By Steve Lapa
Lapcom Communications Corp
The one that drills down on a sales technique, just like a “How To” YouTube video. Except this one sales technique in particular may have been presented a little out of context, yet brags about success.
Somebody somewhere must have force fed the “assumptive close” on innocent sellers around the country. I know because the assumptive close was forced into four different negotiations just this past week. Awkward! It went something like this: ”Can I put the schedule in to hold this package (rates) for you?” Whoa! Where did that come from? We didn’t authorize anything, here. The paperwork alone of cancel before start will take more time to unravel than my mortgage documents. And by the way, closing any deal should be organic, not manufactured or presented in an ambush email.
Monday Memo: In 2021, What Does It Mean to be Relevant? Think 2020 was a bender? Consultant Holland Cooke says, “Grab the arm rest!” And in this week’s column, he points to “a silver lining in this year-we’d-like-to-forget: It knocked us out of the business-as-usual mindset.” Read his column here.
Pending Business: Junk. Sales and marketing pro, and Lapcom Communications Corp president Steve Lapa says if many of your 2020 proposals now reside in the “junk” category, now is the time of year to review proposals that sold through and which ones missed. In today’s column, he presents a five-point review of key elements he says should be part of every news/talk proposal you submit to your advertisers and prospects. Read it here.
Key Networks’ Jesse Kelly Show to Air on WRKO, Boston. The nationally syndicated Jesse Kelly show will debut on iHeartMedia’s WRKO, Boston beginning on January 4. Key Networks announces that the news/talk program will air in the 10:00 pm to 1:00 am slot initially, then moving to the 7:00 pm to 10:00 pm daypart on February 15. Key Networks calls Jesse Kelly “unfiltered and unapologetic.” Kelly says, “Everyone in radio knows about the greatness of WRKO and wants to be there. I’m honored to be there. And I’m sure they’re honored to have me since I’m such a huge important celebrity with a superior brain and community college credits.” Key Networks chief revenue officer Dennis Green adds, “We are delighted to be a part of the great WRKO and bringing Jesse Kelly to the Boston audience. Stations need to make room for the next generation of talk radio. Fresh voice, fresh opinions – it’s time for Jesse Kelly.”
Bold Gold Media Group Raises $30,000-plus for Charity. Pictured above is Bold Gold Media Group general manager Michael G. Stanton on Saturday (12/12) doing his 19th annual Shower for Charity. Stanton spent a little less than two hours showering out in the cold on Main Street in Honesdale, Pennsylvania in order to encourage people to donate to the Wayne County Children’s Christmas Bureau. His goal was $20,000 and despite the pandemic, Stanton and the Bold Gold Team raised more than $30,000! Stanton comments, “The generosity of this community is amazing! Businesses during this pandemic, as well as area residents and individuals from out of state driving by, gave from the heart to help the children in the area have a very Merry Christmas. It is very humbling to see this overwhelming support.”
Talk Host Wayne Allyn Root Busy as Ever. Las Vegas-based, USA Radio Network-syndicated talk show host Wayne Allyn Root is pictured above left at the White House Christmas party – the fourth one he’s attended. At right is Root with baseball great Pete Rose. Root tells TALKERS that before he became a talk host he was “the king of Vegas sports gambling.” He’s back in that business with Rose (above right) appearing in the radio and TV ads for his new, publicly traded company VegasWINNERS Inc.
SiriusXM Deploys New Satellite. Yesterday (12/13), SiriusXM Satellite Radio successfully launched a new satellite. SXM-7 was built by Maxar Technologies and launched by SpaceX from Cape Canaveral, Florida. Shortly afterward, SXM-7 deployed its solar arrays and began receiving and sending signals. Next, SXM-7 will begin firing its thrusters to commence its journey to its final geostationary orbit. SiriusXM SVP of satellite and repeater systems engineering and operations Bridget Neville says, “SXM-7 plays an important role in bolstering the continuity and reliable delivery of SiriusXM’s audio entertainment, as well as our traffic, weather, data and information services for years to come. With the addition of SXM-7, our satellite-delivered service coverage area in North America is larger and more powerful than ever before. We congratulate our engineering team, Maxar, and SpaceX on a successful launch.”
Trump Election Challenges/Protest Violence/Electoral College, COVID-19 Stats & Projections, Vaccine Rollout, Stimulus Negotiations, Cuomo Sexual Harassment Allegations, Georgia Senate Runoff Elections, Biden Transition, and Cleveland to Drop ‘Indians’ Among Top News/Talk Stories Over the Weekend. The ongoing challenge of the election results by Donald Trump, the violence at the Washington, DC protests, and today’s Electoral College vote; the fast-rising number of COVID-19 cases in the U.S. and projections for post-Christmas spikes; the rollout of COVID vaccines; the negotiations in Congress over a new stimulus package; New York Governor Andrew Cuomo is accused of sexually harassing former aid Lindsey Boylan; the January runoff elections for Georgia’s U.S. Senate seats; the Joe Biden administration transition; and the MLB’s Cleveland Indians announce plans to drop “Indians” as their name were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. Alternative KYSR, Los Angeles “ALT 98.7” names Chris Booker afternoon drive personality. Lisa Worden is program director for KYSR and vice president of rock and alternative for iHeartMedia and she says, “Our paths have crossed for many years – mostly at The 1975 shows – and we finally found the perfect opportunity to work together. Chris is a pro with a knack for entertaining and a huge passion for alternative rock music. He’s a perfect fit for ‘ALT 98.7,’ and I could not be more excited for him to join the team!” Booker was most recently afternoon drive personality at Entercom’s alternative WNYL-FM, New York. In the past he’s held several roles in the television industry, including as commentator and host for VH1 where he was featured on more than 50 shows including the “Greatest Ever” series and the “I Love The…” series…..Air personality Tamo Sein joins iHeartMedia’s alternative WWDC, Washington “DC101” as host of the 7:00 pm to 12:00 midnight daypart. She has been serving as weekend and fill-in host at the station since July of this year. Previously, she was midday host at the company’s alternative KYSR, Los Angeles “ALT 98.7.”…..Country radio personality Shawn Parr, host of Key Networks’ nationally syndicated “Shawn Parr’s Across The Country” program hosted a successful virtual fundraising event for charity, “Soup for the Soul,” benefiting Bridge to Home that raised more than $110,000 through a live auction and sponsorships. Bridge to Home helps individuals and families in Santa Clarita Valley, California transition out of homelessness. Featured performers for the evening included GRAMMY and ACM-nominated double platinum country artist Cam, Broadway star and recording artist Rachel Potter, ACM-nominated country trio Runaway June, and Nashville singer/songwriter Kenny Foster.