties agree to extend the relationship in which Bloomberg delivers business and consumer news programming for the majority of Audacy’s 26 all-news and news/talk stations. Under the new agreement, Bloomberg Radio will continue to provide world-class news content, including live, customized reports, “Bloomberg Money Minutes,” and Bloomberg specialty features including: “Bloomberg Business of Sports,” “Green Report,” “Small Business Report,” “Real Estate Report,” and more to Audacy stations including; KYW, Philadelphia; KCBS-AM, San Francisco; WWJ, Detroit; KRLD-AM, Dallas; and more. Audacy VP of news Bill Smee comments, “Bloomberg has been an outstanding partner for our news brands, providing timely, relevant reporting on the business stories that matter most to our listeners. We look forward to building on this relationship in the coming years to help bolster our position as the leading local news platform.” Key Networks chief revenue officer Dennis Green says, “Key Networks strives to associate with the top brands and products to deliver the best content available to our affiliates. Delivering the gold standard in financial news and information from Bloomberg to Audacy stations that are best in class checks that box. We look forward to continuing the longstanding partnership with Audacy and look for new growth opportunities to serve these stations, their audience and advertisers with Bloomberg content.”
John Kruse Honored by Outdoor Writers Association of America. “America Outdoors Radio” host John Kruse was recently honored by the Outdoor Writers Association of America with several Excellence in Craft awards. This national organization, comprised of outdoors media professionals from all over North America, presents awards for different divisions. One of those is the radio/podcast division and Kruse nearly swept those six categories, winning first place in four categories for interviews airing on “America Outdoors Radio.” The weekly program that covers fishing, hunting, and conservation is syndicated and distributed by Talk Media Network to more than 125 stations in 30 states.
Townsquare to Add ‘Toucher & Rich’ to Four New England Signals. The Boston-based “Toucher & Rich” Show is being added to four of Townsquare Media’s Northern New England stations. The Fred Toucher and Rich Shertenlieb-hosted show is based at Beasley Media’s WBZ-FM, Boston “98.5 The Sports Hub” and is how heard on Townsquare’s alternative WCYY-FM, Portland; country WPKQ-FM, North Conway, New Hampshire; classic rock WJZN-AM/W240DH, Augusta, Maine; and sports talk WEZQ-FM, Bangor Maine. Beasley Boston VP and market manager Mary Menna says, “We are thrilled to be able to bring Toucher & Rich’s unique brand of content and humor to sports fans throughout New England through this syndication initiative. The T&R Team is already a favorite with their passionate audience. We look forward to expanding that loyal audience through this new affiliation!” Townsquare Northern New England market president, chief revenue and content officer Christine Sieks comments, “The passion for all things New England sports is palpable throughout New Hampshire and Maine. No one brings more excitement and entertainment to the conversation than ‘Toucher & Rich.’ We couldn’t be more excited about our new partnership and the opportunity to bring this compelling content to Northern New England listeners.”
Iowa Talk Host Simon Conway Hosts 7th Annual BBQ Sandwich Giveaway Charity Event. Pictured above is iHeartMedia Iowa talk host Simon Conway holding his newest recruit to the Puppy Jake Foundation, Puppy Doc. On Friday, Conway held the 7th Annual BBQ Sandwich Giveaway to benefit the Puppy Jake Foundation which acquires, raises, and professionally trains service dogs for veterans. The event raised over $36,000 in two hours for the foundation. The event raised $4,000 eight years ago, then $6,000 the next year, $23,000 in 2016, $29,000 in 2017, and over $31,000 in two hours in 2018. Conway, whose show is based at WHO, Des Moines and is heard on WMT, Cedar Rapids and WOC, Davenport, says, “I have the best audience in talk radio. They are astonishing! I also have to thank some of my show’s sponsors who have taken this charity to their hearts.”
Boston Sports Media Figure Bob Neumeier Dies at 70. According to a post at the WEEI website, longtime Boston sports media personality Bob Neumeier passed away on Saturday (10/23) at age 70. WEEI-com posts: “Known affectionally an ‘Neumy,’ he started his career in TV with WBZ, originally working as a weekend sports reporter. Later, Neumeier served as the radio play-by-play analyst for the Bruins. He worked at WBZ for 20 years. Following his first run in local TV, Neumeier spent three years at WEEI, where he was paired with Dale Arnold. ‘Dale & Neumy’ aired from 2002-05. ‘It saddens me to report that my friend and former partner, Bob Neumeier, passed away yesterday,’ Arnold tweeted. ‘Neumy was one of a kind, and all who knew him were better for it.’ Neumeier suffered a stroke in 2014 and had battled health issues in recent years. The National Academy of Television Arts & Sciences Boston and New England Chapter recognized Neumeier with its Silver Circle Award in 2017.”
TALKERS News Notes. Imaging firm Benztown adds two pros to its production leadership team. Darren Silva is named West Coast director of commercial production for the company and client YamanAir. Jake Urbanek joins the company as production manager, long form programming. Silva joins Benztown after 22 years as network production manager for Radio Disney in Los Angeles. Urbanek was most recently with Apple Music in Los Angeles, as assistant producer of “The Zane Lowe Show.”…..“The BOB & TOM Show” renews its agreement with CUMULUS MEDIA to air their nationally syndicated morning show on 18 of the company’s radio stations across the U.S. The long-term deal also brings “The BOB & TOM Show” to Abilene, Texas, listeners with the addition of Cumulus station KXHS-FM to “The BOB & TOM Show” family.
Biden’s Infrastructure and Social Spending Bills, COVID-19, Afghanistan, Alec Baldwin Movie Set Shooting, Facebook Papers, January 6 Investigation, and Sudan Coup Among Top News/Talk Stories Over the Weekend. The status of President Joe Biden’s infrastructure bill and his social spending plan; the rate of COVID-cases in the U.S., vaccinations for kids, and mask & vaccine mandates; governments around the world warn of the dire consequences if Afghanistan’s tenuous government collapses in the wake of the U.S. exit; the investigation into the shooting death of an assistant director on Alec Baldwin’s Santa Fe movie set; the trove of internal Facebook documents that show staffers’ ethical debates over its effects on society; and the investigation into the January 6 attack on the Capitol and the House voting to hold Steve Bannon in criminal contempt were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
At what point do you move on from the no reply, no feedback, and nothing-here prospect? How many times should you try and reach out to open a dialogue with a prospect that does not respond, before you consider the effort fruitless and throw in the towel?
Monday Memo: “America Is Running Out of Everything.” Dealers want to buy your car. Paper towels and toilet paper are getting scarce again. Need to replace the dishwasher you KO’d during the shutdown? “Lotsa luck,” says consultant Holland Cooke, as conveyor belts that shut-down during the shutdown are slow-to-start. “Like the pandemic that precipitated it, the supply chain interruption is a years-long event that will interrupt and change listeners lives.” In this week’s column, HC outlines the opportunity for radio and its advertisers. Read it here.
Pending Business: Who Cares? Sales pro Steve Lapa writes today about avoiding that very response from your prospect. Imagine you’ve prepared a proposal with your best pitch points and “every #1 position you can muster is so baked into your pitch you can recite the numbers in your sleep. If your station is not in the business of ratings, you find another #1 strategy. Your talent bios show a spectrum of photos that range from influential guests to family photos that warm the coldest hearts… but has your proposal passed the ‘Who Cares?’ test when it comes to all these perceived salient points? Have you considered what is truly relevant to this advertiser?” Read more here.
Sterling: Actions That Get You Booked. If your goal is to get booked on a talk radio program, consider the wise counsel in this piece from nationally syndicated talk host Walter Sterling. It will help you avoid mistakes that turn hosts off to you. Sterling says, “A compelling, appealing guest is very valuable to every radio show. It doesn’t matter if you are famous or have lived in the White House. To get booked on major radio shows requires a few fairly simple actions. Once a host ‘likes’ you it won’t take long for you to quickly become a go-to guest.” Read more here.
Audacy Adds Mark Willard to Midday Show. The new “Willard and Dibs” midday show – starring Mark Willard and incumbent midday host Dan Dibley – debuts on Audacy’s KGMZ-FM, San Francisco “95.7 The Game” today (10/11). Willard comes to Audacy from his most recent position with Cumulus Media’s crosstown sports talker KNRB. “95.7 The Game” brand manager Matt Nahigian says, “I am absolutely thrilled that Mark is joining us. He is a great talent that understands this fan base as well as anyone in the market. He solidifies a new lineup that I think the Bay Area is going to love.” Willard comments, “I’m beyond excited to join ‘95.7 The Game’ and continue to talk about our home town teams with the fans I love. I look forward to getting started at such an exciting time in Bay Area sports.” Willard also currently serves as a studio host for Pac-12 Network and hosts the “Inside Giant Moments Podcast.”
‘Because of Anita’ Podcast Debuts from Audacy. This new podcast from The Meteor and Audacy’s Pineapple Street Studios is the premiere of an exclusive first conversation between professor Anita Hill and Dr. Christine Blasey Fordon the third episode of the “Because of Anita” series. Hosted by The New York Times’ Dr. Salamishah Tillet and Cindi Leive, co-founder of The Meteor, the four-part series examines the impact of Hill’s testimony, from 1991 to 2021 and “looking at how far we’ve come, or haven’t, in making the world and the workplace safer for all. It digs into the aftermath of the hearings and their enduring impact 30 years later on everything from our political systems to our journalism to our ideas about violence, safety, race, and gender.”
Biden’s Infrastructure & Reconciliation Bills, COVID-19, Border Crisis, January 6 Investigation, Trump Rally, Columbus Day Controversy, Virginia Governor Race and Southwest Woes Among Top News/Talk Stories Over the Weekend. The status of President Joe Biden’s $1 trillion Infrastructure bill and his $3.5 trillion Reconciliation bill; the declining rate of COVID cases in the U.S., mask & vaccine mandates, and Merck’s anti-viral pill; the crisis at the U.S.-Mexico border; the investigation into the January 6 Capitol attack; former President Donald Trump’s weekend rally in Iowa and his intentions in 2024; the controversy over Columbus Day versus Indigenous People’s Day; the high-profile Virginia Gubernatorial race between Democrat Terry McAuliffe and Republican Glenn Youngkin; and Southwest Airlines cancels 2,000 flights were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
Apple was quick to answer my call to customer service. After hearing my problem, they set me up with an authorized service center to fix my “vintage” laptop at a reasonable cost. They were honest enough to save me a trip to the genius bar at the Apple store, only to waste my time as they no longer stock the parts for my vintage laptop.
By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — Ask a successful seller in the new car business. They will tell you how the percentage chance of closing a sale increases when a prospect goes for a test drive. Some automobile companies invest heavily in getting the prospect to test drive. The more expensive the car, the larger the investment in getting to the test drive.
Remember when luxury brands offered Bose headphones just for a test drive? The super premiums offer a whole other level of test drive experience. From celebrity chef prepared meals to world-class golf outings, it’s part of a proven approach to closing sales.